Webmarketing & co’m
Webmarketing & co'm is a French digital marketing training and media platform founded in 2006, offering 7 CPF-eligible certifications registered with France Compétences and delivered through approximately 100 partner training organizations.
- Company typePrivate
- Founded2006
- HeadquartersCréteil, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Webmarketing & co’m does
Webmarketing & co'm is a French private company founded in 2006 by Sylvain Lembert, headquartered in Saint-Maur-des-Fossés (Créteil area). It operates a media and professional training platform focused on digital marketing education, evolving from an original newsletter and blog into a catalog of state-recognized certifications. Its core product is the Up&Co'm suite of 7 certifying programs registered with France Compétences (e.g., RS7076 'Développer son activité avec le webmarketing'), covering webmarketing, SEO, community management, AI for business, independent business creation, trainer development, and digitalized training offers. All certifications are CPF-eligible and delivered via a network of approximately 100 vetted partner training organizations across France in e-learning, virtual classroom, or in-person formats.
Webmarketing & co’m firmographics
Firmographics- Name
- Webmarketing & co’m
- Legal name
- Webmarketing & co'm
- Website
- https://webmarketing-com.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Webmarketing & co'm is a French digital marketing training and media platform founded in 2006, offering 7 CPF-eligible certifications registered with France Compétences and delivered through approximately 100 partner training organizations.
- Ownership category
- akta.pro rank
Webmarketing & co’m industry classification
Industry- Product category
- Digital Marketing Professional Training and Certification
- NAICS
- Professional and Management Development Training (611430), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Services-Educational Services (8200), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Sales, Marketing & Digital Marketing Certifications (EDAAANAF)
- akta.pro secondary industries
- Professional Licensure & Certification Exam Prep (Bar/CPA/NCLEX/PMP, etc.) (EDAGADAD), Professional Certification & Training Content Publishing (Exam Prep, CE/CPD) (MPAJACAL)
Keywords
Where Webmarketing & co’m is headquartered
LocationHeadquarters
- HQ city
- Créteil
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Webmarketing & co’m business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Professional Certification Training Programs: Revenue generated from certifying professionals through partner training organizations. Programs include webmarketing, SEO, community management, AI, and trainer development certifications. Delivered via e-learning, virtual classroom, or in-person formats through approximately 100 partner training centers. Fees range from 1500€ to 2750€ HT depending on format and partner.
- Certification Registration and Examination: Fees associated with certification exams for programs registered with France Compétences (e.g., RS7076). Candidates submit candidacy dossiers with CV for review.
- Advertising and Media Packages: Sponsored content and advertising opportunities for brands wanting to reach the digital marketing professional audience. Communication is relayed across the blog and social media community networks including Facebook, Twitter, LinkedIn, and newsletter.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Full certification program 'Développer son activité avec le webmarketing' |
| Freemium | Monthly | Newsletter subscription with whitepaper bonus |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Webmarketing & co’m product offering
Product offeringCore offering
Webmarketing & co'm develops and registers professional certification programs in digital marketing — covering webmarketing strategy, SEO, community management, AI for business, independent business creation, and professional training development. These CPF-eligible certifications (under the Up&Co'm brand) are delivered through a network of approximately 100 partner training organizations across France in e-learning, virtual classroom, or in-person formats. The company also operates a daily digital marketing blog and newsletter (News & co'm) targeting marketing professionals and entrepreneurs.
Product overview
Webmarketing & co'm is a professional training and media company offering 7 certifying programs under the Up&Co'm brand. The portfolio centers on a platform of certification programs focused on digital marketing, AI integration, and professional training development. Programs include 'Développer son activité avec le webmarketing' (core webmarketing strategy), 'Développer son activité avec le référencement naturel' (SEO), 'Développer son activité avec le community management' (social media management), 'Développer son activité avec l'Intelligence Artificielle' (AI for business), 'Créer son entreprise pour une activité d'indépendant' (independent business creation), 'Créer et développer une activité de formation professionnelle' (professional training development), and 'Développer une offre de formation digitalisée' (digital training offers). All certifications are recognized by France Compétences, eligible for CPF financing, and delivered through approximately 100 partner training organizations across France. The company also publishes a daily newsletter (News & co'm) and maintains an editorial blog covering digital marketing topics.
