Name

Oisix Ra Daichi

Legal name

Oisix ra daichi Inc.

Website

https://oisixdotdaichi.co.jp

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Online Grocery and Meal Kit Delivery

NAICS

Perishable Prepared Food Manufacturing (311991), Other Specialty Food Retailers (44529)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Meal kits & subscription meal components manufacturing (AFAKAHAD)

akta.pro secondary industries

DTC Perishable Subscription Delivery (Meat/Seafood/Produce/Dairy) (AFAIAMAF), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

Keywords

• Meal kit delivery
• Organic produce subscription
• Food subscription service
• Direct-to-consumer grocery
• Online grocery delivery

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Box / Meal Kit Delivery: Recurring delivery of ingredient sets, meal kits, and/or fresh produce to individual subscribers. Multiple brands (Oisix, Radish Boya, Daichi Mamoru Kai) serve different consumer segments with varying price points and product focus areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Oisix Ra Daichi operates subscription-based direct-to-consumer delivery of meal kits, organic produce, and food ingredients through multiple consumer brands (Oisix, Radish Boya, Daichi Mamoru Kai, Tokushimaru) via dedicated e-commerce storefronts and physical retail locations across Japan. The company also provides B2B services including nursery school meal provisioning, advertising to its subscriber base, e-commerce consulting, and corporate gift products, leveraging its logistics and food safety infrastructure.

Product overview

Oisix Ra Daichi operates a multi-brand food subscription and delivery platform with a portfolio of consumer-facing services (Oisix, Radish Boya, Daichi Mamoru Kai, Tokushimaru) offering meal kits, organic produce, and convenience store-style mobile services, complemented by B2B offerings including nursery school meal services, EC consulting, advertising solutions, and corporate gift products. The company serves both individual consumers and business clients through its integrated e-commerce ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Oisix本店: Flagship online store for Oisix meal kit and food subscription services
• Radish Boya (らでぃっしゅぼーや)
• 大地を守る会 (Daichi)
• おいとく (Oitoku)
• Vegetable Menu Set
• WeSupport Family

Products and services

• Oisix Flagship Store (Oisix本店) Main e-commerce platform offering subscription-based meal kits and organic/safe ingredients delivered directly to consumers in Japan.
• Radish Boya (らでぃっしゅぼーや) Subscription service featuring irregular produce deliveries with curated vegetable and meal sets targeting couples aged 50s-70s.
• Daichi Mamoru Kai (大地を守る会) Food delivery service focused on sustainable agriculture and environmentally conscious food products connecting consumers with producers committed to environmental protection.
• Tokushimaru (とくし丸) Mobile convenience store service providing shopping assistance and welfare monitoring in areas with limited retail access, particularly supporting elderly populations.
• Sukusuku Oisix (保育施設向け給食サービス) B2B meal provision service for nursery schools and childcare facilities, delivering ingredients and meal solutions to early childhood education institutions.
• Ad Oisix (定期会員向け広告) Advertising service targeting regular subscribers, enabling enterprise brands to reach the company's established member base.
• Oisix EC Consulting E-commerce consulting service for enterprise clients seeking to leverage the company's expertise in food subscription and delivery operations.
• Tavelty (旬野菜ノベルティ タベルティ) Gift and novelty service offering seasonal vegetable products for corporate gifts and promotional items.
• Vegetable Menu Set (Radish Boya) Vegetable-focused meal kit targeting couples aged 50s-70s, delivering approximately 14 ingredients for 8 dishes over 3 days with curated menus to address produce utilization challenges.
• 産直おとりよせ市場 (Direct-from-Producer Marketplace) Direct-from-producer marketplace allowing consumers to order specialty food products directly from farmers and producers.

