Hudson Physicians

What Hudson Physicians does

Hudson Physicians is an independent, physician-owned multi-specialty medical practice founded in 1987 and headquartered in Hudson, Wisconsin. It operates three locations across western Wisconsin and eastern Minnesota — Hudson (including the 3-story Hudson Medical Center), New Richmond (opened February 2023), and Stillwater (urgent care opened March 2026 in partnership with Twin Cities Orthopedics) — and delivers 600+ babies per year through its OB/GYN service line. The practice offers 20+ service lines including Family Medicine, Internal Medicine, Pediatrics, OB/GYN, Sports Medicine, Behavioral and Mental Health, Urgent Care, Podiatry, Audiology, Endocrinology, Diabetes Education, Imaging, and Occupational Medicine.

The practice runs on standard third-party healthcare technology: the Cerner IQHealth patient portal for records access, appointment scheduling, and secure provider messaging; Zocdoc integration for new-patient online booking; telemedicine/virtual visits for remote consultations; and the Anchor FM-hosted Optimal Health Podcast plus a monthly e-newsletter as patient engagement channels. Technology is not a differentiator — it is operational infrastructure that supports the multi-location, multi-specialty delivery model.

Hudson Physicians generates revenue through fee-for-service healthcare delivery, billing across nearly all major insurance plans with self-pay options for uninsured patients. It is a direct-to-consumer provider with no disclosed enterprise or institutional customer concentration; its long-tail patient base spans all age groups across the Hudson/New Richmond/Stillwater corridor. The practice emphasizes its independent ownership as a differentiator enabling personalized care and operational flexibility, and has reinvested into facility expansion and provider recruitment rather than pursuing external capital, with no funding rounds or M&A activity disclosed.

Name

Hudson Physicians

Legal name

Hudson Physicians

Website

https://hudsonphysicians.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Hudson Physicians is an independent, physician-owned multi-specialty medical practice serving western Wisconsin and eastern Minnesota. Operating three locations (Hudson, New Richmond, Stillwater), it delivers 20+ service lines including primary care, OB/GYN, urgent care, and behavioral health to patients of all ages.

Ownership category

akta.pro rank

Product category

Multi-Specialty Physician Practice / Primary Care Services

NAICS

Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111), Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Independent Primary Care Practices (HLAFAGAA)

akta.pro secondary industry

Occupational Medicine & Work Injury Urgent Care Clinics (HLAFADAG)

Keywords

• Primary care services
• Urgent care services
• Multi-specialty medical practice
• Telemedicine consultations
• Obstetrics gynecology care

Headquarters

HQ city

Hudson

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Healthcare Services Revenue: Revenue generated from direct patient care services including primary care, specialty services, urgent care, telemedicine, and diagnostic services. Services are billed through insurance plans and include self-pay options for uninsured patients.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hudson Physicians is an independent, physician-owned multi-specialty medical practice delivering primary, specialty, and urgent care services across western Wisconsin and eastern Minnesota through three clinical locations (Hudson, New Richmond, Stillwater). The practice offers 20+ service lines including family medicine, internal medicine, pediatrics, OB/GYN, sports medicine, behavioral health, podiatry, audiology, occupational medicine, and walk-in urgent care, supplemented by telemedicine visits, on-site imaging (Hudson Imaging), and patient engagement tools (IQHealth portal, Zocdoc scheduling, Optimal Health Podcast).

Product overview

Hudson Physicians is an independent multi-location medical practice serving western Wisconsin and eastern Minnesota with primary care and specialty services. The practice operates as a unified healthcare delivery system with urgent care (Hudson, New Richmond, Stillwater), primary care (Family Medicine, Internal Medicine, Pediatrics), specialty services (OB/GYN, Sports Medicine, Behavioral Health, Podiatry), and facility-based services (Hudson Medical Center, New Richmond Medical Center, Hudson Imaging). Patient engagement is supported through IQHealth patient portal, telemedicine appointments, monthly e-newsletter, and an Optimal Health Podcast series. The practice emphasizes personalized, comprehensive medicine across the care continuum from pediatrics to geriatrics.

