Gadget Guard
Gadget Guard is a privately held, Salt Lake City-based consumer mobile-device protection company founded in 2009 that sells screen protectors, phone cases, camera lens guards, and watch protectors across 637+ SKUs, leveraging G-Form impact, Eyesafe blue light, and Alara EMF technologies, distributed DTC, via resellers, and on Amazon.
- Company typePrivate
- Founded2009
- HeadquartersSalt Lake City, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Gadget Guard does
Gadget Guard is a Salt Lake City-based, privately held consumer mobile-device protection company founded in 2009 that designs, sells, and warranties screen protectors, phone cases, camera lens protectors, and watch screen protectors under the Gadget Guard brand, with sub-brands G-Form (impact protection), Alara (EMF radiation reduction), and GuardPlus Promise (extended repair coverage). Its product portfolio is built on three core technology platforms: G-Form's Smartflex non-Newtonian material that hardens on impact, Eyesafe's blue-light filtration embedded in the Glass Pro line, and the patented Alara antenna system using micro-thin silver elements to redirect EMF radiation away from the user. The catalog spans 637+ SKUs covering the latest iPhone 17 series, iPhone Air, Samsung Galaxy S26 and Z Fold7/Flip7 lines, iPads, Apple Watch, and Galaxy Watch devices, plus Glass Privacy and Liquid Nanotechnology coatings.
The business operates a direct-to-consumer e-commerce model through gadgetguard.com supplemented by an authorized reseller network and Amazon marketplace, with shipping to the US and Canada. Revenue is generated predominantly through one-time hardware sales priced $19.99-$69.99 per unit, with adjacent recurring streams from the GuardPlus Promise extended warranty (up to $350 toward screen repairs) and a $10 Liquid nanotechnology reapplication program at the 11-month mark. A lifetime warranty on registered physical screen protectors, with customer-paid shipping on replacements, supports repeat purchasing and brand loyalty, and the company reports over 100,000 five-star customer reviews on its website. Marketing is conducted through organic social channels (Instagram, YouTube, Twitter, Facebook, LinkedIn) and content partnerships with its technology providers.
Gadget Guard firmographics
Firmographics- Name
- Gadget Guard
- Legal name
- Gadget Guard
- Website
- https://gadgetguard.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- Gadget Guard is a privately held, Salt Lake City-based consumer mobile-device protection company founded in 2009 that sells screen protectors, phone cases, camera lens guards, and watch protectors across 637+ SKUs, leveraging G-Form impact, Eyesafe blue light, and Alara EMF technologies, distributed DTC, via resellers, and on Amazon.
- Ownership category
- akta.pro rank
Gadget Guard industry classification
Industry- Product category
- Mobile Device Accessories
- NAICS
- Optical Goods Retailers (45613)
- akta.pro primary industry
- Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)
Keywords
Where Gadget Guard is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gadget Guard business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Screen Protectors and Cases: One-time product sales of screen protectors, phone cases, camera protectors, watch protection, and EMF radiation protection products. Revenue generated through direct e-commerce sales and authorized reseller network.
- GuardPlus Promise Insurance: Optional protection plan providing up to $350 towards device screen repairs when registered within 30 days of purchase. Extended coverage renewal available for additional year.
- Liquid Reapply Program: Discounted reapplication program for Liquid nanotechnology coating at $10 (including shipping) after 11 months from registration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tempered Glass Screen Protectors - Basic |
| Unit Pricing | Pay-as-you-go | Glass Pro with Eyesafe Protection |
| Unit Pricing | Pay-as-you-go | G-Form Cases (Reflector, Trek) |
| Unit Pricing | Pay-as-you-go | Camera Protectors |
| Other | Multi-year contract | GuardPlus Promise Coverage |
| Unit Pricing | Pay-as-you-go | Liquid Nanotechnology Reapplication |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Gadget Guard product offering
Product offeringCore offering
Gadget Guard designs, manufactures, and sells physical mobile device protection products including tempered glass screen protectors, hybrid Flex screen protectors, phone cases, camera lens protectors, and watch screen protectors for smartphones, tablets, and wearables. The portfolio incorporates proprietary and partner technologies such as Alara EMF radiation reduction, G-Form Smartflex impact absorption, and Eyesafe blue light filtration. Products are sold direct-to-consumer online and through authorized resellers and Amazon, backed by a lifetime warranty replacement program and an optional GuardPlus Promise protection plan.
Product overview
Gadget Guard is a mobile device protection company offering a comprehensive portfolio of screen protectors, phone cases, and camera protection products designed to safeguard devices from drops, scratches, and radiation. The core product lineup includes Glass, Glass Pro (with Eyesafe blue light filtration and G-Form impact technology), Flex, and Flex UltraShock screen protectors, along with G-Form cases using Smartflex non-Newtonian material and Alara EMF radiation protection cases. The company also offers Liquid nanotechnology coating, camera lens protectors, and watch screen protectors. Gadget Guard differentiates through technology partnerships with G-Form (Smartflex impact absorption), Eyesafe (blue light filtration), and Alara (EMF radiation reduction). All products are backed by a lifetime warranty with free replacement, and customers can upgrade to GuardPlus Promise for additional device screen repair coverage up to $350.
Differentiator
Problem solved
Functional benefit
Brands
- G-Form: Smartflex technology collaboration providing impact protection for phone cases using non-Newtonian materials that remain flexible until impact.
- Alara
- GuardPlus Promise
Products and services
- Glass Screen Protectors Tempered glass screen protectors offering impact protection for smartphones and tablets with full adhesive coverage. Standard glass protectors provide basic scratch and drop protection.
