Dividend.com
Dividend.com is a US-based dividend-investing platform founded in 2009 that provides dividend stock research, proprietary ratings, screeners, and curated model portfolios to individual investors, financial advisors, and institutions via a $199/year Premium subscription.
- Company typePrivate
- Founded2009
- HeadquartersChicago, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Dividend.com does
Dividend.com is a US-focused financial information platform founded in 2009 that provides dividend stock research, ratings, screeners, and educational content to dividend-oriented investors. The platform's core product is a self-serve web destination that aggregates dividend data across multiple security types — common stocks, ETFs, mutual funds, MLPs, REITs, BDCs, and preferred shares — and organises it by sector, industry, and dividend characteristics (yield, growth history, payout sustainability). A proprietary Dividend.com Ratings system scores securities across dividend quality, yield strength, payout ratios, valuation, earnings growth, and price momentum, and the site layers curated model portfolios (Best Dividend Stocks, Best High Yield Stocks targeting 7-9% yield, Best Dividend Growth Stocks, Best Dividend Protection) on top of the ratings to support different dividend-investor objectives. Underlying data is sourced in part through a partnership with Mergent, Inc.
The business is a freemium subscription platform. Basic access is free with limited features and advertising; Premium membership is sold at $199/year and unlocks the full model portfolios, in-depth dividend research, rating detail, a watchlist, downloadable data, sector-specific lists, and an ad-lite experience. The platform uses a content-led, product-led growth motion: SEO-optimised dividend directories, an educational content hub, daily dividend news, and weekly email newsletters drive organic acquisition and convert free users to paid Premium. Marketing distribution is exclusively through the dividend.com website on a global self-serve basis; no app, API, or enterprise channel is offered.
The primary customer segments are individual retail dividend investors managing personal portfolios (primary), financial advisors and wealth managers using the platform for client recommendations (primary), and institutional investors seeking dividend-focused research (secondary). The site is owned and operated by Mitre Media and operates as a private, bootstrapped business with no disclosed funding rounds, M&A, or public ownership indicators. Reach is reported at over 1 million investors using the tools monthly, though no revenue, headcount, or financial KPIs are disclosed.
Dividend.com firmographics
Firmographics- Name
- Dividend.com
- Legal name
- Dividend.com
- Website
- https://dividend.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dividend.com is a US-based dividend-investing platform founded in 2009 that provides dividend stock research, proprietary ratings, screeners, and curated model portfolios to individual investors, financial advisors, and institutions via a $199/year Premium subscription.
- Ownership category
- akta.pro rank
Dividend.com industry classification
Industry- Product category
- Financial Research Platform
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Equity Income/Dividend Strategies (Active) (FSAAAIAJ)
Keywords
Where Dividend.com is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
Dividend.com business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Subscription: Annual subscription at $199/year providing access to exclusive model portfolios, in-depth dividend research, dividend watchlist tracking, downloadable data for spreadsheets, and ad-lite browsing experience. Includes 30-day money-back guarantee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Premium Membership - $199/year |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Dividend.com product offering
Product offeringCore offering
Dividend.com is a dividend-focused investment research and intelligence platform that provides proprietary stock ratings, screening tools, curated model portfolios, and dividend news for individual and professional investors. The core paid offering is Dividend.com Premium, an annual subscription ($199/year) that unlocks objective-based model portfolios (yield, growth, protection, monthly), the Dividend.com Ratings system, downloadable data, and watchlists, while a free tier delivers dividend education, screening, ex-dividend tracking, and curated lists of dividend Aristocrats, Champions, and Kings.
Product overview
Dividend.com is a dividend stock research and investment intelligence platform offering a premium subscription service at $199/year. The core product provides model portfolios (Best Dividend Stocks, Best High Yield Stocks, Best Dividend Growth Stocks, Best Dividend Protection), monthly dividend stock lists, sector-specific dividend lists, and dividend capture strategies. The platform also offers screening tools, a compounding returns calculator, ex-dividend date tracking, and curated lists of dividend aristocrats, champions, and kings. Premium features include access to in-depth dividend research, payout estimates, Dividend.com ratings, downloadable data, and ad-lite experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Dividend.com Premium Annual subscription at $199/year providing access to model portfolios, the Dividend.com Ratings system, downloadable data, watchlist tracking, in-depth dividend research, and an ad-lite browsing experience for dividend-focused investors.
- Best Dividend Stocks Model Portfolio Curated dividend stock model portfolio that blends yield and total returns for dividend investors.
- Best High Yield Stocks Model Portfolio Curated model portfolio targeting a high dividend yield of 7-9% for income-focused dividend investors.
- Best Dividend Growth Stocks Model Portfolio Curated model portfolio targeting good total returns from consistent dividend growers.
- Best Dividend Protection Model Portfolio Curated model portfolio targeting very safe dividends to preserve capital and beat inflation.
- Best Monthly Dividend Stocks List Curated list of dividend stocks that pay monthly, allowing investors to schedule monthly dividend income.
