What NewBlue does

NewBlue (New Blue, Inc.) is a U.S.-based, privately-held video software company founded in 2006 that operates two complementary product lines. The live broadcast graphics business centers on NewBlue Captivate, sold in three tiers (Captivate Present, Captivate Sport, and Captivate Broadcast) and offered either as standalone software or pre-installed on Fusion-branded turnkey hardware appliances (Fusion 3 in the U.S., EMEA Fusion in Europe, and the compact Fusion M). Captivate provides real-time, data-driven graphics with 16 channels of 4K-NDI or 4K-SDI key/fill, scoreboard integration from providers such as Daktronics, Stat Crew, ScoreBird, and Sportzcast, and direct import of Adobe After Effects projects. The post-production business is anchored by TotalFX, a suite of over 1,500 presets across 177 plugins including Titler Pro 7, plus standalone collections (Elements, Essentials, Transitions, Filters, Stylizers), all integrating natively with Adobe Premiere, Avid Media Composer, and Blackmagic DaVinci Resolve.

The company monetizes through a hybrid model combining monthly/annual software subscriptions, perpetual licenses with paid annual maintenance, modular add-ons (Instant Replay at $39/month, WeatherCast at $29/month, Animated Leaderboards, channel expansions, SDI Input), and hardware sales for the Fusion line (priced from $5,995 for Fusion M to $21,995+ for Fusion Extreme). Go-to-market is primarily product-led growth via free trial downloads, augmented by direct sales for enterprise/education deals and a global reseller network for hardware distribution, with Netherlands-based Trigitec handling European ProAV and broadcast channels under a January 2026 partnership.

NewBlue serves vertical markets including sports broadcasters, K-12 and higher education, houses of worship, corporate communications, government, live event production, and post-production professionals, with a notable concentration of named customers in education and college athletics. Core integration partnerships include Adobe, Avid, Blackmagic Design, NewTek, ProPresenter, EasyWorship, and Bitfocus, alongside bundled-offer relationships with Telestream, PrestoSports, and Roland, and the ScoreView joint venture with ScoreBird for LED videoboard production.

Name

NewBlue

Legal name

New Blue, Inc.

Website

https://newbluefx.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

NewBlue is a privately-held video software company offering live broadcast graphics (Captivate and Fusion hardware) and post-production plugins (TotalFX, Titler Pro), serving sports broadcasters, education, worship, corporate, government, and video professionals globally.

Ownership category

akta.pro rank

Product category

Video Production Software

NAICS

Software Publishers (51321), Audio and Video Equipment Manufacturing (33431), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)

akta.pro secondary industries

Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE), Playout Infrastructure & Hardware (Servers, Storage, SDI/IP Gateways) (MPAHAKAJ)

Keywords

• Live broadcast graphics
• Video titling software
• Post-production plugins
• Sports broadcast graphics
• Video editing tools

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Software Licenses - Perpetual: One-time perpetual license purchases for Captivate and TotalFX products with first year of maintenance included. Upgrade path through add-ons and tier upgrades.
2. Software Subscriptions: Monthly and annual subscription plans providing continuous access to product updates, new features, and premium support. Subscription model for Captivate, TotalFX, and add-on products.
3. Add-on Products: Modular add-on system allowing users to extend Captivate Sport/Present with features like Instant Replay ($39/month), WeatherCast ($29/month), Leaderboards, additional channels, and SDI Input. Upsell pathway to full Broadcast tier.
4. Hardware Appliances - Fusion: Turnkey hardware and software systems (Fusion, Fusion M, EMEA Fusion) sold as complete broadcast graphics appliances. Hardware with bundled software for immediate deployment.
5. Maintenance and Support Plans: Annual maintenance plans providing software updates, upgrades, new features, and technical support. First year included with perpetual licenses; renewal pricing for continued coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

NewBlue develops and sells live broadcast graphics software (Captivate) and post-production video editing plugins (TotalFX, Titler Pro) used by video professionals, broadcasters, sports organizations, educators, and houses of worship. The company also offers turnkey hardware/software appliances (Fusion) that bundle its Captivate software with broadcast graphics hardware for immediate deployment. Products integrate with major NLEs (Adobe, Avid, DaVinci Resolve) and broadcast infrastructure (NDI, SDI, switchers) and are sold via subscription, perpetual license, and bundled hardware.

Product overview

NewBlue offers a dual-track product portfolio spanning live broadcast graphics (NewBlue Captivate family) and post-production video editing plugins (NewBluePOST suite). The live production line centers on NewBlue Captivate, available in three tiers: Captivate Sport for specialized sports scoreboard and statistics graphics, Captivate Broadcast as the full-featured solution with 16 channels and unlimited graphics, and Captivate Present for general-purpose presentations. Captivate is offered as standalone software or bundled into dedicated hardware appliances under the Fusion brand, including Fusion 3 (US market) and EMEA Fusion (European market with KB, Octo, NDI, SDI, and Extreme variants), plus the compact Fusion M for corporate Zoom/Teams environments. The post-production suite is anchored by TotalFX, a comprehensive bundle combining Titler Pro 7 (titling), Elements 5 Ultimate (compositing/chroma key), Essentials 5 Ultimate (essential fixes), Transitions 5 Ultimate (scene transitions), Filters 5 Ultimate (color/looks), and Stylizers 5 Ultimate (creative effects). Individual components are available separately or as standalone products. Both product lines share the NewBlue Title Designer for graphic creation and support import of Adobe Photoshop and After Effects assets. Add-on modules including Animated Leaderboards, Instant Replay, WeatherCast, Media Sequencer, and channel/graphics expansions extend Captivate capabilities, while maintenance and support plans (Standard, Gold, Platinum) provide ongoing updates and technical assistance.

