Moka Joe
Moka Joe is a privately-held, Anacortes-based organic coffee roaster founded in 2000, serving individual coffee enthusiasts via e-commerce and subscription, a single physical coffeehouse, and a small B2B wholesale channel to cafes and commercial kitchens.
- Company typePrivate
- Founded2000
- HeadquartersAnacortes, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Moka Joe does
Moka Joe is a privately-held specialty organic coffee roaster founded in 2000 and headquartered at 8152 S March Point Road in Anacortes, Washington, operating with 11-50 employees. The company roasts 100% Arabica coffee in Anacortes and distributes through three channels: direct-to-consumer e-commerce (mokajoe.com) with nationwide shipping, a single physical coffeehouse in Anacortes with order-ahead via Square, and a B2B wholesale program serving cafes, drive-thru stands, cafeterias, and commercial kitchens. Its portfolio includes signature blends (Moka Joe Blend, Si Se Espresso, Shackleton's Stout, New Morning, Porter Blend), single-origin coffees (Dark Sumatra), Swiss Water Process decaffeinated options, single-serve MJ Cups pods, and the regionally-positioned Coyote Coffee sub-brand (Skagit Flats, Mt. Baker Blend, San Juan Sunrise, PNW Wanderer, Coyote Espresso).
The company's underlying technology is centered on small-batch physical roasting supplemented by the Swiss Water Process, a chemical-free, certified-organic decaffeination method using water, time, and temperature to preserve flavor. Pricing follows a tiered unit model — $17-$18 for 12oz, $44-$46 for 2lb, and $94-$97 for 5lb bags — with free shipping on orders and subscriptions above $40. Revenue mechanics combine one-time retail purchases (DTC and wholesale), a Subscribe & Save subscription program with weekly-to-eight-week delivery intervals, and wholesale bulk distribution that now extends beyond coffee beans to organic cold brew, Monin syrups, and Numi teas. Customer segments are split between individual coffee enthusiasts seeking organic/fair-trade product for home brewing and B2B accounts requiring bulk supply for foodservice operations; no named enterprise anchors are disclosed.
The company is privately held with no disclosed institutional investors, no funding rounds, no M&A activity, and no management team bios in the available data. Marketing is conducted through its own website, an email newsletter, the physical coffeehouse, and a Google Food ordering integration. Certifications (organic, fair-trade) are positioning claims but no formal certifications are documented in the provided data; the business relies on the Swiss Water Process as its principal technical and quality differentiator.
Moka Joe firmographics
Firmographics- Name
- Moka Joe
- Legal name
- Moka Joe Coffee
- Website
- https://mokajoe.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moka Joe is a privately-held, Anacortes-based organic coffee roaster founded in 2000, serving individual coffee enthusiasts via e-commerce and subscription, a single physical coffeehouse, and a small B2B wholesale channel to cafes and commercial kitchens.
- Ownership category
- akta.pro rank
Moka Joe industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192), Other Specialty Food Retailers (44529)
- SIC
- Retail-Eating & Drinking Places (5810), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
- akta.pro secondary industries
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Moka Joe is headquartered
LocationHeadquarters
- HQ city
- Anacortes
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Moka Joe business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Coffee Sales: Direct-to-consumer sales of roasted coffee beans in various sizes (12oz, 2lb, 5lb) through e-commerce website and physical coffeehouse.
- Subscribe & Save Program: Recurring subscription model delivering coffee on customer-defined schedules with free shipping and exclusive savings. Cancel anytime flexibility.
- Wholesale B2B: Bulk sales to cafes, drive-thrus, cafeterias, and commercial kitchens including coffee beans, organic cold brew, MJ-Pods, Monin syrups, and Numi teas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 12oz Coffee Bags |
| Unit Pricing | Pay-as-you-go | 2lb Coffee Bags |
| Unit Pricing | Pay-as-you-go | 5lb Coffee Bags |
| Subscription | Monthly | Subscribe & Save |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Moka Joe product offering
Product offeringCore offering
Moka Joe roasts and sells organic, fair-trade certified Arabica coffee beans in multiple roast levels (light, medium, dark, espresso) and pack sizes (12oz, 2lb, 5lb), including signature blends, single-origin coffees, single-serve pods, and Swiss Water decaffeinated options. The company distributes through its own e-commerce store with a Subscribe & Save subscription program, a physical coffeehouse in Anacortes, and a wholesale channel supplying cafes, drive-thru stands, cafeterias, and commercial kitchens. Its Coyote Coffee sub-brand offers regional Pacific Northwest-inspired roasts.
Product overview
Moka Joe is an organic coffee roaster based in Anacortes, Washington, founded in 2000. The company offers a portfolio of coffee products centered around their core offerings: whole bean and ground coffee in various roast levels (light, medium, dark, espresso), single-origin coffees, and the MJ Cups single-serve pod system. Their product lineup includes flagship blends like Moka Joe Blend and Si Se Espresso, regional-inspired roasts under the Coyote Coffee sub-brand (PNW Wanderer, Skagit Flats, San Juan Sunrise, Mt. Baker Blend), and Swiss Water Process decaf options. The company also provides wholesale services to cafes and retailers, including organic cold brew and MJ-Pods, alongside a Subscribe & Save subscription program for direct-to-consumer recurring deliveries.
