What ThinManager does

ThinManager is a product brand within Rockwell Automation (NYSE: ROK) that provides centralized thin client and remote desktop server management software for industrial automation environments. Founded in 1999 and headquartered in Milwaukee with a sales/technical support presence in Atlanta, the platform uses a thin client architecture in which all instructions and sessions originate from a central, secure Windows server, enabling management of applications, visual sources, and devices from a single interface across factory floors and multi-site deployments. The portfolio is structured around four pillars — Productivity, Visualization, Security, and Mobility — with add-on modules including PinPoint (location-based services for Rockwell Logix users), Location Based Mobility, and ThinManager User Services (formerly TermSecure and Relevance), alongside the ThinManager Portal serving partners and customers.

The underlying technology stack includes integrated application container technology (introduced in v12.1 and expanded in v13.1) for portable deployment across IT and OT environments, an API surface plus ThinManager Events for automated plant-floor workflow response, and tight integration with Rockwell's FactoryTalk Optix and Logix controllers. ThinManager Ready hardware partners — including ASEM (Allen-Bradley), OnLogic, Blue Line, Pepperl+Fuchs, Teguar, Vartech Systems, and Dynics — ship with ThinManager-ready BIOS preinstalled, creating a certified hardware ecosystem. Current shipping version is 14.1 (2026), following the 13.1 (2023) and 12.1 (2021) releases.

ThinManager generates revenue through subscription software licensing (Standard, Enterprise, and Flex tiers), annual Software Maintenance contracts (formerly Platform Maintenance, offered in 8x5 or 24x7 support tiers), and fee-based training and certification programs (e.g., VIS230-EL configuration course). Pricing is quote-based and not publicly disclosed. The go-to-market is channel-led, relying on a global network of authorized resellers, certified system integrators, and OEMs, supported by ROI calculators, demo codes, roadshow training events, and a dedicated ThinManager Portal. Customer evidence spans industrial manufacturing (Singleton Birch lime production), defense (Danish Navy Absalon-class support ships via Logimatic), and validated pharmaceutical manufacturing (via Huffman Engineering). All operations, distribution, and support are ultimately backed by Rockwell Automation's 25,000+ global workforce, 75+ HMI/Visualization support resources, 9 call centers, and 10-language coverage.

Name

ThinManager

Legal name

ThinManager (a brand of Rockwell Automation, Inc.)

Website

https://thinmanager.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

ThinManager, a Rockwell Automation product line, provides centralized thin client and remote desktop management software for industrial automation environments. It serves global manufacturers, defense, and pharmaceutical clients via subscription licensing and a channel-driven reseller and system integrator network.

Ownership category

akta.pro rank

Product category

Industrial Automation Thin Client Management Software

NAICS

Computer Facilities Management Services (541513), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Industrial Thin Clients & Remote Terminals (HDACALAK)

akta.pro secondary industries

Thin Clients & VDI Endpoints (HDACAAAL), Server Firmware, BMC & Remote Management (iDRAC/iLO/IPMI) (HDABADAL)

Keywords

• Thin client management
• Industrial automation software
• Remote desktop management
• Factory mobility solutions
• Centralized visualization platform

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. ThinManager Software Licensing: ThinManager software licenses for thin client management, available in various licensing tiers including Enterprise and Flex options. Customers can request quotes for pricing.
2. Software Maintenance (formerly Platform Maintenance): Annual maintenance program providing version upgrades, technical phone and email support, step-in pricing discounts, exclusive discounts, and upgrade credit eligibility. Available in 8x5 or 24x7 support options.
3. Training and Certification: Fee-based training courses such as VIS230-EL ThinManager Configuration and Troubleshooting (7 hours), along with complimentary video training and certification programs for system integrators.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ThinManager provides a full-feature centralized thin client and remote desktop server management software platform for industrial automation environments. Its thin client architecture delivers all instructions and sessions from a central, secure Windows server, enabling management of applications and visual sources from a single interface with reduced hardware costs, lower downtime, and enhanced security. The offering is complemented by certified ThinManager-Ready hardware, subscription-based software licensing, and a channel of resellers and system integrators.

