EcoHub

What EcoHub does

EcoHub AG is a Swiss B2B digital platform operator, founded in 2022 and headquartered in Zurich, that serves as a central digital infrastructure for Switzerland's insurance, pension, and broker market. The company provides a modular service set including Identity and Access Management (IAM), Single Sign-On (SSO) via OpenID Connect, the Standard API Framework (SAF) for event-driven asynchronous data exchange, a Compliance Service that automates verification against the official FINMA insurance intermediary register, EcoHub Processes for document and mandate workflow, and the EcoHub Marketplace for third-party broker applications. EcoHub is built on Microsoft Azure, using Kafka or REST proxy APIs, JSON-formatted data transmission, and end-to-end encryption to support secure standardized communication between market participants.

The platform is governed by a stakeholder model of 25 shareholders, with the IG B2B for Insurers + Brokers association—a neutral, non-profit industry body that defines Swiss digital communication standards—holding a 30% ownership stake. EcoHub monetizes through tiered software provider membership fees (Bronze at CHF 1,000, Silver at CHF 2,000, and Gold at CHF 3,000 annually), percentage-based marketplace revenue shares on third-party app transactions, and platform usage fees structured under IG B2B contribution regulations. The go-to-market is association-led, leveraging the IG B2B network to drive adoption among Swiss insurers, brokers, and CRM software providers, with the marketplace providing software vendors access to over 1,000 Swiss brokers. There is no disclosed revenue, no funding rounds, and no venture or private equity participation, with operations supported through the shareholder structure and association governance.

Name

EcoHub

Legal name

EcoHub AG

Website

https://myecohub.ch

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

EcoHub AG operates a B2B digital platform serving Switzerland's insurance, pension, and broker markets, providing IAM/SSO, standardized data exchange (SAF), FINMA compliance verification, and a marketplace for broker applications, with 25 industry shareholders including the IG B2B association holding a 30% stake.

Ownership category

akta.pro rank

Product category

Insurance Technology Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Identity, Fraud & Insurance-Specific RegTech Platforms (FSAGAGAJ)

akta.pro secondary industries

Identity Verification & Digital ID (IDV, eIDAS, biometrics) (FSAGAFAA), Regulator/Authority Connectivity & Submission Gateways (APIs, Portals) (FSAFAKAN), Account Aggregation & Connectivity (Multi-bank linking) (FSAGACAA)

Keywords

• Insurance industry platform
• Digital insurance exchange
• Insurance broker portal
• Compliance verification API
• Insurer data integration

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Membership Fees: EcoHub generates revenue through membership fees structured in tiers (Bronze, Silver, Gold) for software providers. Basic fees range from CHF 1,000 to CHF 2,000 annually depending on tier, with additional IG B2B membership fee of CHF 1,000 for Gold status.
2. Marketplace Commissions: Software providers and service companies pay a percentage-based revenue share to EcoHub AG for using the marketplace platform to reach brokers.
3. Platform Usage Fees: Fees for infrastructure and platform usage, varying by company size or number of users according to IG B2B contribution regulations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

EcoHub operates a centralized digital platform for the Swiss insurance, pension, and broker market, providing standardized data exchange, identity management, single sign-on, regulatory compliance verification, and a marketplace of third-party broker applications. The platform connects insurers, independent brokers, and software providers through industry-standard APIs and membership-based access, enabling secure, automated communication across the Swiss insurance ecosystem.

Product overview

EcoHub is a digital platform ecosystem for the Swiss insurance, pension, and broker market. The platform offers a modular architecture centered around Identity and Access Management (IAM) and Single Sign-On (SSO) for secure authentication, combined with the Standard API Framework (SAF) for structured data exchange between brokers and insurers. Additional modules include EcoHub Processes for document workflow management and the EcoHub Marketplace for third-party applications. A Compliance Service provides automated FINMA register verification. The platform is built on Microsoft Azure infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Identity and Access Management (IAM) Centralized identity management solution providing user provisioning, permissions management, and organizational unit administration across interconnected insurance platforms for insurers and software providers.
• Single Sign-On (SSO) Authentication service enabling brokers to access multiple insurer portals and marketplace applications with a single login using OpenID Connect (OIDC) protocol enhanced with OTP app support (Microsoft or Google Authenticator).
• Standard API Framework (SAF) Secure data exchange platform (formerly DXP) enabling event-driven asynchronous communication between brokers and insurers in JSON format via Kafka or REST proxy API with end-to-end encryption.
• EcoHub Processes Application enabling brokers to handle data and information exchange with insurers across core processes including invoicing, commission management, mandate administration, and contract creation, including conversion of XML files from non-connected insurers into readable PDF documents.
• EcoHub Marketplace Central broker app marketplace offering curated third-party applications for administrative and advisory tasks, with tiered membership options (Bronze, Silver, Gold) providing increasing integration levels for software providers.
• Compliance Service Automated verification service enabling insurers to access and integrate FINMA insurance intermediary register data via standardized REST API, with historical data and traceable change histories for audit-proof regulatory compliance documentation.

