World Cup Supply

What World Cup Supply does

World Cup Supply is a privately held, US-based specialty equipment distributor serving ski resorts, ski schools, race departments, bike parks, coaches, and event organizers in North America, Australia, and New Zealand. Founded in 1991 and headquartered in Bradford, Vermont with an additional office in Salt Lake City, Utah, the company operates a direct-to-consumer e-commerce storefront complemented by phone/email inside-sales for international and custom orders. Its catalog spans more than 277 SKUs across 11 product categories including gates and panels, on-hill protection (B-Net, A-Net, air pads, custom nets), fencing and access control, bibs and identification, banners and signage, drill bits and course-setting tools, Brower race-timing systems, radio packs and apparel, SPM ski-school teaching aids, and bike-park tools.

The company's core technical differentiator is its proprietary BrushGrip gate base, described as the industry benchmark used from World Cup races through NASTAR recreational events. It also holds exclusive North American, Australian, and New Zealand distribution rights for SPM-branded products developed in partnership with the Italian Ski Instructors Federation (FISI), including ski-school teaching aids introduced at Interski 2015. Products carry FIS, US Ski & Snowboard, NSAA, and PSIA approvals, and custom nets are constructed from UV-stabilized braided polyethylene with 5-7 year recommended replacement cycles.

Revenue is generated entirely through one-time transactional product sales, with unit pricing ranging from approximately $4.95 (small training aids) to $4,995 (Brower RL Cloud timing system). Custom orders require direct consultation, and the company runs QuickShip options for urgent orders and 15-day production turnarounds for most custom bibs. Brad Williams serves as President. The company is not venture-backed, has no disclosed parent company, and is not publicly traded.

Name

World Cup Supply

Legal name

World Cup Supply

Website

https://worldcupsupply.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

World Cup Supply is a US-based specialty distributor of ski and bike resort equipment, race course supplies, and safety netting, selling its own BrushGrip gates and exclusive SPM/FISI teaching products to resorts, race departments, and event organizers across North America, Australia, and New Zealand.

Ownership category

akta.pro rank

Product category

Ski Racing and Snow Sport Safety Equipment

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

akta.pro secondary industries

Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD), Winter Sports Equipment Distribution (Ski, Snowboard, Ice) (CRAOAJAE)

Keywords

• Ski racing equipment
• Snow sport safety netting
• FIS approved gates
• Ski course setting tools
• Bike park equipment

Headquarters

HQ city

Bradford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of ski/bike resort equipment, race supplies, safety gear, and training aids through worldcupsupply.com. Products range from individual items (gate parts, cones, banners) to complete systems (timing systems, custom nets). Revenue is one-time transactional with no recurring subscription component.
2. Custom Product Orders: Custom net solutions and specialized equipment require direct consultation. Contact-based sales for custom banners, custom nets, tower pads, and large equipment. Prices quoted per project/application.
3. Bulk/Wholesale Bib Orders: Bib sales in bulk quantities (e.g., 50 per pack for Quickship Tyvek Bibs at $300). Full color dye sublimation printing available with customization including names at no additional cost. No setup fees for reorders.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

World Cup Supply manufactures, sources, and distributes physical products for ski racing, on-hill safety, ski school instruction, and bike park operations. Its core catalog centers on SPM racing gates (using its proprietary BrushGrip base), gate panels, on-hill safety netting (B-Net, A-Net, custom nets), SPM Air Pads, Brower Timing Systems, and a range of course-setting, race-day, and teaching accessories supplied to ski resorts, race departments, ski schools, and bike parks.

Product overview

World Cup Supply is a specialized equipment supplier for ski resorts, racing events, and bike parks. The company offers a comprehensive portfolio of physical products organized into categories: Gates, Panels & Gate Parts (featuring the proprietary BrushGrip base technology and SPM-branded gates); On-Hill Protection (including B-Net, A-Net, Air Pads, custom nets, and chairlift evacuation nets); Fencing & Access Control; Race Course Supplies & Timing (Brower timing systems, start blocks); Bibs & Identification; Banners & Signage (including ANSI B-77 compliant lift signage); Drill Bits & Course Setting Tools; Radio Packs & Apparel; Ski School Teaching Aids (SPM/FISI teaching concept products); and Bike Park Tools. The product line serves ski racing at all levels from World Cup to recreational, ski schools, terrain parks, and mountain bike operations.

Differentiator

Problem solved

Functional benefit

Brands

• SPM: SPM (Ski Patrol Manufacturing) is a product brand for ski school equipment, gates, panels, and safety products manufactured in Italy.
• WCS
• BrushGrip