Differentiator

Problem solved

Functional benefit

Brands

• NewBlue Captivate: Live broadcast graphics and titling software for real-time production
• NewBlue Fusion
• Titler Pro
• TotalFX
• ScoreView
• NewBlueLIVE
• NewBluePOST

Products and services

• NewBlue Captivate Primary live graphics and broadcast production platform enabling real-time data-driven graphics, titling, and animation for live broadcasts across sports, news, corporate, education, houses of worship, and government sectors.
• Captivate Sport Live sports graphics solution providing dynamic scoreboard graphics, real-time scoreboard data integration from multiple providers, and team-branded customizable templates for high school, college, and professional sports broadcasts.
• Captivate Broadcast Full-featured live broadcast graphics solution with 16 channels of unlimited 4K graphics, advanced data controllers, Adobe After Effects integration, unlimited simultaneous live layers, and comprehensive scoreboard/social media integrations.
• Captivate Present Entry-level live graphics solution for general-purpose presentations and corporate communications with essential features and expandable add-on capabilities.
• Fusion 3 Turnkey broadcast graphics system combining dedicated hardware (NDI, SDI, or Extreme configurations) with Captivate Broadcast software for complete on-air graphics production from a single device.
• EMEA Fusion Europe-specific line of graphics appliances preloaded with Captivate software, ranging from compact Fusion KB for corporate boardrooms to full Fusion Extreme for stadium and studio productions.
• Fusion M Compact live 2/3D graphics and titling appliance powered by Captivate; supports NDI, HDMI, SDI, RTMP, and Virtual Webcam outputs with 500+ prebuilt templates for corporate Zoom and Teams productions.
• TotalFX Comprehensive post-production plugin suite with over 1,500 presets in 177 video plugins including titling (Titler Pro 7), transitions, filters, stylizers, effects, stabilization, and chroma key tools for Adobe Premiere Pro, Avid Media Composer, Blackmagic DaVinci Resolve, and other NLEs.
• Titler Pro 7 Industry-standard titling software with re-tooled NTX engine for GPU-accelerated performance, 3D animated titles and motion graphics, 700+ customizable templates, and deep integration with Adobe Premiere, After Effects, Avid, DaVinci Resolve, and other NLEs.
• ScoreView Professional videoboard production software developed in partnership with ScoreBird for LED scoreboard displays; controlled via ScoreBuddy Pro mobile app with customizable scoreboard templates for multiple sports.

Quantifiable outcome

• Over 1,500 presets in 177 plugins for post-production efficiency
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration44 records

AI capability6 records

Feature7 records

Partnerships

15 partnerships are on record, tiered core and minor.

• TrigiteccoreChannel Partner/ Reseller/ Distributor · 1 January 2026Netherlands-based value-added distributor serving ProAV and broadcast markets across Europe. Expands access to NewBlue live production graphics software and EMEA Fusion hardware solutions for system integrators and resellers throughout the region.
• AdobecoreTechnology or IntegrationDeep integration partnership with Adobe for Premiere Pro, After Effects, and Media Encoder. NewBlue plugins work natively within Adobe applications, and Captivate can import After Effects projects and MOGRT files directly for live broadcast use.
• Avid TechnologycoreTechnology or IntegrationTitler Pro and TotalFX plugins fully compatible with Avid Media Composer and Symphony for professional broadcast editing workflows.
• Blackmagic DesigncoreTechnology or IntegrationComprehensive integration with Blackmagic Design products including DaVinci Resolve for editing and ATEM switchers for live production. Fusion hardware includes Blackmagic DeckLink cards.
• NewTekcoreTechnology or IntegrationNDI (Network Device Interface) integration enabling IP-based video transport. Captivate supports NDI input/output for seamless connection with NewTek TriCaster and other NDI-enabled systems.
• ScoreBirdcoreTechnology or IntegrationJoint venture ScoreView combines NewBlue Captivate with ScoreBird's hardware and software expertise in sports scoreboard ecosystems for LED videoboard solutions.
• TelestreamminorChannel Partner/ Reseller/ DistributorProducts bundled with Telestream streaming solutions for integrated live production and streaming workflows.
• PrestoSportsminorChannel Partner/ Reseller/ DistributorCaptivate bundled with PrestoSports solutions for collegiate and amateur sports broadcast and streaming.
• RolandminorChannel Partner/ Reseller/ DistributorProducts bundled with Roland video switchers and production equipment for integrated live production solutions.
• BitfocuscoreTechnology or IntegrationCaptivate integrates with Bitfocus Companion for Stream Deck control, enabling remote graphics control and customizable button layouts for live production.
• DaktronicscoreTechnology or IntegrationDirect serial data integration with Daktronics scoreboard hardware consoles. Captivate reads Daktronics scoreboard data for real-time sports graphics display.
• Stat CrewcoreTechnology or IntegrationStat Crew statistics integration supports football, soccer, volleyball, basketball, and hockey scoreboard data for automated sports graphics.
• SportzcastcoreTechnology or IntegrationSportzcast scoreboard integration enables real-time scoreboard data feeds into Captivate for live sports broadcast graphics.
• ProPresentercoreTechnology or IntegrationCaptivate integrates with Renewed Vision ProPresenter for worship production workflows, enabling seamless lyric and scripture display alongside live graphics.
• EasyWorshipcoreTechnology or IntegrationCaptivate integrates with EasyWorship church presentation software for worship-focused live production combining graphics and lyrics.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/newbluefx
• Facebookfacebook.com/newbluefx
• LinkedInlinkedin.com/company/newblue-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewBlue