Yacyber
YACYBER Co., Ltd. is a Japanese agricultural marketplace platform founded in 2015 that connects farmers with consumers via a smartphone web-app for discovering nearby direct-sales locations, a proprietary store-management system with real-time pricing, and pop-up direct-sales events at 40+ corporate partner sites across Japan.
- Company typePrivate
- Founded2015
- HeadquartersOsaka-shi, Japan
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Yacyber does
YACYBER Co., Ltd. (YACYBER株式会社) is a Japanese agricultural marketplace platform company founded in June 2015 and headquartered in Osaka, with additional offices in Tokyo (opened October 2022) and Okinawa. The company operates an experience-driven marketplace that connects agricultural producers with consumers through a smartphone web-based discovery service (no app download required) for finding nearby farms and direct-sales locations, complemented by a proprietary YACYBER Store System that enables real-time price updates, order and inventory management, and QR-code payment integration (PayPay, LINE Pay) at pop-up and unmanned direct-sales locations. YACYBER runs these physical sales points as pop-ups at more than 40 named partner venues including automotive dealers (Toyota, Nissan, Honda, Subaru, Mazda, Volkswagen, Lexus), banks (Osaka City Shinkin Bank), bus operators (JR Bus Kanto), taxi companies (Daiichi Kotsu), parking platforms (akippa), convenience stores (FamilyMart), broadcasters (Nippon Broadcasting), and government entities, while also operating a permanent YACYBER STORE in Matsubara, Osaka.
The company's go-to-market combines a product-led consumer app (free for end users) with a B2B channel-partner model in which corporate hosts use the platform for community engagement and CSR. Beyond the core marketplace, YACYBER operates the YasaColle (やさコレ) curation media platform on food and agriculture topics, an agricultural education (shoku-iku / 食育) program serving kindergartens and elementary schools, and a project-based system integration (SI) and web-content production business for enterprise clients. The portfolio was expanded via the 2021 acquisition of the Chokubai! direct-sales search service from Hakuhodo DY Media Partners and the June 2023 acquisition of Veggie Inc. (operating the Vegica video flea-market platform and Chokubai GO!), both now wholly-owned. Founder-CEO Karasawa Taro (唐澤太郎) leads the company, which is privately held with JPY 10 million registered capital and an estimated 20-30 employees.
Yacyber firmographics
Firmographics- Name
- Yacyber
- Legal name
- YACYBER株式会社
- Website
- https://yacyber.co.jp
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- YACYBER Co., Ltd. is a Japanese agricultural marketplace platform founded in 2015 that connects farmers with consumers via a smartphone web-app for discovering nearby direct-sales locations, a proprietary store-management system with real-time pricing, and pop-up direct-sales events at 40+ corporate partner sites across Japan.
- Ownership category
- akta.pro rank
Yacyber industry classification
Industry- Product category
- Agricultural Marketplace Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)
- akta.pro secondary industry
- Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD)
Keywords
Where Yacyber is headquartered
LocationHeadquarters
- HQ city
- Osaka-shi
- HQ country
- Japan
- HQ region
- Asia
Offices4 records
Markets served
Yacyber business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- YACYBERプラットフォーム・ producer fees: Producers (farmers) pay to list on the YACYBER platform and use the store system. Revenue generated from producer subscription/listing fees for the farm-direct-sales search and inventory management services.
- YACYBER直売所イベント・ commissions: YACYBER generates revenue from commission on produce sold at pop-up direct sales events held at partner locations (auto dealers, banks, etc.). The company organizes and operates these events, taking a share of sales.
- コラーションメディア「やさコレ」広告収入: The YasaColle curation media platform generates advertising revenue from food/agriculture-related brand content and sponsored articles.
- 、受託WEB／ITシステム構築（SI事業）: Custom systems design, development, and maintenance for business clients (financial management, HR, inventory, shift, agricultural management). Billed as project-based or retainer contracts.
- Webコンテンツ制作・ECサイト構築: Web content production and e-commerce site development services for food and agriculture clients, providing marketing and design services.
- Veggie株式会社・子会社収益（Vegica、チョクバイGO!）: Veggie Inc. subsidiary generates revenue from video flea market (Vegica) platform and Chokubai GO! direct sales search service.
