RE:Vision Effects
RE:Vision Effects is a founder-owned developer of visual effects and video post-processing plugins, selling perpetual licenses for products such as Twixtor, RSMB, REZup, Color Genius, and ARRI Film Lab to film, TV, and post-production professionals worldwide.
- Company typePrivate
- Founded1998
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What RE:Vision Effects does
RE:Vision Effects is a privately held, founder-owned software company founded in 1998 by Pierre Jasmin and Peter Litwinowicz (originally in San Francisco, currently headquartered in Sedona, Arizona). The company develops a catalog of visual effects and digital video post-processing plugins built primarily on proprietary optical flow, motion estimation, and image processing algorithms developed over more than 25 years. Its portfolio spans motion-compensated retiming (Twixtor), per-pixel motion blur (ReelSmart Motion Blur), noise reduction (DE:Noise), flicker removal (DEFlicker), warping and morphing (RE:Flex, RE:Map), color matching and grading (RE:Match, RE:Grade), lens and 360°/VR processing (RE:Lens), and newer AI-driven offerings for upscaling (REZup) and automated color enhancement (Color Genius). The 2025 ARRI Film Lab extends the catalog into analog film emulation through a co-development partnership with ARRI.
Products are distributed as plugins for more than 20 professional host applications, including Adobe After Effects and Premiere Pro, DaVinci Resolve, Foundry Nuke, Autodesk Flame/Fusion, FilmLight Baselight, Apple Final Cut Pro and Motion, Mistika, Silhouette, Scratch, and Avid Media Composer, with standalone applications (Color Genius and Twixtor Standalone) extending reach to non-plugin users. Revenue is generated predominantly through perpetual, one-time license sales priced per plugin and per host application, supplemented by floating network licenses, render-only licenses, volume discounts for facilities, educational pricing, and the Effections bundle program that packages multiple plugins at 30–60% discounts. Customers include major film and television studios, professional post-production and VFX facilities, broadcast producers, corporate creative departments, freelance editors, and live-event videographers served globally via direct website downloads.
RE:Vision Effects firmographics
Firmographics- Name
- RE:Vision Effects
- Legal name
- RE:Vision Effects, Inc.
- Website
- https://revisionfx.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RE:Vision Effects is a founder-owned developer of visual effects and video post-processing plugins, selling perpetual licenses for products such as Twixtor, RSMB, REZup, Color Genius, and ARRI Film Lab to film, TV, and post-production professionals worldwide.
- Ownership category
- akta.pro rank
RE:Vision Effects industry classification
Industry- Product category
- Video Post-Production Software
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Teleproduction and Other Postproduction Services (512191), Motion Picture and Video Production (512110)
- SIC
- Services-Computer Programming Services (7371), Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB)
- akta.pro secondary industries
- Rotoscoping, Paint & Matchmove/Tracking Services (MPAHABAD), VFX & Motion Graphics (CGI, Compositing, 2D/3D) (MPAAAMAC), Lighting, Rendering & Render Management (Render Farms, Optimization) (MPAHABAG)
Keywords
Where RE:Vision Effects is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RE:Vision Effects business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Licenses: Primary revenue from sale of software plugin licenses. Offers multiple license types including non-floating (per-machine), floating (network), render-only, and volume licenses. Licenses are priced per application host (e.g., After Effects license, Nuke license, etc.).
- Plugin Subscriptions/Bundles: Effections bundles package multiple plugins together at discounted prices (30-60% savings vs. individual purchase). Standalone Color Genius app included with plugin purchase.
- Upgrades: Revenue from upgrading previous version licenses to current versions (e.g., upgrading pre-v2 to v2).
- Educational/Volume Discounts: Lower pricing available for educational institutions and volume purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Color Genius Plugin - Full featured video editing plugin |
| One time/ perpetual license | Pay-as-you-go | Color Genius Standalone - Drag-and-drop video enhancement app |
| One time/ perpetual license | Pay-as-you-go | REZup V2 License |
| One time/ perpetual license | Pay-as-you-go | Twixtor License Options |
| One time/ perpetual license | Pay-as-you-go | Effections Bundles |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
RE:Vision Effects product offering
Product offeringCore offering
RE:Vision Effects develops and sells proprietary video processing and visual effects plugins for motion picture and digital video post-production. Its products enable motion-compensated retiming/slow motion, motion blur, noise reduction, flicker removal, color matching, lens correction, AI-based upscaling, and warping/morphing as plugins that integrate with virtually every major non-linear editing system and compositing platform (After Effects, Premiere Pro, Nuke, DaVinci Resolve, Flame, Baselight, Final Cut Pro, etc.), plus standalone applications (Color Genius, Twixtor App) for users outside host environments.
