Pro-Lite

What Pro-Lite does

Pro-Lite, Inc. is a Costa Mesa, California-based LED display and lighting manufacturer founded in 1981 by Andy Kaoh, who serves as CEO and personally holds more than 50 U.S. LED-related patents. The company designs, engineers, and produces a diversified portfolio spanning five product segments: lottery jackpot signs and kiosks, digital display solutions (indoor/outdoor LED message signs, open signs, gas price displays, drive-thru menus), emergency notification systems (ReACT! alert displays and ACT-ONE controller), point-of-purchase signage, and medium/high voltage instrument transformers (current and voltage units for utilities). Core underlying technologies include TruColor/TruColorXP multi-color LED displays, Nueon LED neon alternatives, EnSure jackpot validation, SmartBright ambient-light optimization, and wireless communication via Zigbee, RS232/RS485, Wi-Fi, and satellite update paths compatible with major lottery central systems (GTECH, Scientific Games, Intralot).

Pro-Lite operates four global manufacturing facilities across Taiwan, China, and the USA and reports more than one million cumulative installations worldwide. Its customer base is anchored by 42 of 45 U.S. state lotteries and 20+ NASPL member lotteries, enterprise retail distribution through Costco, Walmart, and Home Depot, and government clients including the U.S. Air Force, U.S. Navy, and U.S. Postal Service, plus commercial logos such as Disney and Shell.

The business model is primarily hardware sales of LED signage and instrument transformers, supplemented by professional services (technical support, warranty activation, custom engineering). Pricing is quote-based and project-driven for both standard catalog products (sold through shop.pro-lite.com) and custom-engineered solutions won through competitive RFP processes for lottery commissions, government agencies, and large commercial accounts. Distribution combines direct field sales, a direct-to-consumer e-commerce store, OEM partnerships for franchise/retail chains, and retail distribution through major chain retailers. The company is privately held and family/founder-controlled with no disclosed external investors.

Name

Pro-Lite

Legal name

Pro-Lite, Inc.

Website

https://pro-lite.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro-Lite is a Costa Mesa, California-based LED display manufacturer serving U.S. state lotteries, major retailers, government agencies, and schools with jackpot signs, digital displays, emergency notification systems, and instrument transformers across four global facilities.

Ownership category

akta.pro rank

Product category

LED Signage Manufacturing

NAICS

Electric Lighting Equipment Manufacturing (3351), Electric Lighting Equipment Manufacturing (33513), Sign Manufacturing (33995), Sign Manufacturing (339950)

SIC

Electric Lighting & Wiring Equipment (3640), Power, Distribution & Specialty Transformers (3612)

akta.pro primary industry

Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)

Keywords

• LED signage manufacturing
• Lottery jackpot displays
• Emergency notification systems
• Digital display solutions
• Instrument transformers

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. LED Sign Hardware Sales: Sale of LED signs including jackpot signs, digital displays, indoor/outdoor signage, lottery displays, emergency notification systems, and power equipment (transformers). Products sold as standard catalog items or custom-engineered solutions.
2. Product Support and Services: Technical support services including knowledge base access, product registration, warranty activation, and support ticket submission for existing customers.
3. Custom Promotional Products: Custom-designed marketing supplies and promotional items including Keno pencils, bet slip holders, table tents, bar essentials, and branded merchandise through global manufacturing capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pro-Lite is a manufacturer of LED illuminated signage, digital displays, lottery jackpot signs, emergency notification systems, and medium/high-voltage instrument transformers. The company designs, engineers, and mass-produces its products across four global manufacturing facilities in Taiwan, China, and the USA, selling through direct enterprise sales, an online store, retail distribution partners (Costco, Walmart, Home Depot), and competitive RFP contracts with U.S. state lotteries and government agencies.

Product overview

Pro-Lite is a LED sign and lighting manufacturer offering a diversified product portfolio across five main business segments: Lottery Solutions (jackpot signs, logo signs, kiosks, keno supplies), Digital Display Solutions (indoor/outdoor LED displays, TruColor message signs, LED open signs, POP displays), Emergency Notification Systems (ReACT! alert system with displays and ACT-ONE controller), Power Equipment (current transformers and voltage transformers for medium/high voltage applications), and Specialty Products (Nueon LED neon alternatives, traffic solutions, OEM custom manufacturing). The company operates as a single unified manufacturer with in-house design, engineering, and global manufacturing capabilities across Taiwan, China, and USA, serving over 1 million customers worldwide including major retailers like Costco, Walmart, and 42 of 45 U.S. state lotteries.

Differentiator

Problem solved

Functional benefit

Brands

• Nueon: LED technology that replicates the authentic look and sound of traditional neon signs with enhanced durability, energy efficiency, and design flexibility.

Products and services

• Jackpot Signs (Lottery) LED jackpot display signs for lottery retailers including window signs, counter signs, floor mat displays, and outdoor signs with features like flashing digits, snap frame systems, and wireless updates.
• Logo Signs (Lottery) Compact, high-visibility LED logo signs that identify lottery retailers, available in round, rectangular, contour shape, and Nueon configurations.
• PlayCenter NX Lottery Kiosks Customized lottery kiosks featuring LED jackpot displays integrated with touchscreen interfaces for player engagement and ticket completion; ADA-compliant variants available.
• Keno Supplies Promotional products for Keno operations including custom coasters, branded glasses, ticket holders, pencils, and illuminated marker boards.
• TruColor LED Message Signs Single-line programmable LED displays available in 1, 2, 3, and 4 inch character heights with 16-color True Color technology, featuring interactive Trivia in Motion and satellite updates for news, sports, and stocks.
• TruColorXP LED Display Networked single-line LED displays with LED notification end caps, 64K memory with 52 pages, network integration via LAN, and satellite updates capability.
• LED Open Signs UL-certified LED open signs with 100+ designs and multiple patents, lasting 5+ years in demanding environments, available through major retailers like Costco, Walmart, and Home Depot.
• Business Industry Signs (Biz Signs) UL-certified industry signs using Nano printing technology with modern minimalist design for storefront displays.
• ReACT! Emergency Alert System Primary emergency notification system combining high-visibility strobe lights, visual messaging, and audio alerts for rapid response communication in schools and communities.
• ReACT! Display Emergency alert display with patented triple notification system featuring strobe lighting, clear visual messaging, and audio alerts. Operates 60-90 minutes on backup battery during power outages.
• ACT-ONE Controller Single-button emergency alert controller that activates ReACT! system protocols in under 2 seconds, with integrated security lockdown, browser-based management, and earthquake warning integration.
• Current Transformers (Medium & High Voltage) Instrument transformers for metering, protection, and power monitoring available in 3.6-7.2kV, 12-24kV, 36kV, and 46-72.5kV configurations using Huntsman Araldite epoxy resin insulation.
• Voltage Transformers (Medium Voltage) Indoor and outdoor voltage transformers for metering, monitoring, and protection applications in low and medium voltage systems, available in 3.6-7.2kV, 12-24kV, and 36kV configurations.
• Nueon LED Neon Alternative LED-based neon alternative replicating traditional neon aesthetics with enhanced durability, energy efficiency, shatter-resistant construction, and customizable effects.
• OEM LED Signs Custom manufacturing partnership for franchise and retail chains requiring tailored LED signage solutions to brand specifications at competitive pricing.
• Blade Sign (Fuel Center / Gas Station Jackpot Sign) Gas station / fuel center jackpot sign designed for easy installation on upright posts, featuring vibrant high-resolution LED technology visible in direct sunlight.
• MatTronic Floor Mat Jackpot Signs Countertop and floor mat updatable jackpot signs introduced in 2013 for lottery retail environments.
• Modulex Modular Jackpot Sign System Modular, updatable jackpot sign system with configurable panels for horizontal or vertical orientation, supporting up to 72 different game panels.

Quantifiable outcome

• Over 1 million LED sign installations worldwide
• +7 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature9 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Daktronics: Daktronics is the largest U.S. manufacturer of LED displays, electronic signs, and scoreboards across commercial, sports, and transportation markets. It is a direct peer across Pro-Lite's indoor/outdoor LED display and outdoor signage product lines.
• Watchfire Signs (Samsung): Watchfire, owned by Samsung, manufactures commercial LED outdoor signage, indoor displays, and on-premise signs for retail, financial, and petroleum end markets. Directly comparable to Pro-Lite's digital display solutions segment, including gas station and outdoor signage.
• Adaptive Micro Systems: Adaptive Micro Systems manufactures indoor and outdoor LED message centers and electronic displays for industrial, commercial, and retail applications. Directly comparable to Pro-Lite's TruColor/TruColorXP programmable LED message signs.
• Optec Displays: Optec Displays specializes in LED messaging displays and programmable signs across retail, transportation, and commercial markets. Most directly comparable to Pro-Lite's digital display and outdoor LED solutions.
• Yesco (Young Electric Sign Co.): Yesco designs, fabricates, and installs illuminated signs, LED message displays, and custom signage for retail, hospitality, and entertainment customers. Comparable to Pro-Lite in custom sign manufacturing, illuminated signs (including neon), and outdoor commercial signage.

Broad incumbents

• Absen: Absen is a major global LED display manufacturer producing commercial-grade LED panels for advertising, retail, sports, and outdoor applications. Comparable as a broad incumbent across Pro-Lite's commercial display and outdoor signage categories.
• Leyard Optoelectronic: Leyard is one of the world's largest LED display manufacturers, serving commercial AV, control rooms, broadcast, and digital signage markets. Comparable as a broad incumbent across Pro-Lite's display solutions, with overlapping customer segments but much broader portfolio and scale.
• Federal Signal Corporation: Federal Signal is an established manufacturer of safety, signaling, and emergency notification products including outdoor warning sirens, public address systems, and integrated emergency alert platforms. Comparable to Pro-Lite's ReACT! emergency notification segment, though much larger and broader in scope.

Emerging players

• Electro-Mech Scoreboard Co. Electro-Mech manufactures electronic and LED scoreboards, signs, and timing systems for sports venues and commercial facilities. Partially comparable to Pro-Lite's outdoor LED display offerings, with stronger sports-vertical focus.
• Everbrite (Poblocki & Sign): Everbrite and affiliated sign brands manufacture LED and illuminated signage, including lottery signage and retail displays. Direct overlap with Pro-Lite's lottery and retail sign product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro-Lite