Ophir Tours
Ophir Tours is a privately held Israeli travel agency founded in 1952 that distributes flights, vacation packages, organized tours, cruises, and hotel bookings to Israeli leisure consumers via its website, branch offices, and phone sales.
- Company typePrivate
- Founded1952
- HeadquartersTel Aviv, Israel
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ophir Tours does
Ophir Tours (אופיר טורס) is a privately held Israeli travel agency founded in 1952 and headquartered in Tel Aviv. The company operates as a full-service outbound leisure travel platform for Israeli consumers, distributing flights, vacation packages, organized guided tours, cruises, ski vacations, spa packages, and holiday villages through a three-channel model: a transactional e-commerce website at ophirtours.co.il, multiple physical branch offices across Israel, and a centralized phone sales operation reachable at 1-700-700-078. A separate business-class portal at business.ophirtours.co.il targets corporate and premium leisure travelers, and a private jet booking service sits at the top of the product pyramid.
The product catalog aggregates inventory from 487+ airlines, more than ten cruise lines spanning mass-market to luxury operators, Club Med resorts, and Ofran car rental, layered with ancillary services including travel insurance, visa issuance, airport VIP lounge access, European train tickets, foreign currency exchange via a LAYA digital wallet integration, and an eSIM price comparison tool. The platform's technology footprint is conventional: a content-managed booking website with destination-specific landing pages (e.g., per-city flight and package pages for Prague, Budapest, Athens, Crete, etc.), search-driven flight and hotel modules, and no disclosed AI/ML, API, SDK, or proprietary data assets. There is no native mobile application.
Revenue is generated almost entirely through transaction commissions on bookings across the product lines — flight ticket sales, bundled flight+hotel packages, hotel reservations, organized tours, and cruises — supplemented by margins on ancillary add-ons. All offerings are commission-based with no disclosed subscription or SaaS pricing. The customer base is mass-market Israeli leisure travelers, segmented horizontally across geographies (Europe, Asia, Americas, Africa, Middle East) and trip types, with targeted sub-segments for kosher-observant travelers, families, and last-minute deal seekers. The company holds no known institutional investors, parent company, or public listing.
Ophir Tours firmographics
Firmographics- Name
- Ophir Tours
- Legal name
- Ophir Tours Ltd. (אופיר טורס בע"מ)
- Website
- https://ophirtours.co.il
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ophir Tours is a privately held Israeli travel agency founded in 1952 that distributes flights, vacation packages, organized tours, cruises, and hotel bookings to Israeli leisure consumers via its website, branch offices, and phone sales.
- Ownership category
- akta.pro rank
Ophir Tours industry classification
Industry- Product category
- Travel Agency Services
- NAICS
- Travel Agencies (561510), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Luxury & Premium Leisure Travel Agencies (THAKABAC)
Keywords
Where Ophir Tours is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Ophir Tours business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Flight Bookings: Commission-based revenue from flight ticket sales across multiple airlines including charter, regular, and low-cost carriers
- Vacation Packages: Revenue from bundled travel packages combining flights, hotels, and optional car rentals
- Hotel Bookings: Commission revenue from hotel reservations both domestically in Israel and internationally
- Organized Tours: Revenue from guided group tours to various international destinations
- Cruise Bookings: Revenue from cruise vacation packages including luxury and standard cruise lines
- Ancillary Services: Additional services including travel insurance, visa issuance, airport lounges, train tickets, currency exchange, eSim comparisons, and car rentals
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Flight-only bookings |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Ophir Tours product offering
Product offeringCore offering
Ophir Tours is an Israeli travel agency that sells flights, vacation packages (flight + hotel), organized guided tours, cruises, ski vacations, spa packages, and domestic Israel hotel stays to Israeli leisure travelers. It aggregates inventory from hundreds of airlines, hotel suppliers, and cruise lines and distributes bookings through its own website, physical branch offices, and phone-based customer service. The company also bundles ancillary services such as travel insurance, visa issuance, car rental, VIP airport lounges, foreign currency exchange, and eSIM comparison as part of its offerings.
