Sure Dividend
Sure Dividend is a US-based financial research firm that provides dividend-focused investment newsletters, stock screening tools, and a proprietary securities database to 7,000+ independent retail investors seeking passive income through dividend growth strategies.
- Company typePrivate
- Founded2014
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Sure Dividend does
Sure Dividend is a US-based financial research and investment advisory firm that produces dividend-focused investment newsletters and stock screening tools for independent retail investors. The company's primary mission is to help individual investors build passive income through dividend growth investing strategies, serving a customer base of 7,000+ active premium subscribers. The firm operates a product-led business model built around a proprietary research database covering 900+ income securities, producing 3,600+ annual PDF research reports supported by a 15-person research team.
The company's core product suite comprises four premium subscription services: the Sure Analysis Research Database (SARD), the Core Newsletter, the High Yield Newsletter (currently closed to new enrollment), and the Growth Newsletter. SARD is the flagship offering, providing detailed individual stock analysis and proprietary metrics including a Dividend Risk Scoring System. The underlying technology stack is content-and-data centric, consisting of standardized analyst research templates, a proprietary securities database, and quarterly-update workflows, rather than a software platform with API or workflow integration.
The business model is subscription-based, monetized through annual premium memberships. Distribution is content-led: free educational articles, screening tools, and topical content feed top-of-funnel acquisition, with paid subscriptions as the primary revenue layer. The company is privately held with no public ticker, and the research output is produced entirely by human analysts with no disclosed AI/ML capabilities. Sure Dividend is a services-and-content business at its core, not a technology company.
Sure Dividend firmographics
Firmographics- Name
- Sure Dividend
- Legal name
- Sure Dividend
- Website
- https://suredividend.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sure Dividend is a US-based financial research firm that provides dividend-focused investment newsletters, stock screening tools, and a proprietary securities database to 7,000+ independent retail investors seeking passive income through dividend growth strategies.
- Ownership category
- akta.pro rank
Where Sure Dividend is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Markets served
Sure Dividend business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Sure Analysis Research Database (SARD) Membership: Premium subscription service providing access to the complete research database, all quarterly PDF reports, daily updated spreadsheets, and all premium newsletter services. This is the flagship product that powers all other services.
- Sure Dividend Core Newsletter: Monthly newsletter featuring the top 10 dividend growth stocks. Balanced between yield and growth, uses SARD data to rank high quality dividend growth stocks.
- Sure Dividend High Yield Newsletter: Monthly newsletter focused on highest yield dividend growth stocks (yields 3x or more the S&P 500). Includes top 10 high-yield picks, actionable buy/sell recommendations, and portfolio building guide. Enrollment currently closed.
- Sure Dividend Growth Newsletter: Monthly newsletter focused on fastest growing dividend stocks. Features top 10 buy and hold forever securities for rising passive income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Sure Analysis Research Database - Full access to all premium services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Sure Dividend product offering
Product offeringCore offering
Sure Dividend sells subscription access to proprietary dividend growth investment research. Its flagship is the Sure Analysis Research Database (SARD), which delivers quarterly 3-page PDF reports on 900+ income securities and a daily-updated spreadsheet with metrics such as 5-year forward expected total returns, fair value estimates, and Dividend Risk Scores. SARD powers three monthly premium newsletters — Core (balanced yield/growth), High Yield (3x S&P 500 yield), and Growth (buy-and-hold-forever) — plus a weekly Top 10 email.
Product overview
Sure Dividend offers a subscription-based newsletter and research platform focused on dividend growth investing. The core offering consists of four interconnected premium services: The Sure Analysis Research Database (SARD), which serves as the foundational research platform powering all other services, containing detailed reports on 900+ income securities; The Sure Dividend Core Newsletter, the flagship dividend growth newsletter ranking top 10 stocks monthly; The Sure Dividend High Yield Newsletter targeting high-yield dividend securities at 3x S&P 500 yield; and The Sure Dividend Growth Newsletter focused on buy-and-hold growth-oriented dividend stocks. The company also provides free resources including lists of MLPs, Dividend Champions, Dividend Kings, and high dividend stocks with downloadable spreadsheets.
Differentiator
Problem solved
Functional benefit
Brands
- Sure Analysis Research Database (SARD): A comprehensive research database containing detailed analysis and 3-page PDF reports on over 900 income securities. SARD data powers all other Sure Dividend services and includes metrics like 5-year forward expected total returns, fair value estimates, and Dividend Risk Scores. Updated quarterly with reports and daily with spreadsheet data.
