ASEB (Alzheimer’s Services of the East Bay)

What ASEB (Alzheimer’s Services of the East Bay) does

ASEB (Alzheimer's Services of the East Bay) is a 501(c)(3) nonprofit organization founded in 1989 and headquartered in Berkeley, California, that provides adult day health care (ADHC/CBAS) and caregiver support services to individuals with Alzheimer's disease and other forms of dementia. The organization operates three physical day-program campuses in Berkeley, Hayward, and Fremont, with a combined capacity of approximately 100 participants per day and a captive 6-van fleet providing door-to-door transportation. Its service portfolio spans core daytime care, early-stage programs at the Berkeley and Fremont sites, monthly caregiver support groups, video-based caregiver education, and a YouTube content library.

The underlying operating model is service-based rather than technology-based: there is no proprietary software platform, no AI/ML stack, and no digital product distribution. Service delivery is staffed by an on-site RN for medical monitoring and supported by adaptive eating utensils, therapeutic activities, and nutritious meals (28,762 lunches served in the most recent disclosed year). ASEB was recognized by the Robert Wood Johnson Foundation as a model program for its nationwide Partners in Caregiving Demonstration Project, a credential it has carried since its early history.

Revenue mechanics are diversified across individual donations (PayPal, Network for Good, Patreon), corporate giving and matching gift programs (Chevron, Kaiser Permanente, Clorox, Gap Foundation, UBS Foundation, Levi Strauss Foundation, Macy's), and grants from foundations, cities, and county/state agencies (~20% of the annual budget). Go-to-market is community-led, with referrals driven by healthcare providers, social services, word-of-mouth, support groups, and outreach events. The customer base is highly distributed across low-income and middle-income families in Alameda and Contra Costa Counties, and service fees are not publicly disclosed.

Name

ASEB (Alzheimer’s Services of the East Bay)

Legal name

Alzheimer's Services of the East Bay

Website

https://aseb.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

ASEB is a 501(c)(3) nonprofit founded in 1989 that operates three adult day health care campuses in Berkeley, Hayward, and Fremont, serving approximately 100 dementia participants daily across Alameda and Contra Costa Counties with on-site nursing, transportation, and caregiver support services.

Ownership category

akta.pro rank

Product category

Adult Day Health Care / Dementia Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC)

akta.pro secondary industries

Memory Care Adult Day Programs (Dementia/Alzheimer’s) (HSABANAC), Memory Care Respite (Short-Term) (HSABAEAD)

Keywords

• Adult day care
• Dementia care services
• Caregiver support
• Senior day programs
• Community health services

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: ASEB receives tax-deductible contributions from individual donors through PayPal, Network for Good, and Patreon platforms. Donations directly support program participants with dementia and their families, most of whom are low income.
2. Foundation and Government Grants: Approximately 20% of the budget comes from grants awarded by cities, foundations, and organizations. Grants support various aspects of services including transportation, meals, site improvement, and general operating support.
3. Corporate Support: Support from corporations and their employees through workplace giving programs, including corporate matching gift programs from companies like Chevron, UBS Foundation, The Gap Foundation, Kaiser Permanente, and Clorox Company Foundation.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

ASEB is a nonprofit that operates Adult Day Health Care (ADHC/CBAS) programs at three East Bay campuses in Berkeley, Hayward, and Fremont, providing supervised daytime care, nutritious meals, therapeutic activities, and on-site RN medical monitoring to people with Alzheimer's and related dementias. The organization supplements day care with caregiver support services, early-stage dementia programs, monthly caregiver support groups, and participant transportation via a fleet of six owned vans, aiming to delay or prevent premature institutionalization while providing respite to family caregivers.

