LMS Ag Equipment
- Company typePrivate
- Founded1987
- HeadquartersPort Stanley, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
LMS Ag Equipment firmographics
Firmographics- Name
- LMS Ag Equipment
- Legal name
- LMS Ag Equipment
- Website
- https://lmsag.ca
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where LMS Ag Equipment is headquartered
LocationHeadquarters
- HQ city
- Port Stanley
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
LMS Ag Equipment business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- New Equipment Sales: Sales of new agricultural and construction equipment from major brands including Fendt, Massey Ferguson, Versatile, Challenger, Manitou, GEHL, and other manufacturers
- Pre-Owned Equipment Sales: Resale of used farm equipment, construction equipment, attachments, and lawn & garden equipment
- Parts Sales: Genuine parts and attachments for agricultural and construction equipment
- Service Department: Service department providing equipment maintenance and repair services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New Equipment - Brand-specific pricing |
| Unit Pricing | Pay-as-you-go | Pre-Owned Equipment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
LMS Ag Equipment product offering
Product offeringCore offering
LMS Ag Equipment is a multi-brand agricultural and construction equipment dealer that sells new farm and construction equipment from manufacturers including Fendt, Massey Ferguson, Versatile, Challenger, Manitou, GEHL, RoGator, TerraGator, Gleaner, Farm King, MacDon, Honey Bee, Westfield, Brent, Cub Cadet, and Oxbo, along with pre-owned equipment inventory. The company also sells genuine parts and attachments, operates a service department for equipment maintenance and repair, offers precision agriculture technology (Precision Planting, PTX/Trimble, Outback Guidance), and provides equipment financing through AGCO Financing.
Product overview
LMS Ag Equipment is a family-owned agricultural and construction equipment dealer offering a comprehensive portfolio of equipment across multiple product categories. The company operates as a multi-brand dealer representing Fendt, Massey Ferguson, Versatile, Challenger, RoGator, TerraGator, Manitou, GEHL, Gleaner, Precision Planting, Outback Guidance, PTX/Trimble, and numerous other equipment manufacturers. Their product offerings span tractors (from compact to high-horsepower tracked units), combine harvesters, planters, hay and forage equipment, precision agriculture technology, construction equipment (skid steers, telehandlers, forklifts, boom lifts), grain handling equipment, and lawn/garden equipment. The portfolio includes both new equipment sales and pre-owned inventory across farm, construction, attachments, and lawn/garden categories. They also provide parts, service, and financing support to complement their equipment sales.
Differentiator
Problem solved
Functional benefit
Products and services
- New Equipment Sales Sales of new agricultural and construction equipment from major brands including Fendt, Massey Ferguson, Versatile, Challenger, Manitou, GEHL, RoGator, TerraGator, Gleaner, Farm King, MacDon, Honey Bee, Westfield, Brent, Cub Cadet, and Oxbo, sold through authorized dealer showrooms and online listings. Targets farmers, contractors, and lawn-and-garden customers in Manitoba.
- Pre-Owned Equipment Sales Resale of used farm equipment, construction equipment, attachments, and lawn & garden equipment listed online with pricing in CAD (e.g., 2009 Bourgault 6000 at CAD $34,900; 2024 Challenger MT862 at CAD $839,000; attachments from CAD $4,295). Targets agricultural producers and contractors seeking value-priced equipment options.
- Parts Sales Genuine parts and attachments for agricultural and construction equipment brands carried by LMS Ag Equipment, supporting installed-base maintenance and replacement needs.
- Service Department In-house equipment maintenance and repair services for agricultural and construction equipment, accessible via service request submissions from customers across Manitoba.
- Precision Agriculture Technology Sales and support for precision-agriculture systems including Precision Planting (advanced precision farming technology for planting), PTX/Trimble (precision guidance, mapping, and field optimization), and Outback Guidance (affordable GPS-guided precision farming). Targets farming operations seeking yield and efficiency improvements.
- Equipment Financing Equipment financing offered through AGCO Financing for AGCO-brand equipment purchases, plus CurrencyFinance for commercial-use loans, supporting customer acquisition of high-horsepower tractors and other major equipment.
Companies that use LMS Ag Equipment
Customer profileSegments3 records
Ideal customer profiles3 records
LMS Ag Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LMS Ag Equipment partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Fendt (AGCO)coreAuthorized dealer for Fendt tractors, combines, planters, and related equipment. Fendt is known for the Vario continuously variable transmission and high-quality agricultural machinery.
- Massey Ferguson (AGCO)coreAuthorized dealer for Massey Ferguson tractors and farm equipment. Massey Ferguson created the world's first three-point hitch and has generations of global farming experience.
- VersatilecoreAuthorized dealer for Versatile tractors. Versatile was the first North American manufacturer to mass-produce articulated four-wheel drive tractors.
