Rainbow Services
Rainbow Services is a 501(c)(3) nonprofit operating since 1983 that delivers integrated domestic violence survivor services across Los Angeles County through a 24/7 hotline, 78 residential beds, in-house legal services, scattered-site housing, and case management, serving 3,867 individuals in FY2024-25.
- Company typePrivate
- Founded1983
- HeadquartersSan Pedro, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Rainbow Services does
Rainbow Services, Ltd. is a 501(c)(3) nonprofit organization headquartered in San Pedro, California, that provides integrated domestic violence survivor services across all of Los Angeles County. Founded in 1983 and continuously operating for more than 43 years, the organization runs a seven-program model: a 24/7 crisis hotline (310-547-9343) staffed by trained DV advocates, a 38-bed emergency shelter (Rainbow House) offering stays up to 45 days, a 40-bed transitional housing program (Villa Paloma) with stays up to 12 months, scattered-site community housing under a DV Housing First model, in-house legal services delivered by attorneys and paralegals, case management that serves as the connective thread across all services, and children & families support that keeps families together throughout the residential continuum. In FY2024-25 Rainbow served 3,867 individuals across all programs, provided 18,005 bed nights, answered 3,195 hotline calls, and delivered 2,562 substantive legal services to 261 unduplicated clients at a 9.8 services-per-client ratio.
The technology surface is a content-driven website built on standard nonprofit infrastructure (Stripe for PCI-DSS-compliant donation processing, Mailchimp for newsletter delivery, GA4 and Google Ads for measurement) conforming to WCAG 2.1 Level AA for accessibility. Notable proprietary features include interactive educational tools — Text Thread Decoder, Financial Abuse Decoder, Anatomy of Control, Safety Planning Tool, Court Day Walkthrough, and Systems Friction Pathway — that translate coercive-control patterns into plain language and serve as top-of-funnel educational content linked to multilingual access pages in Spanish, Korean, Chinese, Armenian, and Tagalog. The organization also publishes a 40-hour DV Advocate Certificate Training ($150 tuition, with waivers) built on a 13-module curriculum co-developed with the California Partnership to End Domestic Violence.
Rainbow's revenue model is concentrated in government contracts, which fund approximately 84% of operations via federal (VAWA, FVPSA), state (CalOES), county (LA County DPSS), and city (City of Los Angeles CDBG) sources, supporting core staffing, shelter capacity, hotline operations, legal services, and case management within contract-approved limits. Private giving — individual donors, foundations, corporate partners, monthly recurring gifts, workplace matching, stock and DAF gifts, planned giving, and in-kind donations (including a Baby2Baby partnership for baby supplies) — provides approximately 14% of revenue. Earned revenue from the 40-hour DV training represents approximately 2%. Per audited FY2024-25 financials, the program expense ratio is nearly 86 cents of every dollar. Governance is provided by a volunteer Board of Directors, with executive leadership consisting of CEO Laura Lull (since 2023), Chief Program Officer Brenda Magid (23 years of DV advocacy), and Chief Development Officer Eli Graham (since 2025).
Rainbow Services firmographics
Firmographics- Name
- Rainbow Services
- Legal name
- Rainbow Services, Ltd.
- Website
- https://rainbowservicesdv.org
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rainbow Services is a 501(c)(3) nonprofit operating since 1983 that delivers integrated domestic violence survivor services across Los Angeles County through a 24/7 hotline, 78 residential beds, in-house legal services, scattered-site housing, and case management, serving 3,867 individuals in FY2024-25.
- Ownership category
- akta.pro rank
Rainbow Services industry classification
Industry- Product category
- Domestic Violence Services
- NAICS
- Individual and Family Services (6241), Temporary Shelters (624221), Community Housing Services (62422), Emergency and Other Relief Services (624230)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Domestic Violence & Abuse Support Services (BPAGAEAD)
- akta.pro secondary industry
- Legal Aid & Client Advocacy Services (BPAGAEAM)
Keywords
Where Rainbow Services is headquartered
LocationHeadquarters
- HQ city
- San Pedro
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rainbow Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Government Contracts: Federal, state, county, and city contracts (VAWA, FVPSA, CalOES, HUD) fund approximately 84% of operations. Government contracts support core staffing, shelter capacity, hotline operations, legal services, case management, and program infrastructure within approved limits.
- Private Giving: Individual donors, foundations, and corporate partners provide approximately 14% of revenue. Includes monthly recurring gifts, one-time donations, workplace matching, stock and DAF gifts, planned giving, and in-kind goods donations.
- Training Fees: 40-hour DV Advocate Certificate Training generates approximately $150 tuition per participant. Earned revenue represents approximately 2% of total revenue. Full and partial tuition waivers available.
