SWIM USA
SWIM USA is a family-owned swimwear company founded in 1936 that designs, manufactures, and markets branded, licensed, and private label women's swimwear globally across eight proprietary and three licensed brands.
- Company typePrivate
- Founded1936
- HeadquartersEaston, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What SWIM USA does
SWIM USA is a family-owned and operated swimwear company headquartered in Easton, Pennsylvania (Lehigh Valley), founded in 1936. The company designs, manufactures, and markets branded, licensed, and private label women's swimwear for consumers worldwide. Its portfolio spans eight proprietary brands (MagicSuit, Penbrooke, Longitude, Kiki Rio, Trimshaper, SkinnyDippers, EcoSwim, and ecoPiece) covering fashion-forward, shaping, and eco-conscious swimwear segments, plus three licensed brands (Steve Madden, Polo Ralph Lauren, and Lauren Ralph Lauren).
The company operates with 101–250 employees across offices in New York, Lehigh Valley, and Los Angeles, distributing through direct e-commerce via swimusa.com and implied wholesale/retail channels tied to its licensed-brand partnerships. Revenue is generated by selling across price tiers (premium through value) and brand categories, with licensed lines indicating deep relationships with major global fashion brands. The business model is vertically integrated design-to-market swimwear manufacturing, with revenue mechanics tied to seasonal wholesale orders, licensed royalty arrangements, and direct consumer sales.
SWIM USA positions itself as a global industry leader, with operating principles centered on high quality apparel, superior customer service, and an engaged team culture. The company maintains a mature benefits package (medical, dental, vision, 401K, disability), consistent with an established mid-sized apparel firm, and shows no public funding, acquisition, or technology disclosures.
SWIM USA firmographics
Firmographics- Name
- SWIM USA
- Legal name
- SWIM USA
- Website
- https://swimusa.com
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SWIM USA is a family-owned swimwear company founded in 1936 that designs, manufactures, and markets branded, licensed, and private label women's swimwear globally across eight proprietary and three licensed brands.
- Ownership category
- akta.pro rank
SWIM USA industry classification
Industry- Product category
- Women's Swimwear Apparel Manufacturing
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
- akta.pro secondary industry
- Swimwear & Beachwear Cut & Sew (IMAOAEAH)
Keywords
Where SWIM USA is headquartered
LocationHeadquarters
- HQ city
- Easton
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
SWIM USA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Licensing
Distribution channels2 records
Marketing channels1 record
SWIM USA product offering
Product offeringCore offering
SWIM USA designs, manufactures, and markets branded, licensed, and private label women's swimwear. The company operates a portfolio of eight proprietary brands (MagicSuit, Penbrooke, Longitude, Kiki Rio, Trimshaper, SkinnyDippers, EcoSwim, ecoPiece) and three licensed brands (Steve Madden, Polo, Lauren). Products are sold to consumers globally via the company's own digital storefront and through retail/wholesale channels.
Product overview
SWIM USA is a family owned and operated swimwear company established in 1936, serving as a global industry leader in the design, manufacture, and marketing of branded, licensed, and private label swimwear. The company's product portfolio includes eight proprietary brands (MagicSuit, Penbrooke, Longitude, Kiki Rio, Trimshaper, SkinnyDippers, EcoSwim, and ecoPiece) and three licensed brands (Steve Madden, Polo, and Lauren), collectively covering a range of women's swimwear segments from fashion-forward to eco-conscious swimwear.
Differentiator
Problem solved
Functional benefit
Brands
- Magicsuit: Women's swimwear brand
- Penbrooke
- Longitude
- kikiRio
- Trimshaper
- SkinnyDippers
- EcoSwim
- ecoPiece
- Steve Madden
- Polo Ralph Lauren
- Lauren Ralph Lauren
Products and services
- MagicSuit
Companies that use SWIM USA
Customer profileSegments1 record
Ideal customer profiles1 record
SWIM USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SWIM USA partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
SWIM USA competitors and assessment
Company assessmentDirect peers
- Summersalt: DTC women's swimwear brand known for inclusive sizing and single-product marketing. Comparable to SWIM USA in target customer (women, value-to-mid price points) and channel (DTC + wholesale).
- Andie Swim: DTC women's swimwear brand targeting a similar mid-market, body-inclusive customer. Competes with SWIM USA's portfolio brands for the same consumer occasion and price tier.
- Cupshe: DTC women's swimwear brand offering inclusive sizing and value-to-mid pricing. Directly competes with SWIM USA's mid-tier swimwear lines through a digital-first model that pressures traditional wholesale swimwear economics.
- Seafolly: Established global women's swimwear brand with multi-tier offerings and a heritage positioning similar to SWIM USA. Competes across premium and mid-market segments and operates globally.
- Triangl: Women's swimwear brand with strong digital-first identity and fashion-forward positioning. Targets overlapping customer demographics with SWIM USA's mid-to-premium branded portfolio.
- Beach Bunny: Premium women's swimwear brand selling through specialty retailers and DTC. Comparable to SWIM USA's premium branded lines (e.g., MagicSuit) in target customer and price point.
- Vitamin A: Premium women's swimwear brand with sustainability positioning similar to SWIM USA's EcoSwim and ecoPiece lines. Overlaps in target customer, premium pricing, and eco-led branding.
Broad incumbents
- Speedo: Global incumbent in swimwear, particularly performance/athletic. Broader portfolio but directly competes with SWIM USA's performance-adjacent lines like MagicSuit and Trimshaper in swimwear specialty channels.
- Lands' End: Large apparel incumbent with a long-standing women's swimwear business sold through catalogs, e-commerce, and department stores. Comparable in channel mix and broad mid-market customer overlap.
- Target (Kona Sol / Shade & Shore): Mass-market retailer operating private-label swimwear brands (Kona Sol, Shade & Shore) that compete with SWIM USA's value-tier lines (e.g., SkinnyDippers) on price and accessibility.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SWIM USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SWIM USA leadership team
Management profileNumber of profiles
SWIM USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SWIM USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SWIM USA
What does SWIM USA do?
SWIM USA designs, manufactures, and markets branded, licensed, and private label women's swimwear. The company operates a portfolio of eight proprietary brands (MagicSuit, Penbrooke, Longitude, Kiki Rio, Trimshaper, SkinnyDippers, EcoSwim, ecoPiece) and three licensed brands (Steve Madden, Polo, Lauren). Products are sold to consumers globally via the company's own digital storefront and through retail/wholesale channels.
Is SWIM USA a public or private company?
SWIM USA is a private company. It is classified as family owned and is currently operating.
When was SWIM USA founded?
SWIM USA was founded in 1936. It employs 101 to 250 people.
Where is SWIM USA based?
SWIM USA is headquartered in Easton, United States, in the North America region.
Who are SWIM USA's main competitors?
Direct peers on record are Summersalt, Andie Swim, Cupshe, Seafolly, Triangl, Beach Bunny and Vitamin A. Broad incumbents are Speedo, Lands' End and Target (Kona Sol / Shade & Shore).
Does SWIM USA have an API?
No public API is recorded for SWIM USA.
What industry is SWIM USA in?
SWIM USA's product category is Women's Swimwear Apparel Manufacturing. Its primary akta.pro industry code is CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands, with a secondary code of IMAOAEAH, Swimwear & Beachwear Cut & Sew. Its NAICS code is 33992 and its SIC code is 5600.