Product overview

ThinManager is a unified centralized thin client and remote desktop server management platform, acquired by Rockwell Automation. The portfolio centers on the ThinManager Platform as the core product, supplemented by four integrated capability pillars (Productivity, Visualization, Security, and Mobility). Add-on modules include PinPoint for location-based mobility, Location Based Mobility services, and ThinManager User Services (formerly TermSecure/Relevance). Software Maintenance provides version upgrades and technical support. The ThinManager Portal offers a partner-facing online dashboard with ROI Calculator, Hardware Finder, and Video Training. ThinManager Ready Tablets and certified hardware from partners like ASEM, Blue Line, Pepperl+Fuchs, OnLogic, and TEGUAR extend the ecosystem. The platform operates on a thin client architecture where all instructions and sessions come directly from a central, secure Windows server, enabling deployment of less expensive hardware with reduced management costs and increased security.

Differentiator

Problem solved

Functional benefit

Brands

• ThinManager User Services: Security and user management feature for ThinManager platform, formerly named TermSecure (versions 3-6) and Relevance (versions 7-11).
• PinPoint
• ThinServer

Products and services

• ThinManager Platform Full-feature centralized thin client and remote desktop server management software platform providing secure, centralized visualization and content delivery management for modern industrial environments. Sold under Enterprise and Flex licensing options via resellers and integrators.
• PinPoint (ThinManager Logix PinPoint) Location-based mobility add-on for the ThinManager Platform that adds functionality for Rockwell Logix users, enabling location-aware content delivery in industrial automation environments.
• Software Maintenance (formerly Platform Maintenance) Annual maintenance program for ThinManager licenses providing version upgrades upon release, live tech support, step-in pricing opportunities, exclusive discounts, and upgrade credit eligibility. Available in 8x5 or 24x7 support options.
• Location Based Mobility Mobility capability that delivers content to the right person in the right place, enabling real-time access to applications, HMIs, and data across plant floors or multiple sites via tablets and smartphones.
• ThinManager Portal Online partner and customer portal providing tools including ROI Calculator, Hardware Finder, Video Training Series, QR Code Generator, and downloadable lab licenses for partner certification.
• ThinManager Ready Tablets Tablets that boot directly into ThinManager with no underlying OS, supplied by hardware partners such as Pepperl+Fuchs and Blue Line, designed for secure industrial mobile computing on the factory floor.
• ThinManager Training and Certification (e.g., VIS230-EL) Fee-based configuration and troubleshooting courses (such as the 7-hour VIS230-EL), plus complimentary video training and a 2-year system integrator/OEM certification program with roadshows and online learning.

