What Duval Motor Company does

Duval Motor Company is a privately held, family-owned automotive dealership group headquartered in Jacksonville, Florida, operating continuously since 1916. The company's primary operating subsidiary is Duval Ford, a single-rooftop Ford franchise located at 1616 Cassat Ave, Jacksonville, FL 32210, selling new Ford vehicles including F-150 trucks, Mustang Mach-E EVs, and Bronco Sport SUVs, alongside certified pre-owned inventory. Revenue is generated through four streams: new vehicle sales, pre-owned vehicle sales (under the 'Duval Difference Vehicles' program), trade-in vehicle acquisition and resale, and an all-makes-and-models service and maintenance operation branded 'Service First.'

The company's go-to-market centers on a differentiated retail framework called 'The Duval Difference,' which bundles transparent market-competed pricing, dual competitive trade-in offers, a 5-day/300-mile money-back guarantee, a 90-day limited warranty on qualifying pre-owned vehicles, a commission-free sales compensation model (staff paid on volume and customer satisfaction), and an Express Delivery home-delivery option for purchased vehicles. Service First expands the addressable market beyond Ford buyers by servicing all makes and models, offering complimentary pick-up and delivery, loaner vehicles, mobile service, and interest-free financing on repairs, with a 3% credit-card convenience fee that is waived on debit.

The underlying technology stack is a standard third-party JAZEL auto-dealer website with no disclosed proprietary platforms, AI/ML systems, APIs, or data assets. The company is marketed primarily through community outreach and charity (a formal 501(c)(3) contribution program), word-of-mouth, website content, and a careers page emphasizing family-owned culture and benefits. Sales is direct-to-consumer with a regional, single-metro (Northeast Florida) service area; the company is privately held with no institutional investors or parent identified in available materials.

Name

Duval Motor Company

Legal name

Duval Motor Company

Website

https://duvalmotorcompany.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

101–250 employees

Short description

Duval Motor Company is a family-owned automotive dealership group, founded 1916 and headquartered in Jacksonville, FL. It operates Duval Ford, selling new and certified pre-owned vehicles, and an all-makes Service First department, serving Northeast Florida consumers.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Motor Vehicle and Parts Dealers (441)

akta.pro primary industry

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

Keywords

• Automotive dealership services
• New vehicle sales
• Certified pre-owned vehicles
• Vehicle maintenance and repair
• Ford franchise dealership

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new Ford vehicles including F-150 trucks, Mach-E electric vehicles, and Bronco Sport SUVs through Duval Ford dealership.
2. Pre-Owned Vehicle Sales: Sales of certified pre-owned vehicles backed by the Duval Difference program including 5-day/300-mile money back guarantee and 90-day limited warranty.
3. Vehicle Service and Maintenance: Preventive, maintenance and repair services for all makes and models. Revenue from labor, parts, and service packages. Offers complimentary services (car washes, alignment checks, tire repairs, diagnosis) alongside paid services.
4. Trade-In Compensation: The company purchases trade-in vehicles from customers, offering two competitive market-based offers. These vehicles are then resold.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Duval Motor Company operates a family-owned automotive dealership in Jacksonville, Florida, selling new Ford vehicles (F-150, Mustang Mach-E, Bronco Sport) and certified pre-owned vehicles backed by the Duval Difference program (transparent pricing, trade-in offers, 5-day/300-mile money-back guarantee, 90-day warranty). It also runs a Service First department offering preventive maintenance, repair, mobile service, and complimentary pick-up/delivery and loaner vehicles for all makes and models.

Product overview

Duval Motor Company is a family-owned automotive dealership group serving Northeast Florida since 1916. The company operates Duval Ford (a Ford dealership location) and offers vehicles through The Duval Difference program. The core offering combines new and pre-owned vehicle sales with the Duval Difference buying philosophy (transparent pricing, trade offers, money-back guarantee, worry-free pre-owned, commission-free sales, and express delivery), supported by Service First maintenance and repair services. The company primarily sells Ford vehicles including F-150 trucks, Mustang Mach-E, and Bronco Sport.

Differentiator

Problem solved

Functional benefit

Products and services

• Duval Ford Dealership Ford franchise new-vehicle dealership serving Northeast Florida consumers, offering new Ford trucks, SUVs, and electric vehicles for purchase at the Cassat Ave showroom in Jacksonville, FL.
• Duval Difference Vehicles (Certified Pre-Owned) Certified pre-owned vehicle program offering used vehicles with a 5-day/300-mile money-back guarantee and 90-day limited warranty, sold to individual consumers in Northeast Florida.
• Service First Maintenance and Repair Full-service vehicle maintenance and repair for all makes and models, including vehicles not purchased at Duval Ford, with factory-trained technicians, complimentary pick-up and delivery, loaner vehicles, mobile service, and complimentary car washes, alignment checks, tire repairs, and diagnosis.
• Express Delivery Home and driveway vehicle delivery service for purchased vehicles, bringing the dealership's inventory directly to the customer within the Northeast Florida service area.

Quantifiable outcome

• 5 day or 300-mile money back guarantee on qualifying vehicles
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• AutoNation: Largest U.S. automotive retailer operating new and used vehicle dealerships across multiple OEMs and offering finance, service and parts. Directly comparable to Duval in core business model (franchised dealership + service + F&I), though at vastly larger national scale.
• Lithia Motors: Public dealer group with a national footprint of franchised stores plus a large digital retailing arm (Driveway). Operates the same new-vehicle franchise + service combination that defines Duval, with a much larger acquisition-driven growth engine.
• Asbury Automotive Group: Multi-OEM franchised dealer group with a meaningful Clicklane digital channel and a high-volume used-car and F&I operation. Closely comparable to Duval in product mix (new franchise sales + service + pre-owned) and in emphasizing digital buying convenience.
• Hendrick Automotive Group: Largest privately held U.S. dealer group, family-owned with multi-brand franchises and full service operations. Highly comparable structurally to a family-owned dealership business like Duval, though operating at much greater scale across multiple metro markets.
• Sonic Automotive: Public franchised dealer group with EchoPark used-car stores. Directly comparable to Duval's split of franchised new sales and pre-owned retailing, with a similar focus on transparent pricing and a multi-channel experience.
• Group 1 Automotive: International franchised dealer group with U.S. operations across multiple OEM brands plus service and parts. Same fundamental franchise+service operating model as Duval, at materially larger scale and geographic spread.

Broad incumbents

• CarMax: Largest U.S. used-vehicle retailer with fixed no-haggle pricing and a captive finance arm. Directly comparable to Duval's pre-owned and trade-in operations, but operates a national store-and-online model with much broader used-car selection.
• Penske Automotive Group: Premium and luxury franchised dealer group with commercial truck operations. Overlaps with Duval on franchised dealership mechanics and service, though focused on higher-end brands and commercial vehicles rather than mass-market Ford.

Emerging players

• Carvana: Online-only used-vehicle retailer with home delivery and vending-machine pickup. Comparable to Duval's Express Delivery and Duval Difference used-vehicle proposition, but built on a fully digital, no-showroom model that pressures traditional dealers on convenience.
• Vroom: Online used-car retailer with home delivery. Comparable to Duval's combination of online purchase flow, home delivery (Express Delivery) and certified pre-owned (Duval Difference Vehicles) proposition, but as a pure-play digital competitor with much broader inventory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duval Motor Company