Redside Partners

What Redside Partners does

Redside Partners, LLC is a Seattle-headquartered property management firm founded in 2002 by Craig Swanson that provides full-service residential and commercial building management across the Puget Sound area. The company manages approximately 5,000 apartments, specializing in 20-100 unit buildings, with a curated portfolio that includes historic landmarks (the OddFellows Building), Passive House-certified new construction (Madrone Passive House), and affordable housing units tied to MFTE/MHA programs. Customers are mid-market property owners and investors who engage Redside for tenant sourcing and screening, rent collection, maintenance coordination, renovation oversight, and financial reporting.

The technology stack is built on Appfolio as the core property management platform, exposing online portals for residents (rent payment, maintenance requests) and owners (financial reporting). The website provides mobile-responsive property search by neighborhood and amenities, scheduling tools, and case-study content that drives both owner acquisition and renter leasing. Operations are supported by an in-house maintenance team and a formalized Vendor Spotlight ecosystem of more than 15 service partners spanning cleaning, plumbing, painting, security, and specialty trades.

The business model is recurring managed-services revenue, where property owners pay negotiated monthly management fees (a percentage or flat arrangement on rental and commercial income streams). Acquisition is direct-to-property-owner, driven by reputation, referrals, and published case studies within the Seattle property investment community, with no paid lead generation or intermediary channels evident. Redside remains founder-owned, privately held, and Washington-state domiciled, with no external institutional investment disclosed.

Name

Redside Partners

Legal name

Redside Partners, LLC

Website

https://redsidepartners.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Redside Partners is a Seattle-based, founder-owned property management firm founded in 2002 that delivers full-service residential and commercial building management for approximately 5,000 apartments across the Puget Sound area, serving mid-market property owners and investors.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Property Management Services: Full-service building management for premium apartment and commercial buildings. Redside charges property owners for comprehensive management services including tenant sourcing, screening, rent collection, maintenance coordination, and financial reporting.
2. Rental Income Management: Redside handles rent collection from residents on behalf of property owners, typically taking a percentage fee or flat management fee from rental income.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Redside Partners provides full-service residential and commercial property management for approximately 5,000 apartments throughout the Puget Sound area, with a specialization in 20 to 100 unit apartment buildings. Services include tenant sourcing and screening, rent collection, maintenance coordination, financial reporting, and renovation oversight, delivered through Appfolio-based online portals for residents and owners.

Product overview

Redside Partners offers a unified property management platform encompassing residential and commercial property management services for the Puget Sound area. The core offering consists of full-service building management including tenant screening, rent collection, maintenance coordination, and financial reporting. The company manages a portfolio of approximately 5,000 apartments with a focus on 20-100 unit buildings. Services are delivered through Appfolio-based online portals for residents and owners, supplemented by in-house maintenance teams and vendor partnerships. Notable managed properties include the Passive House-certified Madrone building and the historic OddFellows Building on Capitol Hill.

Differentiator

Problem solved

Functional benefit

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Various Vendor Partners (Vendor Spotlight Program)minorOthers · 1 December 2025Redside maintains relationships with vendor partners including: 4-Aces, AmbieClean, American Building Services, Bill's Glass, BryCo, JR Property, Junk Boys, Pacific Stripe, Premier Water, Roto-Rooter, Sable Painting, Sound Maintenance, Thompson Security, Urban Strokes, and WAT. Vendors support company operations through maintenance, cleaning, plumbing, painting, security, and other property services. Redside hosts annual holiday party vendor raffle to strengthen relationships.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Weidner Apartment Homes: Weidner is a Kirkland, WA-headquartered multifamily owner-operator and property manager, directly comparable to Redside in Pacific Northwest apartment focus. Both firms manage residential portfolios in the Seattle metro area with similar mid-market positioning.
• Avenue5 Residential: Avenue5 is a national multifamily property management company providing full-service apartment management similar to Redside's offerings. Operates across multiple U.S. markets with comparable service bundles targeting property owners and investors.
• Pinnacle Property Management: Pinnacle is a multifamily property management company with similar full-service offerings to Redside, including tenant screening, rent collection, and maintenance coordination. Operates across multiple U.S. markets including the Pacific Northwest.
• FPI Management: FPI Management is a multifamily property management company serving owners of apartment communities. Provides comparable full-service offerings including leasing, resident services, and maintenance coordination with a similar target customer profile.
• ConAm Management: ConAm is a multifamily property management firm offering full-service apartment management across the western U.S. Comparable to Redside in service model and target customer (property owners and investors) with overlapping West Coast geographic presence.
• BH Management Services: BH Management is a national multifamily property management company providing similar full-service offerings to Redside. Operates across many U.S. markets serving similar property owner customers with comparable service bundles.
• Bell Partners: Bell Partners is a multifamily property management and investment firm with full-service apartment management offerings comparable to Redside. Operates across multiple U.S. markets serving similar property owner and investor customers.

Broad incumbents

• Greystar Real Estate Partners: Greystar is the largest apartment management and investment firm globally with a major Seattle/Puget Sound presence. Provides the same core services as Redside (leasing, maintenance, financial reporting) but operates at vastly larger scale across a national portfolio.
• Essex Property Trust: Essex is a West Coast-focused apartment REIT that owns and manages multifamily properties concentrated in the Seattle metro area. Comparable in residential apartment focus though operates as a public REIT with significantly greater scale than Redside.
• Lincoln Property Company: Lincoln Property Company is one of the largest diversified real estate services firms in the U.S. with a Seattle/Puget Sound presence. Provides full-service apartment management directly competing with Redside's core offerings as part of a broader national portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/redside1620
• Facebookfacebook.com/Redsidepartners
• LinkedInlinkedin.com/company/redside-partners-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redside Partners