- In-Kind Goods: Accepts in-kind donations including luggage, hygiene kits, gift cards. Baby supplies fulfilled through Baby2Baby partnership. Drop-off by appointment only at Resource Center.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time | 40-Hour DV Advocate Certificate Training |
| Subscription | Monthly | Monthly Giving Program |
| One time/ perpetual license | Pay-as-you-go | One-Time Donations |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Rainbow Services product offering
Product offeringCore offering
Rainbow Services operates seven integrated domestic violence survivor programs free of charge in Los Angeles County: a 24/7 crisis hotline, 38-bed emergency shelter (Rainbow House), 40-bed transitional housing (Villa Paloma), scattered-site community housing, on-site legal services with attorneys and paralegals, case management, and children & families support. All services are provided free of charge to survivors regardless of gender, immigration status, or circumstance, with families kept together across every program.
Product overview
Rainbow Services is a domestic violence service organization offering seven integrated programs centered on survivor-led response: a 24/7 crisis hotline (310-547-9343) staffed by trained DV advocates; Emergency Shelter at Rainbow House (38 beds, up to 45 days) and Transitional Housing at Villa Paloma (40 beds, up to 12 months) for residential support; Community Housing providing scattered-site rental assistance with survivors holding their own leases; Legal Services with in-house attorneys and paralegals for restraining orders, family court, and immigration matters; Case Management serving as the connecting thread across all services; and Children & Families providing basic support so families stay together. All services are free of charge. The organization also provides educational resources including interactive decoders for financial abuse and text threads, safety planning tools, court day walkthroughs, and a 40-hour DV advocate certificate training program. Headquartered in San Pedro, serving all of Los Angeles County since 1983.
Differentiator
Problem solved
Functional benefit
Products and services
- 24/7 Crisis Hotline A 24-hour crisis hotline staffed by trained domestic violence advocates, not a machine or triage queue. Connects survivors to safety planning, shelter screening, legal referrals, and the full scope of Rainbow's programs; averages 266 calls per month.
- Emergency Shelter (Rainbow House) Emergency residential shelter with 38 beds for up to 45 days at a confidential location in Los Angeles County. Serves survivors and their children with 24/7 intake, individualized safety planning, and connections to legal services, support groups, and transitional housing.
- Transitional Housing (Villa Paloma) Longer-term residential program with 40 beds for up to 12 months, serving as a bridge to permanent housing for survivors moving from emergency shelter or community referrals. Includes voluntary case management, legal services, employment support, support groups, and children's services.
- Community Housing (Scattered-Site Rental Assistance) Scattered-site rental assistance and tenancy support program, also known as DV Housing First. Survivors hold their own leases in apartments throughout Los Angeles County, with Rainbow providing housing search advocacy, rental assistance, deposit support, and ongoing case management as a navigator rather than a landlord.
- On-Site Legal Services In-house legal team with attorneys, paralegals, and advocacy staff providing domestic violence-related legal support including restraining orders, family court, and immigration-related support. Available to residential and non-residential survivors; 261 unduplicated clients received 2,562 substantive services in FY2024-25 with a 9.8 services-per-client ratio.
- Case Management Ongoing relationship between a survivor and a trained DV advocate connecting every Rainbow service into a coherent, personalized plan. Includes structured intake, individualized safety assessment, service coordination, documentation, and ongoing check-ins; survivor-led and voluntary.
- Children & Families Basic supportive services for children alongside their parent or guardian survivor across all Rainbow programs. Children of all ages are welcome and families stay together; services include safe spaces, consistent adult relationships, age-appropriate information, and help with school and medical appointments.
- 40-Hour DV Advocate Certificate Training California-required training for anyone providing direct service to DV survivors. Includes 13 self-paced online modules built by the California Partnership to End Domestic Violence plus two live Zoom sessions. Curriculum covers DV dynamics, trauma-informed care, safety planning, legal remedies, and mandatory reporting, resulting in a state-recognized certificate valid across California. Tuition $150 with full and partial waivers available.
Quantifiable outcome
- 72% of shelter participants completed their residential program (n=82 exits, FY2024-25)
- +3 more outcomes
Companies that use Rainbow Services
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Rainbow Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Rainbow Services partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and secondary.
- Downtown Women's CentercoreCo-founded the Domestic Violence Homeless Services Coalition in 2016 to address gaps in homelessness strategies for survivors and women. Coalition expanded through convenings, workgroups, survivor-informed research, and countywide field-building through 2018.
- California Partnership to End Domestic ViolencecoreMember contributing to statewide field-building through policy, training, convenings, and sector collaboration. Curriculum provider for 40-hour DV advocate training.
- National Center on Domestic Violence, Trauma & Mental HealthcoreLegal referral partner providing expertise in trauma-informed practice evaluation and organizational transformation to trauma-informed framework.
- Community Legal Aid SoCalcoreActive partnership with warm referrals from Rainbow's legal services team. Provides additional legal support for survivors beyond Rainbow's capacity.
- Peace Over ViolencesecondaryPartner agency in LA County DV response systems. Collaboration on service coordination and referrals.
- Harbor Interfaith ServicessecondaryPartner agency providing services across the South Bay region of Los Angeles County.
- Neighborhood Legal ServicessecondaryLegal partner providing services to LA County residents including DV survivors.
- Los Angeles City Attorney's OfficesecondaryGovernment partner in LA County domestic violence, legal, public safety, and service-planning spaces.