Differentiator

Problem solved

Functional benefit

Brands

• Optimal Health Podcast: Company podcast focused on health topics and wellness discussions featuring providers and community partners

Products and services

• Urgent Care Services Walk-in urgent care available at three clinic locations (Hudson, New Richmond, Stillwater). Open 7 days a week with extended evening hours, treating minor injuries, illnesses, and sports injuries for patients across all ages.
• Family Medicine Comprehensive primary care for patients of all ages, including preventive services, chronic disease management, and routine health maintenance.
• Internal Medicine Adult-focused medical care specializing in prevention, diagnosis, and treatment of adult diseases including respiratory, heart, diabetes, and endocrine conditions.
• Pediatrics Medical care for infants, children, and adolescents including well-child visits, immunizations, and treatment of childhood illnesses.
• Obstetrics & Gynecology Women's health services including prenatal care, childbirth delivery (600+ babies per year), gynecological exams, and reproductive health services.
• Behavioral & Mental Health Mental health program offering services for ADHD, anxiety, autism spectrum disorder, depression, bipolar disorder, and other behavioral health conditions; initially pediatric-focused with plans to expand to adult services.
• Sports Medicine Sports injury treatment, concussion management program, and athletic trainer services for athletes of all ages and skill levels.
• Telemedicine / Virtual Appointments Virtual healthcare visits enabling patients to consult with providers remotely for various health concerns including flu-like symptoms, COVID-19 counseling, and follow-up care.
• Occupational Medicine Occupational health services including work-related injury care and employer coordination.
• Worker's Compensation Evaluation, treatment, and coordination of care for work-related injuries and workers' compensation claims.
• Audiology Diagnostic and treatment services for hearing-related conditions.
• Podiatry Foot and ankle medical care as part of the practice's specialty service offerings.
• Diabetes Education Educational and clinical support for patients managing diabetes.
• Endocrinology Specialty care for endocrine conditions including diabetes and hormonal disorders.
• Specialty Consulting Services Specialist consultations across multiple disciplines available at Hudson Physicians' Specialty Center.
• Surgical Services Outpatient surgical procedures performed at Hudson Physicians' facilities.
• Preventive Care Routine preventive care services including health screenings, immunizations, and wellness visits.
• Immunization Vaccination and immunization services across pediatric and adult patient populations.
• Care Coordination Coordination of care across providers, specialties, and care settings for patients.
• Nutrition & Wellness Nutrition counseling and wellness services for patients seeking lifestyle and preventive care support.
• Flight Certification FAA flight certification medical exams for pilots and aviation personnel.
• Botox Botox treatment services offered as part of the practice's specialty offerings.
• Personal Lab Services Patient-direct laboratory testing services available at Hudson Physicians.
• Sleep & CPAP Services Diagnosis and treatment of sleep disorders including CPAP equipment and ongoing therapy support.
• Imaging (Hudson Imaging) Radiology and diagnostic imaging services provided by Hudson Imaging, located within the Hudson Medical Center facility.
• IQHealth Patient Portal Online patient portal enabling patients to access health records, message providers, view test results, and manage appointments securely via Cerner Health's IQHealth platform.

