Generator Source
Generator Source is a privately held Colorado-based reseller of industrial diesel and natural gas generators (20kW–3000kW+) from brands like Caterpillar, Cummins, and Generac, serving data centers, hospitals, construction, municipalities, and other mission-critical buyers with sales, service, and rentals across the US.
- Company typePrivate
- Founded1983
- HeadquartersBrighton, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Generator Source does
Generator Source, LLC is a privately held industrial and commercial generator provider headquartered in Brighton, Colorado, with additional service locations in Jacksonville FL, Pensacola FL, and Austin TX. The company sells new, used, and surplus diesel and natural gas generators in the 20kW to 3000kW+ capacity range from major OEMs including Caterpillar, Cummins, Generac, MTU, Kohler/Rehlko, and Multiquip, maintaining a live inventory of 350+ units. Beyond equipment sales, the company operates a full lifecycle service model including a rental fleet (20kW–2MW), preventative maintenance, emergency repair, load bank testing, fuel delivery, and full engine rebuilds performed by EGSA-certified technicians, plus custom engineering for ATS installation, control panel upgrades, frequency/voltage conversions, paralleling, and custom fabrication.
The business is a sales-led industrial equipment reseller with a quote-based, transactional pricing model across one-time equipment sales, usage-based rentals, and recurring service engagements. Distribution is primarily direct via the company's e-commerce platform and phone sales (877-866-6895), supplemented by on-site sales at four physical locations and freight-partner-enabled shipping across the contiguous US, Canada, Mexico, and select international destinations. Marketing relies on SEO-optimized technical content (calculators, conversion charts, spec sheets, knowledge base) and a 31-point proprietary inspection process positioned as the quality control backbone.
Customer base is diversified across 10 verticals — data centers, hospitals, construction, cold storage/retail, municipalities, mining/oil & gas, warehouses/manufacturing, commercial real estate, hospitality, and agriculture — with mission-critical backup power as the dominant use case. Generator Source, LLC was founded in 1983, operates as an LLC under Colorado jurisdiction with no disclosed parent company, institutional investors, or external funding rounds.
Generator Source firmographics
Firmographics- Name
- Generator Source
- Legal name
- Generator Source, LLC
- Website
- https://generatorsource.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Generator Source is a privately held Colorado-based reseller of industrial diesel and natural gas generators (20kW–3000kW+) from brands like Caterpillar, Cummins, and Generac, serving data centers, hospitals, construction, municipalities, and other mission-critical buyers with sales, service, and rentals across the US.
- Ownership category
- akta.pro rank
Generator Source industry classification
Industry- Product category
- Industrial Power Generation Equipment
- NAICS
- Motor and Generator Manufacturing (335312), Engine, Turbine, and Power Transmission Equipment Manufacturing (33361)
- SIC
- Motors & Generators (3621), Engines & Turbines (3510)
- akta.pro primary industry
- Reciprocating Engine Generator Sets (Diesel/Gas/HFO) (IMAHAFAC)
- akta.pro secondary industries
- Backup Power & Critical Power Systems (Generators/UPS) (IMAIABAJ), Emergency & Standby Diesel Generator Power (Critical Facilities) (EUACACAH), Emergency Generator & Transfer Switch Troubleshooting (HSAOAEAI), Generator Installation & Transfer Switches (Standby/Portable Interlock) (HSAOADAF), Engine Generator & Microgrid Power Plant EPC (Diesel/Gas Recip) (EUAEAAAJ)
Keywords
Where Generator Source is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Generator Source business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Generator Equipment Sales: One-time sales of new, used, and surplus industrial generators ranging from 20kW to 3000kW+ across multiple fuel types including diesel, natural gas, propane, and dual fuel
- Equipment Rentals: Rental fleet of generators from 20kW to 2MW with nationwide delivery for temporary power needs during service, outage, or construction
- Service and Maintenance: Preventative maintenance, emergency repair, load bank testing, fuel delivery and maintenance, and full engine rebuilds performed by EGSA certified technicians
- Custom Engineering Services: ATS installation, control panel upgrades, frequency conversions, voltage changes, custom fabrication, and paralleling services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New equipment pricing |
| One time/ perpetual license | Pay-as-you-go | Used equipment pricing |
| One time/ perpetual license | Pay-as-you-go | New Surplus equipment |
| Usage-based | Pay-as-you-go | Rental rates |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Generator Source product offering
Product offeringCore offering
Generator Source distributes new, used, and new-surplus industrial diesel, natural gas, propane, and dual-fuel generator sets (20kW to 3000kW+) from brands such as Caterpillar, Cummins, Generac, MTU, Kohler/Rehlko, and Multiquip, holding 350+ units in owned inventory. It complements sales with a 20kW–2MW rental fleet, EGSA-certified preventive maintenance, emergency repair, load bank testing, fuel delivery, full engine rebuilds, and custom power-solutions engineering (ATS installation, control panel upgrades, frequency/voltage conversions, paralleling, custom fabrication).
