Habib's
Habib's is a Brazilian quick-service restaurant chain founded in 1988, specializing in Arabic/Mediterranean-inspired cuisine led by its signature Bib'sfiha. Operating through a franchise model with 10,000+ employees, it serves mass-market individual consumers and families across Brazil via dine-in, delivery, website, and mobile app channels under parent Gennius Brasil Holding.
- Company typePrivate
- Founded1988
- HeadquartersBrasil, Brazil
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Habib's does
Habib's is a Brazilian quick-service restaurant chain founded in 1988 that specializes in Arabic/Mediterranean-inspired cuisine, most notably its signature Bib'sfiha (a folded meat pastry). The company is operated as a brand under GENNIUS BRASIL HOLDING DE PARTICIPAÇÕES E EMPREENDIMENTOS S.A., a Brazilian holding company headquartered in São Paulo, and runs a franchise-driven footprint of physical restaurant locations across Brazil, with explicit presence in the Southeast and South regions. The product portfolio spans the core Bib'sfiha line, combo meals and promotions, pizzas, sandwiches (lanches), savory snacks (salgados), plated meals (pratos), beverages, desserts, and the customizable Kit Habib's meal kit, supported by a customer loyalty program called Habibers and a customer service brand (Alô Tia Eda).
The business operates as a direct-to-consumer QSR with revenue generated from in-restaurant sales, takeout, delivery, phone orders, website orders, and a mobile app available on iOS and Android, alongside recurring franchise royalties from franchised units. Distribution is conducted through franchise-operated restaurants, an e-commerce storefront (habibs.com.br), a mobile application with exclusive promotions, and a phone-based ordering line. The technology stack centers on an online ordering platform with delivery and pickup functionality, real-time order tracking, and multi-user "compra em galera" group ordering, with order caps set at R$2,000 to support retail-scale transactions rather than enterprise contracts.
Customer segments are horizontally distributed across individual consumers seeking affordable quick-service meals and families or groups hosting parties and events, with no disclosed enterprise or B2B anchors. Marketing is conducted across a broad digital footprint including the company website, a content blog (Blog do Gênio), email newsletter, and social platforms (Facebook, Twitter, YouTube, LinkedIn, Instagram, WhatsApp, TikTok). Habib's is a private company; revenue is not publicly disclosed, no external funding rounds or institutional investors are noted, and there are no disclosed patents, partnerships, or management team details in the available data.
Habib's firmographics
Firmographics- Name
- Habib's
- Legal name
- GENNIUS BRASIL HOLDING DE PARTICIPAÇÕES E EMPREENDIMENTOS S.A
- Website
- https://habibs.com.br
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Habib's is a Brazilian quick-service restaurant chain founded in 1988, specializing in Arabic/Mediterranean-inspired cuisine led by its signature Bib'sfiha. Operating through a franchise model with 10,000+ employees, it serves mass-market individual consumers and families across Brazil via dine-in, delivery, website, and mobile app channels under parent Gennius Brasil Holding.
- Ownership category
- akta.pro rank
Habib's industry classification
Industry- Product category
- Quick-Service Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Middle Eastern & Mediterranean QSR (Kebab, Shawarma, Falafel) (THAFAAAG)
Keywords
Where Habib's is headquartered
LocationHeadquarters
- HQ city
- Brasil
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Habib's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Food and beverage sales: Direct sales of food and beverages through restaurant locations, delivery orders, and takeout. Revenue generated from individual menu items, combo meals, and catering/party orders.
- Delivery fees: Additional delivery charges applied to orders placed through the website or app, contributing to overall revenue.
- Franchise royalties: Revenue generated from franchised restaurant locations through royalty arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Combo meals with principal, side, and dessert |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Habib's product offering
Product offeringCore offering
Habib's operates a Brazilian quick-service restaurant chain specializing in Middle Eastern-inspired cuisine, most notably its signature Bib'sfiha (a folded meat pastry/sfiha). The company sells food and beverages through franchise-operated dine-in restaurants, takeout, website delivery, and a mobile app, with a menu that includes combos and promotions, pizzas, sandwiches, savory snacks, drinks, desserts, plated meals, and customizable Kit Habib's meal kits.
Product overview
Habib's is a Brazilian fast-food restaurant chain and food delivery service operating on a franchise model. The product portfolio centers on its signature Bib'sfiha (a Middle Eastern-inspired meat pie), complemented by a full menu including pizzas, sandwiches (lanches), savory snacks (salgados), drinks (bebidas), desserts (sobremesas), and plated meals (pratos). The offering also includes promotional combos and a customizable Kit Habib's product for group orders. The platform provides both delivery and dine-in options, with online ordering functionality through its website and mobile applications.