Product overview
RE:Vision Effects is a visual effects software company offering a comprehensive portfolio of plugin products for professional video and film post-production. The core product line includes Twixtor (video retiming with ML capabilities), ReelSmart Motion Blur (RSMB), REZup (AI-powered upscaling), DE:Noise (noise reduction), DEFlicker (flicker removal), RE:Flex (warping/morphing), RE:Lens (360/fisheye processing), RE:Map (UV mapping), RE:Match (color matching), and Color Genius (AI color enhancement). Additional specialized plugins include ARRI Film Lab, RE:Grade, FieldsKit, PV Feather, SmoothKit, Shade/Shape, Video Gogh, MV_Convert, and RE:Fill. Products are available as individual licenses or bundled packages (Effections) and support over 20 host applications including After Effects, Premiere Pro, DaVinci Resolve, Nuke, Flame, Fusion, Final Cut Pro, and Baselight. The company was founded in 1998 and holds a 2006 Academy Award and 2020 Engineering Emmy for technical achievement.
Differentiator
Problem solved
Functional benefit
Brands
- Twixtor: Video retiming plugin that intelligently slows down or speeds up image sequences using optical flow and machine-learning technology.
- ReelSmart Motion Blur (RSMB)
- DE:Noise
- DEFlicker
- RE:Flex
- RE:Lens
- RE:Map
- RE:Match
- REZup
- Color Genius
- ARRI Film Lab
- Effections
- FieldsKit
- SmoothKit
- Video Gogh
- PV Feather
- RE:Fill
- RE:Grade
- Shade/Shape
- MV Convert
Products and services
- Twixtor Academy award-winning video retiming plugin that intelligently slows down or speeds up footage using proprietary motion estimation, with Machine-Learning algorithms in version 8; supports 360 video retiming.
- ReelSmart Motion Blur (RSMB) Plugin that automatically applies natural-looking motion blur by tracking every pixel; supports 360 video and GPU acceleration.
- REZup AI-powered image quality enhancement and resolution upscaling plugin using deep neural network models (DNN 2 and DNN 3) with optional temporal denoising.
- DE:Noise Noise and grain reduction plugin for image quality restoration in video footage using sophisticated filtering techniques.
- DEFlicker Flicker removal plugin for time-lapse, high-speed footage, and mixed frame rate video with automatic analysis and GPU acceleration.
- RE:Flex Warping and morphing plugin with auto-alignment and smart blending for creating seamless transitions between moving images.
- RE:Lens Fisheye, super-wide angle, spherical and 360 panorama processing and stabilization plugin; Version 2 adds spherical stabilizer now supported in Premiere Pro.
- RE:Map UV mapping, warping, and morphing plugin (V4) for texture mapping and projective geometry operations with Cryptomatte support.
- RE:Match Automatic color and image matching plugin for multiple shots and multicam shoots, including stereo 3D capabilities.
- Color Genius Standalone App AI-driven automatic color enhancement standalone application that recovers highlights, enhances contour, depth and skin tones, enhances skies and foliage, removes incorrect tints and adjusts inadequate exposure.
- Color Genius Plus Plugin Plugin version of Color Genius with additional controls beyond the standalone version; includes standalone application license with purchase.
- ARRI Film Lab Plugin developed in partnership with ARRI that faithfully recreates the aesthetic of analog film, working with ARRI Look Library and various camera log formats.
- ARRI Look Library ARRI film look presets for use with the ARRI Film Lab plugin.
- Twixtor Standalone App Standalone application version of Twixtor retiming technology with Machine-Learning capability, available without a host NLE application.
- RE:Grade Color grading plugin that transforms flat footage into high-quality looks; includes HDR merge capabilities and LUT support.
- FieldsKit Field manipulation plugin for 3:2 pulldown removal and interlaced to progressive video conversion.
- PV Feather Point vector feathering plugin for precise control over feathered edges.
- SmoothKit Smoothing and blur processing plugin with directional blur, depth of field, vignette effects and staircase suppression capabilities.
- Shade/Shape Shading plugin for rendering realistic effects such as water droplets on glass surfaces.
- Video Gogh Stylized paint-like rendering plugin that animates video to appear as impressionistic artwork with user-defined brushes.
- MV_Convert Motion vector conversion plugin for converting motion vectors between formats used by various 3D systems and renderers.
- RE:Fill Fill and compositing plugin for removing unwanted elements, dead pixels, hot pixels, and stuck pixels from footage.
- Effections (Bundles) Bundle packages combining multiple RE:Vision plugins at 30-60% savings compared to purchasing individually; available in multiple configurations.
Quantifiable outcome
- Twixtor can achieve up to 160x slower than real-time slow motion
- +2 more outcomes
Companies that use RE:Vision Effects
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
RE:Vision Effects technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability9 records
Feature9 records
RE:Vision Effects partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major and core.
- ARRImajorARRI Film Lab product developed in partnership with ARRI to faithfully recreate the aesthetic of analog film. Announced November 2025. Uses ARRI's film stock profiles and processing algorithms.
- AutodeskcorePlugins available for Autodesk Flame, Flare, Smoke, Flame Assist, and Fusion Studio. Long-standing integration with Autodesk's professional video and compositing products.
- AdobecorePlugins for After Effects, Premiere Pro, and Media Encoder. Primary distribution channel for many RE:Vision products.
- Blackmagic DesigncoreDaVinci Resolve integration with all major plugins. One of the most widely used color grading platforms.
