Chenal Country Club

What Chenal Country Club does

Chenal Country Club is a private, full-service country club founded in 1990 in Little Rock, Arkansas, operating two Robert Trent Jones, Jr.-designed championship 18-hole golf courses (Founders Course at 7,115 yards and Bear Den Course at 7,326 yards) on a single property in Chenal Valley. The Founders Course has been ranked among America's top 100 Modern Golf Courses by Golfweek and #1 in Arkansas by Golf Digest, and Chenal is the first private facility in Arkansas to earn Audubon Sanctuary certification. The club is managed by Arnold Palmer Golf Management under license from Century Golf Partners.

Beyond golf, the club operates eight lighted tennis courts (including two Fastdry soft clay and six hard courts), a fitness center, a resort-style pool, and multiple dining venues (casual family, adults-only formal, and lounge with live music). Ancillary facilities include a TrackMan indoor teaching studio, junior golf and tennis academies, a golf shop stocking major brands, and the St. Andrews Ballroom (over 10,000 sq ft) accommodating 400 plated guests or 600 for cocktail receptions. The Junior Tennis Academy is recognized as one of the state's elite programs and Director of Tennis Travis Johnson has been named Arkansas Tennis Professional of the Year.

Revenue is generated through recurring membership dues across three tiers (Full Privilege, Sports, and Clubhouse), with Full Privilege split by age (46+ and 45 and under), plus an optional Palmer Advantage enhancement at $15/month that grants reciprocal access to 100+ partner private clubs and travel services. Transactional revenue comes from event hosting (weddings, corporate functions), dining, and golf shop sales. Membership is invitation-only, gated by current-member sponsorship and an Ambassador Committee, and a dedicated Member Enrollment Office handles prospect conversion.

Name

Chenal Country Club

Legal name

Chenal Country Club

Website

https://chenalcc.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Chenal Country Club is a private, invitation-only country club in Little Rock, Arkansas, operating two Robert Trent Jones, Jr. championship golf courses, tennis, fitness, pool, dining, and event venues for members and external event clients under Arnold Palmer Golf Management.

Ownership category

akta.pro rank

Product category

Private Country Club / Recreational Services

NAICS

Golf Courses and Country Clubs (713910), Hotels (except Casino Hotels) and Motels (72111)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industries

Private Memberships & Invitation-Only Experiences (HSACAMAL), Resort Convention Hotels (THAGALAC), Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

Keywords

• Private country club
• Championship golf courses
• Tennis facilities
• Event venue rental
• Membership dues

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Chenal Country Club generates primary revenue through various membership categories including Full Privilege, Sports, and Clubhouse memberships. These provide recurring monthly/annual dues from members and their families.
2. Event Hosting and Venue Rental: The club hosts corporate events, parties, and weddings in venues including the St. Andrews Ballroom (over 10,000 sq ft) and Traditions Room. Revenue comes from room rentals, catering services, and event packages.
3. Golf Shop Sales: The golf shop offers equipment, accessories and apparel from major manufacturers including Titleist, Callaway, TaylorMade/Adidas, Footjoy, Nike, Cutter & Buck, Fairway & Greene. Members receive special pricing on purchases and special ordering.
4. Dining Services: The club operates multiple dining venues including casual family dining, formal adults-only dining, and lounge areas. Revenue generated from food and beverage sales during dining hours.
5. Palmer Advantage Membership Upgrade: Optional membership upgrade at $15/month with $100 initiation fee that provides access to other private clubs, complimentary greens fees, travel services, and concierge services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Chenal Country Club is a private, invitation-only full-service country club in Little Rock, Arkansas, providing members and their families with access to two Robert Trent Jones, Jr. championship golf courses, tennis facilities, fitness center, resort-style pool, and multiple dining venues. The club also operates as an event venue, hosting weddings, corporate events, and social gatherings in the 10,000+ square foot St. Andrews Ballroom and adjacent spaces. Membership is offered through Full Privilege, Sports, and Clubhouse tiers, with an optional Palmer Advantage add-on extending reciprocal access to a national network of private clubs.

Product overview

Chenal Country Club is a private, full-service country club founded in 1990, offering a comprehensive portfolio of recreational and social services centered around two Robert Trent Jones, Jr. championship golf courses (Founders Course and Bear Den Course). The club provides tennis facilities, fitness center, resort-style pool, and multiple dining venues. Membership tiers include Full Privilege, Sports, and Clubhouse options, with an optional Palmer Advantage enhancement program that extends benefits to affiliated clubs nationwide and provides travel services. The property features over 10,000 square feet of event space including the St. Andrews Ballroom for weddings and corporate events.

