Splash Media

What Splash Media does

Splash Media operates a premium Out-of-Home (OOH) advertising business headquartered in Málaga, Spain, with firmographic data describing a U.S.-based digital marketing firm founded in 2000 in Addison, Texas, with 51-100 employees — these two profiles are presented in the input as the same entity, but the relationship between the U.S. heritage and the current Spanish OOH operation is not clarified by the source material. The current Spanish operation delivers large-format outdoor advertising in high-traffic Málaga locations, organized around four core products: outdoor advertising campaigns, large-format banners (lonas publicitarias), scaffolding-based advertising, and premium OOH campaign design for luxury, fashion, lifestyle, and global enterprise brands. The underlying business is physical advertising infrastructure — billboards, building wraps, scaffolding wraps, and medianeras — combined with full-service campaign execution covering creative design, production, and installation, with no proprietary software, AI, or data assets disclosed.

The company runs a dual-sided revenue model: brand-side revenue from enterprise OOH campaigns (Calvin Klein, Dior, Emirates, Coca-Cola, Disney, Levi's, Adidas, Sephora, Porsche) and supply-side revenue through property monetization agreements with building owners and scaffolding providers. Pricing is quote-based with no public tiers. Go-to-market is sales-led: direct outreach to enterprise brands and property owners, supplemented by referrals through international agency partnerships, supported by a company website portfolio and a leadership presence (Federico Colombo, Director General Spain). The Málaga launch is being positioned strategically as a gateway connecting Europe, Africa, and Spain, leveraging the city's tourism, expat, and digital-nomad growth narrative to attract global brand demand.

Name

Splash Media

Legal name

Splash Media

Website

https://splashmedia.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Splash Media is a sales-led premium Out-of-Home advertising agency operating in Málaga, Spain, delivering large-format billboards, building banners (lonas publicitarias), and scaffolding wraps to luxury, fashion, lifestyle, and global enterprise brands while monetizing property and scaffolding inventory on the supply side.

Ownership category

akta.pro rank

Product category

Outdoor Advertising Services

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

akta.pro secondary industries

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), OOH Production, Printing & Installation Services (BPAFALAL), Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)

Keywords

• Outdoor advertising
• OOH advertising
• Advertising agency
• Billboard campaigns
• Scaffolding advertising

Headquarters

HQ city

Addison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. OOH Advertising Campaigns: Revenue generated from brands and agencies purchasing premium outdoor advertising placements in Málaga. Services include campaign strategy, creative production, and installation across owned/partnered property inventory including buildings, scaffolding, and urban structures.
2. Property Monetization Services: Revenue sharing or fixed payments to property owners who provide advertising space. Property owners receive guaranteed passive income while Splash Media manages all aspects of design, installation, and campaign execution.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Splash Media is a premium out-of-home (OOH) advertising agency based in Málaga, Spain that sells end-to-end outdoor advertising campaigns to enterprise brands. Its offering combines strategic advertising locations, large-format banners (lonas publicitarias) on buildings and facades, scaffolding advertising inventory, and full-service campaign design, production, and installation. The company monetizes premium urban inventory for luxury, fashion, lifestyle, and global brand clients while paying property owners for access to buildings and scaffolding.

Product overview

Splash Media operates as a unified premium OOH advertising platform offering four integrated service modules. The core offering consists of outdoor advertising in strategic Málaga locations, complemented by large-format banner services (lonas publicitarias) for buildings and facades, scaffolding-based advertising solutions, and premium OOH campaign design. These services work together to transform urban spaces into high-value advertising opportunities for luxury, fashion, and lifestyle brands, with the company managing everything from creative design to installation while providing property owners with passive income opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Advertising in Málaga (Publicidad exterior en Málaga) Premium outdoor advertising campaigns deployed in strategic Málaga locations for brands seeking maximum visibility and impact in high-traffic pedestrian and vehicular areas.
• Lonas Publicitarias (Advertising Banners) Large-format advertising banners installed on buildings, facades, and urban spaces with high pedestrian and vehicular traffic, enabling brands to achieve bold visual presence in the Málaga urban landscape.
• Publicidad en Andamios (Scaffolding Advertising) Conversion of scaffolding and temporary structures into high-value advertising spaces for local and international campaigns, transforming construction sites into premium advertising inventory.
• Premium OOH Campaigns (Campañas OOH Premium) End-to-end premium out-of-home advertising campaign design for luxury, fashion, lifestyle, and international corporate brands seeking to stand out in Málaga through high-visibility OOH placements, bundling strategy, creative production, and installation.

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• JCDecaux: World's largest outdoor advertising company operating billboards, street furniture, and large-format formats across Europe including Spain. Comparable because JCDecaux dominates the same OOH category Splash Media targets, but at vastly broader geographic and capital scale.
• Clear Channel Outdoor: Global OOH operator with European presence offering billboards and large-format displays to international brands. Comparable as a competing premium OOH provider for the same luxury/fashion advertiser base, though operating at much larger scale.
• Ströer: Major German-based OOH and digital out-of-home media company operating across Europe. Comparable because it competes for the same international brand OOH budgets in European gateway cities through large-format and street-furniture inventory.

Direct peers

• Kinetic Worldwide: Specialist OOH and DOOH media agency that plans and buys premium outdoor campaigns for global brands. Highly comparable in business model — an OOH-focused agency working with luxury and enterprise clients — though operating at significantly larger international scale.
• Posterscope: Dentsu-owned specialist OOH media agency serving global brands with planning, buying, and campaign execution. Comparable as a specialist OOH agency in the same value chain, though with the backing of a major holding company.
• Talon Outdoor: Independent OOH and digital out-of-home media agency serving global brands. Comparable as a competing premium OOH agency with a similar sales-led, brand-customer-focused motion.

Regional players

• IGPDecaux: Italy-headquartered OOH operator active across Southern European markets. Comparable as a regional OOH player in similar Mediterranean geographies with overlapping formats and luxury/brand advertiser mix, though not active in Málaga specifically.
• Global (formerly Prisa Brand Solutions): Spanish media company with significant outdoor advertising (mupis, billboards, and large-format) operations across Spain. Comparable because it competes in the same Spanish OOH market, including Andalusia, though with a wider product portfolio spanning print and digital.

Emerging players

• Hivestack: Programmatic DOOH (digital out-of-home) ad tech platform enabling automated buying of digital outdoor inventory. Comparable because it sits in the OOH ecosystem serving the same luxury and global brands, but on the programmatic/DOOH end of the market rather than physical large-format billboards and scaffolding.
• VIOOH: Programmatic DOOH marketplace and supply-side platform jointly backed by JCDecaux and others. Comparable because it competes for brand OOH spend in Europe with technology-enabled buying, representing both a potential partner and a channel-disruption risk to traditional premium OOH operators like Splash Media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SplashMedia
• Facebookfacebook.com/splashmedia
• LinkedInlinkedin.com/company/splash-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splash Media