Differentiator
Problem solved
Functional benefit
Brands
- Up&Co'm: Professional certification brand offering certifications for webmarketing, SEO, community management, AI, and training development activities
Products and services
- Certification « Développer son activité avec le webmarketing » A certifying training program registered with France Compétences (RS7076) that prepares professionals to implement effective emarketing strategies covering SEO, social media, email marketing, and influence marketing. Delivered through approximately 100 partner training organizations in e-learning, virtual classroom, or in-person formats.
- Certification « Développer son activité avec le référencement naturel » A certifying program focused on natural referencing (SEO) techniques to develop website visibility on search engines. Delivered through partner training organizations and eligible for CPF financing.
- Certification « Développer son activité avec le community management » A certifying program focused on developing online communities and visibility on social networks through effective community management strategies. Delivered through partner training organizations and eligible for CPF financing.
- Certification « Créer son entreprise pour une activité d'indépendant » A certifying program launched in June 2026 designed to help entrepreneurs create and develop independent business activities with comprehensive guidance. Delivered through partner training organizations.
- Certification « Créer et développer une activité de formation professionnelle » A certifying program covering how to create a professional training organization and develop trainer activities, including administrative, pedagogical, and regulatory aspects. Targeted at aspiring trainers and consultants adding training to their offerings.
- Certification « Développer une offre de formation digitalisée » A certifying program focused on creating and promoting digitalized training offerings, including e-learning development, sales funnels, and online marketing strategies for trainers and training organizations.
- Certification « Développer son activité avec l'Intelligence Artificielle » A certifying program to integrate and leverage Artificial Intelligence for business development, covering AI tools, applications, and implementation strategies. Delivered through partner training organizations.
- Up&Co'm Certification Brand The certification sub-brand under Webmarketing & co'm offering seven professional certifications recognized by France Compétences and eligible for CPF financing. Includes webmarketing, SEO, community management, AI, independent business creation, training business creation, and digitalized training offers.
- Newsletter News & co'm A free professional newsletter delivering digital marketing tips and articles, with a complimentary whitepaper 'Réussir son blog' offered to new subscribers. Used as a lead-generation channel for training and certification offerings.
- Blog Articles Daily published articles covering Search/SEO, Social Media, Inbound Marketing, E-commerce, Mobile Marketing, and Entrepreneurship topics, with contributions from over 700 digital marketing professionals. Functions as a top-of-funnel content marketing and SEO channel.
Companies that use Webmarketing & co’m
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Webmarketing & co’m technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Webmarketing & co’m partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- France CompétencescoreNational regulatory body for professional training and certifications in France. Webmarketing & co'm has certifications registered with France Compétences, making them eligible for CPF funding and recognized in the French professional qualification framework.
- CPF (Compte Personnel de Formation)coreFrench government professional training account system that allows employees to use accumulated training credits. Webmarketing & co'm certifications are registered as eligible under this framework.
- OPCO (Opérateurs de Compétences)coreFrench skills operators that fund professional training for companies. Independent professionals and small businesses can use OPCO (often FIFPL for self-employed) to finance Webmarketing & co'm certifications.
- La Tribu Digitale (Être Maman Est Un Plus)corePartner training organization specializing in supporting parents, particularly mothers, to become entrepreneurs in webmarketing through their 'digital tribe' concept.
- 26 AcademyminorOnline digital training reference in France offering 100% online, state-recognized programs adapted to individual learning rhythms.
- AM AcademyminorDigital marketing training organization offering actionable skills for businesses through expert-led, practice-oriented approach with certifications.
- AMZ AcademyminorE-commerce focused training organization offering both in-person and distance learning with dedicated trainer support for deployment and growth.
- BMC ConsultingminorMarketing and business consulting firm with 10 years of field experience offering operational support and personalized coaching for project holders.
- CNFDIminorDistance learning organization established since 1992, adapting to evolutions in distance education and job market requirements.
- INWIN AcademyminorInnovative training organization dedicated to digital, supporting entrepreneurs and professionals with practical, digital-focused training to boost skills and business.
- Visiplus AcademyminorProfessional training reference with 20,000 professionals trained since 2002 across communication, marketing, digital, management, and business development domains.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Webmarketing & co’m competitors and assessment
Company assessmentDirect peers
- OpenClassrooms: France-based online education platform offering accredited digital, tech, and marketing diplomas and certifications. Direct comparable because it monetizes CPF-eligible, state-recognized professional certifications delivered to French SMBs and career-changers — the same buyer and funding rails Webmarketing & co'm serves, but at broader scale.
