IG B2B for Insurers + Brokers

What IG B2B for Insurers + Brokers does

IG B2B (Interessengemeinschaft B2B für Versicherer und Broker) is a Swiss non-profit association (Verein) founded in 2003 that develops and maintains electronic transaction standards for the Swiss insurance distribution channel. The organization functions as the de facto national standards body connecting insurers, brokers, and service providers, and as of May 2025 reported approximately 1,220 members — a record high — comprising 1,308 insurance intermediaries, 23 insurers, and 22 service providers, which represents more than 80% of the Swiss broker market.

The platform's product surface centers on standardized data exchange protocols, including Kernprozesse (Core Processes), the DXP-Service, EcoHub Prozesse, the SAF (Standard API Framework), and the EcoHub Overview. The organization operates EcoHub AG, a separate legal entity established in July 2022, which provides a marketplace infrastructure connecting insurers, brokers, and service providers and replaced the legacy "Giraffe" system. Underlying technology runs on Microsoft Azure cloud infrastructure with API-first integration patterns. The NVAP (Neue Verarbeitungsprozesse) was launched in 2025, with planned full automation integration with major Swiss insurers AXA and Zurich in 2026.

The business model is a non-profit association funded primarily through tiered membership fees (full and partial memberships) supplemented by usage-based fees for specific services such as DXP and EcoHub transactions. The organization is lean, with 1-10 employees (seven named staff members) and is headquartered in Zürich, Switzerland. Strategic priorities are concentrated on deepening standards coverage within Switzerland rather than geographic expansion, with AI-assisted document automation (via third parties such as Sobrado on the EcoHub marketplace) representing an emerging capability layer rather than a core competency.

Name

IG B2B for Insurers + Brokers

Legal name

IG B2B for Insurers + Brokers

Website

https://igb2b.ch

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

IG B2B is a Swiss non-profit association founded in 2003 that develops electronic transaction standards connecting 1,308+ insurance intermediaries, 23 insurers, and 22 service providers, covering more than 80% of the Swiss broker market.

Ownership category

akta.pro rank

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B/EDI & Partner Integration (BPAMAOAJ)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Insurance data exchange
• Broker industry standards
• Insurance API framework
• Electronic data interchange
• Insurance technology platform

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Fees: IG B2B generates revenue through membership fees from insurers, brokers, and service providers. Two membership tiers are offered: full membership and partial membership. Fees are regulated by the association's contribution regulations, with pricing not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

IG B2B develops and operates industry-wide electronic data exchange standards and platforms used by Swiss insurance brokers, insurance companies, and software vendors to exchange business data. Its product line comprises four pillars: Kernprozesse (a standardized library of XML-based business processes), DXP-Service (a SOAP/XML message hub), EcoHub Prozesse (a web-based process platform replacing the legacy Giraffe system in July 2022), and SAF / Standard API Framework (a REST API specification with a DXP-2-SAF proxy). Membership is sold to 1,308 brokers, 23 insurers, and 22 software/service providers, collectively covering over 80% of the Swiss broker market.

Product overview

IG B2B for Insurers + Brokers operates as a not-for-profit association offering a platform of interconnected products for the digitalization of the Swiss insurance broker market. The core offering is Kernprozesse (Core Processes) — a suite of eight industry-standard processes for digital data exchange covering offers, contracts, commissions, mandates, claims, invoicing, and claims performance. The DXP-Service provides the SOAP/XML-based technical backbone, acting as a central data hub for automated exchange between brokers and insurers. For members without DXP-capable broker software, EcoHub Prozesse delivers a web-based process platform including an XML viewer. The Standard API Framework SAF provides the API standard underpinning electronic communication, while the EcoHub Process Overview shows implementation status across the network of insurers and service providers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 80% of the Swiss broker market represented by approximately 1,100 brokers with 8,700+ employees using IG B2B products and services.
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core, infrastructure and minor.

• EcoHub AGcoreOthers · 1 July 2022EcoHub AG is a separate legal entity established in July 2022 that operates the EcoHub platform on behalf of IG B2B. IG B2B develops and manages EcoHub while EcoHub AG operates it as a service company. Marcel Schradt serves as CEO of EcoHub AG. EcoHub AG provides technical infrastructure including SAF connectivity and certification for insurers and software providers connecting to the platform.
• Microsoft AzureinfrastructureTechnology or Integration · 1 July 2022Microsoft Azure provides the cloud infrastructure for hosting EcoHub services and applications. Services on EcoHub are developed as serverless applications and hosted on Microsoft Azure.
• YarowaminorOthersYarowa is a third-party platform available on the EcoHub marketplace that automates claim notifications and coverage verification. It won the 1st place award at the 24th Swiss Insurance Innovation Prize in 2022 and serves over 80 insurance companies, leasing companies, and property managers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Sapiens International: Global provider of software solutions for insurance carriers, brokers, and pension providers, including core systems and digital platforms. Comparable as a software ecosystem participant that integrates with broker-insurer standards like those defined by IG B2B.
• Insurity: Provider of cloud-based insurance software for property & casualty insurers and brokers, including policy administration, claims, and analytics. Comparable as an adjacent ecosystem vendor enabling broker-insurer workflows that rely on shared standards.
• Applied Systems: Leading provider of cloud-based insurance agency and broker management software in North America, integrating with carrier systems for automated workflows. Comparable as a software-and-standards integration layer for broker-insurer processes, complementing rather than competing with IG B2B's standards role.
• Duck Creek Technologies: Cloud-based core insurance software platform for property & casualty insurers, offering policy, billing, and claims solutions with standards-based integrations. Comparable as a software vendor operating in the same insurance ecosystem and consuming industry data exchange standards.
• Vertafore: Major US insurance technology provider offering agency management, rating, and carrier connectivity solutions that integrate industry standards (e.g., ACORD forms). Comparable as an ecosystem participant that consumes and distributes broker-insurer data exchange standards.

Direct peers

• B3i Services: Insurance industry consortium focused on blockchain-based standards and distributed ledger solutions for reinsurance and insurance processes. Comparable to IG B2B as a multi-carrier, multi-broker initiative establishing shared technical standards for cross-party insurance workflows.
• ACORD: Global non-profit standards body for the insurance industry, developing data exchange standards (AL3, XML) used across carriers, brokers, and vendors worldwide. Closely comparable to IG B2B as a neutral, membership-funded organization defining electronic communication standards for the insurance channel, though operating at global rather than Swiss-national scope.
• Ebix: US-listed insurance data exchange and EDI platform providing standards-based connectivity between carriers, brokers, and agents. Directly comparable to IG B2B's DXP/EcoHub services for automating broker-insurer transactions, though operating as a commercial entity rather than a non-profit.

Regional players

• Gesamtverband der Deutschen Versicherungswirtschaft (GDV): German insurance industry association that develops standards, represents the industry politically, and coordinates industry-wide initiatives. Comparable to IG B2B's role as the central non-profit body coordinating standards among German insurers and intermediaries, but serving the German market rather than Switzerland.

Broad incumbents

• Insurance Europe: European insurance and reinsurance federation representing 36 national insurance associations across Europe. Comparable to IG B2B as an industry-coordination body for insurers and intermediaries, though at continental rather than national scope and focused more on policy advocacy than technical standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• Instagraminstagram.com/igb2b

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IG B2B for Insurers + Brokers