Jerome Home

What Jerome Home does

Jerome Home is a not-for-profit senior living community founded in 1932 and operated from a single campus at 975 Corbin Avenue in New Britain, Connecticut, under the umbrella of Hartford HealthCare Senior Services. The organization delivers a full continuum of care through a portfolio of distinct service lines: Arbor Rose (independent and assisted living, 45 studio, one-, and two-bedroom apartments for adults 55+), The Gardens & The Pavilion (memory care for dementia and Alzheimer's residents, including WanderGuard-equipped safe environments), The Attwood Residence (residential care with 26 private rooms for adults 60+), skilled nursing care with 24/7 nursing and on-site APRN coverage, inpatient short-term rehabilitation, outpatient physical/occupational/speech therapy, and the GoodLife Fitness program staffed by Hartford HealthCare exercise physiologists. Residents can transition across care levels without leaving the campus, supporting an "age in place" model with familiar staff.

Revenue mechanics are based on monthly recurring residential fees across tiers, supplemented by long-term care insurance reimbursements, Medicaid (Title 19) payments at the residential care and skilled nursing levels, private pay for assisted living and memory care, and insurance-billed outpatient therapy. As a not-for-profit, Jerome Home also accepts tax-deductible charitable donations. The go-to-market motion is community-led and direct-to-consumer: reputation, word-of-mouth referrals, hospital and healthcare provider referral channels, on-campus tours, and a comprehensive website (jeromehome.com) drive inquiries through a phone-first admissions process. Notable third-party validation includes recurring U.S. News & World Report Best Nursing Homes recognition in both short-term rehabilitation and long-term care categories.

Strategic posture is consolidation over geographic expansion — deepening the existing continuum of care and clinical integration with Hartford HealthCare rather than pursuing new sites. Service differentiators are operational (90+ years of institutional history, full on-campus continuum, certified clinical and fitness staff) rather than technology-driven; the organization has no disclosed AI, software platform, or proprietary technology assets, and operates within a constrained single-campus footprint in central Connecticut.

Name

Jerome Home

Legal name

Jerome Home Senior Living

Website

https://jeromehome.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

51–100 employees

Short description

Jerome Home is a not-for-profit senior living community in New Britain, Connecticut, founded in 1932, offering a single-campus continuum of care including independent and assisted living, memory care, skilled nursing, residential care, and rehabilitation for older adults in the central Connecticut region.

Ownership category

akta.pro rank

Product category

Senior Living and Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Active Adult (55+) Independent Living Communities (HLADAAAD), Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI)

Keywords

• Senior living services
• Assisted living care
• Memory care facilities
• Skilled nursing care
• Senior rehabilitation services

Headquarters

HQ city

New Britain

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Senior Living and Care Services: Residential services including independent living, assisted living, memory care, skilled nursing, and residential care. Revenue generated through monthly residential fees, long-term care insurance reimbursements, Medicaid (Title 19) payments, and private pay arrangements.
2. Outpatient Rehabilitation Services: Physical, occupational, and speech therapy services provided on an outpatient basis. Billed through insurance or direct payment for customized treatment plans designed for older adults.
3. Short-Term Rehabilitation Services: Inpatient rehabilitation services for recovery after surgery or illness. Includes 24-hour nursing care, therapy services, and case management. Revenue through insurance coverage and private pay.
4. Donations and Charitable Contributions: As a not-for-profit organization, Jerome Home and Arbor Rose rely on charitable donations to support programs and services. Donations are tax-deductible.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Jerome Home operates a not-for-profit senior living campus in New Britain, Connecticut, providing a full continuum of care that spans independent living, assisted living, memory care, residential care, skilled nursing, inpatient short-term rehabilitation, and outpatient rehabilitation services. The organization also delivers specialized wellness programs such as the GoodLife Fitness initiative, dietary services, transportation, and life enrichment activities for older adults. Services are delivered through multiple distinct residential communities on a single campus, including Arbor Rose, The Gardens & The Pavilion, The Attwood Residence, and the main Jerome Home skilled nursing facility.

