What Eshuis does

Eshuis B.V. is a Dutch printing company founded in 1891 and headquartered in Dalfsen, Netherlands, specializing in labels, shrink sleeves, and flexible packaging. The company operates from a single production campus in Dalfsen and runs a 51-100 employee organization serving customers primarily in the Netherlands, Germany, and Belgium. Its core product portfolio spans self-adhesive roll labels in paper, PP, and PE substrates with specialty finishes (foil stamping, spot-UV, embossing, sandtouch), full- and half-body shrink sleeves including tamper-evident variants, flexible packaging (flowpack and sachet formats), and stickers. Differentiated offerings include variable data printing, multi-layer labels, custom die-cut shapes, and a proprietary three-layer transform label (the BOW label) developed jointly with Coca-Cola over an 18-month R&D cycle and produced in millions of units annually for international campaigns.

The business operates a dual go-to-market model. A self-service e-commerce webshop serves small and mid-market buyers with standardized configurators, automated digital proof approval, tiered prepress services, and unit pricing starting at approximately €118-128 per 100 units. A separate Custom/Made-to-Order division delivers large-volume, bespoke label, sleeve, and flexible packaging projects through dedicated sector-specialized account managers covering food, beverage, chemistry, cosmetics, and the Belgium market. Revenue is generated entirely through one-time transactional sales of printed physical products, with no subscription or licensing component.

Eshuis serves enterprise customers including Coca-Cola, Unilever, KraftHeinz, AkzoNobel, Beaphar, Grolsch, Plukon, Chrysal, UCC Coffee, Kemetyl, and Euroma, alongside a long tail of SMB and startup brands reached through the webshop. Sustainability is a positioning pillar: Eshuis holds FSC certification (C143529), offers PP Forest material made from wood production residuals (used in HG's ECO line for a 30% material reduction), and produced thinner perforated shrink sleeves for Unilever's Ecorefill program contributing to a 75% plastic reduction. The company is privately held with no disclosed external investment, operates under KVGO delivery terms, and maintains a 130+ year continuous operating history.

Name

Eshuis

Legal name

Eshuis B.V.

Website

https://eshuis.nl

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

101–250 employees

Short description

Eshuis is a Dutch label, shrink sleeve, and flexible packaging printer founded in 1891, serving enterprise brands (Coca-Cola, Unilever, KraftHeinz, AkzoNobel) and SMB customers via a dual webshop plus sector-specialized account manager model from Dalfsen, Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Dalfsen

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Webshop Labels & Stickers: Self-service online ordering for self-adhesive labels on rolls, stickers, shrink sleeves, and flexible packaging for SMB customers. Customers configure product specifications, upload artwork, approve digital proofs, and receive delivery within standard lead times.
2. Custom/Made-to-Order Packaging: Large-volume orders for labels, shrink sleeves, and flexible packaging through dedicated account managers. Includes custom design consultation, material selection, and specialized finishing for enterprise customers like Coca-Cola, Unilever, and HG.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Eshuis manufactures and prints custom labels on rolls, shrink sleeves, flexible packaging (flowpack and sachet), and stickers for brand owners in food & beverage, cosmetics, and chemical industries. The company operates a self-service e-commerce webshop for standard small-volume orders and a custom/Made-to-Order division staffed by sector-specialised account managers handling large-volume enterprise projects. Production is in-house, with materials including paper, PP, PE, sustainable PP Forest resin, and FSC-certified options.

Product overview

Eshuis is a Dutch printing company founded in 1891 (130+ years of experience) specializing in labels, shrink sleeves, and flexible packaging. The company operates both a Webshop for small orders (self-service ordering) and a Custom Work (maatwerk) division for large-volume orders through account managers. The core product portfolio includes: Roll Labels (paper, plastic PP/PE in white, silver metallic, transparent; with finishes like laminate, varnish, sandtouch, spot-UV, foil printing, embossing), Shrink Sleeves (full/half body, tamper-evident), Flexible Packaging (flowpack, sachet), and Stickers (various shapes). The company serves diverse industries including food & nutrition, wine/beer/spirits, beverages, paint & coatings, private label, and chemistry/automotive. Notable specialty offerings include multi-layer labels, unique die-cut shapes, variable data printing, and sustainable materials (FSC-certified paper, PP Forest from wood residues).

Differentiator

Problem solved

Functional benefit

Products and services

• Labels on Roll (Etiketten op Rol) Self-adhesive labels on rolls for brand owners in beverages, food, cosmetics, and chemicals. Configurable in material, shape, finish, and quantity; ordered via webshop or via account manager for custom enterprise volumes.
• Shrink Sleeves Full-body and half-body shrink sleeves that wrap containers via heat-shrink conform to bottle shape, including tamper-evident options and DPG-logo printing for deposit-refund systems. Targeted at beverage, food, and chemical brand owners.
• Flexible Packaging (Flexibele Verpakkingen) Flowpack and sachet flexible packaging solutions for various consumer-product applications, suitable for food, beverage, chemical, and personal-care categories.
• Stickers Stickers on rolls available in multiple shapes (round, square, oval) and materials, including transparent, sustainable, and water-resistant variants. Sold primarily via the webshop to SMB and individual buyers for promotional and branding uses.
• Multi-layer Labels (Meerlaagse Etiketten) Multi-layer labels with peel-back panels that reveal additional product details or promotional content when peeled. Used by brands needing extended information space, regulatory multi-language panels, or interactive promotional content on a single label.
• Tamper-Evident Sleeves Shrink sleeves with tamper-evident features that provide clear evidence of product opening for consumer-product security across food, beverage, and chemical applications.
• Print Proof Service (Drukproef Bestellen) Physical proof-printing add-on service that allows customers to review their artwork on the chosen material before committing to a full production run. Available as a pre-order upsell across the label, sleeve, and packaging product lines.

