Pinnacle Country Club

What Pinnacle Country Club does

Pinnacle Country Club is a privately held, family-owned private country club headquartered at 3 S. Clubhouse Drive in Rogers, Arkansas, founded in 1988 as Champions Golf & Country Club and continuously operated by the Hudson family. The club operates an 18-hole par-71, 7,001-yard championship golf course redesigned by Randy Heckenkemper in 2009, featuring Tyee Creeping Bentgrass greens (rated #1 in quality by the National Turfgrass Evaluation Program), Zorro Zoysia fairways, and Riviera Bermuda rough; the course annually hosts the LPGA Walmart NW Arkansas Championship presented by P&G and is described as the only private club on the LPGA Tour. Racquet sports facilities include five clay courts (Northwest Arkansas' only), one hard court, three pickleball courts, and a climate-controlled Tennis Bubble enabling year-round play.

The club's core commercial offering is a tiered membership program — Golf, Tennis (with six age-based and geographic sub-tiers), Dining & Social, and Corporate memberships — supplemented by ancillary revenue streams including F&B across five venues (The Terrace, June's, Table H, Red's, Pool Snack Bar, Pinnacle Pub), golf and tennis instruction from PGA/USPTA-certified professionals, golf simulator usage, cart fees/plans, locker rentals, GHIN handicaps, weddings and corporate events up to 250 guests, custom cakes, and pro shop retail. Operations employ 51-100 staff and rely on Jonas Club Software for club management; tech differentiators are physical infrastructure (10+ acre practice facility, indoor simulator, climate-controlled tennis bubble) rather than software/AI.

Go-to-market is sales-led via a dedicated Membership & Marketing Director, structured referral credits to members and realtors, and chamber of commerce partnerships across the Rogers-Bentonville-Springdale-Fayetteville trade area. The market is the affluent corporate-relocation demographic anchored by Walmart, Tyson Foods, and J.B. Hunt, positioning the club to monetize both legacy memberships and new-arrival pipelines. No parent company, institutional investors, or external funding rounds exist; the club has remained under continuous Hudson family ownership since inception.

Name

Pinnacle Country Club

Legal name

Pinnacle Country Club

Website

https://pinnaclecc.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Pinnacle Country Club is a family-owned private country club in Rogers, Arkansas, offering an 18-hole championship golf course (host of the LPGA Walmart NW Arkansas Championship), the region's only clay tennis courts, multiple dining venues, and event hosting for affluent individuals, families, and corporate members in Northwest Arkansas.

Ownership category

akta.pro rank

Product category

Private Country Club Services

NAICS

Golf Courses and Country Clubs (71391), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industry

Premium/Upmarket Membership Clubs (CRAEADAG)

Keywords

• Private country club
• Championship golf course
• Clay tennis courts
• Club dining services
• Wedding event venue

Headquarters

HQ city

Rogers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Golf Membership Dues: Monthly membership dues providing unlimited access to championship golf course, both driving ranges, complimentary range balls, club storage, golf simulator, and access to tennis facilities, clubhouse, fitness center, and pool. Golf memberships available for ages 66 & Under and 67 & above.
2. Tennis Membership Dues: Monthly membership dues for tennis and pickleball access with tiered pricing based on age categories: Full Tennis (ages 40-66: $384/month), Senior Tennis (67+: $292/month), Intermediate Tennis (ages 35-39: $304/month), Junior Tennis (ages 21-34: $225/month), Youth Tennis (ages 18 & Under: $89/month), and Out of Radius ($183/month).
3. Dining & Social Membership Dues: Monthly membership dues of $159.50 for dining and social access to clubhouse amenities, fitness center, and pool. Includes spouse and unmarried children 22 and younger.
4. Corporate Membership: Corporate memberships for companies purchasing two or more Dining & Social or Tennis memberships with 30% discount on additional initiation fees. Golf memberships not eligible for corporate discount.
5. Golf Cart Fees: Cart fees of $12.50 for 9 holes or $25 for 18 holes per person. Annual cart plan available for $1,350/year plus tax, billed on December statement. Trail fee for personal carts at $1,250/year plus tax. Push cart fees at $10 for 18 holes.
6. Golf Lessons: Private and group golf instruction from PGA professionals. D.J. Ransom: Adult Session $100, Junior Session $85, 3 Pack $275. Kristen Palmer: Adult Session $85, Junior Session $75, 3 Pack $240.
7. Golf Simulator Usage: Hourly usage fee of $25 per hour for Full Swing Indoor Golf Simulator, bookable like a tee time 7 days in advance.
8. GHIN Handicap System: Annual GHIN handicap fee of $45 for tournament play participation.
9. Locker Rental: Monthly locker rental at $12.50 per month with steam room, hot tub, full showers, spike replacements, and shoe services.
10. Tennis Pro Shop & Stringing: Sales of premium racquets, footwear, apparel, accessories, and professional racquet stringing service with 24-hour turnaround.
11. Food & Beverage Sales: Revenue from multiple dining venues: June's (adults-only lounge), The Terrace, Red's (driving range bar), Pinnacle Pub, Pool Snack Bar, and catered events. Family Night Buffet on Wednesday nights. To-go and delivery service for on-property residents.
12. Event Hosting & Weddings: Wedding ceremonies, receptions, showers, corporate events, and private celebrations. Venue rental includes event space, professional staff, dining tables, china, stemware, silverware, and wedding cake cutting service. Capacity up to 250 guests.
13. Custom Cakes & Cookies: In-house custom cakes and cookies created by Pastry Artist Liz. Orders count toward quarterly food minimums.
14. Hole in One Club: Free membership in Hole in One Club; if a hole-in-one is hit, all members charged $5 with proceeds credited to recipient's account for merchandise and beverages.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Pinnacle Country Club is a family-owned, private membership-based country club in Rogers, Arkansas offering championship 18-hole golf, the only clay tennis courts in Northwest Arkansas, multiple dining venues, fitness and pool amenities, and event hosting. Memberships are sold in Golf, Tennis, Dining & Social, and Corporate tiers, with supplementary revenue from food and beverage, lessons, retail, cart fees, weddings, and corporate events. The club is the annual host of the LPGA Walmart NW Arkansas Championship presented by P&G.