Go-to-market motion5 records
Distribution channels6 records
Marketing channels8 records
Yacyber product offering
Product offeringCore offering
YACYBER develops and operates a smartphone-accessible web platform that helps consumers discover nearby farms, agricultural direct-sales locations, and farm experiences via geolocation. The company also deploys physical pop-up and unmanned cashless direct-sales stores at partner corporate locations, runs a real-time dynamic pricing back-end system for producers, and operates related media, content, and custom system-integration services.
Product overview
YACYBER is an experience-focused marketplace connecting agricultural producers with consumers. The core offering is the YACYBER platform—a smartphone-accessible web service for discovering nearby farms and direct sales locations, complemented by the YACYBER Store System for real-time price management. Supporting services include やさコレ (Yasacolle), a food and agriculture curated media platform; pop-up and unmanned YACYBER Direct Sales locations at partner sites; an Agricultural Experience Program for educational institutions; custom content production; and system integration services. The portfolio was expanded through the acquisition of チョクバイ！ and includes a branded podcast. The company operates a multi-location model with Osaka (headquarters), Tokyo, and Okinawa offices.
Differentiator
Problem solved
Functional benefit
Brands
- やさコレ: 食と農に関する情報を発信するキュレーションメディア（食品和农业相关信息发布的策划媒体）
- YACYBER直売所
- チョクバイ！
Products and services
- YACYBER Smartphone-accessible web-based marketplace platform that helps consumers discover nearby farms and direct-sales locations via geolocation. Features real-time price updates based on time, weather, demand, and quality to minimize surplus. Free for consumers; producers pay to list.
- Yasacolle (やさコレ) Curated content media platform publishing food and agriculture-related articles, outing information, social issues, and food education topics. Generates advertising revenue and bridges readers with agricultural stakeholders.
- YACYBER Direct Sales (YACYBER直売所) Pop-up and permanent unmanned cashless direct-sales service operated by YACYBER at partner corporate locations across Japan. Features QR code payments (PayPay, LINE Pay) and remote customer support for 24/7 operations.
- YACYBER Store System Back-end SaaS system enabling agricultural producers to update product prices in real time based on time, weather, demand, and quality. Includes order management, producer profile pages with purchase functionality, and farm management features.
- Chokubai! (チョクバイ!) Direct-sales search service acquired from Hakuhodo DY Media Partners in June 2021, expanding YACYBER's reach in the direct-sales search market.
- Agricultural Experience Program Educational program sold to kindergartens, nursery schools, and elementary schools offering a complete planting-to-selling agricultural experience. Connects educational institutions with local farmers for hands-on food education (食育).
- System Design, Construction, Operation and Maintenance (SI Services) Custom-made system integration (SI) services including financial management, HR management, production management, inventory management, shift management, and growth management systems built to client specifications. Sold via direct enterprise sales.
- Content Production and EC Site Development Web content production and e-commerce site development services specialized in food and agriculture sectors, including marketing, copywriting, design, and user testing for client websites.
Quantifiable outcome
- Food waste reduction through dynamic pricing: producers can update prices in real time based on time, weather, demand, and quality to minimize unsold inventory.
- +3 more outcomes
Companies that use Yacyber
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles5 records
Yacyber technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Yacyber partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, key and minor.
- トヨタS&D西東京株式会社coreToyota S&D West Tokyo partnered with YACYBER for a year-long community support project (2023–2024) — hosting YACYBER pop-up direct-sales at their dealership locations and donating a portion of sales to local children's food banks.
- 日本電気株式会社（NEC）keyNEC and YACYBER launched a joint project to explore the possibilities of unmanned direct-sales, combining NEC's technology expertise with YACYBER's operational model to enhance communication and efficiency at unmanned produce sales locations.
- 損害保険ジャパン株式会社keySOMPO Japan (major insurance company) partnered with YACYBER for a corporate CSR initiative — hosted YACYBER direct-sales at headquarters with a portion of proceeds and agricultural products donated to children's charities and food banks.
- MITO SKY PARK（みと天空Park、水戸市）minorMito Sky Park (Ibaraki) partnership to test logistics from Ibaraki Prefecture farms to Tokyo metropolitan area, using the sky park as a distribution hub for YACYBER produce delivery to urban consumers.