- Dividend Stock Screener Advanced screening tool allowing investors to filter dividend stocks by security type, yield, payment frequency, qualification status, ex-dividend dates, and other dividend-specific criteria.
- Compounding Returns Calculator Calculator tool that estimates future returns and dividend payouts based on various investment parameters and time horizons under dividend reinvestment.
- Dividend Aristocrats List Curated list of S&P 500 stocks that have raised their dividends for more than 25 years in a row.
- Dividend Champions List Curated list of all stocks that have raised their dividends for more than 25 years in a row.
- Dividend Kings List Curated list of all stocks that have raised their dividends for more than 50 years in a row.
- Ex-Dividend Date Tracker Tool that tracks ex-dividend dates so investors know when they must own a stock to receive the upcoming dividend payment, with views by week, month, and year.
- Dividend Watchlist Personalized watchlist feature (Premium-gated) that allows investors to track and compare dividend stocks of interest.
Quantifiable outcome
- Over 1 million investors use Dividend.com tools each month
Companies that use Dividend.com
Customer profileSegments3 records
Ideal customer profiles3 records
Dividend.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Dividend.com partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Dividend.com competitors and assessment
Company assessmentEmerging players
- WallStreetZen: WallStreetZen offers premium stock research, ratings, and model portfolios to retail investors via subscription, with comparable content depth and target audience but smaller scale than incumbents.
- TipRanks: TipRanks provides analyst consensus, smart score ratings, and premium research targeted at self-directed investors — an emerging competitor with overlapping rating/screening functionality targeting similar dividend and growth stock subscribers.
Direct peers
- Sure Dividend: Sure Dividend is a closely comparable subscription-based research platform focused exclusively on dividend stocks, with model portfolios, stock ratings, and screening tools for individual dividend investors — a near-direct competitor in the same niche.
- Seeking Alpha: Seeking Alpha offers premium dividend-focused research, model portfolios, and quantitative ratings (Quant Ratings) for self-directed retail investors — overlapping substantially with Dividend.com's audience, premium subscription model, and rating-based differentiation.
- Motley Fool: The Motley Fool sells premium stock-picking and research subscriptions (including dividend-focused offerings like its Rule Breakers and dividend services) to retail investors — competing directly for the same Premium subscriber wallet share as Dividend.com.
- Simply Wall St: Simply Wall St provides visual dividend analysis, stock screening, and a premium subscription for dividend/income investors, with a comparable self-serve web platform and freemium pricing model targeting the same retail persona.
- Zacks Investment Research: Zacks offers premium investment research, stock rankings, and model portfolios via subscription, with comparable coverage of dividend-paying equities and quantitative rating systems — making it a direct competitor in paid retail research.
Broad incumbents
- Morningstar: Morningstar is a large incumbent in investment research with premium subscriptions covering dividend-focused analysis, screeners, and ratings — overlapping with Dividend.com's offering but serving a broader investor and institutional base across multiple asset classes.
- Yahoo Finance Premium: Yahoo Finance Premium offers dividend screening, portfolio tools, and premium research integrated into the dominant free financial portal — a broad incumbent that bundles dividend-related features alongside much wider content, competing for the same retail audience.
- Charles Schwab (Schwab Equity Ratings): Schwab provides proprietary stock ratings (including for dividend stocks), screeners, and research embedded within its brokerage platform at no incremental cost — a broad incumbent whose bundled offering competes directly with paid subscriptions like Dividend.com's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dividend.com social profiles
Digital presenceDividend.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dividend.com leadership team
Management profileNumber of profiles
Dividend.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dividend.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dividend.com
What does Dividend.com do?
Dividend.com is a dividend-focused investment research and intelligence platform that provides proprietary stock ratings, screening tools, curated model portfolios, and dividend news for individual and professional investors. The core paid offering is Dividend.com Premium, an annual subscription ($199/year) that unlocks objective-based model portfolios (yield, growth, protection, monthly), the Dividend.com Ratings system, downloadable data, and watchlists, while a free tier delivers dividend education, screening, ex-dividend tracking, and curated lists of dividend Aristocrats, Champions, and Kings.
Is Dividend.com a public or private company?
Dividend.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dividend.com founded?
Dividend.com was founded in 2009. It employs 51 to 100 people.
Where is Dividend.com based?
Dividend.com is headquartered in Chicago, United States, in the North America region.
How does Dividend.com make money?
One revenue line is on record: premium Subscription.
Who are Dividend.com's main competitors?
Emerging players on record are WallStreetZen and TipRanks. Direct peers are Sure Dividend, Seeking Alpha, Motley Fool, Simply Wall St and Zacks Investment Research. Broad incumbents are Morningstar, Yahoo Finance Premium and Charles Schwab (Schwab Equity Ratings).
Does Dividend.com have an API?
No public API is recorded for Dividend.com.
What industry is Dividend.com in?
Dividend.com's product category is Financial Research Platform. Its primary akta.pro industry code is FSAAAIAJ, Equity Income/Dividend Strategies (Active). Its NAICS code is 523940 and its SIC code is 6282.