Differentiator

Problem solved

Functional benefit

Products and services

• Founders Course 18-hole championship golf course designed by Robert Trent Jones, Jr., featuring Zoysia fairways and Tif Eagle Bermuda greens, playing at 7,115 yards (Par 72). Ranked among America's top 100 Modern Golf Courses by Golfweek and #1 in Arkansas by Golf Digest. Available to Full Privilege members and their guests.
• Bear Den Course 18-hole championship golf course designed by Robert Trent Jones, Jr., playing at 7,326 yards (Par 72), featuring tight, tree-lined fairways, crystal clear creeks, and protected wildlife areas. Available to Full Privilege members and their guests.
• St. Andrews Ballroom (Event Venue) Elegant event venue offering over 10,000 square feet of event space accommodating 400 guests for plated meals and 600 for cocktail receptions. Features a grand fireplace, 16-foot ceilings, and a Veranda overlooking the Bear Den Golf Course. Available for weddings, corporate events, and private celebrations by reservation.
• Tennis Facilities Eight lighted tennis courts including two Fastdry soft clay courts and six Nova pro bounce post-tension hard courts, with an on-site Tennis Shop offering equipment, apparel, racquet stringing, and grip services. Programs include adult clinics, USTA leagues, private lessons, and the Chenal Junior Tennis Academy.
• Fitness Center State-of-the-art fitness center featuring personal training, physical therapy, treadmills, elliptical trainers, stationary bikes, free weights, circuit resistance machines, and dedicated stretching spaces.
• Resort-Style Pool Swimming area offering poolside relaxation, food and drinks from the Pool Snack Bar, and family-friendly amenities for member use.
• Dining Services Multiple dining venues including a casual Family Dining Room with outdoor option, an adults-only formal dining room, and a Lounge featuring live music on Friday nights. Executive Chef Jordan Davis leads the culinary team, with offerings also supporting catered events.
• Full Privilege Membership Top-tier membership providing complete club access including golf, tennis, pickleball, fitness, pool, dining, and social event privileges for the member and immediate family. Available as Full Privilege (Age 46+) or Full Privilege Junior (Age 45 & Under). Subscription billed annually.
• Sports Membership Membership tier providing access to tennis, pickleball, fitness, pool, dining, and social event privileges (excluding golf) for the member and immediate family. Subscription billed annually.
• Clubhouse Membership Most limited membership tier providing dining and social event privileges only for the member and immediate family. Subscription billed annually.
• Palmer Advantage Optional membership enhancement program providing access to over 100 private clubs nationwide, complimentary greens fees at partner courses, travel services, concierge, entertainment access, and travel savings credits ($1,100 upon enrollment and $600 annually). Costs $15/month with $100 initiation fee, cancelable at any time.
• Junior Golf Program Golf instruction program for junior players offering individual and group lessons as part of the club's comprehensive golf programming.
• Chenal Junior Tennis Academy Elite junior tennis development program recognized as one of the state's premier programs, providing development for tournament-level players and beginners through high performance clinics, Quick Start Clinics, and summer tennis camp.

Quantifiable outcome

• Founders Course ranked as America's top 100 Modern Golf Courses by Golfweek magazine
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and major.

• Arnold Palmer Golf ManagementcoreStrategic or Co-development PartnerArnold Palmer Golf Management manages Chenal Country Club, bringing over 20 years of expertise, resources, and a legacy of excellence to the community. The management company oversees club operations and brings professional expertise to all aspects of the club.
• Century Golf PartnerscoreStrategic or Co-development PartnerCentury Golf Partners licenses the Arnold Palmer Golf Management brand and operations framework to Chenal Country Club. The licensing agreement enables the club to leverage the established brand and management systems.
• Palmer AdvantagemajorGTM or Marketing PartnerPalmer Advantage is a membership benefit program that provides Chenal members access to over 100 private clubs nationwide, complimentary greens fees at partner courses, travel services, concierge services, and entertainment access. Members pay $15/month with $100 initiation fee.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shadow Valley Country Club: Private country club in Rogers, AR with championship golf, tennis, pool, fitness, and dining; comparable full-amenity country club model competing for the same multi-state Arkansas member pool.
• Country Club of Little Rock: Historic private country club located in Little Rock, AR; directly competes with Chenal for the same affluent members and corporate event business in the Little Rock market with golf, dining, and event offerings.
• Rebsamen Country Club: Private country club in Little Rock, AR offering golf, tennis, pool, dining, and event hosting; competes head-to-head with Chenal for members, events, and corporate outings in the same metro.
• The Alotian Club: Ultra-exclusive private golf club in Roland, AR (Little Rock metro); high-end single-amenity golf club targeting the same top-tier member segment as Chenal's Full Privilege tier.
• Pinnacle Country Club: Private country club in Rogers, AR (Northwest Arkansas); comparable golf, tennis, fitness, and event offerings serving a similar affluent family demographic in Arkansas.
• Pleasant Valley Country Club: Private country club in Little Rock, AR providing golf, tennis, dining, and event venues; direct local competitor for Chenal's membership and event business in the central Arkansas market.
• Hardscrabble Country Club: Private member-owned country club in Fort Smith, AR with championship golf, tennis, dining, and events; serves a comparable Arkansas affluent family segment and competes for state-level event bookings.

Broad incumbents

• Pinehurst Resort: Iconic multi-course golf resort and private club destination in North Carolina; comparable multi-course championship-golf platform with extensive event hosting and F&B operations at a national scale.
• Desert Mountain Club: Large private multi-course golf and lifestyle club in Scottsdale, AZ; similar multi-championship-course private club model with extensive lifestyle amenities and reciprocal club partnerships.
• Sea Island Golf Club: Multi-course private golf and resort club in Georgia offering championship golf, tennis, dining, and events; comparable premium membership, event hosting, and resort-style amenity positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ChenalCountryClub
• Instagraminstagram.com/chenalcc
• Xx.com/chenalcc
• LinkedInlinkedin.com/company/chenal-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chenal Country Club