What Warmup does

Warmup Inc., founded in 1994 and headquartered in Bethel, Connecticut, manufactures and distributes electric radiant underfloor heating systems, smart thermostats, and outdoor snow melting and pipe freeze protection products. The privately held company self-describes as the world's best-selling floor heating brand with 2.5 million systems installed across 72 countries. The core technology stack centers on heating cables and mats (DCM-PRO decoupling membrane, In-Slab Cable, StickyMat pressure-sensitive adhesive mat, ultra-thin Foil Heater) paired with a thermostat lineup (6iE, 7iE Smart Matter, 4iE, Terra, Tempo, 3iE, EZPT) that integrates with Matter, Amazon Alexa, Google Home, Apple Home, IFTTT, Crestron, Control4, and SmartThings. The outdoor portfolio adds snow melting cables and mats, roof de-icing cables, and pipe tracing systems controlled by moisture/temperature sensor-based automation (DS-2C, DS-8, WSM panels, CIT-1 sensor). The MyHeating app provides smartphone control with the SmartGeo location-based automation feature, while Smartcare delivers 24/7 customer support services.

The business model is hardware-led with project-based unit pricing scaled to square-foot coverage. The company operates four distribution channels: direct-to-consumer e-commerce via warmup.com with instant quoting and cost calculator tools, an authorized reseller network, a professional installer channel supported through the Warmup PRO platform, and a dedicated Global Projects Division for large-scale commercial and multi-unit residential developments. Premium smart thermostats (e.g., 6iE from $298 MSRP) carry disclosed pricing, while full heating systems are quote-based. Customer segments span residential homeowners (primary), professional installers and builders (primary), commercial property owners, large-scale project developers, and resellers/distributors. Enterprise reference customers include Louis Vuitton (NYC store snow melting), McDonald's (drive-thru snow melt), Arauco (walkway safety), a Brooklyn school, and an HGTV lake cabin renovation.

Internationally, Warmup Inc. holds wholly-owned subsidiaries in Canada, the UK, and Ireland, with localized e-commerce presence across most of continental Europe, Brazil, and Mexico. The product portfolio carries global safety accreditations (UL, BEAB, cUL, CSA, FIMKO, CE). Strategic emphasis is on smart home interoperability (Matter standard adoption in 7iE), recurring service revenue through Smartcare, and continued geographic and channel expansion, though the company has no disclosed funding rounds, parent entity, or institutional investors.

Name

Warmup

Legal name

Warmup Inc.

Website

https://warmup.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Warmup Inc., founded in 1994 and headquartered in Bethel, CT, manufactures electric radiant underfloor heating systems, smart thermostats, and outdoor snow melting products. The privately held company sells in 72 countries via direct e-commerce, authorized resellers, professional installers, and a Projects Division for commercial work.

Ownership category

akta.pro rank

Product category

Electric Underfloor Heating Systems

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Radiant Floor Heating Installation (HSAOAGAG)

akta.pro secondary industries

Smart Thermostat & HVAC Automation Integration (HSAHADAC), Smart Thermostat Installation & Integration (HSAOANAA), Heat Pump & Smart HVAC Controller Integration (HSAOANAD)

Keywords

• Electric underfloor heating
• Radiant floor heating
• Snow melting systems
• Smart heating thermostats
• Roof de-icing systems

Headquarters

HQ city

Bethel

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electric Underfloor Heating Systems: Sale of electric radiant floor heating systems including heating cables, heating mats, foil heaters, and related accessories. Systems are sold for both residential and commercial applications as primary or supplemental heating.
2. Smart Thermostats and Controls: Sale of smart thermostats (6iE, 7iE, 4iE, Tempo, Terra) and snow melting controllers that regulate heating systems with WiFi and smart home connectivity.
3. Snow Melting and De-icing Systems: Outdoor heating systems including snow melting cables, mats, and controls for driveways, walkways, roofs, and pipe freeze protection.
4. Insulation and Accessories: Insulation boards, insulated underlay, and installation accessories that complement the heating systems.
5. Professional Services and Support: Technical support, Smartcare services, warranty programs, and project design services for large-scale installations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Warmup designs, manufactures, and sells electric radiant underfloor heating systems (heating cables, heating mats, foil heaters, decoupling membranes) for indoor floor warming, paired with a proprietary line of smart WiFi thermostats (6iE, 7iE, 4iE, Tempo, Terra, 3iE, EZPT) featuring SmartGeo automation and Matter/Alexa/Google Home/Apple Home integration. The company also offers outdoor snow melting systems (cables, mats, automatic sensor controls), roof and gutter de-icing cables, pipe freeze protection, and supporting accessories such as insulation boards, towel warmers, and relays.

Product overview

Warmup is the world's best-selling floor heating brand offering a comprehensive portfolio of electric underfloor heating and outdoor snow melting systems. The product line centers on indoor electric radiant floor heating (including heating cables, heating mats, and foil systems) paired with smart thermostat controllers (6iE, 7iE, Terra, Tempo, 3iE, 4iE, EZPT) that feature WiFi connectivity and smart home integration via Matter, Alexa, Google Home, Apple Home, IFTTT, Crestron, and Control4. The outdoor portfolio includes snow melting cables and mats, roof de-icing systems, and pipe freeze protection, all controlled by automatic sensor-based controllers. Key accessories include insulation boards, towel warmers, relays for expanded capacity, and diagnostic tools like the Watchdog continuity tester. The MyHeating app provides smartphone control with SmartGeo location-based automation, while Smartcare offers 24/7 support services. The DCM-PRO decoupling system protects tiled floors while the StickyMat and Foil Heater systems serve different flooring types. For outdoor applications, the Commbox-600, DS Controller series, and WSM units provide automated snow and ice management.