Quantifiable outcome

• 600+ babies delivered each year at Hudson Physicians
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Twin Cities Orthopedics (TCO)coreStrategic or Co-development PartnerTwin Cities Orthopedics has a location within the Hudson Medical Center, providing orthopedic care and musculoskeletal health services to the Hudson community. The partnership was highlighted in a podcast episode discussing how TCO in the Hudson Medical Center helps the community get a leg up on musculoskeletal health.
• M Health Fairview Heart CliniccoreStrategic or Co-development PartnerM Health Fairview Heart Clinic - Hudson offers advanced cardiac care with cardiologists and heart surgeons located on the third floor of Hudson Physicians' Specialty Center. Dr. Thomas Johnson serves as a long-standing cardiologist in the region as part of this advanced care team.
• Associated Eye CareminorStrategic or Co-development PartnerAssociated Eye Care is a new tenant at the Hudson Medical Center. Their move to the facility was discussed in a podcast episode highlighting how their presence positively affects western Wisconsin and what is new in eye care.
• Midwest Ear, Nose, and Throat SpecialistminorStrategic or Co-development PartnerMidwest Ear, Nose, and Throat Specialist is located in the Specialty Center on the third floor of the Hudson Medical Center, providing ENT services to Hudson Physicians patients.
• Minnesota OncologyminorStrategic or Co-development PartnerDr. Timothy Toonen of Minnesota Oncology appeared on the Optimal Health Podcast to discuss cancer care and new treatment options, indicating a collaborative relationship for cancer care services.
• ZocdoccoreTechnology or IntegrationZocdoc provides online scheduling integration allowing new patients to find and book appointments with Hudson Physicians providers. The partnership enables appointment booking through Zocdoc's platform.
• Cerner Health (IQHealth)coreTechnology or IntegrationCerner Health provides the IQHealth patient portal platform used by Hudson Physicians for secure patient access to health records, appointment scheduling, and provider communication.
• SCV FoundationminorOthersHudson Physicians partners with the SCV Foundation to offer a scholarship program for students pursuing healthcare careers in the community.
• Hudson ImagingcoreChannel Partner/ Reseller/ DistributorHudson Imaging provides radiology and imaging services. A podcast episode featured Dr. David Wicklund discussing Hudson Imaging and upcoming services for the Hudson community in 2023.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Prevea Health: Multi-specialty physician group serving western and northeastern Wisconsin with primary care, urgent care, and specialty services. Comparable multi-specialty, multi-location independent/affiliated model in an adjacent Wisconsin geography.
• Marshfield Clinic Health System: Large multi-specialty physician group serving northern and western Wisconsin with primary care, specialty, and hospital services. Comparable as a Wisconsin-based multi-specialty group; partial geographic overlap with Hudson Physicians' western Wisconsin footprint.

Broad incumbents

• HealthPartners: Large integrated health system and insurer with extensive primary care, urgent care, and specialty footprint across the Twin Cities and western Wisconsin. Competes with Hudson Physicians across primary care, urgent care, and specialty referrals in the same Hudson / Stillwater / western Wisconsin corridor.
• CVS Health (MinuteClinic / Oak Street): National retail health and primary care operator with MinuteClinic walk-in locations and Oak Street Health senior primary care. Competes with Hudson Physicians for low-acuity urgent care and primary care volume, particularly in suburban Twin Cities locations.
• M Health Fairview: University-affiliated health system with broad primary care, specialty, and hospital footprint in Minnesota. Both a competitor for primary care patients and a partner (M Health Fairview Heart Clinic operates within Hudson Medical Center), making it a structurally significant comparable.
• Allina Health: Major regional health system operating primary care clinics, urgent care, and specialty services across Minnesota and western Wisconsin. Direct overlap with Hudson Physicians' service mix and geographies, including primary care and same-day/urgent access.
• Park Nicollet (HealthPartners): Multi-specialty care delivery arm of HealthPartners operating clinics across the Twin Cities metro. Comparable in service mix (primary care, OB/GYN, sports medicine, behavioral health) and competing for the same suburban patient pool.

Direct peers

• Entira Family Clinics: Independent, multi-location family medicine practice serving the Twin Cities metro. Comparable to Hudson Physicians as a similarly independent, primary-care-anchored, multi-specialty group competing against the same large health systems in an adjacent geography.
• Twin Cities Orthopedics: Independent orthopedic group operating urgent care and specialty musculoskeletal services across the Twin Cities metro. Co-partner with Hudson Physicians at the Stillwater Urgent Care location and a tenant within Hudson Medical Center, with comparable independent-practice positioning.

Others

• Zocdoc: Online scheduling and patient-acquisition marketplace integrated with Hudson Physicians. Indirect peer as an enabling technology/platform layer that drives new-patient booking for independent practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeanchor.fm/hudsonphysicians
• Facebookfacebook.com/hudson-physicians-102220576522669
• Instagraminstagram.com/hudsonphysicians
• Xx.com/hudsonphysician
• LinkedInlinkedin.com/company/hudson-physicians

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hudson Physicians