Quantifiable outcome

• Over 380,000 Vegetable Menu Set meals sold in 1 year and 5 months
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Seven & I HoldingsflagshipStrategic or Co-development Partner · 1 June 2026Seven & I Holdings, led by Chairman Juntaro Ito, acts as an advisor to the Niigata Food Tech Town initiative which Oisix ra daichi is leading. The initiative aims to produce 500 startups by 2026 and address sustainability and food waste issues through collaboration among public and private sectors, leveraging local food resources.
• NSG GroupcoreStrategic or Co-development Partner · 1 March 2026NSG Group joined the Niigata Food Tech Town initiative from March 2026, working alongside Integriculture and Oisix ra daichi to establish cellular agriculture as a regional revitalization tool, utilizing Niigata's local resources.
• Integriculture Inc.coreStrategic or Co-development Partner · 22 January 2026Joint development agreement signed January 22, 2026 to develop regionally-branded cellular foods leveraging Niigata's local resources. Integriculture provides cell culture technology while Oisix ra daichi contributes marketing and product development capabilities. Partnership operates under the 'Niigata Food Tech Town Concept' framework.
• Aggregate Co., Ltd.coreOthers · 1 March 2024Oisix ra Daichi Co., Ltd. became a consolidated subsidiary in March 2024 after acquiring shares of Aggregate Co., Ltd. from existing shareholders and exercising stock acquisition rights. Aggregate Co., Ltd. is now fully consolidated into the Oisix ra daichi group.
• Sea ForestminorStrategic or Co-development PartnerOisix Ra Daichi is listed as an international market entry partner for Sea Forest's methane-reducing feed additive SeaFeed. The partnership represents Oisix's involvement in international sustainable food supply chain initiatives, though specific commercial terms and timeline have not been disclosed.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Cookpad: Japan-headquartered recipe platform expanding into meal kits and ingredient delivery services (Cookpad Mart). Comparable as a digital-native Japanese food company exploring the meal kit/ingredient commerce space adjacent to Oisix's offerings.

Direct peers

• HelloFresh: Global leader in DTC meal kit subscription boxes. Most directly comparable to Oisix's flagship meal kit business in terms of subscription model, customer value proposition (convenience + curated ingredients), and recurring revenue structure.
• Pal System: Japanese consumer cooperative offering weekly scheduled delivery of groceries and meal ingredients to member households. Competes directly with Radish Boya and Daichi Mamoru Kai on the cooperative/scheduled-produce subscription model in Japan.
• Marley Spoon: Global DTC meal kit company operating across multiple geographies. Comparable subscription meal kit business model and recurring revenue structure similar to Oisix's flagship offering.
• Blue Apron: US-headquartered DTC meal kit subscription service with directly comparable product, customer segment, and recurring delivery business model — useful as a global category benchmark.

Broad incumbents

• AEON: Japan's largest supermarket and mall operator. Operates extensive grocery retail and private label food brands competing for the same household food spend that Oisix targets through its subscription model.
• Kirin Holdings: Major Japanese food and beverage conglomerate with growing direct-to-consumer food and health-focused product lines. Overlaps with Oisix on Japan's branded consumer food market and has adjacent subscription commerce capabilities.
• Seven & i Holdings: Japan's largest retail conglomerate (7-Eleven, Ito-Yokado). Overlaps with Oisix on grocery retail and food delivery, and is a strategic advisor on the Niigata Food Tech Town initiative. Broad incumbent with grocery supply chain capabilities far larger than Oisix's DTC platform.

Others

• Integriculture: Japanese cellular agriculture technology company and joint development partner with Oisix Ra Daichi on regional cellular food products. Adjacent peer given their formal partnership and shared interest in next-generation food production.

Regional players

• Life Corporation: Mid-sized Japanese supermarket chain focused on the Kansai region with private label grocery offerings. Comparable as a regional food retailer addressing similar Japanese household grocery needs, though primarily in-store rather than subscription-based.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/oisixradaichi
• YouTubeyoutube.com/channel/UCexample
• Facebookfacebook.com/oisixradaichi
• LinkedInlinkedin.com/company/oisix-ra-daichi
• Instagraminstagram.com/oisixradaichi

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oisix Ra Daichi