Nuheat
Nuheat is an nVent Electric brand that designs and manufactures premium electric radiant floor heating systems, including standard and custom mats, cables, thermostats, and accessories, sold across North America through authorized distributors and a Certified PRO installer network serving residential, multi-unit, hospitality, and RV customers.
- Company typePrivate
- Founded1989
- HeadquartersRichmond, Canada
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Nuheat does
Nuheat is the nVent Electric brand for premium electric radiant floor heating in North America, founded in 1989 and operated from a headquarters in Richmond, British Columbia, with an Edmonton office and a Custom Mat manufacturing facility in Redwood City, California. Its core technology is single-conductor tinned-copper braided heating wire configured into pre-built mats at 12 watts per square foot and operating at 120V, 208V, or 240V with a 194°F maximum continuous exposure temperature. The product line spans Standard Mats (1/8-inch thick, 60+ standard sizes), Custom Mats (made-to-measure up to 200 ft² per mat, 12 or 15 W/ft²), Cable Systems, Cable & Membrane (including a Peel & Stick variant), Mesh, Shower Mats, and the MAPEI co-branded Mapeheat Mats, complemented by a four-tier thermostat family (Conductor with WiFi/Bluetooth and Open API; Signature WiFi with 3.5-inch touchscreen; Home touchscreen; Element manual). Heating systems carry a 25-year warranty and thermostats a 3-year warranty, with the 25-Year Total Care Warranty exclusive to Certified PRO installers.
The business model is predominantly indirect hardware sales through a two-tier channel: authorized distributors (required for warranty coverage) and a searchable Certified PRO installer network, supplemented by a dedicated multi-unit projects team that supports developers, engineers, and architects on condominiums, hotels, care facilities, and manufactured homes from specification to project completion. Direct-to-consumer activity is limited to quote requests for Custom Mats (24-hour quote turnaround, sub-3-day production lead time once at steady state) and cost-calculator/warranty-registration tools on the website. Revenue streams include Floor Heating Hardware Sales (Standard Mats list-priced from roughly $286 to $1,368, Custom Mats quote-based), Thermostat Sales (Conductor, Signature, Home, Element), and Certified PRO Program Services (training, certification, and exclusive warranty rights). Customer segments span residential homeowners, multi-unit developers, hospitality, commercial office, RV and manufactured-home OEMs, and trade contractors, with named project wins including 432 Park Avenue, 56 Leonard Street, American Coach, Renegade RV, and SHIFT health centers.
Strategically, Nuheat monetizes its brand and specification position via smart-home ecosystem integrations (Apple Home, Amazon Alexa, Google Home, IFTTT, Nest, Control4, Crestron), LEED-supportive marketing, and a co-brand with MAPEI, while relying on nVent Electric as the corporate parent for capital, distribution scale, and brand stewardship. The brand carries no standalone public financials and is not a standalone investment-grade entity, but it functions as a premium-priced niche product line within a publicly traded electrical solutions group.
Nuheat firmographics
Firmographics- Name
- Nuheat
- Legal name
- Nuheat
- Website
- https://nuheat.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Nuheat is an nVent Electric brand that designs and manufactures premium electric radiant floor heating systems, including standard and custom mats, cables, thermostats, and accessories, sold across North America through authorized distributors and a Certified PRO installer network serving residential, multi-unit, hospitality, and RV customers.
- Ownership category
- akta.pro rank
Nuheat industry classification
Industry- Product category
- Electric Radiant Floor Heating
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Radiant Floor Heating Installation (HSAOAGAG)
- akta.pro secondary industry
- Radiant Floor Heating Installation (Underfloor Systems) (HSAPAGAJ)
Keywords
Where Nuheat is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Nuheat business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Floor Heating Hardware Sales: Nuheat generates revenue primarily from selling electric floor heating products including Standard Mats, Custom Mats, Cable Systems, Cable & Membrane products, Mesh, Shower Mats, and accessories. Products are sold through authorized distributors with pricing ranging from approximately $286 to $1,368 for standard mats, with custom mat pricing quote-based.
- Thermostat Sales: Sale of proprietary thermostats including Conductor, Signature, Home, and Element models with varying features and price points. All thermostats include 3-year warranty.
- Certified PRO Program Services: Training and certification program for installers. Certified PROs gain exclusive rights to offer the 25-Year Total Care Warranty and appear in Nuheat's searchable installer database. The program includes quarterly promotions and discounts for certified installers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Mat 120V pricing by size |
| Unit Pricing | Pay-as-you-go | Standard Mat 240V pricing by size |
| Other | Multi-year contract | Custom Mat (Made-to-Order) |
| Usage-based | Pay-as-you-go | Operating Cost |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Nuheat product offering
Product offeringCore offering
Nuheat manufactures and distributes premium electric radiant floor heating systems, including pre-built Standard Mats, made-to-measure Custom Mats, Cable Systems, Cable & Membrane, Mesh, Shower Mats, and a line of WiFi- and Bluetooth-enabled thermostats. Products are sold in North America through authorized distributors and a Certified PRO installer network, with a dedicated team serving large multi-unit residential and commercial projects.
Product overview
Nuheat is an nVent brand specializing in electric radiant floor heating systems. The product portfolio centers on floor heating solutions including Standard Mats (pre-built), Custom Mats (made-to-measure), Cable Systems, Cable & Membrane (with peel & stick option), Mesh, and Shower Mats. These are complemented by a line of thermostats including Conductor (wifi/Bluetooth), Signature (original wifi-enabled with touchscreen), Home (touchscreen), and Element (manual control). Supporting products include the Install Pro Alarm for installation safety. Nuheat also offers a MAPEI co-branded product line. All products are backed by 25-year warranties on heating systems and 3-year warranties on thermostats.