- ChallengercoreAuthorized dealer for Challenger track tractors and agricultural equipment.
- ManitoucoreAuthorized dealer for Manitou construction equipment including telehandlers, skid steers, forklifts, and boom lifts.
- GEHLcoreAuthorized dealer for GEHL construction equipment including skid steers, telehandlers, and wheel loaders.
- Precision PlantingcoreAuthorized dealer for Precision Planting technology, providing advanced precision farming solutions.
- Outback GuidancecoreAuthorized dealer for Outback Guidance precision farming systems, dedicated to advanced precision farming systems that are affordable.
Scale indicators1 record
LMS Ag Equipment competitors and assessment
Company assessmentDirect peers
- AgWest Equipment: AgWest Equipment is a Manitoba-based, multi-location agricultural equipment dealer selling, financing and supporting farm machinery. Its regional footprint, multi-brand offering and focus on Manitoba producers make it a close dealership-format comparator.
- Mazergroup: Mazergroup operates a broad agricultural and construction equipment dealership network across Manitoba and Saskatchewan, with machinery, parts and service. Its multi-province, multi-brand dealer model closely matches LMS's combination of new and pre-owned equipment and aftermarket support.
- Enns Brothers: Enns Brothers is a Manitoba-based John Deere agricultural, construction and turf equipment dealer with multiple locations and service and parts support. It competes for similar Manitoba farm customers and illustrates the same full-service regional dealership model.
- Penner Farm Services: Penner Farm Services is a Manitoba farm-equipment dealer providing machinery, implements, parts and service. Its local producer focus and regional footprint make it a direct competitor for agricultural equipment sales and aftermarket work.
Regional players
- South Country Equipment: South Country Equipment operates a John Deere dealership network in Saskatchewan, offering farm and turf equipment, parts, service and precision-ag support. It is comparable as a larger multi-location Canadian equipment dealer serving the same customer use cases in a neighboring province.
- Redhead Equipment: Redhead Equipment is a Saskatchewan-based multi-brand agricultural equipment dealer with machinery, parts and service capabilities. Its broad farm-equipment offering and dealer network make it a strong regional analogue despite operating outside Manitoba.
- Western Sales: Western Sales is a Saskatchewan John Deere agricultural, construction and turf equipment dealer with multiple locations. Its sales, service, parts and precision-ag support closely mirror LMS's full-service channel and customer proposition.
- Huron Tractor: Huron Tractor is a large southwestern Ontario John Deere dealership group serving agricultural, construction and lawn customers. It is relevant as a scaled multi-location dealership with a similarly broad equipment and aftermarket offering.
Broad incumbents
- Titan Machinery: Titan Machinery is a large North American agricultural and construction equipment dealer network with Case IH, New Holland and other equipment franchises. It is a broad incumbent analogue for LMS's machinery, parts, service and precision-technology dealership model.
- Brandt: Brandt is a diversified Canadian equipment group with agricultural and construction equipment dealerships, manufacturing and aftermarket support. Its scale and overlapping dealer capabilities make it a broad incumbent comparator, although it is substantially larger and more diversified than LMS.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
LMS Ag Equipment social profiles
Digital presenceLMS Ag Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
LMS Ag Equipment leadership team
Management profileNumber of profiles
LMS Ag Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LMS Ag Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LMS Ag Equipment
What does LMS Ag Equipment do?
LMS Ag Equipment is a multi-brand agricultural and construction equipment dealer that sells new farm and construction equipment from manufacturers including Fendt, Massey Ferguson, Versatile, Challenger, Manitou, GEHL, RoGator, TerraGator, Gleaner, Farm King, MacDon, Honey Bee, Westfield, Brent, Cub Cadet, and Oxbo, along with pre-owned equipment inventory. The company also sells genuine parts and attachments, operates a service department for equipment maintenance and repair, offers precision agriculture technology (Precision Planting, PTX/Trimble, Outback Guidance), and provides equipment financing through AGCO Financing.
Is LMS Ag Equipment a public or private company?
LMS Ag Equipment is a private company. It is classified as family owned and is currently operating.
When was LMS Ag Equipment founded?
LMS Ag Equipment was founded in 1987. It employs 11 to 50 people.
Where is LMS Ag Equipment based?
LMS Ag Equipment is headquartered in Port Stanley, Canada, in the North America region.
How does LMS Ag Equipment make money?
Four revenue lines are on record. New Equipment Sales are the primary driver. The others are pre-Owned Equipment Sales, parts Sales and service Department.
Who are LMS Ag Equipment's main competitors?
Direct peers on record are AgWest Equipment, Mazergroup, Enns Brothers and Penner Farm Services. Regional players are South Country Equipment, Redhead Equipment, Western Sales and Huron Tractor. Broad incumbents are Titan Machinery and Brandt.
Does LMS Ag Equipment have an API?
No public API is recorded for LMS Ag Equipment.