D&D Power
D&D Power is a privately held Texas-based provider of diesel generator and portable light tower rentals plus 24/7 field service, primarily serving oil and gas operators in the Permian Basin and South Texas, with secondary exposure to construction, industrial, entertainment, and disaster response customers.
- Company typePrivate
- Founded1960
- HeadquartersDecatur, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What D&D Power does
D&D Power is a privately held, full-service power generation equipment rental and service company headquartered in Decatur, Texas (Fort Worth area billing office), with operational rental centers across South Texas and the Permian Basin of West Texas and southeast New Mexico. The company rents and services diesel generators ranging from 25kVA to 300kVA, portable light towers, and generator paralleling systems sourced from multiple OEMs including MMD PowerPro, Shindaiwa, HIPOWER, MQ, and Night-Lite. Its core technology emphasis is on mission-critical reliability, with features including Delta Demand Excitation for variable-load response, Simul-Phase dual single/three-phase output, Quietech sound reduction, Enviro 110% fluid containment, and Tier 3/4 diesel emissions compliance.
The company's primary customer segment is Oil & Gas operators in Texas and New Mexico shale plays, with drilling, completions, and production facility power as dominant use cases. Secondary verticals include construction, industrial manufacturing, entertainment events, healthcare/emergency services, and disaster response. D&D Power monetizes through rental contracts (daily, weekly, monthly), used equipment sales from its fleet, and 24/7 Critical Response Service contracts backed by over 40 factory-trained service technicians. The company emphasizes a sales-led, relationship-driven go-to-market executed through direct phone sales (1-888-978-6550), branch-based pickup, jobsite delivery, and quote-based pricing. Operationally, the company is in continuous operation with no disclosed M&A, funding, leadership change, or restructuring activity; the strategic posture is steady-state regional incumbency rather than aggressive expansion or contraction.
D&D Power firmographics
Firmographics- Name
- D&D Power
- Legal name
- D&D Power
- Website
- https://d-dpower.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- D&D Power is a privately held Texas-based provider of diesel generator and portable light tower rentals plus 24/7 field service, primarily serving oil and gas operators in the Permian Basin and South Texas, with secondary exposure to construction, industrial, entertainment, and disaster response customers.
- Ownership category
- akta.pro rank
D&D Power industry classification
Industry- Product category
- Industrial Power Generation Equipment
- NAICS
- Power, Distribution, and Specialty Transformer Manufacturing (335311)
- SIC
- Motors & Generators (3621), Engines & Turbines (3510)
- akta.pro primary industry
- Backup Power & Critical Power Systems (Generators/UPS) (IMAIABAJ)
Keywords
Where D&D Power is headquartered
LocationHeadquarters
- HQ city
- Decatur
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
D&D Power business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Power Generator Equipment Rentals: Core revenue stream from renting diesel generators and portable light towers to industrial customers. Equipment is rented on daily, weekly, and monthly basis. Includes short-term and long-term rental options. Critical Response Service available 24/7/365 for emergency power needs.
- Used Equipment Sales: Sale of professionally maintained used generators from rental fleet. Equipment is regularly serviced by factory-trained technicians, providing quality used equipment backed by the company.
- Service and Maintenance: 24/7 Critical Response Service on power generation equipment with 40+ service technicians providing maintenance, repair, and emergency support throughout Texas and New Mexico operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based rental pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
D&D Power product offering
Product offeringCore offering
D&D Power is a Texas-based power generation equipment sales, rental, and service company. It sells, rents, and services diesel generators (25kVA to 300kVA), portable light towers, and related power equipment for oilfield, construction, industrial, entertainment, and disaster response operations. The company also operates a 24/7 Critical Response Service with sub-2-hour response times backed by 40+ factory-trained technicians.
