Jascots Wine Merchants
Jascots Wine Merchants is a UK-based specialist premium wine supplier, founded 1990, serving restaurants, hotels, caterers, pubs, bars, and independent merchants across London and the UK with a portfolio of 262+ wines from global producers.
- Company typePrivate
- Founded1990
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Jascots Wine Merchants does
Jascots Wine Merchants is a UK-based specialist premium wine supplier that has operated since 1990, distributing wines to the hospitality trade from its headquarters in Newbury, Berkshire and a London office. The company is a trading name of Freixenet Copestick Limited, a UK private limited company, and serves restaurants, hotels, caterers, pubs, bars, and independent merchants, with a primary concentration in London and the surrounding area. Its portfolio includes over 262 wines sourced from producers across 15+ countries, spanning Red, White, Rosé, Sparkling, Champagne, Organic/Biodynamic, and Vegan categories, plus library vintages, limited allocation parcels, and a dedicated Fine Wine service. Notable exclusive partnerships include the UK import rights for Vieira de Sousa's Port and Douro wines.
The business operates on a sales-led, consultative account-managed model with dedicated account managers, trade accounts, credit facilities for established customers, and direct delivery to customer premises. Pricing is not publicly disclosed and is set through account arrangements; minimum order amounts may apply. The website is the primary commercial surface, supplemented by downloadable wine lists as a lead-generation tool, email marketing, and organic social media presence on Instagram and LinkedIn. The customer mix is segment-led vertically (restaurants, hotels, caterers, pubs/bars, independent merchants) rather than enterprise-anchored, with named logos including Scully and Social Pantry.
The underlying technology stack is standard: an SSL-encrypted website with Google Analytics and Mouseflow for traffic and visitor behaviour tracking. There is no proprietary technology, no AI/ML capabilities, no app, and no public API. Industry recognition is the strongest external signal, with Harpers Wine & Spirits ranking Jascots #8 in its Top Drinks Wholesalers 2025 and the International Wine Challenge awarding it Highly Commended On-Trade Wine Supplier in 2023. Revenue is not publicly disclosed, and there is no disclosed funding history, M&A activity, or leadership changes in the source material.
Jascots Wine Merchants firmographics
Firmographics- Name
- Jascots Wine Merchants
- Legal name
- Freixenet Copestick Limited
- Website
- https://jascots.co.uk
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jascots Wine Merchants is a UK-based specialist premium wine supplier, founded 1990, serving restaurants, hotels, caterers, pubs, bars, and independent merchants across London and the UK with a portfolio of 262+ wines from global producers.
- Ownership category
- akta.pro rank
Jascots Wine Merchants industry classification
Industry- Product category
- Wine Wholesale Distribution
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
- akta.pro secondary industry
- Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)
Keywords
Where Jascots Wine Merchants is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Jascots Wine Merchants business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wine Supply to Trade Customers: Jascots generates revenue through the supply of premium wines to trade customers including restaurants, hotels, caterers, pubs, bars, and independent merchants. The company offers trade account arrangements with credit facilities for established hospitality businesses. Orders are placed through the website or via account management, with delivery arranged to customer premises. The model combines repeat purchase dynamics with consultative account management for long-term customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Trade Account Pricing - Custom pricing for business customers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Jascots Wine Merchants product offering
Product offeringCore offering
Jascots Wine Merchants is a specialist UK wholesale distributor that supplies premium, curated wines exclusively to the on-trade hospitality sector — restaurants, hotels, caterers, pubs, bars, and independent merchants. The company curates a portfolio of 260+ wines spanning red, white, rosé, sparkling, champagne, organic/biodynamic, and vegan categories, and distributes these to trade customers from its Newbury, Berkshire warehouse with a London sales office. Trade customers access the offering via trade accounts with online ordering and a downloadable wine list.
Product overview
Jascots Wine Merchants operates as a specialist premium wine supplier serving the UK hospitality industry (restaurants, hotels, caterers, pubs, bars, and independent merchants). The company's core offering is a curated portfolio of wines spanning multiple categories: Red Wines, White Wines, Rosé Wines, Sparkling Wines, Champagne, Organic/Biodynamic Wines, and Vegan Wines. Jascots emphasizes its consultative account management, reliable service, and seamless delivery, positioning itself as a premium supplier in the drinks wholesale market.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Red Wines Curated range of premium red wines supplied to UK trade customers for restaurant wine lists, bar programs, and retail resale.
- Premium White Wines Curated range of premium white wines supplied to UK trade customers for restaurant wine lists, bar programs, and retail resale.