Differentiator
Problem solved
Functional benefit
Brands
- Nuheat Signature: The original wifi-enabled floor heating thermostat allowing owners to monitor, control, and program their system using iOS or Android app.
- Nuheat Conductor
- Nuheat Home
- Nuheat Element
- Nuheat Standard Mats
- Nuheat Custom Mats
- Nuheat Membrane
Products and services
- Nuheat Standard Mats Pre-built electric floor heating mats that are 1/8 inch thick, available in over 60 standard sizes for 120V and 240V operation with power output of 12 watts per square foot; designed for residential and light commercial installations under tile, stone, engineered hardwood, laminate, and luxury vinyl floors.
- Nuheat Custom Mats
Quantifiable outcome
- Floors heat up in minutes, enabling on-demand zone heating (vs. hours for hydronic systems)
- +3 more outcomes
Companies that use Nuheat
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
Nuheat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
Nuheat partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Apple HomecoreNuheat Conductor and Signature thermostats integrate with Apple Home for voice control and home automation. Supports Siri voice commands for temperature control.
- Amazon AlexacoreSignature thermostat can be controlled using any Alexa device including Amazon Echo, Echo Dot, or Echo Plus. Supports voice commands for temperature setting, scheduling, and Away Mode.
- Google HomecoreSignature thermostat works with Google Assistant enabled devices including Google Home and Google Home Mini for voice temperature control.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
Nuheat competitors and assessment
Company assessmentDirect peers
- Warmup: Global manufacturer of electric underfloor heating mats, cables, and WiFi thermostats sold via distributors and installers—directly competing in Nuheat's core electric radiant floor heating category.
- WarmlyYours: North American electric floor heating supplier offering custom mats, cable systems, and smart thermostats with installer support, mirroring Nuheat's product line, geography, and made-to-measure approach.
- SunTouch: Electric radiant floor heating mats, cable, and controls brand (Watts Water) targeting the same U.S./Canada residential and contractor market as Nuheat.
- Schluter Systems: Maker of DITRA-HEAT uncoupling-membrane electric floor warming and thermostats sold through tile trade channels, competing directly with Nuheat's cable & membrane products.
- ThermoSoft: Manufacturer of electric floor heating mats, cables, and thermostats for residential floors, overlapping Nuheat on product, customer, and DTC/distributor model.
Others
- nVent Raychem / Chemelex: Sister thermal-management brand and platform Nuheat operates under, providing electric heat-tracing and floor-heating technology; enabling/affiliated rather than a market competitor.
Broad incumbents
- Danfoss: Large heating-controls company offering electric floor heating cables/mats and thermostats within a much wider HVAC and controls portfolio, overlapping Nuheat's niche as one line among many.
- Uponor: Leading provider of hydronic radiant floor heating systems serving the same comfort-heating use case as Nuheat but via water-based technology and broader plumbing lines.
Emerging players
- QuietWarmth: Niche maker of peel-and-stick electric floor heating film/mats targeting easy retrofit under floating floors, intersecting Nuheat's install-ease and residential retrofit segment.
- Mysa: Smart WiFi thermostats for electric heating (including in-floor/high-voltage) with strong smart-home integrations, overlapping Nuheat's connected-thermostat and controls layer.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nuheat social profiles
Digital presenceNuheat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nuheat leadership team
Management profileNumber of profiles
Profiles1 record
Nuheat funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nuheat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nuheat
What does Nuheat do?
Nuheat manufactures and distributes premium electric radiant floor heating systems, including pre-built Standard Mats, made-to-measure Custom Mats, Cable Systems, Cable & Membrane, Mesh, Shower Mats, and a line of WiFi- and Bluetooth-enabled thermostats. Products are sold in North America through authorized distributors and a Certified PRO installer network, with a dedicated team serving large multi-unit residential and commercial projects.
Is Nuheat a public or private company?
Nuheat is a private company. It is classified as corporate owned and is currently operating.
When was Nuheat founded?
Nuheat was founded in 1989. It employs 1,001 to 5,000 people.
Where is Nuheat based?
Nuheat is headquartered in Richmond, Canada, in the North America region.
How does Nuheat make money?
Three revenue lines are on record. Floor Heating Hardware Sales are the primary driver. The others are thermostat Sales and certified PRO Program Services.
Who are Nuheat's main competitors?
Direct peers on record are Warmup, WarmlyYours, SunTouch, Schluter Systems and ThermoSoft. nVent Raychem / Chemelex is listed as an others. Broad incumbents are Danfoss and Uponor. Emerging players are QuietWarmth and Mysa.
Does Nuheat have an API?
Yes. Nuheat offers an Open API for custom integrations. The Signature thermostat and Conductor thermostat support open API integrations for third-party developers and home automation systems. No additional API details such as authentication method, rate limits, versioning, or sandbox availability are specified.
What industry is Nuheat in?
Nuheat's product category is Electric Radiant Floor Heating. Its primary akta.pro industry code is HSAOAGAG, Radiant Floor Heating Installation, with a secondary code of HSAPAGAJ, Radiant Floor Heating Installation (Underfloor Systems). Its NAICS code is 333415 and its SIC code is 3634.