Made By Mary
Made By Mary is a woman-owned, Utah-based direct-to-consumer jewelry brand selling hand-stamped and personalized necklaces, earrings, rings, bracelets, anklets, and charms in gold-filled, vermeil, and 14k solid gold, shipping to 30+ countries exclusively through its own ecommerce site.
- Company typePrivate
- Founded2013
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Made By Mary does
Made By Mary is a privately held, woman-owned direct-to-consumer jewelry brand founded in 2013 and headquartered in Salt Lake City, Utah, with 11-50 employees. The company designs, personalizes, and ships hand-stamped and customizable jewelry — necklaces, earrings, rings, bracelets, anklets, charms, and coordinated sets — across fashion-tier metals (gold-filled, gold vermeil, sterling silver) and a 14k solid gold fine jewelry line, at price points ranging from approximately $34 to $286. Core technology is in-house hand-stamping and personalization capabilities (including custom text, actual handwriting engravings, and Morse code designs) performed by a production team in Utah, supplemented by precision birthstone setting.
The business operates on a pure-play DTC ecommerce model through madebymary.com, with no wholesale, marketplace, or physical retail presence. Distribution is international, shipping to 30+ countries across North America, Europe, Asia Pacific, and the Middle East, and the company maintains a multi-channel organic acquisition stack (Instagram, TikTok, Pinterest, Facebook, YouTube), a Golden Gal Rewards loyalty program, an affiliate program, editorial features in People, Forbes, Elle, and the New York Post, and a content/gift-guide hub. Customer segments are horizontal consumer personas — gift shoppers, personalization enthusiasts, minimalist jewelry buyers, and birthstone jewelry buyers — served through one-time purchase transactions with ancillary e-gift card revenue. The company has no disclosed outside funding and operates as an independent, founder-led business.
Made By Mary firmographics
Firmographics- Name
- Made By Mary
- Legal name
- Made By Mary
- Website
- https://madebymary.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Made By Mary is a woman-owned, Utah-based direct-to-consumer jewelry brand selling hand-stamped and personalized necklaces, earrings, rings, bracelets, anklets, and charms in gold-filled, vermeil, and 14k solid gold, shipping to 30+ countries exclusively through its own ecommerce site.
- Ownership category
- akta.pro rank
Made By Mary industry classification
Industry- Product category
- Personalized Jewelry
- NAICS
- Jewelry and Silverware Manufacturing (339910), Jewelry Retailers (458310)
- SIC
- Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones) (CRAKAHAG)
- akta.pro secondary industries
- Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI), Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI)
Keywords
Where Made By Mary is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Made By Mary business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Jewelry Product Sales: Direct sales of jewelry products including necklaces, earrings, rings, bracelets, anklets, and charms. One-time purchase model with prices ranging from approximately $34 to $286. Products include both fine jewelry (14k solid gold) and gold-filled/gold vermeil options.
- e-Gift Cards: Digital gift card sales allowing customers to purchase gift cards for friends and family to redeem for jewelry products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fashion Jewelry - Gold Filled/Vermeil |
| Unit Pricing | Pay-as-you-go | Fine Jewelry - 14k Solid Gold |
| Unit Pricing | Pay-as-you-go | Personalized/Stamped Jewelry |
| Unit Pricing | Pay-as-you-go | Collections & Sets |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
Made By Mary product offering
Product offeringCore offering
Made By Mary is a direct-to-consumer jewelry brand that designs, handcrafts, and sells personalized jewelry including necklaces, earrings, rings, bracelets, anklets, and charms. Products are custom hand-stamped with customers' handwriting, initials, names, coordinates, or birthstones using 14k gold fill, sterling silver, and natural gemstones, sold primarily through the company's own e-commerce website.
Product overview
Made By Mary is a direct-to-consumer jewelry brand offering a unified product portfolio centered on handcrafted, personalized jewelry. The core offering spans necklaces, earrings, rings, bracelets, anklets, charms, and jewelry sets across multiple metals (14k solid gold, gold filled, gold vermeil, and sterling silver). Key differentiating collections include Personalized Jewelry (hand-stamped and engraved pieces), Birthstone Collections (monthly birthstone rings, necklaces, and charms), Fine Jewelry (14k solid gold pieces), and various themed collections like Catching Light (dew drop designs), Low Tide (pearl/coastal themes), Charmed Days, and Toi et Moi. The company operates on a made-to-order model with personalization done in-house, supplemented by a Ready to Ship collection for non-personalized items. Products are crafted by women in Utah and sold primarily through their e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Personalized Necklaces Hand-stamped necklaces personalized with customers' handwriting, initials, names, coordinates, or custom designs in 14k gold fill and sterling silver, for personal wear or gifting.
- Personalized Earrings Hand-stamped earrings featuring personalized initials, names, or designs crafted in gold fill and sterling silver for everyday wear or gifting.
- Personalized Rings Hand-stamped rings personalized with initials, names, or special designs, offered in fine-jewelry materials for personal or gift purchase.