Differentiator
Problem solved
Functional benefit
Brands
- Bib'sfiha: The signature food product/brand of Habib's, a Middle Eastern-inspired folded pastry (sfiha), available in various flavors and combo promotions.
- Habibers
- Alô Tia Eda
Products and services
- Bib'sfiha
Companies that use Habib's
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Habib's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Habib's partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Habib's competitors and assessment
Company assessmentDirect peers
- McDonald's Brasil: Operates the largest QSR chain in Brazil with hundreds of locations, directly competing with Habib's in the affordable fast-food segment. Highly comparable on quick-service model, combo-meal structure, delivery channels, and franchise footprint.
- Pizza Hut Brasil: Global pizza QSR with significant Brazilian presence offering dine-in, delivery, and combo deals. Directly overlaps with Habib's pizza menu category and delivery channel.
- Giraffas: Brazilian-owned QSR chain with comparable scale, franchise model, and Brazilian pricing tier. Directly competes with Habib's on menu breadth (burgers, sandwiches, combos) and mid-market positioning.
- Madero: Brazilian fast-casual chain expanding rapidly via franchises with an elevated menu and dine-in focus. Competes with Habib's for Brazilian consumers trading up within the affordable QSR/casual-dining segment.
- Spoleto: Brazilian-owned fast-casual chain specializing in customizable pasta bowls, operating through franchise locations across Brazil. Comparable on customizable combo mechanics, mid-tier pricing, and franchise-driven expansion.
- Subway Brasil: Global QSR franchise operating a substantial Brazil footprint with a similar franchise-driven model. Comparable on quick-service delivery, app-based ordering, and combo/meal-deal offerings.
- KFC Brasil: Global QSR franchise with established Brazilian operations and combo meal model. Comparable on franchise footprint, quick-service delivery, and value-meal positioning in Brazil.
- Burger King Brasil: Major QSR competitor in Brazil with a similarly extensive franchise footprint and value-oriented combo meal strategy. Competes directly with Habib's for middle-income Brazilian consumers seeking quick-service meals.
Others
- iFood: Brazil's dominant food delivery marketplace and ecosystem partner through which Habib's likely fulfills a meaningful share of its delivery orders. Relevant as a channel/partner rather than a direct competitor; shapes Habib's digital delivery economics.
Broad incumbents
- Outback Steakhouse Brasil: Brazil's leading casual-dining chain with broad menu, delivery, and party/event services. Overlaps with Habib's on the party-hosting and family-occasion use cases, though positioned at a higher price point.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Habib's social profiles
Digital presenceHabib's compliance and trust
Trust signalCompliance1 record
Habib's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Habib's leadership team
Management profileNumber of profiles
Habib's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Habib's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Habib's
What does Habib's do?
Habib's operates a Brazilian quick-service restaurant chain specializing in Middle Eastern-inspired cuisine, most notably its signature Bib'sfiha (a folded meat pastry/sfiha). The company sells food and beverages through franchise-operated dine-in restaurants, takeout, website delivery, and a mobile app, with a menu that includes combos and promotions, pizzas, sandwiches, savory snacks, drinks, desserts, plated meals, and customizable Kit Habib's meal kits.
Is Habib's a public or private company?
Habib's is a private company. It is classified as corporate owned and is currently operating.
When was Habib's founded?
Habib's was founded in 1988. It employs 5,001 to 10,000 people.
Where is Habib's based?
Habib's is headquartered in Brasil, Brazil, in the Latin America region.
How does Habib's make money?
Three revenue lines are on record. Food and beverage sales are the primary driver. The others are delivery fees and franchise royalties.
Who are Habib's's main competitors?
Direct peers on record are McDonald's Brasil, Pizza Hut Brasil, Giraffas, Madero, Spoleto, Subway Brasil, KFC Brasil and Burger King Brasil. iFood is listed as an others. Outback Steakhouse Brasil is listed as a broad incumbent.
Does Habib's have an API?
No public API is recorded for Habib's.
What industry is Habib's in?
Habib's's product category is Quick-Service Restaurant. Its primary akta.pro industry code is THAFAAAG, Middle Eastern & Mediterranean QSR (Kebab, Shawarma, Falafel). Its NAICS code is 722513 and its SIC code is 5810.