What SSIPL Group does

SSIPL Group, operating through SSIPL Retail Limited (founded 1994 as Moja Shoes Private Limited, headquartered in New Delhi), is an integrated Indian sportswear and lifestyle company whose current business centers on three pillars: master franchise and exclusive brand retail (Levi's Master Franchisee with 100+ exclusive stores across India, plus Skechers and United Colors of Benetton EBOs), multi-brand retail (Sports Station chain with 50+ stores offering Nike, Skechers, Reebok, Adidas, Asics, and Puma under one roof), and distribution (Nike fitness equipment as worldwide licensee of ENI-JR 286 since 2012, plus Mohawk and dcypher). Following the 2021 divestiture of the Nike Retail Arm and the 2023 divestiture of its manufacturing business (which historically comprised five footwear units across Haryana, Himachal Pradesh, and Uttarakhand and a 20+ year relationship as Nike's largest authorized footwear manufacturer in India), the group has repositioned to an asset-light franchise-and-distribution model and added a digital layer via Sportsstation.in, India's first multi-brand sportswear marketplace, launched in 2024.

The company serves two principal customer sets: end consumers in urban India seeking premium international sportswear and lifestyle brands (16,000+ served daily across 150+ stores and 250+ premium retail touchpoints, with 300,000 sq ft of retail footprint across 80+ cities), and B2B counterparties — global brand principals such as Nike, Levi's, Skechers, UCB, Adidas, Puma, Reebok, Asics, and Clarks — for whom SSIPL acts as country-level franchise operator or licensee. Revenue mechanics span per-store retail sales (mono-brand and multi-brand), wholesale/distribution margins on Nike fitness equipment and Mohawk/dcypher products across e-commerce, shop-in-shop, MBOs, EBS, and institutional channels, and franchise/license fees. The franchisee investment requirement is disclosed at INR 30 Lacs (~US$36,000) per unit, targeting entrepreneur franchisee partners as an additional B2B revenue stream.

Underlying technology is conventional retail and distribution technology: SSIPL pioneered India's first omnichannel online system for Nike in 2014 and describes itself as having omnichannel retail capabilities, supported by Sportsstation.in as a proprietary marketplace platform launched in 2024. The group holds no disclosed patents or proprietary AI/ML technology and is not identified as technology-differentiated; its differentiation rests on the duration and depth of its brand-principal relationships, physical retail distribution density, and operational know-how in executing international brand playbooks in India. Leadership is founder-family-led (Rishab Soni as Managing Director; Sunil Taneja as Whole-time Director; Himmaj Soni and Nandita Soni as Directors) with professional management (Aasheesh Kr Mediratta as CEO, Ravi Kumar Agarwal as CFO, Shilpi Jain as Company Secretary) and two independent directors.

Name

SSIPL Group

Legal name

SSIPL Retail Limited

Website

https://ssiplgroup.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

SSIPL Group is an Indian integrated sportswear company operating the Levi's Master Franchise, Sports Station multi-brand stores, and distribution of Nike fitness equipment, Mohawk, and dcypher across 80+ Indian cities. It serves urban Indian consumers and global brand principals via 150+ retail and distribution touchpoints post its 2021–2023 divestiture pivot.

Ownership category

akta.pro rank

Product category

Sportswear Retail & Distribution

NAICS

Shoe Retailers (45821), Sporting Goods Retailers (45911)

SIC

Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Athletic & Performance Footwear Retail (CRAAADAA), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Sportswear retail
• Footwear manufacturing
• Brand distribution
• Multi-brand stores
• Franchise operations

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Mono-Brand Retail (EBO): Exclusive brand outlet operations for Levi's, United Colors of Benetton, and Skechers with 100+ stores across India.
2. Multi-Brand Retail - Sports Station: Multi-brand sports retail through Sports Station chain with 50+ stores offering Nike, Skechers, Reebok, Adidas, Asics, Puma brands.
3. Distribution - Nike Fitness Equipment: Authorized distribution of Nike fitness equipment across 150+ Nike Brand Stores, 250+ premium retail touchpoints, and e-commerce marketplaces. SSIPL has been Nike's fitness equipment licensee since 2012.
4. Distribution - Mohawk & dcypher: Licensee and distributor of Mohawk and dcypher brands across e-commerce, shop-in-shop, multi-brand stores, exclusive brand stores, and institutional sales.
5. Franchise Operations: Franchise retailing for global lifestyle and fashion brands with nationwide presence.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels4 records

Core offering

SSIPL Group is an integrated sportswear company engaged in manufacturing, retail, and distribution of international sports and lifestyle brands since 1994. The company operates mono-brand exclusive stores for Levi's, United Colors of Benetton, and Skechers (100+ stores), multi-brand Sports Station concept stores offering Nike, Skechers, Reebok, Adidas, ASICS, and Puma (50+ stores), and distributes Nike fitness equipment, Mohawk, and dcypher products across 150+ Nike Brand Stores, 250+ premium retail touchpoints, and e-commerce channels.