- The FoundrycoreNuke integration with all major plugins. Industry-standard compositing application.
- ApplecorePlugins for Final Cut Pro and Motion. Also relevant as co-founder Peter Litwinowicz and Christophe Souchard have held positions at Apple.
- FilmLightcoreBaselight integration with all major plugins. High-end color grading and finishing platform.
- OpenFX AssociationcorePierre Jasmin is co-director of the OpenFX association, the API standard for visual effects and video processing. Company actively contributes to industry standards.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
RE:Vision Effects competitors and assessment
Company assessmentEmerging players
- Topaz Labs: Topaz Labs is an AI-first competitor that directly challenges RE:Vision's REZup (upscaling), Twixtor (frame interpolation), and DE:Noise categories with machine-learning-centric video enhancement software. Competes on the same creator and prosumer video use cases with a subscription model that contrasts RE:Vision's perpetual licensing.
- Fxhome (Artlist): Fxhome, now part of Artlist, develops HitFilm as both an effects plugin host and effects library. Overlaps with RE:Vision's color, motion graphics, and stylization plugins, though primarily serving indie and prosumer creators rather than the high-end post-production facilities RE:Vision targets.
Direct peers
- Boris FX: Boris FX (formerly GenArts, Imagineer Systems) is the closest direct peer, offering the Sapphire, Mocha Pro, Continuum, and Optics plugin suites for the same NLE and compositing host applications (After Effects, Premiere Pro, Nuke, Resolve, Avid). Both companies compete for the same post-production plugin dollars with overlapping effects and tracking products.
- Neat Video: Neat Video is a direct competitor in noise and grain reduction, sold as a plugin for the same host applications that RE:Vision's DE:Noise targets (After Effects, Premiere Pro, DaVinci Resolve, etc.). Closest single-product overlap with RE:Vision in the denoise category.
- NewBlueFX: NewBlueFX produces a broad portfolio of video effects, titling, and color plugins (Titler Pro, Video Essentials, TotalFX) that integrate with the same NLE ecosystem as RE:Vision. Comparable business model of perpetual plugin licenses serving post-production and prosumer video markets.
- Maxon (Red Giant): Maxon acquired Red Giant and its Magic Bullet, Trapcode, and Universe plugin suites - direct competitors to RE:Vision's color, motion graphics, and effects plugins for After Effects and host applications. Both target creative professionals with perpetual plugin licenses bundled or sold individually.
- proDAD (VitaScene): proDAD's VitaScene and other video effects plugins compete in the same After Effects, Premiere Pro, and Resolve plugin ecosystem - particularly in stylization, transitions, and color looks, areas where RE:Vision's RE:Grade and Video Gogh operate. Similar perpetual-license GTM.
- Filmworkz: Filmworkz carries the legacy Sapphire and Flame-style visual effects plugins (inherited from GenArts) and competes directly with RE:Vision's Twixtor and RSMB in the After Effects, Flame, and Nuke plugin market. Direct overlap in optical effects, glows, and stylized looks for film finishing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
RE:Vision Effects social profiles
Digital presenceRE:Vision Effects financial estimates
Financial estimateRevenue estimate
Valuation estimate
RE:Vision Effects leadership team
Management profileNumber of profiles
Profiles3 records
RE:Vision Effects funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RE:Vision Effects M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RE:Vision Effects
What does RE:Vision Effects do?
RE:Vision Effects develops and sells proprietary video processing and visual effects plugins for motion picture and digital video post-production. Its products enable motion-compensated retiming/slow motion, motion blur, noise reduction, flicker removal, color matching, lens correction, AI-based upscaling, and warping/morphing as plugins that integrate with virtually every major non-linear editing system and compositing platform (After Effects, Premiere Pro, Nuke, DaVinci Resolve, Flame, Baselight, Final Cut Pro, etc.), plus standalone applications (Color Genius, Twixtor App) for users outside host environments.
Is RE:Vision Effects a public or private company?
RE:Vision Effects is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RE:Vision Effects founded?
RE:Vision Effects was founded in 1998. It employs 1 to 10 people.
Where is RE:Vision Effects based?
RE:Vision Effects is headquartered in San Francisco, United States, in the North America region.
How does RE:Vision Effects make money?
Four revenue lines are on record. Software Licenses are the primary driver. The others are plugin Subscriptions/Bundles, upgrades and educational/Volume Discounts.
Who are RE:Vision Effects's main competitors?
Emerging players on record are Topaz Labs and Fxhome (Artlist). Direct peers are Boris FX, Neat Video, NewBlueFX, Maxon (Red Giant), proDAD (VitaScene) and Filmworkz.
Does RE:Vision Effects have an API?
No public API is recorded for RE:Vision Effects.
What industry is RE:Vision Effects in?
RE:Vision Effects's product category is Video Post-Production Software. Its primary akta.pro industry code is MPAHABAB, VFX Production & Shot Work (CG Integration, Matte Painting, FX), with a secondary code of MPAHABAD, Rotoscoping, Paint & Matchmove/Tracking Services. Its NAICS code is 51219 and its SIC code is 7371.