- Sure Dividend Core Newsletter
- Sure Dividend High Yield Newsletter
- Sure Dividend Growth Newsletter
Products and services
- Sure Analysis Research Database (SARD)
Quantifiable outcome
- Over 900 income securities tracked and analyzed quarterly
- +2 more outcomes
Companies that use Sure Dividend
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Sure Dividend technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sure Dividend partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights4 records
Sure Dividend competitors and assessment
Company assessmentBroad incumbents
- Morningstar: Large incumbent investment research provider offering stock analysis, ratings, and data across many strategies including dividend investing. It overlaps with Sure Dividend's analytical content but serves a much broader institutional and retail audience with a far larger product portfolio.
Direct peers
- Seeking Alpha: A crowdsourced and premium investment research platform offering stock analysis, ratings, and dividend-focused content. It directly competes with Sure Dividend for self-directed retail investors seeking dividend and income research, with a similar subscription-based premium tier model.
- Dividend.com: Specialist dividend stock research and screening site with proprietary rankings and dividend-focused content. It directly competes in the dividend-investing niche and serves the same retail audience seeking yield and dividend safety metrics.
- The Motley Fool: Subscription-based investment research and recommendation service targeting independent retail investors. Overlaps with Sure Dividend on long-term stock-picking content and newsletter-style delivery, with comparable ARPU and customer demographic.
- MarketBeat: Dividend-focused stock news, ratings, and screeners with premium research offerings. It targets overlapping dividend-income investor segments and competes on similar content categories including dividend stocks, REITs, and high-yield lists.
- Simply Wall St: Subscription-based visual investment research platform with strong dividend-stock coverage and infographic-style reports. It competes for the same self-directed dividend investor audience and offers a similar premium subscription model to SARD.
Emerging players
- Wall Street Zen: Stock research and rating platform offering analyst-grade reports and screening tools. It competes in the premium research subscription space and serves a similar retail-investor demographic seeking ready-made stock picks.
- Validea: Investment strategy research platform that applies quantitative models (including dividend-focused strategies) to stock selection. It is a partial competitor in the dividend screening and model-driven research space adjacent to Sure Dividend's proprietary Dividend Risk Scores.
- GuruFocus: Premium investment research platform offering stock screening, dividend tracking, and fair-value estimates. It overlaps with Sure Dividend's analytical tools and serves a self-directed investor base with comparable premium subscription products.
Regional players
- Yardeni Research: Independent investment research and strategy firm publishing widely read market commentary and strategy reports. While more macro-oriented, it competes for the same professional and self-directed investor attention and overlaps in distribution via subscription newsletters.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sure Dividend social profiles
Digital presenceSure Dividend financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sure Dividend leadership team
Management profileNumber of profiles
Sure Dividend funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sure Dividend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sure Dividend
What does Sure Dividend do?
Sure Dividend sells subscription access to proprietary dividend growth investment research. Its flagship is the Sure Analysis Research Database (SARD), which delivers quarterly 3-page PDF reports on 900+ income securities and a daily-updated spreadsheet with metrics such as 5-year forward expected total returns, fair value estimates, and Dividend Risk Scores. SARD powers three monthly premium newsletters — Core (balanced yield/growth), High Yield (3x S&P 500 yield), and Growth (buy-and-hold-forever) — plus a weekly Top 10 email.
Is Sure Dividend a public or private company?
Sure Dividend is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sure Dividend founded?
Sure Dividend was founded in 2014. It employs 1 to 10 people.
Where is Sure Dividend based?
Sure Dividend is headquartered in Houston, United States, in the North America region.
How does Sure Dividend make money?
Four revenue lines are on record. Sure Analysis Research Database (SARD) Membership is the primary driver. The others are sure Dividend Core Newsletter, sure Dividend High Yield Newsletter and sure Dividend Growth Newsletter.
Who are Sure Dividend's main competitors?
Morningstar is listed as a broad incumbent. Direct peers are Seeking Alpha, Dividend.com, The Motley Fool, MarketBeat and Simply Wall St. Emerging players are Wall Street Zen, Validea and GuruFocus. Yardeni Research is listed as a regional player.
Does Sure Dividend have an API?
No public API is recorded for Sure Dividend.