- 社会福祉法人ほしの会（ライフライト）minorFirst elderly care facility partnership — YACYBER opened an unmanned direct-sales outlet at Life Light elderly care facility, bringing fresh produce to residents and their families.
- MIKKE! / 株式会社ShareTomorrowminorYACYBER direct-sales operated within the MIKKE! sharing commerce platform spaces managed by ShareTomorrow, expanding physical retail footprint within the sharing economy ecosystem.
- 大阪府松原市（YACYBER STORE 松原店）coreYACYBER opened a permanent YACYBER STORE in Matsubara City, Osaka Prefecture — a dedicated physical store space for local agricultural products as part of the city's agricultural and community development initiative.
- ネッツトヨタ越後（小千谷市、新潟県）coreNeitz Toyota Echigo hosted YACYBER pop-up direct-sales featuring Niigata Prefecture local produce. Example of regional auto dealer using YACYBER to showcase local agricultural products at their dealership.
- 富田林市・三井住友海上火災保険株式会社keyTondabayashi City (Osaka Prefecture), Sumitomo Mitsui Marine Fire Insurance, and YACYBER partnered on a smart city initiative. YACYBER's platform contributes to the local community by enabling direct producer-to-consumer sales as part of the city's smart infrastructure vision.
- 株式会社ニッポン放送coreNippon Broadcasting and YACYBER co-produce the 'YACYBER presents Kasai Shinsuke & Kisaragi Ren Agricultural Culture' weekly podcast (launched October 2021). YACYBER sponsors the program; Nippon Broadcasting provides distribution and credibility. Joint pop-up events held at Nippon Broadcasting headquarters lobby in Tokyo.
- 株式会社博報堂DYメディアパートナーズkeyYACYBER acquired the Chokubai! direct-sales search service from Hakuhodo DY Media Partners (June 2021). This expanded YACYBER's product portfolio and consolidated a competitor in the same market segment.
- ファミリーマートkeyTrial installation of YACYBER unmanned direct-sales at FamilyMart convenience store locations. Fresh produce sold alongside existing retail offerings, leveraging convenience store foot traffic and extended operating hours.
- ネッツトヨタ鹿児島株式会社coreNetz Toyota Kagoshima (Toyota dealer) hosts YACYBER pop-up direct-sales at its dealership locations, offering local agricultural products to customers as a community engagement and CSR initiative. This was among the earliest automotive dealer partnerships.
- 第一交通産業グループcoreFirst Kotsu (Japan's largest taxi company by fleet size) partnered with YACYBER to install unmanned direct-sales at taxi dispatch offices in Fukuoka. Taxi operators provided physical space for unmanned produce sales, generating foot traffic and community engagement for their locations. Later expanded to multiple locations.
- 大阪府・大阪シティ信用金庫coreTripartite partnership between Osaka Prefecture, Osaka City Shinkin Bank, and YACYBER to install unmanned YACYBER direct-sales in bank ATM lobbies. Started October 2020 with 3 locations, expanded to 9 locations (6 additional added February 2021). Bank customers can purchase fresh produce during banking hours.
- ジェーアールバス関東株式会社（JR Bus Kanto）coreJR Bus Kanto and YACYBER launched a 'mixed cargo transport' (貨客混載) initiative — using buses to deliver agricultural products from rural areas (Nagano, etc.) to urban consumers alongside passenger routes. This created a new logistics channel for YACYBER-registered farmers.
- akippa株式会社coreakippa (shared parking platform) partnered with YACYBER to enable drive-through unmanned direct-sales at shared parking spaces. Consumers pre-order via YACYBER and pick up at designated parking locations. This solved the last-mile delivery problem and created new revenue for parking space owners.
- JAはくい（白山麓農業協同組合）coreYACYBER partnered with JA Hakui and Hakui Broadcasting to launch a pilot of the YACYBER store system at a kindergarten in Tokyo's Suginami Ward (April 2019). JA Hakui producers' agricultural products were sold through the YACYBER unmanned direct-sales system, demonstrating the model for agricultural cooperative distribution innovation.
Scale indicators5 records
Recent moves8 records
Expansion highlights7 records
Yacyber competitors and assessment
Company assessmentDirect peers
- Pocket Marche (Crawlfish / 株式会社ポケットマルシェ): Japan's leading farm-direct-sales C2C marketplace, enabling producers to list produce and ship directly to consumers. Most directly comparable peer to YACYBER's core farm-direct-sales search and producer monetization model, though Pocket Marche emphasizes shipping while YACYBER emphasizes local pickup/pop-up.