Product overview

SSIPL Group operates as an integrated sportswear company with a diversified portfolio spanning manufacturing, retail, and distribution of international sports and lifestyle brands since 1994. The company operates through multiple business models: mono-brand retail (100+ stores including Levi's Master Franchise and United Colors of Benetton), multi-brand retail (Sports Station chain with 50+ stores offering Nike, Skechers, Reebok, Adidas, ASICS, Puma), distribution (Nike fitness equipment as worldwide licensee, Mohawk, dcypher), and e-commerce (Sportsstation.in marketplace). With presence across 80+ cities and 3 lakh square feet of retail space, SSIPL serves over 16,000 customers daily.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Station India's premier multi-brand sportswear retail chain offering footwear, apparel, accessories, and equipment from international brands including Nike, Skechers, Reebok, Adidas, ASICS, and Puma under one roof across 50+ stores nationwide.
• Levi's Master Franchise Nationwide network of 100+ exclusive Levi's stores operated as Master Franchisee, offering India's iconic denim brand products across retail locations in 80+ cities.
• Nike Fitness Equipment Distribution Authorized distribution of Nike fitness equipment across 150+ Nike Brand Stores, 250+ premium retail touchpoints, and all major e-commerce marketplaces in India, including accessories, hydration solutions, movement support, and specialized equipment for running, training, volleyball, basketball, soccer, and yoga.
• Mohawk Distribution Distribution partnership for Mohawk brand products across e-commerce, shop-in-shop retail, multi-brand stores, exclusive brand stores, and institutional sales channels in India.
• dcypher Distribution Distribution partnership for dcypher brand products across various retail and e-commerce channels in India.
• Sportsstation.in India's first sportswear online marketplace launched in 2024, bringing international sports brands to Indian consumers through a single digital platform.

Quantifiable outcome

• 16,000+ customers served daily
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered major, core and minor.