- Glass Pro Screen Protectors
Quantifiable outcome
- EMF radiation exposure reduced by up to 80%
- +1 more outcomes
Companies that use Gadget Guard
Customer profileSegments1 record
Ideal customer profiles1 record
Gadget Guard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Gadget Guard partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- G-FormcoreG-Form is a technology innovation company delivering protective solutions using Smartflex™ technology. Their non-Newtonian material remains flexible until impact moment when it hardens to absorb energy. Gadget Guard uses G-Form materials in their phone cases (Reflector, Trek) and screen protectors. Partnership brings elite athlete-proven protection technology to mobile devices.
- EyesafecoreEyesafe specializes in advanced blue light filtration solutions targeting high-energy wavelengths. Partnership enables Gadget Guard's Glass Pro line with blue light protection while maintaining visual clarity. Combined with G-Form Smartflex technology in Glass Pro G-Form products.
- Alara TechcoreAlara Tech provides patented antenna technology for EMF radiation reduction. The micro-thin silver element antenna system reduces phone radiation exposure by up to 80% without degrading signal. Used in Alara branded phone cases and inserts. 'Alara' stands for 'As Low As Reasonably Achievable'.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Gadget Guard competitors and assessment
Company assessmentEmerging players
- Pelican Products: Pelican, known for rugged protective cases for professional and military use, has extended into consumer phone cases with extreme drop protection claims. Comparable to Gadget Guard's G-Form and rugged case offerings in the impact protection positioning.
Direct peers
- OtterBox: OtterBox is a leading protective case brand with strong retail distribution across carriers and big-box retailers. It competes directly with Gadget Guard's G-Form case line and increasingly in screen protection with its own amplifier and glass lines.
- ZAGG: ZAGG is one of the largest screen protector and mobile device protection brands globally (now under Evercel), offering InvisibleShield screen protectors and related cases. It is the most direct head-to-head competitor to Gadget Guard across both screen protection and case categories.
- Spigen: Spigen is a major direct-to-consumer and Amazon-native phone case and screen protector brand with deep smartphone model coverage. Comparable to Gadget Guard in catalog breadth across iPhone and Galaxy ecosystems, though more skewed toward cases than health-related protection.
- Casetify: Casetify is a premium direct-to-consumer phone case and screen protector brand with strong design-led branding and celebrity collaborations. Competes with Gadget Guard for design-conscious premium smartphone users, particularly in the $40-$70 case price band.
- Speck Products: Speck is an established phone case brand competing directly with Gadget Guard's case line, with comparable price points and broad carrier/retail distribution. Strong overlap on iPhone and Galaxy case protection offerings.
- BodyGuardz: BodyGuardz specializes in screen protectors, cases, and device protection with technology similar to Gadget Guard's offering (tempered glass, impact cases, screen replacement programs). Highly comparable business model including lifetime warranty and protection plans.
Broad incumbents
- Belkin: Belkin is a broad mobile accessories incumbent offering screen protectors, cases, chargers, and cables with strong retail and OEM relationships. Comparable to Gadget Guard in screen protection but with a much wider accessory portfolio and broader distribution.
- PopSockets: PopSockets is a major mobile accessory brand with strong DTC, retail, and licensing presence. While not a screen protector competitor, it competes for the same 'premium mobile accessory' wallet share and retail placement that Gadget Guard targets.
Others
- Eyesafe (DisplaySafe): Eyesafe is the blue light filtration technology partner behind Gadget Guard's Glass Pro line, but also licenses its standards to OEMs, monitor makers (Dell, HP, Lenovo), and screen protector competitors. Relevant as both a partner and an indirect competitor as Eyesafe-branded protection expands to other accessory makers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gadget Guard social profiles
Digital presenceGadget Guard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gadget Guard leadership team
Management profileNumber of profiles
Gadget Guard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gadget Guard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gadget Guard
What does Gadget Guard do?
Gadget Guard designs, manufactures, and sells physical mobile device protection products including tempered glass screen protectors, hybrid Flex screen protectors, phone cases, camera lens protectors, and watch screen protectors for smartphones, tablets, and wearables. The portfolio incorporates proprietary and partner technologies such as Alara EMF radiation reduction, G-Form Smartflex impact absorption, and Eyesafe blue light filtration. Products are sold direct-to-consumer online and through authorized resellers and Amazon, backed by a lifetime warranty replacement program and an optional GuardPlus Promise protection plan.
Is Gadget Guard a public or private company?
Gadget Guard is a private company. It is classified as unknown and is currently operating.
When was Gadget Guard founded?
Gadget Guard was founded in 2009.
Where is Gadget Guard based?
Gadget Guard is headquartered in Salt Lake City, United States, in the North America region.
How does Gadget Guard make money?
Three revenue lines are on record. Screen Protectors and Cases are the primary driver. The others are guardPlus Promise Insurance and liquid Reapply Program.
Who are Gadget Guard's main competitors?
Pelican Products is listed as an emerging player. Direct peers are OtterBox, ZAGG, Spigen, Casetify, Speck Products and BodyGuardz. Broad incumbents are Belkin and PopSockets. Eyesafe (DisplaySafe) is listed as an others.
Does Gadget Guard have an API?
No public API is recorded for Gadget Guard.
What industry is Gadget Guard in?
Gadget Guard's product category is Mobile Device Accessories. Its primary akta.pro industry code is CRACALAH, Mobile Device Accessories (Cases, Screen Protectors, Mounts). Its NAICS code is 45613.