Bryan Anthonys

What Bryan Anthonys does

Bryan Anthonys is a direct-to-consumer jewelry brand founded in 2015 by Amber and Edward Glassman, headquartered in Austin, Texas. The company was created to honor Amber's late brother Bryan, who passed away from bacterial meningitis, and its product strategy centers on meaning-driven jewelry priced primarily between $54 and $88 in 14k gold, gold vermeil, sterling silver, and rose gold finishes. Core categories include necklaces, bracelets, earrings, rings, anklets, and chokers, supplemented by themed sub-collections (Beach, Radiance, Layers of You, Bridal, Just For Luck, Empowerment, Love & Friendship, Sea Seeker), state-themed heart pendants, birthstone necklaces, and supporting products such as mystery gifts, e-gift cards, jewelry boxes, and optional protection plans.

The business operates a Shopify-powered DTC storefront at bryananthonys.com with single-warehouse US fulfillment and ships to over 40 countries. A wholesale channel through the Faire marketplace extends the brand into boutiques and small retailers. Customer acquisition relies on organic social media (Instagram and TikTok), an ambassador program, content marketing via the brand blog, email capture with first-order discounts (WELCOME10 for 10% off; 20% off on email signup), and editorial features in Refinery29, Cosmopolitan, Marie Claire, Allure, TZR, and Byrdie. Bryan Anthonys has accumulated 40,936 Judge.me reviews with a 96% five-star rating, including Judge.me Diamond Verified Reviews and Top 1% Shops recognition, signaling strong product-market fit among women purchasing meaningful jewelry for self-expression and gifting.

The company employs 51–100 people and has grown organically since 2015 without disclosed venture capital. Founder Amber Glassman personally designs every piece and writes the meaningful-message card included with each order, forming the core brand differentiator alongside ethical sourcing of recycled precious metals and accessible luxury pricing. Ancillary revenue lines — shipping protection, shine-on protection plans, jewelry boxes, and digital gift cards from $10 to $250 — contribute to average order value without diluting the core assortment. The company appears to operate as a bootstrapped, profitable lifestyle brand at multi-million-dollar scale.

Name

Bryan Anthonys

Legal name

Bryan Anthonys

Website

https://bryananthonys.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Bryan Anthonys is a bootstrapped, direct-to-consumer jewelry brand founded in 2015 by Amber and Edward Glassman in Austin, Texas, offering meaningful, purpose-driven necklaces, bracelets, earrings, rings, and anklets priced $54–$88 to women seeking empowerment-themed gifts and self-expression pieces via Shopify and Faire wholesale.

Ownership category

akta.pro rank

Product category

Fashion Jewelry

NAICS

Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industries

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones) (CRAKAHAG)

Keywords

• Women's jewelry
• Fashion accessories
• Meaningful jewelry
• Necklaces bracelets
• E-commerce jewelry

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through direct-to-consumer online sales via their Shopify e-commerce platform. Products include jewelry (necklaces, bracelets, earrings, rings, anklets) in various price points from $18-$88, with free shipping on orders over $80 in the US.
2. E-Gift Cards: Digital gift cards sold in denominations from $10 to $250, sent via email immediately after purchase and redeemable instantly at bryananthonys.com
3. Wholesale/B2B: Wholesale sales to retail partners through their Faire shop, allowing retailers to purchase inventory for physical or digital retail resale

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bryan Anthonys is a direct-to-consumer jewelry brand that designs, sources, and sells meaningful, purpose-driven women's jewelry (necklaces, bracelets, earrings, rings, anklets, and chokers) primarily through its Shopify-powered online storefront. The brand sells in 14k Gold, Silver, and Rose Gold finishes in the $18–$88 price range, with themed sub-collections, e-gift cards, and mystery gifts, and also distributes to retail partners via Faire.

Product overview

Bryan Anthonys is a direct-to-consumer jewelry brand offering meaningful, purpose-driven jewelry primarily for women. The product portfolio centers on a core jewelry collection spanning necklaces, bracelets, earrings, rings, and anklets available in 14k Gold, Silver, and Rose Gold finishes. The brand differentiates through inspirational messaging and themed sub-collections including the Beach Collection (ocean-inspired summer pieces), Radiance Collection (timeless elegant designs), Layers of You (stackable pieces), Bridal Collection, Just For Luck (lucky charm designs), and Empowerment Collection. Additional offerings include E-Gift Cards in denominations from $10-$250, Mystery Necklace surprise gifts, and ancillary products like Jewelry Boxes and Shipping Protection. The company operates primarily through its Shopify e-commerce platform with wholesale distribution via Faire.