Product overview
Generator Source operates as a commercial and industrial generator solutions provider offering a unified portfolio of products and services. The core offerings include industrial diesel and natural gas generators (20kW to 3000kW+) from major brands like Caterpillar, Cummins, Generac, MTU, Kohler/Rehlko, and Multiquip, available in new, used, and surplus conditions. The company complements its sales business with full-service capabilities including preventive maintenance, emergency repair, load bank testing, and generator rentals (20kW-2MW). Custom power solutions encompass ATS installation, control panel upgrades, frequency/voltage conversions, paralleling, and custom fabrication. The company also provides free technical resources including a spec sheet library and power calculators. All services are backed by 50+ years of expertise and 350+ units in stock across Colorado, Florida, and Texas locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Industrial Generator Sales (New, Used, and New Surplus) Distributor offering of new, used, and new-surplus industrial diesel, natural gas, propane, and dual-fuel generator sets (20kW to 3000kW+) from brands such as Caterpillar, Cummins, Generac, MTU, Kohler/Rehlko, and Multiquip, with 350+ units owned and ready to ship.
- Generator Rentals Rental of industrial generators from 20kW to 2MW with flexible weekly-to-monthly terms and nationwide delivery for temporary power during outages, service, or construction.
- Generator Service and Maintenance Preventive maintenance, emergency repair, load bank testing, fuel delivery and maintenance, and full engine rebuilds for industrial generators, performed by EGSA certified technicians with 24/7 emergency response.
- Custom Power Solutions Engineering Engineered custom power solutions including ATS installation, control panel upgrades, frequency conversions, voltage changes, custom fabrication, paralleling, load bank testing, and oil analysis for non-standard generator configurations.
- Portable Generators Mobile generator units sold through the Portable Units inventory category, designed for easy transport in construction, event, and temporary power applications.
Quantifiable outcome
- 50+ years of industry experience
- +3 more outcomes
Companies that use Generator Source
Customer profileNamed customers2 records
Segments10 records
Ideal customer profiles3 records
Generator Source technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Generator Source partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Third-Party Freight CarrierscoreGenerator Source works with trusted freight partners to ensure safe and timely delivery of industrial generator purchases. These partners handle transportation throughout the Contiguous United States, Canada, and international destinations. Delivery timeframes vary based on generator size, destination, and scheduling but typically range from 3 to 10 business days within the continental US.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Generator Source competitors and assessment
Company assessmentBroad incumbents
- Caterpillar: Caterpillar is one of the largest OEMs of industrial diesel and gas generator sets globally and is explicitly listed as a brand Generator Source resells and services. Comparable because it sets the pricing and supply dynamics for the diesel generator category in which Generator Source competes.
- Cummins: Cummins manufactures diesel and natural gas generator sets under the Power Generation business and is a core brand that Generator Source distributes and services with Power Command control expertise. Comparable as a primary OEM supplier shaping the competitive landscape for Generator Source's resale and service operations.
