What Stadium People does

Stadium People, operated as a strategic staffing division of Innovative Solution Advisors, LLC and headquartered in Irving, Texas, provides part-time event staffing and crowd-management services to stadiums, arenas, performing arts centers, and one-off special event venues across 22 U.S. states. Founded in 2009 after an inaugural 2,500-staff engagement for the Dallas Cowboys at AT&T Stadium, the company supplies ushers, ticket takers, security, access control, bag-check personnel, parking and ADA staff, concierge, and premium-suites labor on a per-event or contracted basis. Marquee clients include SEC and Big 12 athletic departments (University of Georgia, Auburn, Oklahoma State, Texas, TCU), professional franchises and circuits (FC Dallas, Texas Motor Speedway, Sonoma Raceway, US Open Tennis), performing arts venues (Dickies Arena, Bass Performance Hall, Comerica Center, Credit Union of Texas Center), and high-school districts across Texas and Oklahoma. The workforce has scaled to 7,000+ paid workers annually deployed across 100+ venues.

Revenue is generated through professional-services fees for event-day labor, augmented by a fundraising-staffing partnership in which nonprofit groups (e.g., Adult and Teen Challenge of Texas) earn tens of thousands of dollars annually by supplying supplemental event workers. Pricing is quote-based and varies by state due to workers' compensation, employer regulations, and security-licensing considerations. Sales motion is enterprise field sales, with venue operators initiating contact through a "Get Quote" form on the corporate website and being closed by business-development staff; the company also runs a dedicated jobs portal (jobs.stadiumpeople.com) to recruit part-time workers.

The proprietary technology stack is Gignology, an AI-augmented gig-workforce management platform launched in 2023. Gignology unifies mobile-first gig-worker sign-up, dynamic scheduling, training and document storage on branded venue pages, mobile check-in, payroll, and event costing, and is integrated with Auth0, Apple/Google SSO, and FirstStar HR for W-2 processing. The Gignology Mobile App is distributed on iOS and Android, and the platform has been extended to third-party venues and staffing companies beyond Stadium People's direct client base. WBE certification, IAVM and CEFMA memberships, and Texas (#B16444) and Georgia (#PSC002646) security licenses round out the operating footprint.

Name

Stadium People

Legal name

Innovative Solution Advisors, LLC

Website

https://stadiumpeople.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Stadium People provides part-time event staffing and crowd-management services to stadiums, arenas, performing arts centers, and special-event venues across 22 U.S. states, powered by its proprietary Gignology gig-workforce management platform.

Ownership category

akta.pro rank

Product category

Event Staffing Services

SIC

Services-Employment Agencies (7361), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Crowd Management & Queue Management Staff (HSACAEAD)

akta.pro secondary industries

Venue Operations, Management & Facility Services (MPAKAEAN), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Event staffing services
• Crowd management staffing
• Gig workforce management
• Venue security services
• Part-time event staff

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Staffing Services: Stadium People generates revenue by providing trained event staff (ushers, ticket takers, security, parking, guest services, ADA staff, concierge, premium suites staff, access control) to stadiums, arenas, performing arts centers, and special event venues. Services are billed per event or through ongoing contractual arrangements. The company also partners with fundraising groups where organizations earn tens of thousands of dollars per year, suggesting a staffing fee or revenue-sharing model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Stadium People recruits, trains, credentials, and deploys part-time event staff — ushers, ticket takers, security, parking, ADA, and concierge personnel — to stadiums, arenas, performing arts centers, and special event venues across the U.S. Workforce hiring, scheduling, time tracking, payroll, and communications are managed through the company's proprietary Gignology AI-powered gig platform, allowing it to staff 7,000+ paid workers each year across 100+ venues.

Product overview

Stadium People operates as a dual offering: a nationwide event staffing services company and a technology provider. The core staffing business (Stadium People Event Staffing Services) provides crowd management, ushers, security, parking, and ADA staff to over 100 venues. This is powered by the Gignology Platform — Stadium People's proprietary gig workforce management software launched in 2023. Gignology consists of the web-based management suite for venues and staffing companies, the Gignology Mobile App for employees, and specialty staffing modules for events like NASCAR, minor league sports, and cheerleading competitions. An additional Fundraising Staffing Program allows organizations to earn funds by participating as supplemental staff.