Products and services

• SPM Racing Gates with BrushGrip Base FIS-compliant ski racing gates (Super Pole Mini / SPM Gates) equipped with World Cup Supply's proprietary BrushGrip base, sold to ski race departments and event organizers for sanctioned and club-level racing.
• SPM Gate Panels Race gate panels used in combination with SPM racing gates for slalom, giant slalom, and other FIS-format race setups.
• SPM B-Net Safety Netting On-hill safety netting (B-Net, including the B-Net 3.0 variant) designed to contain racers during training and competition, supplied to ski race programs and resorts.
• SPM A-Net Safety Netting A-Net on-hill safety netting supplied as part of World Cup Supply's safety netting catalog for ski racing and resort operations.
• SPM Air Pads Inflatable air pads (landing bags) used at ski race venues to protect athletes in terrain park and competition settings.
• WCS Custom Nets Custom-designed on-hill safety netting made to order for ski race venues and mountain operations customers.
• Chairlift Evacuation Net Specialized net system designed for chairlift evacuation scenarios, sold to mountain operations and ski resort safety teams.
• Fencing and Access Control Products Fencing, barriers, and access control products used by ski resorts and event organizers to manage course and crowd boundaries.
• Brower Timing Systems Ski race timing systems (Brower Timing Systems), distributed by World Cup Supply to race programs and event organizers.
• SPM Start Blocks and Start Facades SPM start blocks and start facades for setting up the starting area of a ski race.
• Bibs and Event Numbers Race-day bibs, competitor numbers, and event identification apparel for ski racing and ski school events.
• Lift Signage Signage products for ski lifts used by mountain operations teams.
• Terrain Park Signage Signage products designed for terrain parks, sold to ski resorts and terrain park operators.
• Orange Fox Drill Bits and Course-Setting Tools Specialty drill bits (including the Orange Fox line) and related tools used by course crews to set and anchor gates and panels.
• SPM Ski School Teaching Aids SPM-branded teaching aids for ski schools, sold to ski school directors and instructors for use in lessons.
• Ski Ring Children's Learning Aid Children's learning aid designed to teach beginner skiers in ski school programs.
• Radio Packs and Coach Accessories Radio communication packs and accessories for ski race coaches and course crews.
• Bike Park Tools and Supplies Specialized tools and supplies for bike park operations, sold to bike park crews and mountain operations teams.
• WCS Photocell Timing Pad Photocell-based timing pad (WCS Photocell Timing Pad) for ski race timing applications.

Quantifiable outcome

• Saves up to 36% on winter bibs when ordering before deadline
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• USCSA (U.S. Collegiate Ski & Snowboard Association)coreGTM or Marketing Partner · 1 January 2025World Cup Supply is a sponsor of USCSA, the largest collegiate league for alpine, Nordic, snowboard, free-ride and freestyle in the USA. SPM gates were the exclusive gate for all alpine events at Nationals in Lake Placid for 2026.
• Kelly Brush FoundationcoreStrategic or Co-development PartnerWorking with Kelly Brush Foundation to make safety materials and methods accessible to all ski programs regardless of size. The foundation focuses on ski racing safety and supports programs in need of safety equipment.
• BRASS Foundation (Bryce and Ronnie Athlete Snow Safety Foundation)coreStrategic or Co-development PartnerPartnership to advance snow safety for athletes and make safety materials accessible to all programs. BRASS focuses on athlete safety initiatives in skiing and snowboarding.
• Snow Angel FoundationminorStrategic or Co-development PartnerNonprofit foundation supported by World Cup Supply. Focus on snow sports safety and athlete welfare initiatives.
• Italian Ski Instructors Federation (FISI)coreOEM/ Whitelabel/ Licensing PartnerWorld Cup Supply distributes SPM branded ski school teaching products developed with FISI. The SPM teaching system was introduced at Interski 2015 in Ushuaia, Argentina. WCS is exclusive SPM distributor in North America, Australia, and New Zealand.
• FISI (Italian Ski Instructors Federation)coreStrategic or Co-development PartnerCo-development of SPM ski school teaching products. The unique teaching concept uses team play and group activities for teaching beginners fundamentals of skiing through play-based methods.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Komperdell: Austrian manufacturer of racing gates, training poles, slalom equipment, and ski-race accessories. Directly overlaps with WCS's SPM-branded gate line and BrushGrip-equivalent base technology, serving the same World Cup through NASTAR customer base.
• ALGE Timing: Austrian maker of professional sports timing systems used in alpine, snowboard, and ski-cross races. Comparable to WCS's Brower timing product line and the same race-department / event-organizer customer segment.
• Brower Timing Systems: Provider of photo-cell and race timing equipment (RL Cloud System) currently distributed by WCS. Direct product overlap and shared buyer persona of race departments and event organizers in alpine / snowboard / Nordic disciplines.

Broad incumbents

• POC Sports: Swedish safety and protection specialist (helmets, body armor, goggles) with strong on-snow credibility and FIS-level partnerships. Comparable to WCS in ski-safety equipment adjacencies and standards approvals, but at broader consumer scale.
• UVEX: German helmet, goggle, and protection brand with deep racing heritage and FIS partnerships. Competes with WCS in the on-hill safety/protection equipment category and is referenced in WCS's protective-gear adjacencies.
• Burton Snowboards: Largest snowboard brand with annual US Open/riding events and resort-channel presence. Comparable as a winter-sports commerce channel with broader product breadth and brand recognition than WCS's niche race-course focus.
• Fischer Sports: Long-established Austrian ski and Nordic equipment manufacturer with deep racing heritage (FIS World Cup presence). Comparable as a vertically-integrated ski-racing brand with broader consumer reach than WCS's specialty race-course catalog.
• Marker (Marker Dalbello Volkl): Global ski bindings and boot brand with significant race infrastructure (binding mounting, race plates). Adjacent to WCS's service-and-equipment relationship with race courses, though operating at consumer-binding rather than gate-base category.

Emerging players

• Sweet Protection: Norwegian performance helmet, body armor, and goggle brand. Comparable in standards-driven protective equipment used by ski racers and patrollers, overlapping with WCS's on-hill protection category (B-Nets, Air Pads, custom nets).

Others

• Smith Optics: California-based goggle, helmet, and sun-glass brand with ski and bike product lines. Thematically adjacent to WCS's on-hill protection portfolio through ski racing and bike park verticals, though not a direct competitor in race-course infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/worldcupsupply
• Facebookfacebook.com/pages/World-Cup-Supply/126564857397919
• Instagraminstagram.com/world_cup_supply

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Cup Supply