- Generac: Generac is a leading manufacturer of standby and prime power generators and is listed as a key brand distributed by Generator Source. Comparable because Generac's industrial product line directly overlaps with the 20kW-3000kW+ range Generator Source sells and services.
- Kohler/Rehlko: Kohler (now Rehlko) manufactures industrial generator systems and is explicitly listed among the brands Generator Source resells. Comparable as an OEM whose product line and pricing directly influence Generator Source's resale economics and service parts availability.
- MTU/Rolls-Royce Power Systems: MTU (a Rolls-Royce Power Systems brand) manufactures large industrial diesel generator sets up to 3MW+ and is distributed by Generator Source. Comparable as a premium OEM supplying the higher-capacity end of Generator Source's product range for mission-critical applications.
- United Rentals: United Rentals operates the largest equipment rental fleet in North America, including a substantial power and HVAC rental segment with temporary generator offerings. Comparable to Generator Source's rental business because it competes for the same temporary power customers in construction, events, and emergency response scenarios.
- Sunbelt Rentals: Sunbelt Rentals is a major North American equipment rental provider with a dedicated Power & HVAC division offering generator rentals. Comparable to Generator Source because it competes in the same temporary industrial generator rental market with broader geographic coverage and fleet scale.
Direct peers
- Worldwide Power Products: Worldwide Power Products is a reseller of new and used industrial diesel and natural gas generator sets serving commercial and industrial customers. Directly comparable to Generator Source because it competes in the same used/surplus generator resale market with similar product lines and customer segments.
- Diesel Service & Supply: Diesel Service & Supply is an independent dealer and service provider for diesel generators, engine generators, and power systems. Directly comparable to Generator Source as a competing independent reseller offering sales, service, and parts for industrial generator brands.
- Crestwood Equipment Company: Crestwood Equipment is an independent industrial generator dealer offering new, used, and rental generator sets with installation and service capabilities. Directly comparable to Generator Source because it operates a similar full-service resale-plus-rental-plus-service model targeting the same commercial and industrial customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Generator Source social profiles
Digital presenceGenerator Source compliance and trust
Trust signalCompliance2 records
Generator Source financial estimates
Financial estimateRevenue estimate
Valuation estimate
Generator Source leadership team
Management profileNumber of profiles
Profiles1 record
Generator Source funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Generator Source M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Generator Source
What does Generator Source do?
Generator Source distributes new, used, and new-surplus industrial diesel, natural gas, propane, and dual-fuel generator sets (20kW to 3000kW+) from brands such as Caterpillar, Cummins, Generac, MTU, Kohler/Rehlko, and Multiquip, holding 350+ units in owned inventory. It complements sales with a 20kW–2MW rental fleet, EGSA-certified preventive maintenance, emergency repair, load bank testing, fuel delivery, full engine rebuilds, and custom power-solutions engineering (ATS installation, control panel upgrades, frequency/voltage conversions, paralleling, custom fabrication).
Is Generator Source a public or private company?
Generator Source is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Generator Source founded?
Generator Source was founded in 1983. It employs 51 to 100 people.
Where is Generator Source based?
Generator Source is headquartered in Brighton, United States, in the North America region.
How does Generator Source make money?
Four revenue lines are on record. Generator Equipment Sales are the primary driver. The others are equipment Rentals, service and Maintenance and custom Engineering Services.
Who are Generator Source's main competitors?
Broad incumbents on record are Caterpillar, Cummins, Generac, Kohler/Rehlko, MTU/Rolls-Royce Power Systems, United Rentals and Sunbelt Rentals. Direct peers are Worldwide Power Products, Diesel Service & Supply and Crestwood Equipment Company.
Does Generator Source have an API?
No public API is recorded for Generator Source.
What industry is Generator Source in?
Generator Source's product category is Industrial Power Generation Equipment. Its primary akta.pro industry code is IMAHAFAC, Reciprocating Engine Generator Sets (Diesel/Gas/HFO), with a secondary code of IMAIABAJ, Backup Power & Critical Power Systems (Generators/UPS). Its NAICS code is 335312 and its SIC code is 3621.