• AsicsmajorChannel Partner/ Reseller/ Distributor · 1 January 2016Asics is part of the Sports Station multi-brand retail network. Manufacturing for Asics commenced in 2016.
• Nike (ENI-JR 286)coreChannel Partner/ Reseller/ Distributor · 1 January 2012SSIPL is the authorized distributor of Nike fitness equipment (as licensee of ENI-JR 286, Nike's worldwide licensee) since 2012. SSIPL distributes Nike fitness equipment across 150+ Nike Brand Stores, 250+ premium retail touchpoints, and all major e-commerce marketplaces in India. Products include accessories, hydration solutions, movement support, and specialized equipment for running, training, volleyball, basketball, soccer, and yoga.
• SkecherscoreChannel Partner/ Reseller/ Distributor · 1 January 2012Skechers is part of SSIPL’s mono-brand retail portfolio, with stores operated across India under the SSIPL retail network.
• LottominorChannel Partner/ Reseller/ Distributor · 1 January 2011SSIPL Lifestyle commenced retail and SIS business for Lotto in 2011. SSIPL exited the Lotto business in 2022.
• AdidasmajorChannel Partner/ Reseller/ Distributor · 1 January 2008Adidas is part of the Sports Station multi-brand retail network offering sports footwear, apparel, accessories and equipment.
• PumamajorChannel Partner/ Reseller/ Distributor · 1 January 2008Puma is part of the Sports Station multi-brand retail network offering sports footwear, apparel, accessories and equipment.
• ReebokmajorChannel Partner/ Reseller/ Distributor · 1 January 2008Reebok is part of the Sports Station multi-brand retail network offering sports footwear, apparel, accessories and equipment.
• United Colors of BenettonmajorChannel Partner/ Reseller/ Distributor · 1 January 2008SSIPL operates United Colors of Benetton (UCB) factory outlet stores and EBOs. Started operating Benetton factory outlet stores in 2010 through SSIPL Lifestyle.
• ClarksmajorChannel Partner/ Reseller/ Distributor · 1 January 2008SSIPL Lifestyle operates Clarks retail through its multi-brand store concepts including ShoeTree, Value Station, and Sports Station.
• MohawkmajorChannel Partner/ Reseller/ Distributor · 1 January 2008SSIPL is the licensee and distributor of Mohawk brand in India across various business verticals including e-commerce, shop-in-shop retail, multi-brand stores, exclusive brand stores, and institutional sales.
• dcyphermajorChannel Partner/ Reseller/ Distributor · 1 January 2008SSIPL is the licensee and distributor of dcypher brand in India across various business verticals including e-commerce, shop-in-shop retail, multi-brand stores, exclusive brand stores, and institutional sales.
• Levi’scoreChannel Partner/ Reseller/ Distributor · 1 January 1998SSIPL is the Master Franchisee for Levi’s in India with nationwide presence. SSIPL manages an extensive network of exclusive Levi’s stores bringing the brand’s heritage and premium products to Indian consumers. Partnership commenced with retail in 2000.
• Nike (Manufacturing)coreOEM/ Whitelabel/ Licensing Partner · 1 January 1994SSIPL is the largest authorized footwear manufacturer for Nike in India for over 20 years since becoming first authorized manufacturer in 1996. Started as licensee through Sierra Industries Private Ltd. in 1994. Has five footwear manufacturing units across Haryana, HP, and Uttarakhand.
• Sierra Industries Private Ltd.minorStrategic or Co-development Partner · 1 January 1994Original licensee entity through which Nike was launched in India in 1994. SSIPL later became direct licensee for Nike footwear manufacturing.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Reliance Brands: Reliance Brands operates as a master franchisee and distributor for international fashion, lifestyle, and footwear brands in India (e.g., Armani, Brooks Brothers, Diesel, Hamleys, Mothercare). Directly comparable to SSIPL as both serve as Indian gateway partners for global brands via exclusive retail and distribution.
• Metro Brands: Metro Brands is one of India's largest footwear specialty retailers operating Metro, Mochi, and Crocs stores, with a comparable multi-brand/mono-brand retail footprint to SSIPL's Sports Station and Skechers stores. Both serve Indian consumers' premium footwear demand through physical retail.
• Apparel Group: Apparel Group is a Dubai-based multi-brand licensee and franchisee operating international fashion and footwear brands (including Tommy Hilfiger, Skechers, Aldo) across the Middle East and Asia. Closely mirrors SSIPL's Master Franchisee/licensee business model for global brands in emerging markets.
• Bata India: Bata India is the largest footwear retailer in India with over 1,500 stores nationwide, operating both own-label and third-party brands. Comparable to SSIPL as a mass-market footwear retailer with significant Indian retail infrastructure and brand distribution.
• Landmark Group (Lifestyle, Max, Shoe Express): Landmark Group operates multi-brand retail chains including Lifestyle, Max, and ShoeMart across India and the Middle East. Highly comparable to SSIPL's Sports Station multi-brand concept and franchise/distribution model for international apparel and footwear brands.

Broad incumbents

• M.H. Alshaya: M.H. Alshaya operates as a major franchisee for global brands across the Middle East including footwear, apparel, and lifestyle (e.g., H&M, Mothercare, Victoria's Secret). Similar franchise-driven multi-brand operator model to SSIPL but at much larger Middle East scale.
• Aditya Birla Fashion and Retail (ABFRL): ABFRL operates large-scale Indian retail (Pantaloons, Forever 21, Louis Philippe, Van Heusen) and is a portfolio company of Aditya Birla Group. Comparable to SSIPL in operating multi-brand retail with international brand partnerships, but at materially larger scale across apparel.
• Reliance Retail (Fashion & Lifestyle): Reliance Retail is India's largest organized retailer operating thousands of stores across formats including fashion, footwear, and sporting goods. Comparable to SSIPL in operating mono-brand and multi-brand physical retail across Indian cities, but vastly larger scale.
• Trent (Tata Group): Trent operates Westside, Zudio, and Trent Hypermarket stores in India. Comparable to SSIPL as an Indian-organized multi-brand retailer with growing presence in tier-2/tier-3 markets and international brand partnerships, though broader in product mix.

Emerging players

• Skechers India (Mochiko / Skechers South Asia): Skechers' India operations are partially operated by SSIPL itself; comparable as a global athletic footwear brand competing in the same Indian market alongside SSIPL's mono-brand and multi-brand (Sports Station) retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ssipl-retail-ltd
• Xx.com/SSIPL_Brand_Hub

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SSIPL Group