Nazava Water Filters

What Nazava Water Filters does

Nazava Water Filters, operated by Indonesian corporation PT Holland for Water, designs, manufactures, and distributes gravity-fed ceramic water filters for Indonesian households and adjacent customer segments. The company's core product, branded Nazava PROT3CT, is a three-layer filtration system combining a 0.4-micron ceramic layer, a nano-silver antimicrobial layer (using the oligodynamic effect), and an activated carbon layer; the system claims 99.99% bacteria removal, requires no electricity or boiling, processes up to 7,000 liters per filter element over an estimated 2-3 year lifespan, and handles multiple freshwater sources including municipal (PAM/PDAM), well, rainwater, and river water. Product effectiveness has been validated by more than 30 independent laboratories across Indonesia and internationally, and Nazava holds a WHO product testing report. The portfolio has expanded from a single gravity pitcher into a full household lineup (Nazava Murni, Segar, Bening series, Bebas, Eksklusif) plus a separate clean-water FRP system line addressing turbidity, iron, sulfur odor, and limescale, with replacement filters and consumable media sold as a recurring stream.

The business model is primarily B2C hardware sales with a recurring replacement-filter revenue layer, priced in Indonesian Rupiah from Rp 339,000 for entry-level units to Rp 5,900,000 for industrial FRP systems; mid-tier household units cluster around Rp 599,000-715,000, yielding filtered water at roughly Rp 39 per liter versus Rp 789 per liter for refilled gallons. Distribution combines a direct-to-consumer website (nazava.com), official storefronts on all major Indonesian marketplaces (Shopee, Tokopedia, Lazada, Blibli, TikTok Shop), and a physical agent and reseller network spanning all 34 Indonesian provinces, with mission-aligned distribution partners including Kopernik, Social Impakt, and the SWIMUSA program (which has deployed filters to 1,200 workers at PT Sejin in Tangerang). Marketing leans on content (blog, FAQ, SEO), WhatsApp-led customer engagement, and organic social, while credibility is reinforced by B-Corp certification, DBS Bank support, and the Dutch origin of the founding team (Guido van Hofwegen and Lieselotte Heederik).

Customer concentration is low: the primary segment is the long tail of Indonesian households seeking affordable, practical safe-drinking-water access as an alternative to refilled gallons or boiling, with secondary segments in outdoor/camping use, well-water households with quality issues, and industrial/institutional buyers. The company is privately held, was founded in 2009, operates with 11-50 employees from Cimahi/Bandung, and has received disclosed impact investment from Opes Impact Fund (2013). Revenue is not publicly disclosed.

Name

Nazava Water Filters

Legal name

PT Holland for Water

Website

https://nazava.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Nazava Water Filters, operated by Indonesia's PT Holland for Water, designs and distributes gravity-fed ceramic household water filters (Nazava PROT3CT) and clean-water FRP systems. The company sells to Indonesian households, outdoor users, well-water households, and institutional buyers via its website, major marketplaces, and a 34-province agent network.

Ownership category

akta.pro rank

Product category

Household Water Filters

akta.pro primary industry

Pitcher & Dispenser Water Filters (CRAJAJAB)

akta.pro secondary industries

Replacement Filter Cartridges & Consumables (CRAJAJAH), Point-of-Use (POU) Faucet-Mount Water Filters (CRAJAJAA)

Keywords

• Ceramic water filters
• Gravity-fed filtration
• Household water purification
• Drinking water systems
• Water filter hardware

Headquarters

HQ city

Cimahi

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Water Filter Hardware Sales: Primary revenue from selling ceramic water filter units and related hardware ( pitchers, replacement filters, spare parts, and filter media). Products range from Rp 339,000 (entry-level filters) to over Rp 5 million (large-scale filtration systems). This is a one-time hardware purchase model with ongoing replacement filter sales every 2-3 years.
2. Replacement Filter and Spare Parts Sales: Nazava PROT3CT replacement filter elements (Rp 140,000) and spare parts (fittings, tubing, containers, taps, UV lamps at Rp 7,000 to Rp 330,000) provide recurring revenue from the installed customer base.
3. Water Testing Services: Laboratory water testing service for customers to determine water quality and appropriate filter selection. Priced at Rp 25,000 per sample for well water analysis.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Nazava Water Filters manufactures and sells gravity-fed ceramic water filters for households and institutions under the brand Nazava. Its proprietary Nazava PROT3CT technology combines a 0.4-micron ceramic layer, nano-silver antimicrobial coating, and activated carbon to produce safe drinking water without electricity or boiling. The product portfolio spans household pitchers, tap-mounted units, portable outdoor filters, and large-scale FRP clean water systems, distributed across Indonesia via its own e-commerce site, major marketplaces, and an agent/reseller network covering all 34 provinces.

