Name

CancerCare Manitoba Foundation

Legal name

CancerCare Manitoba Foundation

Website

https://cancercarefdn.mb.ca

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Charitable Cancer Fundraising

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Health & Medical Research Grantmaking Foundations (BPAGAKAL)

akta.pro secondary industries

Community Foundations (BPAGAKAB), Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Cancer fundraising
• Charitable foundation services
• Health philanthropy
• Cancer research funding
• Community fundraising events

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Individual Donations - One-time: One-time donations from individuals supporting cancer research and patient care in Manitoba. Donors can give online, by phone, mail, or in-person. Options include memorial gifts, honour gifts, general gifts, and tribute cards.
2. Monthly Giving (Champions of Discovery): Recurring monthly donations from dedicated monthly donors. Monthly donors are called Champions of Discovery and their ongoing support funds local research at Paul Albrechtsen Research Institute CancerCare Manitoba.
3. Community Fundraising Events: Revenue from community-organized events including lemonade stands, bake sales, concerts, sports tournaments, and personal celebrations. The Foundation provides support and tools for organizers.
4. Signature Event Registrations and Sponsorships: Revenue from signature events including Challenge for Life, Guardian Angel Benefit, Ride Inside, and Gold-Plated Evening. Includes participant registration fees and corporate sponsorships.
5. Securities and Stocks Donations: Donors can transfer marketable securities directly to the Foundation, receiving tax receipts for full fair market value while avoiding capital gains tax. Facilitated through BMO Nesbitt Burns.
6. Legacy Gifts and Bequests: Gifts left in wills, beneficiary designations on life insurance, RRSPs, RRIFs, and charitable remainder trusts. Members of More Tomorrows Legacy Circle receive special recognition.
7. Workplace Giving Programs: Corporate workplace giving including payroll deduction, matching gifts, event sponsorships, and cause marketing partnerships with Manitoba businesses.
8. Cryptocurrency Donations: Cryptocurrency donations accepted through CanadaHelps platform.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels12 records

Core offering

CancerCare Manitoba Foundation is a provincial charitable organization that exclusively raises and grants funds for CancerCare Manitoba. It offers individual giving programs (one-time, monthly, tribute, legacy, securities), signature fundraising events (Challenge for Life, Guardian Angel Benefit, Ride Inside, Gold-Plated Evening), community fundraising tools (Fundraise Your Way, Lemonade Stands for Hope), and corporate workplace giving partnerships.

Product overview

CancerCare Manitoba Foundation is a charitable fundraising organization offering a comprehensive suite of giving programs and fundraising tools. The core offering includes an online donation platform supporting multiple payment methods (credit cards, cryptocurrency, securities), monthly giving through the Champions of Discovery program, and planned giving options including wills and securities donations. Signature events include Challenge for Life (physical activity challenge), Guardian Angel Benefit (women's cancers), Ride Inside (pediatric cancers), and Gold-Plated Evening (men's cancers, biennial). Community fundraising programs feature Fundraise Your Way (personal fundraising pages), Lemonade Stands for Hope, and various cause marketing partnerships. Tribute programs include In Memory and In Honour giving with memorial plaque recognition. Prevention education is provided through Protect Your Tomorrows. All funds support CancerCare Manitoba and stay in Manitoba.

Differentiator

Problem solved

Functional benefit

Brands

• Challenge for Life: Annual signature fundraising event offering walking and workout activities to raise funds for cancer research
• Champions of Discovery
• More Tomorrows Together
• More Tomorrows Legacy Circle
• Lemonade Stands for Hope
• Protect Your Tomorrows
• Shine a Light
• Ride Inside
• Guardian Angel Benefit
• Gold-Plated Evening

Products and services

• Online Donation Platform Secure web-based donation portal accepting VISA, MasterCard, American Express and cryptocurrency through CanadaHelps, with options for one-time and monthly gifts, available to individual donors across Canada.
• Monthly Giving (Champions of Discovery) Recurring monthly donation program for individual donors, branded as Champions of Discovery, that funds local cancer research at Paul Albrechtsen Research Institute CancerCare Manitoba.
• Challenge for Life Annual signature fundraising event featuring 20k walk, 5k walk, and 200-minute group workout options at Assiniboine Park in Winnipeg to raise funds for all cancers impacting Manitobans.
• Guardian Angel Benefit Annual fashion show and live entertainment benefit supporting research, clinical trials, and patient care for cancers impacting women.
• Ride Inside Stationary bike celebration event raising funds for pediatric cancers in Manitoba, with families and communities participating together.
• Gold-Plated Evening Biennial distinguished dinner and live entertainment event supporting men's cancers in Manitoba.
• Lemonade Stands for Hope Summer fundraising initiative inviting Manitobans to host lemonade stands to support CancerCare Manitoba, with free starter kits provided.
• Shine a Light December tribute light display at the CancerCare Manitoba building with 1,350 lights representing honorees in memory, honour, or gratitude, accompanied by a lighting ceremony; $100 per light donation.
• In Memory Giving Donation program allowing gifts in memory of loved ones, with acknowledgment sent and option for memorial plaque recognition at CancerCare Manitoba.
• In Honour Giving Donation program for celebrating cancer survivors, recognizing caregivers, or marking special milestones like birthdays and weddings.
• Gift in Your Will (More Tomorrows Legacy Circle) Legacy giving program allowing donors to include CancerCare Manitoba Foundation in their will, with membership in the More Tomorrows Legacy Circle offering facility tours and research presentations.
• Securities Donation Program Tax-advantaged donation program for stocks, bonds, and mutual funds facilitated through BMO Nesbitt Burns, eliminating capital gains tax on transferred securities.
• Workplace Giving Corporate philanthropy program including payroll giving, matching gifts, event sponsorship, and employee fundraising opportunities for Manitoba employers.
• Fundraise Your Way Online DIY fundraising platform allowing individuals and groups to create personal fundraising pages for celebrations, birthdays, weddings, and special occasions.
• Community Events Various community-led fundraising events including concerts, barbecues, walk-a-thons, tournaments, and virtual fundraisers organized by Manitobans; over 260 community events annually.
• GivingTuesday Campaign Annual GivingTuesday fundraising initiative with matching donations from corporate sponsors, including iA Financial Group matching up to $30,000.