- Pacific Gateway Workforce Innovation NetworksecondaryEconomic mobility and workforce partner supporting survivor employment and economic stability.
- FreeFromsecondaryEconomic mobility partner focused on survivor financial security and independence.
- School on WheelssecondaryProvides tutoring and educational continuity for children experiencing homelessness and housing instability, including children in Rainbow shelter.
- Baby2BabysecondaryPartnership fulfilling diapers, formula, baby supplies, and essentials for survivor families at scale.
- Women's Foundation CaliforniacorePartner in HOME Cohort (Housing Opportunities Mean Everything), a statewide effort focused on survivor housing stability and economic security.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Rainbow Services competitors and assessment
Company assessmentBroad incumbents
- National Network to End Domestic Violence (NNEDV): National advocacy and policy organization that convenes state and territorial coalitions and influences federal DV funding. Comparable to Rainbow's California Partnership to End Domestic Violence affiliation; relevant as the federal-level peer in the same sector.
- Los Angeles Mission: Skid Row-based nonprofit providing emergency services, recovery programs, and housing. Compares to Rainbow as a major LA-based homeless/human services nonprofit; Rainbow's CDO Eli Graham previously led development here.
- YWCA Greater Los Angeles: Large regional YWCA providing DV services, emergency shelter, and housing programs across LA County alongside broader women's empowerment programming. Larger and broader portfolio than Rainbow, but directly overlapping on DV shelter and crisis services.
Direct peers
- Asian Americans for Community Involvement (AACI): Silicon Valley/SoCal-serving nonprofit providing DV and human trafficking services with multilingual access. Comparable to Rainbow on culturally responsive service delivery and legal advocacy, though operating in Northern California primarily.
- Sanctuary for Families: NYC-based DV nonprofit operating emergency shelter, transitional housing, non-residential services, and on-site civil and immigration legal services. Closest structural analog to Rainbow's integrated 7-program model including embedded legal capacity.
- Haven Hills: San Fernando Valley-based DV nonprofit offering emergency shelter, transitional housing, and supportive services comparable to Rainbow's integrated model in LA County. Operates a similar hotline + shelter + housing + case management continuum.
- National Domestic Violence Hotline: National 24/7 crisis hotline providing safety planning, resources, and referrals for DV survivors. Directly comparable to Rainbow's crisis hotline function but at national scale; serves as upstream referral pipeline for local agencies including Rainbow.
- Peace Over Violence: LA-based nonprofit providing DV and sexual assault crisis intervention, including a 24/7 hotline, emergency shelter, counseling, and prevention education. Listed as a partner agency in Rainbow's LA County DV response coalition, operating in the same service geography with directly comparable programs.
- Downtown Women's Center: LA nonprofit providing shelter, housing, and wraparound services for women experiencing homelessness, including survivors of DV. Co-founded the DV Homeless Services Coalition with Rainbow in 2016; closest peer on the housing-first model for survivors.
Emerging players
- FreeFrom: LA-based nonprofit focused on economic empowerment and financial security for DV survivors. Listed as an economic mobility partner of Rainbow; intersects on financial abuse programming and survivor economic stability rather than direct service delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Rainbow Services social profiles
Digital presenceRainbow Services compliance and trust
Trust signalCompliance4 records
Rainbow Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rainbow Services leadership team
Management profileNumber of profiles
Profiles3 records
Rainbow Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rainbow Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rainbow Services
What does Rainbow Services do?
Rainbow Services operates seven integrated domestic violence survivor programs free of charge in Los Angeles County: a 24/7 crisis hotline, 38-bed emergency shelter (Rainbow House), 40-bed transitional housing (Villa Paloma), scattered-site community housing, on-site legal services with attorneys and paralegals, case management, and children & families support. All services are provided free of charge to survivors regardless of gender, immigration status, or circumstance, with families kept together across every program.
Is Rainbow Services a public or private company?
Rainbow Services is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rainbow Services founded?
Rainbow Services was founded in 1983. It employs 51 to 100 people.
Where is Rainbow Services based?
Rainbow Services is headquartered in San Pedro, United States, in the North America region.
How does Rainbow Services make money?
Four revenue lines are on record. Government Contracts are the primary driver. The others are private Giving, training Fees and in-Kind Goods.
Who are Rainbow Services's main competitors?
Broad incumbents on record are National Network to End Domestic Violence (NNEDV), Los Angeles Mission and YWCA Greater Los Angeles. Direct peers are Asian Americans for Community Involvement (AACI), Sanctuary for Families, Haven Hills, National Domestic Violence Hotline, Peace Over Violence and Downtown Women's Center. FreeFrom is listed as an emerging player.
Does Rainbow Services have an API?
No public API is recorded for Rainbow Services.
What industry is Rainbow Services in?
Rainbow Services's product category is Domestic Violence Services. Its primary akta.pro industry code is BPAGAEAD, Domestic Violence & Abuse Support Services, with a secondary code of BPAGAEAM, Legal Aid & Client Advocacy Services. Its NAICS code is 6241 and its SIC code is 8300.