Product overview

Nazava Water Filters is an Indonesian water filtration company offering a comprehensive portfolio of drinking water filters and clean water filters. The core product line includes drinking water filters (Nazava Murni, Nazava Segar, Nazava Bening series, Nazava Bebas, Nazava Eksklusif) using proprietary Nazava PROT3CT ceramic filtration technology with 0.4-micron pores, nano silver, and activated carbon. The clean water filter line includes FRP-based systems using zeolite, manganese, silica sand, and activated carbon media for addressing limescale, iron/rust, turbidity, and odors. Products range from household gravity-fed units (6-27.5L capacity) to tap-mounted systems and portable outdoor filters, with supporting spareparts and consumables. The company also offers bundled packages with housing components and multi-filter variants for faster or higher-volume filtration needs.

Differentiator

Problem solved

Functional benefit

Brands

• Nazava PROT3CT: Core filtration technology featuring 3-layer protection: ceramic layer (0.4-micron pores), nano silver layer (kills germs), and active carbon layer (binds chemicals and removes odors). Used across all Nazava drinking water filter products.
• Nazava Murni
• Nazava Segar
• Nazava Bebas
• Nazava Bening
• Nazava Eksklusif
• Nazava Silika
• Nazava Karbon
• Nazava Manganese
• Nazava Zeolite

Products and services

• Nazava Murni Household drinking water filter with 7,000-liter capacity (approximately 3-year lifespan), 2x16 liter container, 2-3 L/hour filtration speed, using ceramic filtration with nano silver and activated carbon. Priced at Rp 599,000.
• Nazava Segar Direct-from-tap drinking water filter that connects to faucet for instant filtered drinking water without boiling. Priced at Rp 715,000.
• Nazava Bening Small Compact 6-liter capacity gravity-fed drinking water filter for small households. Priced at Rp 339,000.
• Nazava Bening 1 13.5-liter capacity drinking water filter for medium-sized households. Priced at Rp 429,000.
• Nazava Bening XL Large 27.5-liter capacity drinking water filter for larger households or commercial use. Priced at Rp 829,000.
• Nazava Bebas Portable outdoor/camping water filter designed for outdoor activities, hiking, and travel. Priced at Rp 385,000.
• Nazava Eksklusif Premium drinking water filter with enhanced features. Priced at Rp 900,000.
• Nazava Murni 2 Filter Two-filter variant of Nazava Murni for family use with faster filtration. Priced at Rp 739,000.
• Nazava Murni 3 Filter Three-filter variant of Nazava Murni with extra-fast filtration for higher water output needs. Priced at Rp 869,000.
• Nazava Zeolite FRP 8" (Anti Kapur) Clean water filter using zeolite media to reduce limescale (calcium) in household water supplies.
• Nazava Manganese FRP 8" (Anti Besi/Karat) Clean water filter using manganese media to remove iron/rust and sulfur smell from household water sources.
• Nazava Pasir Silika FRP 8" (Anti Keruh) Clean water filter using silica sand media to clarify turbid/murky household water by removing suspended particles.
• Nazava Karbon FRP 8 Inch Clean water filter using activated carbon to remove odors, colors, and chemical substances from household water.
• Paket Silika Manganese 10 Inchi FRP Combined 10-inch package of silica and manganese filters for households addressing turbid water with iron/rust odors.
• Nazava Jernih 3-in-1 (Silika, Manganese, Karbon) 10 Inchi 3-in-1 clean water filter combining silica, manganese, and activated carbon media to address turbid, yellow, and odorous household water.
• Nazava PROT3CT Replacement Filter Element Proprietary 3-layer ceramic replacement filter element (0.4-micron ceramic, nano silver, activated carbon) compatible with Murni, Segar, Bebas, and Bening filter lines. Priced at Rp 140,000 with 3-year replacement cycle.
• Water Quality Laboratory Testing Service Laboratory water testing service for customers to determine water quality and appropriate filter selection. Priced at Rp 25,000 per sample for well water analysis.
• Nazava Segar + Housing Spun Package Bundled package combining the Nazava Segar tap-mounted filter with spun filter housing for enhanced multi-stage water filtration. Priced at Rp 1,430,000.

Quantifiable outcome

• Saves up to Rp 3 million per year compared to refilled water gallons (cost of Rp 39/L vs Rp 15,000/19L refilled)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered regional, flagship and core.