Differentiator

Problem solved

Functional benefit

Brands

• Warmup PRO: A platform for electricians, builders, and other professionals who want to improve their knowledge of underfloor heating.
• Smartcare

Products and services

• DCM-PRO System Heated decoupling cable system that protects tiled floors from damage with variable heat output, featuring a peel-and-stick membrane for easier installation; suitable for use with solar panels. Designed for electricians and professional installers on tile and stone projects.
• In-Slab Cable System Heating cable system designed for installation within concrete slabs, ideal for new-build construction projects where cables are embedded during the build phase. Targets builders and contractors.
• StickyMat System Pre-spaced electric heating mat with pressure-sensitive adhesive backing for quick installation under tile and stone flooring. Targeted at homeowners renovating bathrooms and kitchens and at professional installers.
• Foil Heater System Ultra-thin electric radiant heating foil designed for installation under laminate, floating wood floors, and carpets, without requiring thinset. Targets floating floor renovation projects.
• 7iE Smart Matter WiFi Thermostat Premium smart WiFi thermostat with built-in Matter technology for universal smart home integration, smartphone touchscreen, SmartGeo location-based control, and energy savings up to 25%. For homeowners and professionals installing underfloor heating.
• 6iE Smart WiFi Thermostat Smart WiFi underfloor heating controller described as the world's first underfloor heating thermostat with a smartphone touchscreen. Features SmartGeo technology, Weather-Based Early Start, and can reduce energy bills by up to $500 annually. MSRP from $298.00.
• Terra WiFi Thermostat WiFi-enabled thermostat for controlling underfloor heating systems with smart features. Designed for residential and light commercial underfloor heating installations.
• EZPT Easy Programmable Thermostat Entry-level programmable thermostat offering simple heating control for underfloor heating systems at a lower price point. Targets homeowners seeking basic programmable control.
• 4iE Smart WiFi Thermostat Smart WiFi thermostat for underfloor heating with customizable screen backgrounds and integration with Samsung SmartThings home automation. For homeowners seeking smart home integration.
• Tempo Thermostat Programmable thermostat with clear screen and Proportional Adaptive Function that learns warm-up time to activate heating early. Targets homeowners and installers needing a simple, reliable programmable control.
• 3iE Energy-Monitoring Thermostat Energy-monitoring floor heating thermostat that tracks and displays energy usage while providing heating controls. For homeowners and installers wanting to monitor heating consumption.
• MyHeating App Smartphone application (iOS and Android) that works with Warmup WiFi thermostats to provide remote heating control and SmartGeo location-based automation, which can save up to 25% on energy bills.
• Smartcare 24/7/365 personalized heating support service providing technical assistance and optimization expertise for the lifetime of Warmup underfloor heating systems. Targets homeowners and professional installers needing ongoing system support.

Quantifiable outcome

• Up to 35% more efficient than traditional heating methods
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Amazon AlexacoreTechnology or IntegrationWarmup smart thermostats (4iE, 6iE, 7iE) are compatible with Amazon Alexa for voice control of heating systems through the MyHeating app and Alexa skills.
• Google HomecoreTechnology or IntegrationWarmup thermostats can connect to Google Home for smart home integration and voice-controlled heating management.
• Apple HomecoreTechnology or Integration7iE Smart Thermostat supports Apple Home integration for iOS users to control their underfloor heating.
• Matter StandardcoreTechnology or Integration7iE Smart Thermostat built with Matter technology for effortless integration with all major smart home devices following the new universal standard.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Uponor: Major underfloor heating manufacturer specializing in hydronic (water-based) systems; competes with Warmup in the same end-application (underfloor heating) using an alternative heat-distribution technology.
• Heatizon Systems: Specialist in radiant heating and snow melting systems for driveways, walkways, and roofs; directly comparable to Warmup's outdoor snow melting and roof de-icing product lines.
• Schluter Systems: Manufacturer of Ditra-Heat electric floor warming systems and uncoupling membranes (DCM-PRO is Warmup's direct competitor); overlaps with Warmup in heating cables, mats, and tile-floor integration accessories.
• Nuheat (Pentair): Direct competitor offering electric radiant floor heating mats, cables, and thermostats for residential and commercial applications across North America; the closest 1:1 comparable to Warmup's indoor heating portfolio, now under Pentair.

Broad incumbents

• Honeywell Home (Resideo): Major incumbent in residential smart thermostats and HVAC controls; competes with Warmup's 6iE/7iE/4iE thermostat line in the same smart home channel with broader brand reach.
• nVent Electric (Raychem): Incumbent in heat-tracing, pipe freeze protection, and roof/gutter de-icing systems; directly comparable to Warmup's pipe trace, roof de-icing, and snow melting controller portfolio at industrial scale.
• Google Nest: Smart thermostat incumbent with broad consumer adoption and deep smart-home ecosystem integration; competes for the same homeowner wallet share on connected heating controls.
• Robert Bosch (Bosch Thermotechnology): Global HVAC and heating controls manufacturer with residential and commercial portfolios; overlaps with Warmup in heating controls and competes indirectly in floor heating via hydronic offerings.
• Danfoss: Large Danish incumbent in heating controls, hydronic underfloor heating, and HVAC components; competes with Warmup across both thermostats and underfloor heating infrastructure at a much larger scale.

Emerging players

• Emerson Sensi: Smart thermostat brand focused on DIY installation and broad HVAC compatibility; competes for the same connected-thermostat customer that Warmup targets with the 7iE and 6iE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@WarmupNorthAmerica
• Xx.com/warmup_plc
• Facebookfacebook.com/WarmupNorthAmerica
• LinkedInlinkedin.com/company/warmup-inc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warmup