What POC does

POC is a Swedish personal protective equipment company founded in 2005 and headquartered in Stockholm, specializing in safety gear for gravity sports athletes and cyclists. The company designs and manufactures a multi-sport product portfolio that includes cycling helmets, cycling apparel, snow helmets, snow goggles, sunglasses, mountain bike (MTB) helmets, and body protection equipment, with product engineering centered on advanced materials and safety-focused design features for high-impact sports. Its 2026 launch of the Cadence collection extended the line into a dedicated cycling apparel sub-category.

POC operates a direct-to-consumer (DTC) e-commerce distribution model localized across more than 25 countries, supplemented by specialty retail and, as of March 2026, a destination-resort partnership with Jackson Hole Mountain Resort. The company sells primarily to individual athletes and cycling enthusiasts rather than enterprise customers, and its product portfolio is structured around multi-sport domain expertise (cycling, mountain biking, snow sports) that allows cross-season and cross-discipline brand portability.

The company is privately held with a reported workforce of 101-250 employees. It competes within the broader cycling apparel and sports eyewear markets, both of which are expanding at material CAGRs (cycling apparel at approximately 8.72% to a projected $8.23B by 2035; sports sunglasses at approximately 6.6%). No revenue figures, funding history, or ownership structure beyond private status are disclosed in the available data.

Name

POC

Legal name

Legal name not available in the provided source data.

Website

https://pocsports.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

POC is a Stockholm-based, privately held safety equipment company founded in 2005 that designs and sells helmets, apparel, goggles, and body protection for cycling, mountain biking, and snow sports athletes via DTC e-commerce in 25+ countries.

Ownership category

akta.pro rank

Product category

Sports Safety Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Sporting & Athletic Goods, Nec (3949), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

akta.pro secondary industries

Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC)

Keywords

• Cycling safety helmets
• Snow sports protection
• Protective sports gear
• Cycling apparel
• Ski goggles eyewear

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment and Apparel Sales: POC generates revenue through the sale of physical safety equipment including cycling helmets, snow helmets, goggles, sunglasses, body protection, and cycling apparel. Products are sold directly to consumers through e-commerce and through retail partners.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

POC develops and markets personal protective equipment for cycling and snow sports athletes. Its product portfolio spans cycling helmets, mountain bike helmets, cycling apparel (including the Cadence collection), cycling sunglasses, snow helmets, snow goggles, and body protection. Products emphasize advanced materials, safety features, and customization options targeting performance-oriented athletes and safety-conscious consumers globally.

Product overview

POC is a Swedish safety equipment brand offering a unified portfolio of protective gear across two primary sport categories: cycling (helmets, apparel, sunglasses, and MTB helmets) and snow sports (helmets, goggles, and body protection). The Cadence Collection represents their latest cycling apparel line. Their products emphasize advanced materials, safety features, and customization options, positioning them as a premium safety-focused sports equipment manufacturer.

Differentiator

Problem solved

Functional benefit

Products and services

• Cycling Helmets High-performance helmets designed for road cycling featuring advanced safety technologies and materials. Targeted at performance cyclists and mountain bikers.
• Cycling Apparel Performance cycling clothing including jerseys, shorts, and accessories designed for cyclists seeking safety-focused apparel.
• Snow Helmets Protective helmets engineered for skiing and snowboarding with advanced safety features. Targeted at snow sports athletes and resort users.
• Snow Goggles Eye protection goggles designed for skiing and snowboarding. Targeted at snow sports athletes.
• Cadence Collection New cycling gear collection launched in 2026 featuring advanced materials, safety features, and customization options. Targeted at performance cyclists seeking premium protective equipment.
• MTB Helmets Mountain biking helmets with advanced safety technologies and materials for off-road cycling. Targeted at mountain bikers.
• Sunglasses Cycling-specific eyewear providing eye protection and visibility enhancement. Targeted at cyclists and performance athletes.
• Body Protection Protective body gear for skiing, snowboarding, and mountain biking including guards and armor. Targeted at snow sports and mountain biking athletes.

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Jackson Hole Mountain ResortcoreStrategic or Co-development Partner · 1 March 2026POC has partnered with Jackson Hole Mountain Resort in Wyoming as its official safety equipment partner starting March 2026. The partnership involves providing helmets, eye protection, and body protection for skiing, snowboarding, and mountain biking. Equipment will be supplied to resort staff, ski patrol, maintenance workers, instructors, athletes, and content creators. POC will also supply equipment for resort events including the prestigious Kings and Queens of Corbet's Competition. Jackson Hole Mountain Resort won the National Ski Areas Association's Best Overall Safety Program award for large resorts the previous year.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Sweet Protection: Norwegian premium safety-focused brand making helmets, body protection, and apparel for skiing, snowboarding, and cycling. Near-perfect overlap with POC in mission, product mix, and target athlete.
• Giro: Iconic cycling and snow helmet/goggle brand owned by Bell Helmets parent. Direct competitor in POC's core categories, with comparable premium positioning and broader North American retail penetration.
• POC (Bell Helmets): Bell's cycling/mountain bike helmet lines compete head-to-head with POC's MTB and road helmets at the premium tier and serve very similar performance-athlete customer segments.
• KASK: Italian premium helmet maker for road cycling, mountain biking, and ski touring. Competes with POC on safety tech, premium materials, and pro-athlete endorsements in cycling helmets.
• Smith Optics: Owned by Safilo, Smith makes snow goggles, helmets, and sunglasses — directly overlapping POC's snow helmet, goggle, and sunglass SKUs in the same performance athlete channel.
• Fox Racing: Leading mountain bike protection, helmet, and apparel brand. Direct competitor to POC's MTB helmets and body protection line, with deeper mountain bike-specific apparel assortment.
• Scott Sports: Swiss brand offering cycling helmets, sunglasses, and winter sports equipment. Comparable multi-sport structure to POC with overlapping customer base in road cycling and skiing/snowboarding.
• Lazer: Belgian cycling helmet specialist with deep road, MTB, and gravel ranges. Competes with POC in cycling helmets at slightly more accessible price points and broader IBD distribution.

Broad incumbents

• Oakley: Global eyewear and helmet giant (Luxottica) with broad sports coverage including cycling sunglasses, MTB goggles, and helmets. Overlaps POC on sunglasses and protective eyewear but at much larger scale and broader audience.
• Salomon: Amer Sports-owned winter and trail-running giant. Competes with POC's snow helmets, goggles, and body protection while also offering footwear and apparel that broaden its market footprint well beyond POC's niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pocsports
• Facebookfacebook.com/poc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POC