Product overview

Pinnacle Country Club is a premier private golf, tennis, and social club offering a comprehensive portfolio of recreational and hospitality services. The core product is its championship 18-hole golf course hosting the LPGA Walmart NW Arkansas Championship, complemented by Northwest Arkansas' only clay tennis courts and three pickleball courts. The club operates multiple dining venues including The Terrace (main dining), June's (adults-only bar/lounge), Table H at June's (private dining), Red's (driving range bar), plus pool snack bar and tennis shop bar. Supporting services include golf and tennis instruction, retail shops, fitness center, swimming pool, golf simulator, and comprehensive wedding/corporate event planning. The club offers tiered membership options (Golf, Tennis, Dining & Social, Corporate) providing varying levels of access to these amenities.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Membership
• Tennis & Pickleball Membership
• Dining & Social Membership
• Corporate Membership
• Championship Golf Course
• Clay & Hard Tennis Courts and Pickleball Courts
• Golf Instruction & Lessons
• Tennis Instruction & Programs
• Weddings & Events
• Corporate Events
• June's Restaurant & Bar
• The Terrace
• Red's Driving Range Bar
• Table H at June's
• Fitness Center
• Swimming Pool
• Golf Shop
• Tennis Shop & Stringing
• Custom Cakes & Cookies

Quantifiable outcome

• Host of LPGA Walmart NW Arkansas Championship - only private club hosting LPGA event
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• WalmartflagshipStrategic or Co-development PartnerTitle sponsor of the annual LPGA Walmart NW Arkansas Championship presented by P&G, hosted at Pinnacle Country Club. This premier sporting event showcases Pinnacle on the international stage and attracts top female professional golfers to the region.
• P&G (Procter & Gamble)flagshipStrategic or Co-development PartnerCo-title sponsor of the LPGA Walmart NW Arkansas Championship presented by P&G, hosted at Pinnacle Country Club. The event showcases P&G brands while bringing international attention to Pinnacle and Northwest Arkansas.
• LPGA (Ladies Professional Golf Association)flagshipStrategic or Co-development PartnerPinnacle Country Club serves as the annual host venue for the LPGA Northwest Arkansas Championship, one of the premier events on the LPGA Tour. This partnership positions Pinnacle as a world-class championship venue.
• Berky Resources CorporationcoreStrategic or Co-development PartnerOriginal developer of what became Pinnacle Country Club, led by Berky Resources Corporation including the late James T. 'Red' Hudson of Hudson Foods. The vision gave rise to Champions Golf & Country Club in 1988, laying the foundation for today's Pinnacle.
• Rogers-Lowell Chamber of CommercecoreGTM or Marketing PartnerListed as a referral source in membership inquiry form, indicating partnership for business networking and member acquisition within the regional business community.
• Greater Bentonville Chamber of CommercecoreGTM or Marketing PartnerListed as a referral source in membership inquiry form, indicating partnership for business networking and member acquisition within the regional business community.
• Arkansas Bride MagazineminorGTM or Marketing PartnerWedding venue marketing partnership, with Arkansas Bride listed as a referral source for wedding inquiries on the event inquiry form.
• Crystal Bridges Museum of American ArtminorOthersCultural institution partnership through community association. Pinnacle highlights proximity to Crystal Bridges as a lifestyle benefit for members relocating to Northwest Arkansas.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Shadow Valley Country Club: Fellow private country club in Rogers, Arkansas competing for the same affluent Northwest Arkansas members; offers golf, tennis, pool, and dining in the same immediate trade area.
• Lost Creek Country Club: Private country club in the Springdale/Fayetteville corridor directly competing for Northwest Arkansas families relocating for Walmart and Tyson. Closest head-to-head competitor on tennis and golf programming.
• Bella Vista Country Club / The Greens at Bella Vista: Golf and recreational club within the Bella Vista community, a short drive from Pinnacle, competing on price-sensitive segments of the NWA recreational membership market.

Regional players

• Alotian Club: Ultra-private Arkansas golf club near Little Rock owned by Stephens family, hosting Champions Tour events; same elite private-club positioning as Pinnacle but primarily serves central Arkansas members.
• Chenal Country Club: Large private country club in Little Rock offering golf, tennis, fitness, and dining; comparable operating model but in central Arkansas, not directly competing in Pinnacle's NWA territory.
• Pleasant Valley Country Club: Long-established private country club in the Little Rock area with comparable full-service golf, tennis, pool, and dining amenities; regional comp for the Arkansas private-club market.
• Top of the Rock / Big Cedar Golf: Championship-caliber Missouri-based golf and resort destination operated by Bass Pro; comparable premium Ozarks-region golf positioning with comparable tournament-hosting credentials, but primarily serves a broader tourism base.

Broad incumbents

• Invited (formerly ClubCorp): Largest U.S. operator of private golf and country clubs with 130+ properties; not a single-club competitor but represents the corporate-operator model that benchmarks Pinnacle's membership pricing and amenity levels.
• Heritage Golf Group: Multi-club private and semi-private golf operator owning and managing dozens of country clubs nationally; relevant comparator for ownership transition, capex, and membership-pricing benchmarks in the private-club segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/thepinnaclecc
• Facebookfacebook.com/pinnaclecountryclub
• LinkedInlinkedin.com/company/pinnacle-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinnacle Country Club