- Personalized Bracelets Hand-stamped bracelets customized with handwriting, initials, or designs in gold fill and sterling silver for daily wear or gifting.
- Personalized Anklets Hand-stamped anklets personalized with initials, names, or designs for casual or beach wear and gift purchase.
- Charms and Charm Jewelry Hand-stamped charms and charm-based jewelry pieces allowing customers to add personalized elements to necklaces and bracelets.
- Birthstone Jewelry Jewelry pieces accented with natural birthstones, combined with hand-stamped personalization across necklaces, earrings, rings, and bracelets.
- Handwriting and Signature Jewelry Custom jewelry pieces reproducing customers' own handwriting, signatures, or children's drawings as hand-stamped designs on necklaces, bracelets, rings, and charms.
Quantifiable outcome
- 48,000+ 5-star customer reviews demonstrating high customer satisfaction
Companies that use Made By Mary
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
Made By Mary technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Made By Mary partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RedominorRedo provides an optional returns protection service offered to customers at checkout. Customers can purchase Redo coverage which qualifies them for FREE returns if the item doesn't work out. This is a customer-facing returns insurance service, not a formal business partnership.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Made By Mary competitors and assessment
Company assessmentDirect peers
- Mejuri: DTC fine and fashion jewelry brand offering everyday and personalized pieces through its own e-commerce site. Highly comparable in target customer, price laddering, and product-led growth model to Made By Mary.
- BaubleBar: Affordable fashion jewelry DTC brand focused on trend-driven, gable-priced, giftable pieces. Competes for the same gift-shopper and entry-level fashion jewelry customer as Made By Mary.
- Catbird: Brooklyn-based jewelry brand offering delicate, stackable, and personalized pieces via DTC and a small retail footprint. Overlaps with Made By Mary on minimalist design, personalization, and gifting positioning.
- Aurate: DTC fine jewelry brand selling gold pieces and personalized items direct-to-consumer. Similar mix of fashion and 14k solid gold jewelry with a comparable premium-but-accessible pricing strategy.
- Tiny Tags: Personalized jewelry brand specializing in hand-stamped necklaces and customizable pieces for gifts and milestones. Closest direct competitor in the personalized disc-necklace and family/gift-occasion niche.
- Gorjana: California-based DTC jewelry brand known for layering necklaces, bracelets, and personalized everyday pieces at accessible price points. Competes directly with Made By Mary in dainty, giftable jewelry.
- Ana Luisa: DTC jewelry brand offering everyday fine and demi-fine pieces direct-to-consumer at accessible price points. Comparable in vertical integration, pricing tiers, and personalization-friendly product range.
- Pura Vida Bracelets: DTC accessories brand with strong social-media-driven community, charity tie-ins, and personalized/branded jewelry offerings. Overlaps with Made By Mary on lifestyle gifting, social-led acquisition, and stackable everyday pieces.
Broad incumbents
- Kendra Scott: Established multi-channel jewelry brand with significant DTC plus retail/wholesale presence. Comparable in gifting positioning and customizable stone pieces, but operates at much larger scale and with broader distribution.
- Etsy (personalized jewelry sellers): Two-sided marketplace aggregating thousands of independent personalized-jewelry makers — the closest broad-scale aggregator of hand-stamped, engraved, and birthstone pieces competing for the same gift-oriented buyer.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Made By Mary social profiles
Digital presenceMade By Mary financial estimates
Financial estimateRevenue estimate
Valuation estimate
Made By Mary leadership team
Management profileNumber of profiles
Made By Mary funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Made By Mary M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Made By Mary
What does Made By Mary do?
Made By Mary is a direct-to-consumer jewelry brand that designs, handcrafts, and sells personalized jewelry including necklaces, earrings, rings, bracelets, anklets, and charms. Products are custom hand-stamped with customers' handwriting, initials, names, coordinates, or birthstones using 14k gold fill, sterling silver, and natural gemstones, sold primarily through the company's own e-commerce website.
Is Made By Mary a public or private company?
Made By Mary is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Made By Mary founded?
Made By Mary was founded in 2013. It employs 11 to 50 people.
Where is Made By Mary based?
Made By Mary is headquartered in Salt Lake City, United States, in the North America region.
How does Made By Mary make money?
Two revenue lines are on record. Jewelry Product Sales are the primary driver. The others are e-Gift Cards.
Who are Made By Mary's main competitors?
Direct peers on record are Mejuri, BaubleBar, Catbird, Aurate, Tiny Tags, Gorjana, Ana Luisa and Pura Vida Bracelets. Broad incumbents are Kendra Scott and Etsy (personalized jewelry sellers).
Does Made By Mary have an API?
No public API is recorded for Made By Mary.
What industry is Made By Mary in?
Made By Mary's product category is Personalized Jewelry. Its primary akta.pro industry code is CRAKAHAG, Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones), with a secondary code of CRAKAHAI, Artisan/Hand-Fabricated One-of-a-Kind Jewelry. Its NAICS code is 339910 and its SIC code is 3911.