Quantifiable outcome

• 64% five-year cancer survival rate (up from 55% in early 1990s)
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, supporting and major.

• BMO Nesbitt BurnscoreTechnology or IntegrationEngaged to facilitate receipt of securities donations including stocks, bonds, and mutual funds. Provides online securities transfer form and self-managed letter of direction form.
• CanadaHelpssupportingTechnology or IntegrationThird-party platform enabling cryptocurrency donations to the Foundation.
• WinpakmajorGTM or Marketing PartnerCorporate partner that has participated in CancerCare Manitoba events for 12 years. Employees volunteer and fundraise through various activities. Company motto: It's Our Nature to Protect.
• Credit Union Central of ManitobamajorGTM or Marketing PartnerCorporate giving driven by employee decisions. Donations matched dollar-for-dollar by the company. Have given over $1 million to community organizations in the past decade with CancerCare Manitoba among beneficiaries.
• LMS Ag EquipmentsupportingGTM or Marketing PartnerEmployees select non-profit organizations annually for company support. CancerCare Manitoba Foundation consistently makes the list due to employee and family impact from cancer.
• Manitoba Band AssociationsupportingStrategic or Co-development PartnerPartners on Manitoba Wave of Light - a province-wide musical initiative uniting musicians of all ages to raise funds for CancerCare Manitoba Foundation through the healing power of music.
• Funding InnovationsupportingGTM or Marketing PartnerArt easels placed at various Winnipeg locations since 2015. Auctioned art pieces have raised nearly $175,000 for the Foundation.
• Rodren DrillingsupportingGTM or Marketing PartnerDrilling for a Cure campaign donates a percentage of sales to CancerCare Manitoba Foundation.
• Donate A Car CanadasupportingChannel Partner/ Reseller/ DistributorVehicle donation program allowing donors to contribute vehicles with proceeds going to the Foundation.
• Riverbend Moving and StoragesupportingGTM or Marketing PartnerPink truck program where 5% of invoices for pink truck moves are donated to women's cancer projects at CancerCare Manitoba.
• RDW Recycling and Bin RentalssupportingGTM or Marketing PartnerPink or teal bin rentals for breast and ovarian cancer awareness with $100 (50% of rental) donated to the Foundation.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SickKids Foundation: Major Canadian health-care charitable foundation supporting pediatric research and care at the Hospital for Sick Children. Comparable as a hospital-tied foundation with signature events, monthly giving, and planned giving - though at materially greater scale.
• Heart & Stroke Foundation of Canada: National voluntary health organization funding research and education for heart disease and stroke. Operates on a similar donation-dependent model across Canada with a multi-channel fundraising portfolio - a comparable category rather than cancer-specific peer.

Regional players

• St. Boniface Hospital Foundation: Manitoba hospital foundation based in Winnipeg. Competes for the same Manitoba donors, runs signature galas and capital campaigns for hospital equipment and research, mirroring CCMF's structure and footprint.
• Children's Hospital Foundation of Manitoba: Manitoba hospital foundation with the same donor pool and similar community-engagement tactics (signature events, cause marketing, monthly giving). Differs in disease focus rather than operating model.
• Health Sciences Centre Foundation (Manitoba): Manitoba-based health-care charitable foundation raising funds for the Health Sciences Centre. Same provincial donor pool and similar model, but supports a multi-specialty hospital rather than cancer specifically.

Direct peers

• Cancer Research Society: National Canadian charity funding cancer research through grants. A more direct match on the grantmaking/research pillar than on the patient-care pillar that CCMF also supports.
• Alberta Cancer Foundation: Provincial charity fundraising for Alberta cancer treatment and research through major gifts, signature events (e.g., motorcycle rallies), monthly giving, and planned giving. Closest model match for a province-tied cancer foundation.
• Canadian Cancer Society: National voluntary health organization raising funds for cancer research, support services, and prevention across Canada. Directly comparable as a charity that aggregates donor dollars to fund cancer research and patient programs - although broader than CCMF's Manitoba-only focus.
• BC Cancer Foundation: Provincial charitable foundation raising funds exclusively for BC Cancer, supporting research and patient care. Near-identical operating model - charity arm tied to a single provincial cancer delivery organization running signature events, major-gift campaigns, and planned giving.
• Princess Margaret Cancer Foundation: Charitable foundation fundraising for the Princess Margaret Cancer Centre in Toronto. Operates on a similar multi-channel model (monthly giving, signature events like Ride to Conquer Cancer, major philanthropy) but at a larger urban scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CancerCareMBFdn
• YouTubeyoutube.com/channel/UC7vHP2I5U8j7BmGKtBUDzhg
• Facebookfacebook.com/CancerCareManitobaFoundation
• LinkedInlinkedin.com/company/cancercare-manitoba-foundation
• Instagraminstagram.com/cancercarembfdn

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CancerCare Manitoba Foundation