- LiveMentor: French training and mentorship platform focused on entrepreneurs and SMBs developing digital skills (marketing, web, business creation). Comparable because it targets the same primary segment — French TPE/PME owners seeking digital marketing competence — and competes for the same CPF-funded training wallet.
- FrenchWeb: French-language media and events platform covering the digital economy and entrepreneurship, with associated training and content offerings. Comparable because it operates a similar editorial-plus-professional-community model targeting the same French digital marketing and entrepreneur audience.
Broad incumbents
- HubSpot Academy: Free global marketing, sales, and CRM certifications offered by HubSpot. Comparable as a substitute digital-marketing certification provider, but operates at global scale and is free rather than CPF-funded; it is an incumbent setting the substitute benchmark against which paid certifications must justify their price.
- Google Digital Garage: Google's free digital marketing and career certification platform. Comparable because it addresses the same learner outcomes (SEO, Ads, analytics) as Webmarketing & co'm's core certifications and is the highest-profile free alternative defining the lower bound of the market.
- LinkedIn Learning: Global subscription-based professional development library including extensive digital marketing content and completion certificates. Comparable as a broad incumbent in professional digital-marketing upskilling; competes for the same marketing-professional segment via corporate L&D budgets rather than CPF.
- Coursera: Global MOOC platform offering university and industry digital marketing specializations and certificates. Comparable because it offers credentialed digital marketing learning paths to professional learners worldwide, providing a global incumbent alternative to France Compétences-registered certifications.
Regional players
- Simplon.co: French digital skills training network offering certified web and digital marketing programs, frequently co-funded by CPF and OPCO mechanisms. Comparable because it operates the same French state-funded training infrastructure for digital skills and addresses overlapping learner segments (career-changers, entrepreneurs).
- BPI France Formation: State-backed French training programs supporting SMB and entrepreneur development including digital and marketing topics. Comparable as a CPF-aligned French training provider targeting the same TPE/PME buyer, but without a certification-grade digital marketing specialization.
Emerging players
- Semrush Academy: Free SEO and digital marketing certification courses offered by Semrush. Comparable as an SEO/marketing certification provider directly overlapping Webmarketing & co'm's natural-referencing certification; positions as a free emerging substitute within the same niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Webmarketing & co’m social profiles
Digital presenceWebmarketing & co’m compliance and trust
Trust signalCompliance4 records
Webmarketing & co’m financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webmarketing & co’m leadership team
Management profileNumber of profiles
Profiles1 record
Webmarketing & co’m subsidiaries and ownership
Company hierarchySubsidiaries1 record
Webmarketing & co’m funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webmarketing & co’m M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webmarketing & co’m
What does Webmarketing & co’m do?
Webmarketing & co'm develops and registers professional certification programs in digital marketing — covering webmarketing strategy, SEO, community management, AI for business, independent business creation, and professional training development. These CPF-eligible certifications (under the Up&Co'm brand) are delivered through a network of approximately 100 partner training organizations across France in e-learning, virtual classroom, or in-person formats. The company also operates a daily digital marketing blog and newsletter (News & co'm) targeting marketing professionals and entrepreneurs.
Is Webmarketing & co’m a public or private company?
Webmarketing & co’m is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Webmarketing & co’m founded?
Webmarketing & co’m was founded in 2006. It employs 11 to 50 people.
Where is Webmarketing & co’m based?
Webmarketing & co’m is headquartered in Créteil, France, in the Europe region.
How does Webmarketing & co’m make money?
Three revenue lines are on record. Professional Certification Training Programs are the primary driver. The others are certification Registration and Examination and advertising and Media Packages.
Who are Webmarketing & co’m's main competitors?
Direct peers on record are OpenClassrooms, LiveMentor and FrenchWeb. Broad incumbents are HubSpot Academy, Google Digital Garage, LinkedIn Learning and Coursera. Regional players are Simplon.co and BPI France Formation. Semrush Academy is listed as an emerging player.
Does Webmarketing & co’m have an API?
No public API is recorded for Webmarketing & co’m.
What industry is Webmarketing & co’m in?
Webmarketing & co’m's product category is Digital Marketing Professional Training and Certification. Its primary akta.pro industry code is EDAAANAF, Sales, Marketing & Digital Marketing Certifications, with a secondary code of EDAGADAD, Professional Licensure & Certification Exam Prep (Bar/CPA/NCLEX/PMP, etc.). Its NAICS code is 611430 and its SIC code is 8200.