Product overview
D&D Power is a full-service power generation rental and service company operating a diverse portfolio of diesel generators and portable light towers for mission-critical applications. The product portfolio centers on two main equipment categories: diesel generators ranging from 25 kVA to 300 kVA capacity across multiple brands (MMD PowerPro, Shindaiwa, HIPOWER, and MQ), and portable light towers (Night-Lite PRO II LD series). Key generator brands include the MMD PowerPro series (PowerPro 25, 40, 45, 65, 125, 150) featuring Delta Demand Excitation technology and Quietech sound reduction, Shindaiwa generators (60T3S and 150T3S) with Simul-Phase technology for dual power output, HIPOWER HRJW series with John Deere engines, and MQ Super Silent series. The company also provides generator paralleling systems for redundancy, used equipment sales from their rental fleet, and comprehensive services including 24/7 Critical Response Service, equipment delivery, setup, and operator training. D&D Power operates multiple rental centers throughout Texas and New Mexico serving oilfield, construction, industrial, entertainment, and disaster response sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Diesel Generator Sales
Quantifiable outcome
- Back up and running in under 2 hours
- +2 more outcomes
Companies that use D&D Power
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles1 record
D&D Power technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
D&D Power partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
D&D Power competitors and assessment
Company assessmentDirect peers
- Aggreko: Global leader in temporary power generation rental and temperature control services. Directly competes with D&D Power in industrial and oil & gas temporary power markets, offering larger fleet scale and broader geographic reach.
- Atlas Copco Power and Flow: Specialized power generation rental business offering diesel and electric generators with focus on industrial and oil & gas customers. Directly comparable portable generator rental model.
- Cummins Rental Power: OEM rental arm of major diesel generator manufacturer offering temporary power solutions. Competes directly with D&D Power in industrial and oilfield diesel generator rentals.
- Trinity Power Rentals: North American temporary power rental specialist serving oil & gas, construction, and industrial markets. Closely comparable business model focused on diesel generator rentals and related services.
Broad incumbents
- United Rentals: Largest equipment rental company in the world with a significant power generation and HVAC rental fleet. Competes with D&D Power in Texas oilfield rentals but operates across all equipment categories nationally.
- Sunbelt Rentals: Major North American equipment rental provider with dedicated power generation division. Offers diesel generators and light towers competing in oil & gas and industrial segments with broader portfolio.
- Herc Rentals: Full-line equipment rental supplier with growing power generation offerings. Competes with D&D Power in regional oil & gas markets while serving broader industrial and infrastructure customers.
- Caterpillar Rental Power: OEM-backed temporary power rental operation through Cat dealer network. Offers premium diesel and gas generator rentals with deep service support, competing in industrial and oilfield markets.
Emerging players
- Generator Source: Used generator dealer and rental provider serving oil & gas and industrial customers. Overlaps with D&D Power's used equipment sales channel and competes in same regional markets.
Regional players
- Crown Oilfield Supply: Regional oilfield services and equipment provider in Texas/New Mexico including power generation rentals. Similar geographic concentration and oil & gas customer base to D&D Power.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
D&D Power social profiles
Digital presenceD&D Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
D&D Power leadership team
Management profileNumber of profiles
Profiles6 records
D&D Power funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
D&D Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about D&D Power
What does D&D Power do?
D&D Power is a Texas-based power generation equipment sales, rental, and service company. It sells, rents, and services diesel generators (25kVA to 300kVA), portable light towers, and related power equipment for oilfield, construction, industrial, entertainment, and disaster response operations. The company also operates a 24/7 Critical Response Service with sub-2-hour response times backed by 40+ factory-trained technicians.
Is D&D Power a public or private company?
D&D Power is a private company. It is classified as unknown and is currently operating.
When was D&D Power founded?
D&D Power was founded in 1960. It employs 11 to 50 people.
Where is D&D Power based?
D&D Power is headquartered in Decatur, United States, in the North America region.
How does D&D Power make money?
Three revenue lines are on record. Power Generator Equipment Rentals are the primary driver. The others are used Equipment Sales and service and Maintenance.
Who are D&D Power's main competitors?
Direct peers on record are Aggreko, Atlas Copco Power and Flow, Cummins Rental Power and Trinity Power Rentals. Broad incumbents are United Rentals, Sunbelt Rentals, Herc Rentals and Caterpillar Rental Power. Generator Source is listed as an emerging player. Crown Oilfield Supply is listed as a regional player.
Does D&D Power have an API?
No public API is recorded for D&D Power.
What industry is D&D Power in?
D&D Power's product category is Industrial Power Generation Equipment. Its primary akta.pro industry code is IMAIABAJ, Backup Power & Critical Power Systems (Generators/UPS). Its NAICS code is 335311 and its SIC code is 3621.