Product overview

ASEB (Alzheimer's Services of the East Bay) is a nonprofit organization offering a portfolio of adult daycare and caregiver support services for individuals with dementia. The core offering consists of Adult Day Health Care (ADHC/CBAS) programs at multiple locations in Berkeley, Hayward, and Fremont, supplemented by caregiver services, early stage programs, monthly support groups, and transportation using a fleet of 6 vans. Additional community engagement resources include a YouTube video library and merchandise store. These services work together to enable individuals with dementia to remain in their community and avoid premature institutionalization while providing respite and support for caregivers.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Daycare/CBAS (ADHC) Adult Day Health Care program delivered in person at ASEB's Berkeley, Hayward, and Fremont campuses. Provides supervised daytime care, therapeutic activities, nutritious meals, on-site RN medical monitoring, and transportation so people with Alzheimer's or other dementias can continue living at home in the community instead of being placed in residential care.
• Caregiver Services Direct support and education for family caregivers of people with dementia, including guidance on managing specific dementia-related behaviors such as wandering. Available to families in the East Bay community.
• Monthly Caregiver Support Groups Recurring monthly caregiver support group meetings held on the first Monday of each month for family members and caregivers of individuals with dementia. Open to the East Bay caregiver community.
• Early Stage Dementia Programs Specialized day programs for individuals in the early stages of Alzheimer's or related dementia, offered at ASEB's Berkeley and Fremont locations. Designed for participants who can still benefit from more cognitively engaged programming.
• Participant Transportation Service Door-to-door transportation for program participants using a fleet of six ASEB-owned vans, including service to and from the day program and use on field trips. Provided as part of ASEB's day care offering across the East Bay.
• ASEB Merchandise Store Branded T-shirt and merchandise store operated through TeeSpring to raise funds in support of ASEB's mission. Purchases are made by supporters of the organization.

Quantifiable outcome

• Prevented premature institutionalization and caregiver burnout
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• DayBreak Adult Care Centers: Bay Area adult day services nonprofit that administers funds to local organizations including ASEB; operates comparable adult day health care programs serving seniors and adults with disabilities in a similar geographic and demographic footprint.
• Institute on Aging: San Francisco-based nonprofit providing a broad range of services for older adults including adult day care, home care, and caregiver support — directly overlapping with ASEB's core ADHC and caregiver services mission in the Bay Area.
• Covia (formerly Episcopal Senior Communities): Bay Area nonprofit operating senior living communities and community-based programs including day services for older adults; comparable service mix to ASEB with overlapping mission around enabling community-based aging.
• Family Caregiver Alliance: Bay Area nonprofit providing caregiver support services, education, and respite programs — overlapping with ASEB's caregiver services and support group offerings for families affected by dementia and other conditions.

Broad incumbents

• On Lok Lifeways: Founder of the PACE model providing comprehensive medical and social day services to nursing-home-eligible seniors in the Bay Area; competes for similar dementia patients with a more comprehensive and better-funded care model.
• Front Porch (Front Porch Communities Foundation): California-based nonprofit operator of senior living communities and community programs serving older adults across multiple counties; comparable nonprofit operating model and mission around supporting aging in community.
• Alzheimer's Association: National leading nonprofit providing education, support groups, and care consultation for Alzheimer's and dementia families; broader in scope but competes for caregiver engagement, donations, and grant funding.

Emerging players

• Centers for Elders' Independence: Alameda County-based PACE program providing adult day health care, medical, and social services to nursing-home-eligible seniors; directly comparable service model with a focused East Bay geographic footprint.
• Senior Helpers: National franchise provider of in-home and personal care services for seniors including those with Alzheimer's and dementia; competes as a substitute care model in the East Bay region for families considering alternatives to adult day care.
• BrightStar Care: National home care franchise offering Alzheimer's and dementia care alongside skilled home health; represents a competing substitute service for families evaluating in-home versus adult day care options in ASEB's market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/asebjourney
• YouTubeyoutube.com/user/asebjourney
• Facebookfacebook.com/alzheimers-services-of-the-east-bay-180628098635257
• Instagraminstagram.com/asebjourney
• LinkedInlinkedin.com/company/aseb

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASEB (Alzheimer’s Services of the East Bay)