- Tabechoku (株式会社食文化): Japanese farm-direct-sales marketplace allowing producers to ship fresh produce directly to consumers, with strong focus on producer profiles and storytelling. Closely comparable to YACYBER in target user (both producers and consumers) and core value proposition (direct producer-to-consumer commerce with provenance).
Broad incumbents
- Mercari: Japan's largest C2C marketplace, increasingly active in local food via Mercari Shops and Mercari Local. Provides a free listing alternative for producers and a familiar consumer UX, overlapping with YACYBER's marketplace ambition at much greater scale and with a broader (non-agriculture) user base.
- Rakuten Group: Major Japanese e-commerce conglomerate operating Rakuten Direct, Rakuten Farm, and agricultural sourcing initiatives. Competes with YACYBER on producer reach and consumer-side discovery, but as part of a much wider commerce and fintech portfolio rather than as an agriculture specialist.
- Oisix ra daichi: Subscription-based organic and specialty produce delivery service with strong food-education and traceability positioning. Overlaps with YACYBER on the consumer demand for fresh, story-rich produce and on food education, but operates a centralized delivery model rather than a decentralized discovery/pop-up model.
- Cookpad: Japan's largest recipe platform with deep food content, food education, and seasonal/agricultural storytelling. Comparable to YACYBER's Yasacolle curation media and food-education missions, but operates as a content/community platform rather than a transactional marketplace.
- JA Group / ZEN-NOH (全国農業協同組合連合会): National federation of agricultural cooperatives that already operates farmer-direct-sales channels (JA直売所), producer subscriptions, and farm-to-consumer logistics. Competes with YACYBER for both producer listings and consumer mindshare, but as an established institutional incumbent rather than a digital-native marketplace.
Emerging players
- Kuradashi (クラダシ株式会社): Japanese social good-focused marketplace that sells surplus and 'food-loss' inventory at discounts, with a producer-supplier onboarding flow. Shares YACYBER's food-waste-reduction narrative and direct-sales discovery, but emphasizes surplus/excess inventory rather than the full farm-to-table proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Yacyber social profiles
Digital presenceYacyber financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yacyber leadership team
Management profileNumber of profiles
Profiles1 record
Yacyber subsidiaries and ownership
Company hierarchySubsidiaries1 record
Yacyber funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yacyber M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yacyber
What does Yacyber do?
YACYBER develops and operates a smartphone-accessible web platform that helps consumers discover nearby farms, agricultural direct-sales locations, and farm experiences via geolocation. The company also deploys physical pop-up and unmanned cashless direct-sales stores at partner corporate locations, runs a real-time dynamic pricing back-end system for producers, and operates related media, content, and custom system-integration services.
Is Yacyber a public or private company?
Yacyber is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yacyber founded?
Yacyber was founded in 2015. It employs 1 to 10 people.
Where is Yacyber based?
Yacyber is headquartered in Osaka-shi, Japan, in the Asia region.
How does Yacyber make money?
Six revenue lines are on record. YACYBERプラットフォーム・ producer fees are the primary driver. The others are YACYBER直売所イベント・ commissions, コラーションメディア「やさコレ」広告収入, 、受託WEB／ITシステム構築（SI事業）, webコンテンツ制作・ECサイト構築 and veggie株式会社・子会社収益（Vegica、チョクバイGO!）.
Who are Yacyber's main competitors?
Direct peers on record are Pocket Marche (Crawlfish / 株式会社ポケットマルシェ) and Tabechoku (株式会社食文化). Broad incumbents are Mercari, Rakuten Group, Oisix ra daichi, Cookpad and JA Group / ZEN-NOH (全国農業協同組合連合会). Kuradashi (クラダシ株式会社) is listed as an emerging player.
Does Yacyber have an API?
No public API is recorded for Yacyber.
What industry is Yacyber in?
Yacyber's product category is Agricultural Marketplace Platform. Its primary akta.pro industry code is AFAAAFAO, Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links), with a secondary code of BPAEACAD, Cloud-Native Development (Containers, Kubernetes, Microservices). Its NAICS code is 5132 and its SIC code is 7372.