Quantifiable outcome

• 11% sales increase in Coca-Cola Romania Festival Bottle campaign reaching 75% of target demographic
• +2 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered minor, core and flagship.

• EuromaminorStrategic or Co-development Partner · 1 January 2023Eshuis advised Euroma on materials, printing technique, and color consistency for the redesign of their Original Spices line with Jonnie Boer, ensuring the iconic tin design remained recognizable while modernizing for contemporary consumers.
• BaxbierminorStrategic or Co-development Partner · 1 January 2022Eshuis supplies craft beer labels for Baxbier's rotating seasonal and permanent lineup, providing PP labels with sandtouch finishing that meet practical requirements for moisture resistance and bottling line compatibility.
• HGcoreStrategic or Co-development Partner · 1 September 2020Eshuis collaborated with HG on their ECO line sustainable product development. Eshuis provided labels printed on PP Forest material made from wood production residuals, contributing to HG's 30% material reduction goal. Eshuis was involved from the early 'cradle' stage of product development.
• UnilevercoreStrategic or Co-development Partner · 1 May 2019Eshuis produced shrink sleeves for Unilever's Ecorefill concentrated cleaning product. The sleeves use thinner material with perforation for easier recycling, contributing to Unilever's 75% plastic reduction goal. The KIDV (Knowledge Institute for Sustainable Packaging) recognized this as a leading sustainable packaging example.
• Coca-ColaflagshipStrategic or Co-development Partner · 1 January 2013Ongoing 10+ year partnership developing specialized transform labels (BOW labels) that convert to gift bows, festival bottle labels with interactive codes, and commemorative bottle designs. Development of BOW label took 18 months of joint testing. Eshuis invested in specially developed equipment for this application.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Herma GmbH: Herma is a German family-owned manufacturer of self-adhesive labels, shrink sleeves, and labeling materials, headquartered near Stuttgart. With a similar specialty-finishing focus (foil, embossing, variable data) and comparable European SMB-to-enterprise customer mix, Herma is the closest scale and category peer to Eshuis.
• Nordvalls Etikett AB: Nordvalls is a Swedish family-owned label converter producing self-adhesive labels for premium brands in wine, spirits, cosmetics, and food. Its specialty finishing focus and Scandinavian positioning make it a relevant direct peer for Eshuis's wine/spirits and craft beverage label business.
• Skanem AS: Skanem is a Norwegian-based label manufacturer producing self-adhesive labels and shrink sleeves for beverage, food, personal care, and industrial customers across Europe and Africa. It is one of the closest specialty regional peers to Eshuis in scale and product mix.
• All4Labels Global Packaging Group: All4Labels is one of Europe's largest label converters, headquartered in Germany with operations across multiple continents. It offers self-adhesive labels, shrink sleeves, and flexible packaging to FMCG and industrial customers, directly overlapping Eshuis's product portfolio across food, beverage, and chemical end-markets.

Broad incumbents

• Constantia Flexibles: Constantia Flexibles is an Austrian-headquartered global packaging manufacturer producing flexible packaging and labels for FMCG, pharma, and pet care customers. With overlapping customers (Unilever, Procter & Gamble) and overlap in shrink sleeves and flexible packaging, it competes with Eshuis in the broader Benelux/DACH packaging market.
• Multi-Color Corporation: Multi-Color Corporation (acquired by Platinum Equity in 2024) is one of the world's largest label manufacturers, serving global beverage, food, and personal care brands. It operates across multiple continents with a broader portfolio than Eshuis, but competes directly for premium label work in wine, spirits, and beverage end-markets.
• Avery Dennison: Avery Dennison is the world's largest manufacturer of pressure-sensitive label materials (substrates, adhesives) and also operates a label converter business. While primarily a materials supplier upstream of converters like Eshuis, its downstream label conversions compete for similar FMCG label business globally.
• CCL Industries: CCL Industries is the world's largest label converter, operating CCL Label, CCL Container, and other divisions across 40+ countries. It is a broad incumbent with significant Netherlands-based operations, serving the same global FMCG customers (Coca-Cola, Unilever, Procter & Gamble) Eshuis targets — making it the dominant scale competitor in the European label space.
• Huhtamäki Oyj: Huhtamäki is a Finnish-listed global packaging manufacturer producing flexible packaging, foodservice packaging, and labels for FMCG customers worldwide. It overlaps with Eshuis in flexible packaging (flowpack, sachets) and shrink sleeves for food and beverage customers across Europe.
• Coveris Holdings: Coveris is a major European packaging manufacturer producing flexible and rigid packaging, labels, and shrink sleeves across multiple end-markets. It competes with Eshuis in food, beverage, and personal care packaging, with broader geographic reach and scale advantages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EshuisDalfsen
• LinkedInlinkedin.com/company/eshuis-bv
• Instagraminstagram.com/eshuisbvdalfsen

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eshuis