What Green Mountain Coffee Roasters does

Green Mountain Coffee Roasters (GMCR) is a Waterbury, Vermont-based single-serve coffee brand originally founded in 1981 and now operating as a product line under Keurig Green Mountain, Inc., itself a subsidiary of Keurig Dr Pepper (NYSE: KDP) following JAB Holdings' 2018 acquisition. The brand's core product is a family of K-Cup pods — including Breakfast Blend, Dark Magic, Nantucket Blend, Half-Caff, Caramel Vanilla Cream, and Hazelnut — built to interoperate exclusively with proprietary Keurig brewing systems such as the K-Duo Gen 2, K-Supreme SMART, K-Crema, and K-Iced. All K-Cups emphasize sustainability positioning: USDA Organic and Fair Trade certifications on private-label SKUs, agroforestry and soil conservation sourcing, and the Blue Harvest watershed-protection program covering approximately 40,000 acres.

The business operates three revenue streams: (1) direct-to-consumer K-Cup pod sales through Keurig.com with an auto-delivery subscription tier at $10.99/box and unit pricing of $14.99-$33.99 per 20-48ct box; (2) brewing hardware sales, including up to 40% promotional discounts on Keurig machines through 07/07/2026; and (3) private-label OEM manufacturing of Costco's Kirkland Signature K-Cups in 120ct boxes at approximately $0.32/pod, a partnership that has run since 2012. Distribution layers Keurig.com e-commerce, Costco warehouse retail, and broader grocery and mass-channel reach through the Keurig Dr Pepper network across the US and Canada. Marketing spans social platforms (Facebook, TikTok, Instagram, Threads, X), email, content marketing focused on farmer-story sustainability content, and a Kevin Costner brand collaboration. Ultimate ownership rests with JAB Holdings, a European private holding company with a coffee-portfolio thesis that also includes Peet's Coffee, Caribou Coffee, and The Original Donut Shop.

Name

Green Mountain Coffee Roasters

Legal name

Keurig Green Mountain, Inc.

Website

https://gmcr.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Mountain Coffee Roasters is a Waterbury, Vermont-based single-serve coffee brand, founded 1981 and owned by JAB Holdings via Keurig Dr Pepper, that markets K-Cup pods and partners with Costco on Kirkland Signature private-label pods for US and Canadian consumers.

Ownership category

akta.pro rank

Product category

Single-serve coffee pods

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Single-Serve Coffee (Pods, Capsules) (CRADAHAH), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

Keywords

• Single-serve coffee pods
• K-Cup coffee
• Private label coffee
• Coffee roasting
• Sustainable coffee sourcing

Headquarters

HQ city

Waterbury

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. K-Cup Pod Sales: Recurring sales of single-serve coffee pods across multiple brands and varieties through e-commerce and retail channels
2. Coffee Maker Hardware: Sales of Keurig brewing machines and accessories
3. Private Label Manufacturing: Manufacturing K-Cups for Costco's Kirkland Signature brand since 2012

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Green Mountain Coffee Roasters manufactures and sells single-serve K-Cup coffee pods under its own brand across multiple roast varieties (light, medium, dark, flavored, and decaf), marketed primarily through the Keurig.com e-commerce platform and the broader Keurig Dr Pepper retail network. The company also manufactures private-label K-Cup pods for Costco's Kirkland Signature brand under a partnership established in 2012.

Product overview

Green Mountain Coffee Roasters operates as a brand under Keurig Dr Pepper, offering single-serve coffee products primarily through K-Cup pods compatible with Keurig brewing systems. The portfolio includes core K-Cup pod products under the Green Mountain Coffee Roasters brand featuring varieties like Breakfast Blend, Dark Magic, Nantucket Blend, Half-Caff, Caramel Vanilla Cream, and Hazelnut. The company also manufactures private-label K-Cups for Costco's Kirkland Signature brand through a partnership established in 2012. All products emphasize sustainable sourcing practices including agroforestry methods, soil conservation, and water resource protection programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Breakfast Blend K-Cup Pods Light roast single-serve coffee pod compatible with Keurig brewing systems, featuring bright and lively flavor notes, targeted at individual consumers seeking premium at-home coffee.
• Dark Magic K-Cup Pods

Quantifiable outcome

• Blue Harvest program protects and restores nearly 40,000 acres of farmland watersheds
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Keurig Dr PeppercoreStrategic or Co-development Partner · 1 January 2018Following JAB Holdings' acquisition of Keurig Green Mountain, the company operates as part of Keurig Dr Pepper, one of the largest beverage companies in North America. Green Mountain Coffee Roasters brand is marketed through the Keurig platform and distribution network.
• Costco (Kirkland Signature)flagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2012Green Mountain Coffee Roasters has manufactured Kirkland Signature K-Cups for Costco since 2012. The partnership continued through Green Mountain's mergers with Keurig and eventual incorporation into Keurig Dr Pepper. Kirkland Signature K-Cups offer four varieties: Breakfast Blend, Summit Roast, Pacific Bold, and House Decaf, all USDA Certified Organic and Fair Trade Certified.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/greenmtncoffee
• Facebookfacebook.com/greenmountaincoffeeroasters
• Instagraminstagram.com/greenmtncoffee
• TikToktiktok.com/@greenmountaincoffee
• LinkedInlinkedin.com/company/gmcr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Mountain Coffee Roasters