Differentiator

Problem solved

Functional benefit

Products and services

• Necklaces Dainty and meaningful necklaces including charm necklaces, pendant necklaces, tennis necklaces, mother-daughter necklaces, and friendship necklaces in 14k Gold, Silver, and Rose Gold finishes, sold directly to women consumers via the brand's e-commerce site.
• Bracelets Cute and dainty bracelets including cuff bracelets, chain bracelets, charm bracelets, beaded bracelets, and hinged bracelets in 14k Gold and Silver finishes, sold directly to women consumers.
• Earrings Women's earrings including stud earrings, drop earrings, hoop earrings, huggie earrings, and statement earrings in 14k Gold and Silver finishes, sold directly to women consumers.
• Rings Meaningful rings including statement rings, beaded rings, and layered ring stacks with crystal embellishments in 14k Gold and Silver finishes, sold directly to women consumers.
• Anklets Delicate anklets including paperclip chain anklets, satellite chain anklets, herringbone chain anklets, and pearl anklets in 14k Gold and Silver finishes, sold directly to women consumers.
• Chokers Statement chokers including beaded and statement designs with inspirational messages in 14k Gold and Silver finishes, sold directly to women consumers.
• E-Gift Card Digital gift cards available in denominations of $10, $25, $50, $100, $150, $200, and $250, sent immediately via email and redeemable at bryananthonys.com.
• Mystery Necklace Surprise necklace gift product priced at $50, offering a surprise piece while supplies last; also offered as a free mystery gift on orders over $100. All sales are final on mystery gifts.
• Beach Collection Summer-themed jewelry collection featuring ocean-inspired designs including sea seeker necklaces, wave necklaces, depth necklaces, shell necklaces, and beach-themed bracelets and earrings, sold directly to women consumers.
• Bridal Collection Wedding and bridal jewelry including something blue bracelets, pearl drop pieces, and meaningful designs for brides and bridesmaids, sold directly to bridal customers.
• Empowerment Collection Meaningful jewelry featuring inspirational messages about strength, perseverance, and personal growth including grit, beautifully broken, pause, highs and lows, and move mountains designs.
• Jewelry Box Branded jewelry storage box for organizing and protecting Bryan Anthonys jewelry pieces, priced at $15.99.
• Wholesale Program via Faire Wholesale program through Faire marketplace that enables boutique retailers and retail partners to purchase Bryan Anthonys jewelry inventory at wholesale prices for resale through their own physical or digital storefronts.

Quantifiable outcome

• 30,000+ five-star reviews demonstrating high customer satisfaction and product quality

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• FairecoreChannel Partner/ Reseller/ DistributorBryan Anthonys partners with Faire as their primary wholesale marketplace platform. Retailers can browse the full wholesale catalog and place orders directly through bryananthonys.faire.com. The partnership enables the brand to reach physical retail partners and expand distribution beyond direct-to-consumer e-commerce.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mejuri: Direct-to-consumer fine jewelry brand selling 14k gold and sterling silver pieces at accessible price points with a focus on everyday wear and self-purchase — overlapping customer base (women 20-40) and near-identical materials/price architecture ($50-$300) make it Bryan Anthonys' closest comparable.
• Kendra Scott: Lifestyle jewelry brand known for meaningful, color-driven designs at accessible price points ($50-$250), multi-channel distribution (DTC + wholesale + retail stores), and gifting-centric merchandising — directly competitive with Bryan Anthonys' positioning and product breadth.
• Gorjana: California-based DTC jewelry brand offering layered, everyday gold and silver jewelry in the $50-$150 range with strong gifting and bridal merchandising — closely comparable price points, materials, and target customer to Bryan Anthonys.
• BaubleBar: Accessible fashion jewelry brand with a strong gifting and personalization orientation, broad sub-brand collection strategy (bridal, monogram, everyday) — competes in the same sub-$100 everyday jewelry segment with similar DTC-plus-wholesale GTM.
• Pura Vida Bracelets: Cause-marketing-driven accessories brand selling affordable bracelets and jewelry ($10-$80) with a brand story, social media-led acquisition, and charitable giving component — highly comparable purpose-driven positioning and price band to Bryan Anthonys.
• Stella & Dot: Multi-channel jewelry and accessories brand with a strong gifting and family-occasion focus, sold through both DTC e-commerce and a stylist/hostess network — overlaps meaningfully on occasion-based merchandising and women's gifting customer.

Emerging players

• Made By Mary: Boutique DTC jewelry brand specializing in dainty 14k gold and sterling silver pieces with a similar meaningful-message and personalization orientation — comparable indie designer positioning but at smaller scale than Bryan Anthonys.

Broad incumbents

• Etsy (independent jewelry sellers): Marketplace aggregating thousands of independent meaningful/handmade jewelry brands at overlapping price points — represents the long-tail competitive set that Bryan Anthonys must differentiate against via brand recognition, review base, and content marketing.
• Pandora: Global mass-market charm and bracelet jewelry incumbent with extensive physical retail and meaningful-symbolism merchandising — competes for the same gifting and self-purchase occasions as Bryan Anthonys but at lower price points and far broader distribution.
• Kate Spade: Established accessible-luxury fashion and jewelry brand competing in the same women's gifting and self-purchase occasions with broader category reach (handbags, apparel, jewelry) — represents the broader incumbent set Bryan Anthonys competes against for share of wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bryananthonys
• TikToktiktok.com/@bryananthonys
• Xx.com/bryan_anthonys
• Facebookfacebook.com/bryananthonys
• LinkedInlinkedin.com/company/bryan-anthonys

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bryan Anthonys