Differentiator
Problem solved
Functional benefit
Brands
- Coyote Coffee: A sub-brand of organic, fair-trade certified coffee blends sold alongside Moka Joe products, featuring regional Washington-inspired names like Skagit Flats, Mt. Baker Blend, and San Juan Sunrise.
Products and services
- Coffee Beans (Whole Bean and Ground) Organic, fair-trade Arabica coffee beans available in multiple roasts (light, medium, dark, espresso) and sizes (12oz, 2lb, 5lb), including signature blends and single-origin coffees, sold to individual consumers.
- MJ Cups (Single-Serve Pods)
Companies that use Moka Joe
Customer profileSegments2 records
Ideal customer profiles2 records
Moka Joe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Moka Joe partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google Food (Google Orders)minorMoka Joe's coffeehouse offers ordering through Google Food platform, enabling customers to place orders via Google's restaurant ordering service.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Moka Joe competitors and assessment
Company assessmentDirect peers
- Stumptown Coffee Roasters: Specialty coffee roaster selling direct-to-consumer, wholesale, and through cafes with a strong focus on quality sourcing. Directly comparable to Moka Joe as a multi-channel specialty roaster competing for similar cafe and home-brewer customers.
- Counter Culture Coffee: Sustainability-focused specialty coffee roaster with direct-to-consumer, wholesale, and subscription channels. Highly comparable to Moka Joe on values-led positioning (organic, fair trade) and multi-channel distribution to cafes and home consumers.
- Cafe Mam: Oregon-based specialty roaster focused exclusively on organic, fair-trade coffee sold through wholesale and direct channels. Closely comparable to Moka Joe on size, geographic proximity in the Pacific Northwest, and values-driven specialty positioning.
- Kicking Horse Coffee: Canadian organic, fair-trade specialty coffee roaster with strong D2C and retail distribution. Comparable to Moka Joe on premium organic positioning and the use of distinctive regional branding (Canadian Rockies parallels Moka Joe's PNW identity).
- Death Wish Coffee: D2C-focused premium coffee brand with a strong subscription business and national distribution. Comparable to Moka Joe as a small-to-mid specialty roaster competing in the D2C subscription coffee category with branded positioning.
- Equal Exchange: Fair-trade cooperative specializing in organic coffee, tea, and chocolate distributed through grocery and wholesale channels. Comparable to Moka Joe on the organic/fair-trade positioning and values-driven sourcing, though with broader product diversification.
- Batdorf & Bronson Coffee Roasters: Olympia, Washington-based specialty coffee roaster offering organic, fair-trade coffee through wholesale, retail, and online channels. Directly comparable as a Pacific Northwest regional specialty roaster with overlapping customer base and distribution.
Broad incumbents
- Green Mountain Coffee Roasters (Keurig Dr Pepper): Large specialty coffee brand owned by Keurig Dr Pepper producing K-Cup pods and bagged coffee. Comparable to Moka Joe as a specialty coffee producer with a single-serve pod offering, though at vastly greater scale.
- Allegro Coffee (Peet's Coffee): Specialty coffee brand originally focused on organic, fair-trade roasted coffee, now owned by Peet's Coffee (Emilio Lavazza). Comparable to Moka Joe as a values-driven specialty roaster, though operating at significantly greater scale and with broader retail distribution.
Regional players
- Black Rock Coffee Bar: Pacific Northwest regional coffee chain with company-owned stores and a roasting operation. Comparable to Moka Joe's coffeehouse operations and PNW identity, though a much larger multi-store retail footprint and broader menu.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Moka Joe social profiles
Digital presenceMoka Joe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moka Joe leadership team
Management profileNumber of profiles
Moka Joe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moka Joe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moka Joe
What does Moka Joe do?
Moka Joe roasts and sells organic, fair-trade certified Arabica coffee beans in multiple roast levels (light, medium, dark, espresso) and pack sizes (12oz, 2lb, 5lb), including signature blends, single-origin coffees, single-serve pods, and Swiss Water decaffeinated options. The company distributes through its own e-commerce store with a Subscribe & Save subscription program, a physical coffeehouse in Anacortes, and a wholesale channel supplying cafes, drive-thru stands, cafeterias, and commercial kitchens. Its Coyote Coffee sub-brand offers regional Pacific Northwest-inspired roasts.
Is Moka Joe a public or private company?
Moka Joe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moka Joe founded?
Moka Joe was founded in 2000. It employs 11 to 50 people.
Where is Moka Joe based?
Moka Joe is headquartered in Anacortes, United States, in the North America region.
How does Moka Joe make money?
Three revenue lines are on record. Retail Coffee Sales are the primary driver. The others are subscribe & Save Program and wholesale B2B.
Who are Moka Joe's main competitors?
Direct peers on record are Stumptown Coffee Roasters, Counter Culture Coffee, Cafe Mam, Kicking Horse Coffee, Death Wish Coffee, Equal Exchange and Batdorf & Bronson Coffee Roasters. Broad incumbents are Green Mountain Coffee Roasters (Keurig Dr Pepper) and Allegro Coffee (Peet's Coffee). Black Rock Coffee Bar is listed as a regional player.
Does Moka Joe have an API?
No public API is recorded for Moka Joe.
What industry is Moka Joe in?
Moka Joe's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is CRADAHAG, Coffee (Roasted, Ground, Whole Bean), with a secondary code of THAFADAE, Coffee Roasters with Cafe (Roastery Cafes). Its NAICS code is 311920 and its SIC code is 5810.