Anytime Fitness Asia

What Anytime Fitness Asia does

Anytime Fitness Asia operates as the master franchisee for the Anytime Fitness brand in Asia, headquartered in Taguig, Philippines, and founded in 2010. It is part of the broader Anytime Fitness system, which operates a network of more than 5,800 gyms worldwide under a franchise model in which each location is independently owned and operated. The core product is a 24/7 gym membership providing round-the-clock access to cardio equipment, weights, personal and group training, and a free fitness consultation, differentiated by keycard entry technology that allows workout access at any hour.

The technology stack centers on a cloud-based gym management platform paired with a proprietary mobile application available on iOS and Android. The app enables gym discovery via a locator tool, membership management, and digital workout integration through an Apple Fitness+ partnership that offers up to two months free for new members and a $9.99/month post-trial subscription. No public or partner-facing API is documented, and there is no disclosed use of artificial intelligence or machine learning in the platform. The company is a member of Purpose Brands, a multi-brand wellness portfolio that also includes Orangetheory Fitness, The Bar Method, and Waxing the City.

The business model is a hybrid of franchise economics and consumer subscription revenue. The franchisor generates revenue through initial franchise fees and ongoing royalties paid by independently owned gym operators, while individual gym locations earn recurring monthly membership fees from end consumers. Distribution is augmented by corporate wellness channels, notably a partnership with AIA Philippines under the AIA Vitality program, which offers members a 15% discount on 12-month memberships and 100 Vitality Points per gym visit redeemable for insurance benefits. Marketing spans owned digital channels (website, blog, social media across Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, and X), co-marketing with Apple Fitness+, and participation in regional wellness events such as the Iloilo City Health and Wellness Fair.

Name

Anytime Fitness Asia

Legal name

Anytime Fitness

Website

https://anytimefitnessasia.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Anytime Fitness Asia is the master franchisee for the Anytime Fitness 24/7 gym brand in Asia, headquartered in Taguig, Philippines, serving individual fitness consumers and corporate wellness partners through a network of independently owned franchise locations.

Ownership category

akta.pro rank

Product category

Fitness Centers

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL), Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Fitness center franchise
• Gym membership services
• Health club operations
• Personal training services
• 24-hour gym access

Headquarters

HQ city

Taguig

HQ country

Philippines

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Gym Membership Subscriptions: Recurring monthly membership fees from individual gym members. Members pay for access to the 24/7 gym facilities and the Anytime Fitness network.
2. Franchise Fees and Royalties: Anytime Fitness generates revenue from franchise owners through initial franchise fees and ongoing royalty payments based on franchisee revenue.
3. Corporate Wellness Partnerships: Revenue derived from corporate wellness partnerships like AIA Philippines, where members access gym memberships with corporate discounts and the company receives volume-based membership revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Anytime Fitness Asia operates a 24/7 co-ed gym franchise network across Asia, providing members with round-the-clock keycard access to fitness facilities. Each location is independently owned and operated under the Anytime Fitness brand, offering cardio equipment, weights, personal training, group fitness classes, and free fitness consultations. The franchise is supported by a proprietary mobile app for membership management and an integrated Apple Fitness+ digital workout offering for members in supported regions.

Product overview

Anytime Fitness operates as a global gym franchise network offering 24/7 access to over 5,800 independently owned and operated gym locations. The core product is the gym membership, which includes access to equipment, personal and group training, and a free fitness consultation. The Anytime Fitness App serves as the primary digital companion, enabling members to locate gyms, manage accounts, and utilize free trial passes via iOS and Android apps. Apple Fitness+ (a third-party digital fitness subscription from Apple) is bundled as a promotional add-on for new members in the US and Canada, accessible through the mobile app and Apple devices, providing on-demand video workouts synchronized with Apple Watch. The company's wellness ecosystem extends through commercial partnerships such as the AIA Philippines Vitality program (offering gym discounts and wellness rewards to insurance members) and participation in regional health and wellness events like the Iloilo City Health and Wellness Fair. No internal API or developer platform is documented.

Differentiator

Problem solved

Functional benefit

Products and services

• Anytime Fitness Gym Membership A recurring gym membership granting members 24/7 keycard access to Anytime Fitness's global network of more than 5,800 independently owned and operated gym locations, including equipment, personal training, group fitness classes, and a free fitness consultation. Targeted at individual fitness consumers seeking flexible, around-the-clock workout access.
• The Anytime Fitness App A proprietary mobile application available on iOS and Android that enables members to find nearby Anytime Fitness locations, manage their membership, redeem free trial passes, and access Apple Fitness+ digital workout content. Available to individual members and prospective customers.
• Apple Fitness+ Subscription Add-on A subscription to Apple Fitness+ on-demand workout videos (cycling, HIIT, strength, yoga) accessed through the Anytime Fitness app on iPhone, iPad, and Apple Watch. Offered as a free trial for new Anytime Fitness members and as a recurring subscription priced at $9.99/month thereafter. Targeted at members who want digital workout content complementing gym access.