Quantifiable outcome

• Reduce integration costs through single connection to all ecosystem participants
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and major.

• IG B2B for Insurers + BrokerscoreStrategic or Co-development PartnerThe IG B2B for Insurers + Brokers is a neutral, non-profit organization that plays a central role in developing industry-wide standards for electronic data exchange. It holds a 30% ownership stake in EcoHub AG as one of the main shareholders. The association brings together insurers, brokers, and software providers to promote digitalization in the Swiss insurance industry and defines necessary information and processes for standardized digital communication.
• AXAmajorTechnology or IntegrationAXA is a key insurer partner using EcoHub's platform to provide brokers simple access to digital AXA services through secure, automated data exchange. EcoHub enables efficient administrative process handling for both AXA and its broker partners.
• Software Providers (CRM/Broker Software)coreTechnology or IntegrationSoftware providers offer CRM solutions for brokers that are directly connected to EcoHub's data exchange platform (DXP/SAF). Some software providers work on behalf of insurers to implement technical integrations for data exchange and simplified login options for insurer broker portals. Others offer products specifically for brokers on the EcoHub Marketplace.
• Insurance Insurers (Swiss Market)coreStrategic or Co-development Partner25 shareholders including major Swiss insurers support EcoHub AG's platform development and operation. Insurers use EcoHub for IAM, SSO broker portal access, compliance service, and SAF data exchange. The platform enables efficient collaboration and reduces manual administrative work for all parties.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• SIX Group: Operates the central infrastructure for the Swiss financial market (exchange, payments, securities services). EcoHub explicitly positions itself as 'the SIX of the Swiss insurance market,' making SIX the most natural strategic analog and benchmark for the platform-utility model.
• Okta: Global leader in identity and access management and single sign-on for enterprise. A scaled, established substitute for EcoHub's IAM/SSO module if Swiss insurers chose to integrate a global identity platform directly rather than route through EcoHub.
• DocuSign: Global e-signature and document workflow platform used across insurance for mandates, contracts, and broker documents. Comparable to EcoHub Processes for the document-exchange and workflow layer, and a potential substitute for specific use cases within the broker-insurer value chain.

Regional players

• Vermittlerportal / softfair: German insurance broker portal and comparison infrastructure providing standardized data exchange and software connectivity to brokers and insurers. Closest direct functional analog to EcoHub in another German-speaking market — same broker/insurer intermediary model with standardized APIs.

Direct peers

• GDV Dienstleistungs-GmbH: The German Insurance Association (GDV) service subsidiary building industry-wide digital standards and shared IT infrastructure for German insurers. A direct parallel to EcoHub's IG B2B-backed, association-driven digital utility model, just at larger scale and in a different national market.
• MSG eG: Insurance-industry-focused IT cooperative providing shared software, integration, and process services to insurers and brokers. Comparable because it is an industry-cooperative model serving the same customer base (insurers, brokers) with shared infrastructure and standards.
• bipro e.V. German industry standards body for insurance and financial services intermediaries, defining data exchange standards (e.g., GDV, BiPRO norms) used across the German insurance value chain. Functionally analogous to IG B2B + EcoHub's standards-and-exchange layer combined.
• Appway (Avaloq/Swisscom): Swiss-headquartered platform for digital client onboarding, account opening, and process automation specifically designed for banks and insurance companies. Direct product overlap with EcoHub's IAM/SSO and process-digitization modules for financial services.
• finnova: Swiss banking software vendor providing core banking and digital channel solutions to Swiss financial institutions. A Swiss-based financial-services software peer with similar customer profile (Swiss incumbents) and similar platform-based delivery model.

Emerging players

• Onfido: Identity verification and KYC/AML platform used by financial services firms globally. Comparable to EcoHub's Compliance Service and IAM module in function; represents a potential global alternative for broker verification if Swiss insurers look outside the local ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/direct-auto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EcoHub