Product overview
Ophir Tours operates as a comprehensive online travel agency serving Israeli consumers, offering a unified booking platform that covers the full travel lifecycle. The core platform integrates flight search and booking (featuring hundreds of airlines including El Al, Israir, Arkia, Wizz Air, Turkish Airlines, Lufthansa, and many more), international and domestic hotel reservations, and vacation packages combining flights and accommodation. The product portfolio extends to organized guided tours (Europe, Far East, USA, Middle East), ski vacation packages (Bulgaria, Austria, Italy, France, and other destinations), cruise vacation packages across major lines (MSC, Royal Caribbean, Norwegian, luxury operators), spa packages (Bulgaria, Czech Republic, Hungary, Slovakia, Georgia), and holiday village packages with car rental. Add-on services include car rental through Ofran, travel insurance, visa issuance, airport VIP lounges, LAYA digital foreign currency wallet, eSIM comparison, train ticket booking, and private jet/charter flights. A dedicated business portal targets corporate travelers requiring business class and group bookings. All services are accessible via the consumer-facing web platform, with search and booking capabilities across all major travel categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Flights (טיסות) Flight search and booking service offering access to hundreds of airlines including scheduled, charter, and low-cost carriers such as El Al, Israir, Arkia, Wizz Air, Turkish Airlines, ITA Airways, Air France, Lufthansa, and British Airways for Israeli travelers.
- Vacation Packages / Hotel + Flight Deals (חבילות נופש) Pre-bundled vacation deals combining flights and hotel accommodations to destinations worldwide, including Greece, Cyprus, Bulgaria, Dubai, Prague, Budapest, Barcelona, Rome, Berlin, Vienna, and Paris, with optional car rental add-on.
- Organized Tours (טיולים מאורגנים) Guided group tours with itineraries to destinations including Georgia, Austria, Italy, Spain, Portugal, Croatia, Slovenia, Romania, USA, Far East (Japan, Philippines, Sri Lanka, India, Thailand, China), Lapland, and seasonal holiday tours.
- Hotels in Israel (מלונות בארץ) Domestic hotel booking across Israeli destinations including Eilat, Jerusalem, Dead Sea, Tiberias, Netanya, Herzliya, Haifa, Tel Aviv, and northern Israel, including kosher hotels, family vacations, and luxury properties.
- Hotels Abroad (מלונות בחו"ל) International hotel booking service for destinations across Europe, the Middle East, the USA, and Asia.
- Cruises (הפלגות נופש) Cruise vacation packages featuring Norwegian Cruise Line, MSC Cruises, Royal Caribbean, Mano, Holland America, luxury lines (Oceania, Regent Seven Seas, Silversea, Explora Journeys, Crystal, Celebrity), and river cruises (Avalon, CroisiEurope, AmaWaterways, GATE1).
- Ski Vacations (חופשות סקי) Ski vacation packages to Bulgaria (Bansko, Borovets, including kosher ski), Austria, Italy, France, Andorra, Switzerland, Montenegro, Romania, Georgia, Macedonia, and Club Med ski properties.
- Spa Packages (חבילות ספא) Spa vacation packages to destinations including Bulgaria, Czech Republic, Hungary, Slovakia, Georgia, Lithuania, Italy, and Romania, including all-inclusive spa resorts such as Grand Hotel Therme Bulgaria.
- Fly & Drive / Flight + Hotel + Car (טוס וסע) Self-drive travel packages bundling flight, hotel, and rental car for European destinations including Austria, Italy, Germany, Poland, Romania, and the Tatra Mountains.
- Holiday Villages (כפרי נופש) Holiday village packages combining flight, hotel, and rental car for family and couple vacations across European destinations including the Tatra Mountains, Slovenia, Salzburg region, Lake Garda, the Netherlands, the Black Forest, and Romania.
- Car Rental (השכרת רכב) Car rental booking service through partner Ofran, available as part of fly-and-drive packages or standalone, covering European and international destinations.
- Travel Insurance (ביטוח נסיעות לחו"ל) Travel insurance service for international trips, sold as an add-on to flight and vacation package bookings.
- Private Jet Flights (טיסות פרטיות) Private jet flight booking service for premium travelers seeking personalized air travel.
- Business Class Travel (מחלקה עסקית) Business class flight booking and premium travel services offered through a dedicated business portal at business.ophirtours.co.il, targeting corporate and business travelers.
Companies that use Ophir Tours
Customer profileSegments1 record
Ideal customer profiles2 records
Ophir Tours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ophir Tours partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- El Al AirlinescoreIsraeli national carrier offering direct flights to various destinations including Prague, Beijing, New York, and Los Angeles. El Al is featured prominently for business class and regular flights.