Quantifiable outcome

• AIA Vitality members can earn 100 Vitality Points per gym visit, which can be redeemed for higher insurance coverage tiers and e-vouchers

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Iloilo City GovernmentminorStrategic or Co-development Partner · 26 March 2026Anytime Fitness participated as a fitness organization partner in the Iloilo City Health and Wellness Fair, part of the 'RISE & Feel Great Iloilo: Health and Wellness Tourism Campaign.' The city government is establishing an ordinance to guide medical tourism and foster partnerships between medical institutions and the tourism industry.
• AIA PhilippinescoreStrategic or Co-development Partner · 17 October 2025AIA Philippines expanded its AIA Vitality wellness program through partnership with Anytime Fitness, giving Vitality members access to 15% discount on 12-month gym memberships and ability to earn 100 Vitality Points per gym visit. Points can unlock higher membership tiers, increased insurance coverage, and rewards such as e-vouchers. The partnership coincides with AIA Vitality's 10th year in the Philippines and is supported by research on Filipino wellness habits.
• Apple Fitness+coreTechnology or IntegrationAnytime Fitness partnered with Apple Fitness+ to provide members with free trial access (up to 2 months for new customers) and discounted subscription ($9.99/month after trial). The integration enables personalized wellness experience combining Anytime Fitness gym access with Apple Fitness+ digital workout content accessible via iPhone and Apple Watch.
• SM City IloilominorStrategic or Co-development PartnerSM City Iloilo hosted the Health and Wellness Fair where Anytime Fitness participated alongside other wellness providers including The Medical City, Healthway Qualimed, St Paul's Hospital, and Decathlon.
• Purpose Brands (Parent Company)coreStrategic or Co-development PartnerAnytime Fitness is a member of Purpose Brands, a family of purpose-driven wellness brands including Orangetheory Fitness, The Bar Method, and Waxing the City. This affiliation provides brand positioning and cross-promotional opportunities within the wellness ecosystem.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Barry's Bootcamp: Global boutique fitness brand with expanding Asia presence. Comparable as a premium global fitness franchise targeting affluent urban professionals with high-intensity group programming.

Direct peers

• Gold's Gym: Iconic global gym franchise with significant international presence including Asia markets. Comparable on franchise model, 24/7 facility access, and broad-appeal strength and conditioning programming.
• Planet Fitness: Global low-cost gym franchise with thousands of locations and a 24/7 access model. Directly comparable to Anytime Fitness on franchise structure, membership-based revenue, and value positioning for the everyday consumer.
• F45 Training: Global functional-training franchise rapidly expanding across Asia-Pacific. Comparable on the franchise unit economics, group class model, and premium-but-accessible positioning targeting health-conscious urban consumers.
• Orangetheory Fitness: Sister brand under Purpose Brands offering group heart-rate-based fitness programming. Comparable as a global fitness franchise leveraging Purpose Brands' shared infrastructure and brand positioning within the same parent portfolio.
• Snap Fitness: 24/7 compact gym franchise with global footprint under Lift Brands. Closely comparable on 24/7 keycard access, small-box franchise design, and globally reciprocal membership model.
• Fitness First Asia: Premium gym operator with significant Southeast Asia footprint. Comparable on multi-country Asian presence, large-format clubs, and premium-tier membership offerings (corporate wellness, personal training).

Regional players

• Pure Fitness: Asia-focused premium gym chain, particularly strong in Hong Kong, Singapore, and mainland China. Comparable on premium membership tiers, integrated personal training, and digital fitness content within Asian mega-markets.
• True Fitness (True Group): Thailand and broader-Southeast Asia premium gym and fitness club operator. Comparable as a regional gym chain with membership, group classes, and corporate wellness partnerships across Asia.

Broad incumbents

• Basic-Fit: Europe's largest low-cost gym operator expanding into Asia. Comparable as a broad incumbent with subscription membership, 24/7 access model, and rapid franchise/location-based scaling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AnytimeFitness
• YouTubeyoutube.com/user/AnytimeFitnessLLC
• Facebookfacebook.com/anytimefitness
• LinkedInlinkedin.com/company/anytimefitnessasia
• Instagraminstagram.com/anytimefitness
• TikToktiktok.com/@anytimefitness
• Pinterestpinterest.com/anytimefitness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anytime Fitness Asia