• KopernikregionalChannel Partner/ Reseller/ DistributorTech Kiosk Ubud by Kopernik operates as a Nazava agent in Gianyar, Bali, located at Jl. Raya Mas, Br. Abianseka, Mas, Ubud. Kopernik is a technology organization that connects appropriate technologies with communities in need.
• Social ImpaktregionalChannel Partner/ Reseller/ DistributorSocial Impakt serves as a Nazava agent in Denpasar, Bali, located at Jalan Mertasari 10A. The organization appears focused on social impact through water access solutions.
• TokomediaregionalChannel Partner/ Reseller/ DistributorTokomedia operates as a Nazava agent in Surabaya, East Java, located at Rungkut Menanggal Harapan Blok Z No 33, Gununganyar.
• SWIMUSA / PT SejinflagshipStrategic or Co-development PartnerNazava filters were deployed for 1,200 workers at PT Sejin in Tangerang, Banten, through the SWIMUSA program. This represents a significant institutional deployment providing safe drinking water for a large workforce.
• HaHa Store (Surabaya)regionalChannel Partner/ Reseller/ DistributorHaHa Store operates as a Nazava agent in Surabaya, East Java, located at Jl. Mulyosari Timur 118, Kel. Kalisari, Kec. Mulyorejo, Surabaya 60112.
• Elyaqien Mart (Bogor)regionalChannel Partner/ Reseller/ DistributorElyaqien Mart operates as a Nazava agent in Bogor, located at Komplek Pesantren DAAR ELYAQIEN, Kp. Babakan kulon Rt. 02/01 ds. BABAKAN KEC. CISEENG KAB. BOGOR 16120, serving the surrounding communities.
• E-commerce Platforms (Shopee, Tokopedia, Lazada, Blibli, TikTok Shop)coreChannel Partner/ Reseller/ DistributorNazava maintains official stores across all major Indonesian e-commerce marketplaces: Shopee (Nazava Murni Water Purifier), Tokopedia (nazava), Lazada, Blibli, and TikTok Shop. These platforms serve as primary distribution and sales channels reaching Indonesian consumers nationwide.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pureit (Hindustan Unilever): Unilever's gravity-based household water purifier brand. Directly comparable to Nazava as it sells non-electric, affordable storage-filter purifiers to mass-market households in emerging markets (India, Indonesia, parts of Africa) - the same customer profile and product mechanism as Nazava Murni/Bening.
• Eureka Forbes (Aquasure / Dr. Aquaguard): Indian water purification specialist with gravity-based purifiers (Aquasure) sold across emerging markets. Directly comparable product format (non-electric storage filter) and target customer (middle-to-lower income households) to Nazava's gravity-fed ceramic filters.
• Brita (The Clorox Company): Global leader in pitcher-style water filters with the same product mechanism (gravity-fed filtration through replaceable cartridges). Closest direct comparable for Nazava Murni/Bening pitcher/dispenser products, although Brita primarily serves developed markets while Nazava targets emerging markets.
• Aqua Korea: Korean home water purifier brand with growing Southeast Asia presence. Comparable product portfolio (alkaline, RO, and gravity systems) and similar Indonesian-market target demographic as Nazava.
• Tankeconcepts (Pure Pro / Hydroplus): Taiwanese/Indonesian reverse osmosis and ultrafiltration system brands with established Indonesian distribution. Competes in the same POU household filtration category at similar price points to Nazava Segar and higher-end Nazava systems.
• Kent RO Systems: Indian water purifier manufacturer with broad portfolio including gravity-based and RO products, exporting across emerging markets. Comparable in product breadth, price points, and emerging-market household focus to Nazava.

Broad incumbents

• Coway: South Korean manufacturer of household water purifiers (Ico, Icon, Neo) with extensive direct-selling operations across Southeast Asia including Indonesia. Comparable product category (POU household filtration) and overlapping customer segment, but a much larger incumbent with broader product portfolio including air and bidet categories.
• 3M Water Filtration: 3M produces under-sink and POU water filtration systems used globally. Not a direct pitcher/gravity competitor, but overlaps in the household water treatment category and competes for similar end-use applications (tap-mounted, replacement cartridges).

Emerging players

• Aqua Timor (Blue Planet): Social enterprise distributing ceramic water filters in Timor-Leste and Indonesian-adjacent markets. Closely comparable mission, product type (ceramic gravity filters), and emerging-market social-enterprise positioning to Nazava's B-Corp model.
• Sawyer Products: US manufacturer of portable water filters including gravity-fed systems for outdoor and humanitarian use. Comparable to Nazava Bebas (outdoor/portable filter) product line, especially for humanitarian and outdoor market overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/NazavaWater
• YouTubeyoutube.com/nazavawaterfilters
• Facebookfacebook.com/nazava
• LinkedInlinkedin.com/company/2228266
• Instagraminstagram.com/nazavawater

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nazava Water Filters