Quantifiable outcome

• Reduced hardware costs through thin client deployment (no hard drives or moving parts)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Rockwell AutomationcoreOEM/ Whitelabel/ Licensing PartnerThinManager is owned and operated by Rockwell Automation, a global leader in industrial automation and information technology. Rockwell Automation employs over 25,000 people and brings significant distribution, R&D resources, and market access to ThinManager.
• ASEM (Allen-Bradley)coreTechnology or IntegrationASEM 6300 line of thin clients made exclusively to integrate with ThinManager. ThinManager-ready BIOS preinstalled in many models of ASEM industrial computers. Allen Bradley ASEM products are featured prominently on ThinManager hardware finder.
• OnLogicmajorTechnology or IntegrationThinManager Ready thin clients including new wireless thin client models. OnLogic hardware is pre-certified and ready to boot with ThinManager out of the box.
• Blue LinemajorTechnology or IntegrationBlue Line's cleanroom computer concept enables full digitization of workflows in cleanrooms and demanding environments. The GMP compliant cleanroom tablet with real cleanability is ThinManager Ready.
• Pepperl+FuchsmajorTechnology or IntegrationLine of ThinManager Ready tablets that boot straight into ThinManager with no underlying OS. Perfect for factory mobility applications with no security concerns or IT management overhead.
• TeguarmajorTechnology or IntegrationTeguar's Scout TB-6293 is the world's first PoE (Power over Ethernet) ThinManager-Ready thin client. Also provides industrial computers, panel PCs, rugged tablets and stainless steel AIOs.
• Vartech SystemsmajorTechnology or IntegrationVartech preloads ThinManager onto rugged industrial computers and provides experienced team support for configuration and maintenance. Supports extreme environment deployments.
• DynicsmajorTechnology or IntegrationDynics Xi Series and integrated workstations from 8" to 80" are ThinManager Ready, allowing ease of deployment of visual assets throughout plant floor with reduced implementation costs.
• FactoryTalk OptixcoreTechnology or IntegrationFactoryTalk Optix and ThinManager use containers to address industrial control system challenges, simplifying operations by enabling efficient, portable application deployment across IT and OT environments.
• LogimaticminorImplementation/ SI/ Consulting PartnerDanish system integrator that partnered with ThinManager to modernize technology aboard Danish Navy Absalon-class support ships.
• Huffman EngineeringminorImplementation/ SI/ Consulting PartnerSystem integrator specializing in validated environments, expanding pharmaceutical manufacturer systems with thin client technology using ThinManager.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Citrix (Cloud Software Group): Citrix Virtual Apps and Desktops (formerly XenApp/XenDesktop) is the largest enterprise VDI/DaaS platform that competes head-on with ThinManager's centralized session-delivery model, particularly for industrial knowledge worker scenarios. It is broader than ThinManager but overlaps directly on centralized application delivery to thin-client endpoints.
• VMware Horizon (Broadcom): VMware Horizon is an enterprise VDI solution providing centralized desktop and application delivery, directly competing with ThinManager for industrial and manufacturing VDI deployments. As part of Broadcom, it has substantial resources for R&D and partner ecosystem expansion.
• Microsoft Azure Virtual Desktop: Microsoft's cloud-based VDI offering built on Windows Session Host competes with ThinManager for enterprise thin-client deployments. Industrial customers already standardized on Windows server infrastructure (as ThinManager is) increasingly evaluate AVD as a cloud-native alternative for centralized application delivery.
• HP Thin Clients / HP Anyware: HP is a major thin-client hardware vendor and, through HP Anyware (formerly Teradici), a PCoIP/VDI software provider. It competes with ThinManager's bundled hardware-and-software approach at large enterprise scale, offering both thin-client endpoints and the underlying management/streaming technology.

Direct peers

• IGEL Technology: IGEL is a direct competitor in thin-client endpoint software, providing a Linux-based OS for thin clients that connects to centralized management platforms including Citrix, VMware, and AVD. It directly addresses the same industrial/manufacturing endpoint challenges as ThinManager Ready thin clients.
• 10ZiG Technology: 10ZiG provides thin-client hardware and endpoint software bundles targeting VDI and cloud computing use cases including industrial/manufacturing environments. It is comparable to ThinManager because it offers both certified thin-client hardware and the management layer, similar to ThinManager's ThinManager Ready ecosystem.
• NComputing: NComputing provides thin-client hardware and software for centralized computing, with a focus on cost-effective thin-client deployments for education, SMB, and industrial markets. It is comparable to ThinManager as a competing thin-client solution for distributed endpoint scenarios.

Emerging players

• Stratodesk: Stratodesk provides a centrally managed endpoint OS (NoTouch OS) for thin clients and IoT endpoints, with strong overlap to ThinManager's centralized device-management approach. It focuses on VDI endpoint conversion and management, making it a direct alternative for industrial thin-client deployments.

Others

• Pepperl+Fuchs: Although also a ThinManager hardware partner, Pepperl+Fuchs is a major industrial sensor and hazardous-location computing vendor whose ThinManager Ready tablets represent an alternative industrial endpoint platform. Comparable as a hardware ecosystem provider that increasingly bundles software management value-adds similar to ThinManager.
• OnLogic: OnLogic is an industrial computer manufacturer with a ThinManager Ready line of rugged thin clients. Comparable as an adjacent hardware vendor in the same industrial computing ecosystem that increasingly offers bundled management software to compete in similar deployments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ThinManagerTV
• LinkedInlinkedin.com/company/770755
• Xx.com/thinmanager

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ThinManager