Differentiator

Problem solved

Functional benefit

Brands

• Gignology: AI-powered gig workforce management platform for venues and staffing companies, enabling mobile worker sign-up, shift management, advanced event roster management, training videos, document storage, mobile check-in, payroll management, job posting, and applicant tracking.

Products and services

• Event & Crowd-Management Staffing Services Recruits, trains, credentials, and deploys part-time crowd-management personnel — ushers, ticket takers, security, parking, ADA, and concierge staff — to stadiums, arenas, performing arts centers, and special event venues across the U.S. for individual events and recurring season engagements.
• Gignology Gig Workforce Management Platform AI-powered proprietary platform (Gignology.ai) that handles hiring, candidate matching, scheduling, time tracking, payroll, and worker credentials for gig-based event workforces across venues and partner staffing companies.
• Gignology Mobile App for Event Workers Mobile application that enables event workers to find jobs, accept shifts, clock in/out, and receive schedule and payroll information, integrating with the broader Gignology platform and Auth0-based authentication.
• Specialty Event & Fundraising Staffing Programs Specialized staffing for university and non-profit fundraising events, school-district games, and other non-venue special events, drawing on the same trained, gig-based workforce and Gignology platform.

Quantifiable outcome

• 100+ venues served nationwide with 7,000+ paid staff members annually
• +2 more outcomes

Named customers57 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature7 records

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Allied Universal: One of the largest North American security and staffing services companies, providing event security, crowd management, and uniformed staffing across stadiums, arenas, and corporate facilities. Overlaps with Stadium People in venue event staffing but at a much larger national scale and with broader security focus.
• Aramark: Global provider of food, facilities, and uniform services to sports stadiums, entertainment venues, and convention centers, including event staffing and guest services. Broad incumbent in venue services; comparable to Stadium People on the staffing/sports venue axis, though much larger and more diversified.
• ABM Industries: Major facility services provider offering janitorial, parking, event staffing, and guest services to stadiums, arenas, airports, and commercial facilities. Comparable to Stadium People in parking, concierge, and event staffing verticals; broader portfolio and far larger scale.
• Sodexo: Global food services and facilities management company, now encompassing Centerplate, with venue hospitality and event staffing at stadiums, arenas, and convention centers. Comparable end customer base and venue service offerings, but operates at a much larger global scale with broader food services focus.
• Securitas: Global security services and staffing firm providing event security, crowd management, and specialized guarding to venues, stadiums, and large public events. Overlaps with Stadium People on security and access-control staffing; broader geographic and vertical reach.

Direct peers

• Legends Hospitality: Hospitality and venue services firm co-founded by the Dallas Cowboys and Yankees, providing staffing, concessions, merchandise, and planning for professional and collegiate sports venues. Directly comparable to Stadium People as a sports-venue staffing provider with marquee-team client relationships.

Others

• Delaware North Companies: Hospitality and food services company operating concessions, retail, and guest services at sports venues, airports, and entertainment destinations. Adjacent to Stadium People through shared venue customer base and event guest-services scope; differentiated by concessions and hospitality focus.
• Levy Restaurants (Compass Group): Restaurant and hospitality group within Compass Group specializing in sports and entertainment venue food, beverage, and premium hospitality services. Adjacent rather than direct, sharing marquee venue customers (e.g., NFL stadiums) but emphasizing food and beverage over staffing.
• Freeman: Event experience and workforce solutions provider offering event staffing, brand experiences, and exhibition services for trade shows, conventions, and corporate events. Comparable in event workforce delivery but with stronger focus on trade shows and corporate events rather than stadium/arena operations.

Emerging players

• Wonolo: On-demand gig workforce platform connecting businesses with workers for events, warehouse, hospitality, and staffing needs. Directly comparable to Gignology's gig workforce management functionality and represents a platform-level competitive threat to Stadium People's intermediation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StadiumPeople
• LinkedInlinkedin.com/company/stadium-people
• Instagraminstagram.com/stadiumpeople
• Xx.com/stadiumpeople

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadium People