Tokio Marine

What Tokio Marine does

Tokio Marine Insurans (Malaysia) Berhad is the Malaysian operating entity of Japan's Tokio Marine Holdings, providing general insurance (motor, personal accident, travel, home, health) and life insurance/takaful products to individual, SME, and enterprise customers across Malaysia. The company distributes through four parallel channels: an extensive agent and partner network, an exclusive 20-year bancassurance agreement with RHB Banking Group (effective August 1, 2025, covering life, family takaful, and general takaful), direct online sales via the Buy Online portal, and the MyTokioApp mobile application for policy management and digital claims. Its life insurance and takaful arm, Tokio Marine Life Insurance Malaysia, has launched three new partnership products since late 2025, including RHB Essential Assure (guaranteed-acceptance for ages 40-70), RHB Wealth Advance (investment-linked protection to age 128), and Takaful mySmart Income Enhanced (Shariah-compliant family takaful). Underwriting is supported by Tokio Marine's 140+ year global brand and A+ credit rating, while the Malaysian entity itself operates with a lean headcount of 11-50 employees in Kuala Lumpur.

Revenue is generated through insurance premiums (general and life), recurring subscription-style payment terms of one-time to multi-year contracts, plus a Total Access Fee obligation of approximately $380 million (RM1.6 billion) paid to RHB Banking Group over the 20-year exclusive distribution period. The business model relies on the parent's global capital, reinsurance capacity, and brand to underwrite local Malaysian risk, while the RHB partnership is intended to drive premium volume through bank-channel distribution at scale. Pricing is not publicly disclosed — premiums are quote-based — but life products are structured around flexible 3, 5, or 8-year payment terms with extended coverage durations (to age 100 or 128). The dual-channel blend (traditional agents plus digital plus bancassurance) positions the entity to serve both mass-market consumer and senior/professional bancassurance segments, with the RHB exclusivity functioning as the primary growth lever in the 2025-2026 period.

Name

Tokio Marine

Legal name

Tokio Marine Insurans (Malaysia) Berhad

Website

https://tokiomarine.com.my

Company type

Private

Founded year

1879

Operating status

Operating

Headcount range

11–50 employees

Short description

Tokio Marine Insurans (Malaysia) Berhad provides general and life insurance plus takaful products to Malaysian consumers, SMEs, and enterprises through agent networks, an exclusive 20-year RHB Bank bancassurance partnership, direct online, and MyTokioApp. It is a subsidiary of Japan's Tokio Marine Holdings.

Ownership category

akta.pro rank

Product category

General Insurance Services

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Marine Specialty (Hull/P&I/Cargo) (FSAJAGAJ)

akta.pro secondary industries

Ocean Marine Insurance (Hull, Cargo & Freight) (FSAJAHAA), Protection & Indemnity (P&I) / Marine Liability Insurance (FSAJAHAH), Inland Marine Insurance (Transit, Equipment & Installation) (FSAJAHAB)

Keywords

• General insurance products
• Motor insurance coverage
• Personal accident insurance
• Travel insurance policies
• Commercial insurance packages

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. General Insurance Premiums: Collection of insurance premiums for motor, personal accident, travel, home, and business insurance products. Premium payment terms vary from one-time to multi-year contracts.
2. Life Insurance Premiums: Collection of premiums for life insurance products including term life, investment-linked, and savings plans distributed through bancassurance partners.
3. Total Access Fee: RHB Banking Group received approximately $380 million (RM1.6 billion) Total Access Fee tied to projected business volume over the 20-year contract period for exclusive bancassurance distribution rights.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Tokio Marine Insurans (Malaysia) Berhad provides general insurance products for personal and business customers in Malaysia, spanning motor, personal accident, travel, health, and home insurance for individuals, and marine, engineering, liability, employee benefits, and business package coverage for commercial clients. Its wholly-owned Tokio Marine Life Insurance Malaysia subsidiary and the exclusive 20-year bancassurance partnership with RHB Banking Group (effective August 1, 2025) add life insurance, family takaful, and general takaful distribution nationwide. Distribution is delivered through an agent network, the RHB bank branch channel, an online Buy Online portal, and the MyTokioApp mobile self-service platform.

Product overview

Tokio Marine is a comprehensive general insurance provider offering a broad portfolio of products for both personal and business customers in Malaysia. The personal insurance lineup includes motor coverage (Motor Insurance, Tokio Marine AutoPro, Tokio Marine BikePro), personal accident protection (Tokio Marine PremierUltra PA, Flexi PA Partner), travel insurance (Tokio Marine Explorer), health coverage, and home insurance (Tokio Marine SecureHome). Business offerings encompass Employee Benefits, Marine, Engineering, Liability, and SME Biz One business package. Additionally, through partnerships with Tokio Marine Life Insurance Malaysia and RHB Bank, the company offers wealth and protection products including RHB Wealth Advance and RHB Essential Assure. The company leverages digital tools including MyTokioApp for mobile policy management and Auto Partner for towing services.

Differentiator

Problem solved

Functional benefit

Brands

• Tokio Marine AutoPro: Motor insurance product for better protection whilst on the road.
• Tokio Marine BikePro
• Tokio Marine PremierUltra PA
• Flexi PA Partner
• Tokio Marine Explorer
• Tokio Marine SecureHome
• Tokio Marine SME BizOne
• MyTokioApp

Products and services

• Motor Insurance Essential motor vehicle coverage for individual customers providing worry-free journeys with essential protection for private vehicles.
• Tokio Marine AutoPro Comprehensive auto insurance product offering better protection for vehicle owners while on the road.
• Tokio Marine BikePro Motorcycle insurance product providing peace of mind for riders enjoying the freedom of the open road.
• Tokio Marine PremierUltra PA Personal accident insurance protecting families with a range of reliable coverage plans.
• Flexi PA Partner Customizable personal accident coverage that tailors protection to suit individual needs and budget.
• Tokio Marine Explorer Travel insurance providing peace of mind for all travel needs, locally or overseas, with reliable coverage.
• Tokio Marine SecureHome Home and property insurance protecting homeowners against risks to their residence and belongings.
• Health Insurance Health coverage providing protection against medical expenses and healthcare costs for personal customers.
• Employee Benefits Business insurance products protecting employers' greatest assets, their workforce, with comprehensive employee benefit plans.
• Marine Insurance Coverage protecting vessels and goods from hazards of shipping and storage.
• Engineering Insurance Coverage for construction projects and equipment against unexpected events and damages.
• Liability Insurance Essential business liability plans protecting companies against legal claims and third-party damages.
• Tokio Marine SME Biz One Business package insurance specifically designed for small and medium enterprises providing comprehensive coverage.
• RHB Essential Assure Guaranteed-acceptance insurance plan for customers aged 40 to 70 distributed through RHB Bank branches, allowing coverage up to age 100 without medical examinations. Offers lump-sum benefits, accidental death payouts, flexible premiums, and a lifestyle reward feature.
• RHB Wealth Advance Conventional protection and investment plan distributed through RHB Bank branches with premium payment terms of three, five or eight years and coverage extending to age 128.
• Takaful mySmart Income Enhanced Shariah-compliant family takaful plan offering guaranteed yearly income and coverage up to 20 years, distributed through RHB Bank branches.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• RHB Banking GroupcoreChannel Partner/ Reseller/ Distributor · 1 August 2025RHB Banking Group signed exclusive 20-year bancassurance and bancatakaful agreements with Tokio Marine Life Insurance Malaysia, effective August 1, 2025. The partnership covers distribution of life insurance, family takaful, and general takaful products through RHB Bank branches nationwide. RHB receives a Total Access Fee of approximately $380 million (RM1.6 billion) tied to projected business volume over the contract period. This supports RHB's strategy to grow non-interest income while expanding access to insurance products in Malaysia.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Etiqa (Maybank Group): One of Malaysia's largest multi-line insurers offering general, life, and takaful products with extensive bancassurance distribution through Maybank. Directly comparable as a full-line Malaysian insurer with strong banking-group affiliation and similar product breadth.
• MSIG Malaysia (MS&AD Insurance Group): Japanese-affiliated Malaysian general insurer offering motor, personal accident, marine, and commercial lines. Directly comparable as a Japan-headquartered general insurer competing for similar product segments and broker/agent distribution.
• Allianz Life Insurance Malaysia: Malaysian life and general insurer with bancassurance partnerships and a broad product portfolio. Comparable as a multi-channel insurer targeting personal and commercial segments in Malaysia.
• Great Eastern Life Malaysia: Established Malaysian life insurer with tied agency distribution and bancassurance partnerships. Comparable for life insurance product design, distribution strategy, and target customer segments.
• Prudential Malaysia: Major Malaysian life insurer with strong bancassurance and agency distribution, including a long-running partnership with Standard Chartered and other banks. Comparable for life and takaful product offerings and bancassurance economics.
• Syarikat Takaful Malaysia Keluarga: Malaysia's leading dedicated takaful operator partnered with Tokio Marine in the RHB bancatakaful agreement. Directly comparable as a Shariah-compliant family takaful provider competing in the same segment.
• AIG Malaysia Insurance Berhad: Global insurer's Malaysian subsidiary offering general insurance including motor, travel, and commercial lines. Comparable as an international general insurer competing in the same Malaysian product categories.
• Zurich General Insurance Malaysia: Swiss-headquartered insurer's Malaysian entity offering motor, personal accident, and commercial lines. Comparable as a foreign-affiliated general insurer competing for similar personal and SME segments.
• AXA Affin Life Insurance: Joint venture between AXA and Affin Bank offering life insurance and takaful through bancassurance. Comparable as a banking-affiliated life insurer with tied distribution economics similar to the Tokio Marine-RHB model.
• Manulife Insurance Berhad (Malaysia): Canadian-headquartered life and health insurer operating in Malaysia with bancassurance and agency channels. Comparable for life and health product portfolio and Malaysian bancassurance strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tokiomarinemy
• YouTubeyoutube.com/channel/UCFrB4ySVueyekZw6RLE7OjA
• Facebookfacebook.com/tokiomarine.my
• LinkedInlinkedin.com/company/tokiomarine
• Instagraminstagram.com/tokiomarine.my

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tokio Marine