Product overview

Jerome Home is a not-for-profit senior living community in New Britain, CT, established in 1932, offering a full continuum of care through multiple distinct living and care options. The portfolio consists of Arbor Rose (independent and assisted living with studio to two-bedroom apartments for adults 55+), The Gardens & The Pavilion at Arbor Rose (specialized memory care for dementia and Alzheimer's), The Attwood Residence (residential care with 26 private rooms for adults 60+), Skilled Nursing Care (24/7 nursing and long-term care), Inpatient Short-Term Rehabilitation (recovery services with in-house therapy), Outpatient Rehabilitation (customized therapy for older adults), the GoodLife Fitness Program (a Hartford HealthCare exercise physiologist program for seniors), the Life Stories Program (legacy preservation via Americorps volunteers), and daily resident activities and dining services. These offerings are designed to work together as a continuum of care, allowing residents to transition between levels of support as their needs change.

Differentiator

Problem solved

Functional benefit

Brands

• GoodLife Fitness: A specialized exercise program for active seniors featuring one-on-one assistance from exercise physiologists, designed to build energy, strength, endurance and improve flexibility, mobility and balance.

Products and services

• Arbor Rose Independent & Assisted Living

Quantifiable outcome

• Residents maintain greatest degree of personal freedom and function
• +2 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Hartford HealthCare Senior ServicescoreStrategic or Co-development PartnerJerome Home and Arbor Rose are affiliated with Hartford HealthCare Senior Services. This partnership provides access to Hartford HealthCare's network of healthcare services, including Hartford HealthCare at Home Hospice services. The affiliation enables coordinated care across the continuum.
• GoodLife Fitness (Hartford HealthCare Program)coreStrategic or Co-development PartnerGoodLife Fitness is a Hartford HealthCare program offered at Jerome Home. The program provides specialized exercise physiology services for older adults, with exercise physiologists working one-on-one with residents and members on individualized fitness programs.
• Hartford HealthCare at Home HospiceminorStrategic or Co-development PartnerHospice services provided through Hartford HealthCare at Home for end-of-life care at Jerome Home, enabling residents to receive compassionate hospice services as part of the continuum of care.
• Americorps in Eldercare Settings (ACES)minorStrategic or Co-development PartnerCentral Connecticut Senior Health Services, which includes Jerome Home, was selected to be an ACES host site. This national initiative places baby-boomer aged professionals to work with seniors capturing life histories through the Life Stories program.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Masonicare: Connecticut-based not-for-profit continuum-of-care provider offering independent living, assisted living, memory care, skilled nursing, and rehabilitation — directly comparable in mission, geography, and service model to Jerome Home.
• McLean: Connecticut not-for-profit senior living operator providing independent living, assisted living, memory care, skilled nursing, and post-acute services on a single campus — closely comparable to Jerome Home in scale, geography, and continuum-of-care model.
• Benchmark Senior Living: New England-based assisted living and memory care operator with multiple communities across Connecticut, offering comparable services to Arbor Rose and The Gardens/Pavilion, including wellness programming and memory care.
• Genesis HealthCare: National skilled nursing and rehabilitation operator with significant Connecticut presence; directly comparable to Jerome Home's skilled nursing and short-term rehabilitation service lines, particularly around Medicare/Medicaid reimbursement dynamics.

Broad incumbents

• Atria Senior Living: National senior living operator with Connecticut communities offering independent living, assisted living, and memory care — overlaps directly with Jerome Home's assisted living and memory care service lines at larger scale.
• Brookdale Senior Living: Largest U.S. senior living operator with broad independent living, assisted living, and memory care portfolio including Connecticut locations — comparable service lines to Jerome Home, though at much greater scale and as a for-profit.
• Sunrise Senior Living: National senior living provider with assisted living and memory care focus, including Connecticut communities; comparable to Jerome Home's higher-end assisted living and memory care offerings.
• National HealthCare Corporation: National skilled nursing, assisted living, and home care operator — comparable to Jerome Home on the skilled nursing and rehabilitation side, with broader geographic diversification.

Others

• Hartford HealthCare at Home: Sister organization under the Hartford HealthCare umbrella providing home health and hospice services referenced in Jerome Home's continuum of care — comparable as an adjacent care delivery channel serving the same patient population.

Regional players

• The Reservoir Center for Health & Rehabilitation: Connecticut skilled nursing and rehabilitation facility comparable to Jerome Home's skilled nursing and short-term rehab service line, providing a same-state benchmark for clinical quality and Medicare/Medicaid operating performance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JeromeHome
• LinkedInlinkedin.com/company/jerome-home

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jerome Home