- Wizz AircoreLow-cost carrier featured for budget-friendly flights to various European destinations
- Turkish AirlinescoreMajor international carrier offering flights to Istanbul with connections to broader network including Tbilisi and other destinations
- Israir AirlinesminorIsraeli domestic and regional carrier featured for flights to Eilat Ramon Airport and international destinations
- Arkia AirlinesminorIsraeli airline featured for flights to Eilat and other regional destinations
- RyanairminorEuropean low-cost carrier featured for budget flights to various European destinations
- Norwegian Cruise LinecoreMajor cruise line featured for cruise vacation packages including Eastern Mediterranean and Caribbean routes
- MSC CruisescoreLarge cruise company featured with standard and luxury yacht club options
- Royal CaribbeancoreMajor cruise line featured for cruise vacation packages
- Mano CruisesminorGreek cruise line featured for Mediterranean cruise options
- Holland AmericaminorPremium cruise line featured for cruise vacation packages
- Club MedminorAll-inclusive resort brand featured for ski and beach vacation packages
- United AirlinesminorUS carrier featured for flights to USA destinations including New York, Miami, Los Angeles, Boston, San Francisco, Chicago, and Las Vegas
- Ofran Car RentalminorCar rental partner featured in the 'Fly and Drive' (טוס וסע) package section
Recent moves6 records
Expansion highlights5 records
Ophir Tours competitors and assessment
Company assessmentBroad incumbents
- Booking.com: Global OTA dominating hotel, flight, and package bookings worldwide including in Israel; competes with Ophir on the consumer self-service booking layer across most of Ophir's destination footprint.
- Expedia Group: Global online travel platform with broad flight, hotel, package, and cruise offerings, competing with Ophir's international and long-haul products for Israeli consumers researching online.
Direct peers
- Keshet Tours: Long-established Israeli travel agency specializing in flights, vacation packages, and organized tours to international destinations, directly overlapping Ophir's product mix and Israeli consumer base.
- Golf Tours Israel: Israeli online/offline travel agency focused on flights, vacation packages, and organized tours to European and long-haul destinations, competing with Ophir for the same Israeli leisure traveler.
- Issta: Israel's largest travel agency group, offering flights, packages, hotels, cruises, and organized tours to Israeli consumers across both online and branch channels — the most direct head-to-head competitor to Ophir Tours.
- Dani Tours: Israeli travel agency offering international and domestic vacations, organized tours, flights, and hotels to Israeli consumers, directly comparable in service scope and target customer.
- Via (via.co.il): Israeli online travel agency offering flight booking, hotels, and vacation packages with strong digital presence; competes with Ophir especially on the online/direct booking layer.
- Flying Carpet: Israeli travel agency providing flights, vacation packages, and organized tours to Israeli travelers, competing directly with Ophir in the same offline/online channel mix.
- Sarel Tours: Israeli travel agency (subsidiary of Histadrut) selling flights, vacation packages, and tours to Israeli members and consumers — overlapping product offering and customer segment with Ophir.
Regional players
- Mano Cruises: Greek cruise line operating Eastern Mediterranean itineraries that Ophir actively resells; relevant as a regional supplier-partner peer in the cruise vertical Ophir depends on.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ophir Tours social profiles
Digital presenceOphir Tours financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ophir Tours leadership team
Management profileNumber of profiles
Ophir Tours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ophir Tours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ophir Tours
What does Ophir Tours do?
Ophir Tours is an Israeli travel agency that sells flights, vacation packages (flight + hotel), organized guided tours, cruises, ski vacations, spa packages, and domestic Israel hotel stays to Israeli leisure travelers. It aggregates inventory from hundreds of airlines, hotel suppliers, and cruise lines and distributes bookings through its own website, physical branch offices, and phone-based customer service. The company also bundles ancillary services such as travel insurance, visa issuance, car rental, VIP airport lounges, foreign currency exchange, and eSIM comparison as part of its offerings.
Is Ophir Tours a public or private company?
Ophir Tours is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ophir Tours founded?
Ophir Tours was founded in 1952. It employs 1 to 10 people.
Where is Ophir Tours based?
Ophir Tours is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Ophir Tours make money?
Six revenue lines are on record. Flight Bookings are the primary driver. The others are vacation Packages, hotel Bookings, organized Tours, cruise Bookings and ancillary Services.
Who are Ophir Tours's main competitors?
Broad incumbents on record are Booking.com and Expedia Group. Direct peers are Keshet Tours, Golf Tours Israel, Issta, Dani Tours, Via (via.co.il), Flying Carpet and Sarel Tours. Mano Cruises is listed as a regional player.
Does Ophir Tours have an API?
No public API is recorded for Ophir Tours.
What industry is Ophir Tours in?
Ophir Tours's product category is Travel Agency Services. Its primary akta.pro industry code is THAKABAC, Luxury & Premium Leisure Travel Agencies. Its NAICS code is 561510 and its SIC code is 7900.