- Premium Rosé Wines Curated range of premium rosé wines supplied to UK trade customers for restaurant wine lists, bar programs, and retail resale.
- Premium Sparkling Wines Curated range of premium sparkling wines supplied to UK trade customers for celebratory menus, bar programs, and events.
- Champagne Curated range of Champagnes supplied to UK trade customers for premium hospitality venues and retail resale.
- Organic & Biodynamic Wines Specialist range of organic and biodynamic wines supplied to UK trade customers seeking ethically produced options for their wine lists.
- Vegan Wines Range of vegan-friendly wines supplied to UK trade customers catering to vegan and ethically minded guests.
Companies that use Jascots Wine Merchants
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Jascots Wine Merchants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jascots Wine Merchants partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vieira de SousacoreJascots is the exclusive importer of Vieira de Sousa's wines in the UK. Vieira de Sousa is a family Port House based near Sabrosa in the Douro region, managed by 5th generation winemakers Luisa and Maria. The partnership includes access to their Port wines and Douro still wines.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Jascots Wine Merchants competitors and assessment
Company assessmentDirect peers
- Liberty Wines: Liberty Wines is a UK on-trade specialist focused on family-owned and artisan producers, selling to restaurants and independent merchants. Like Jascots, it emphasises Regional Heroes and exclusive producer relationships, and serves a similar premium segment of the UK hospitality trade.
- Bibendum Wine: Bibendum is a leading UK on-trade wine specialist supplying restaurants, hotels, and independent merchants with a curated portfolio from premium global producers. It is the most direct comparable to Jascots in terms of customer base (London hospitality trade), consultative account management, and premium portfolio positioning.
- Hallgarten & Novum Wines: Hallgarten & Novum Wines is a specialist UK wine importer and distributor to the on-trade, with a portfolio emphasising premium and boutique producers. It directly competes with Jascots for restaurant and independent merchant accounts across the UK.
- Enotria Winecellars: Enotria is one of the largest UK wine and spirits distributors to the on-trade, supplying restaurants, hotels, and bars with an extensive portfolio. It is a relevant direct peer as it serves the same customer base but at materially greater scale than Jascots.
- Corney & Barrow: Corney & Barrow is a UK on-trade wine supplier serving restaurants, hotels, and private clients with a broad premium portfolio. It directly competes with Jascots for London hospitality accounts and library vintage business.
- Boutinot: Boutinot is a UK-based wine producer and importer with a significant on-trade distribution arm serving restaurants and independent merchants. Comparable to Jascots as a portfolio-driven specialist with international sourcing.
- Mentzendorff & Co: Mentzendorff is a historic UK wine and spirits merchant specialising in premium family-owned producers, serving the on-trade and independent retail. Comparable to Jascots in its focus on iconic producers and exclusive agency relationships.
- Berkmann Wine Cellars: Berkmann Wine Cellars is a UK family-run specialist wine importer and distributor supplying restaurants and the on-trade with a curated portfolio of premium producers. Comparable to Jascots in its specialist positioning and family-owned heritage.
Regional players
- Domaine Direct: Domaine Direct is a UK specialist importer focusing on hand-picked wines from independent growers, with on-trade and consumer channels. Comparable in its specialist, grower-focused approach to Jascots, though with a different commercial model.
Others
- Freixenet Copestick: Freixenet Copestick is the parent group of Jascots Wine Merchants and one of the UK's largest wine and spirits specialists, supplying major retailers and the on-trade. It is the operating parent rather than a direct competitor, but shapes Jascots' portfolio, supplier relationships, and strategic direction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Jascots Wine Merchants social profiles
Digital presenceJascots Wine Merchants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jascots Wine Merchants leadership team
Management profileNumber of profiles
Jascots Wine Merchants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jascots Wine Merchants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jascots Wine Merchants
What does Jascots Wine Merchants do?
Jascots Wine Merchants is a specialist UK wholesale distributor that supplies premium, curated wines exclusively to the on-trade hospitality sector — restaurants, hotels, caterers, pubs, bars, and independent merchants. The company curates a portfolio of 260+ wines spanning red, white, rosé, sparkling, champagne, organic/biodynamic, and vegan categories, and distributes these to trade customers from its Newbury, Berkshire warehouse with a London sales office. Trade customers access the offering via trade accounts with online ordering and a downloadable wine list.
Is Jascots Wine Merchants a public or private company?
Jascots Wine Merchants is a private company. It is classified as corporate owned and is currently operating.
When was Jascots Wine Merchants founded?
Jascots Wine Merchants was founded in 1990. It employs 11 to 50 people.
Where is Jascots Wine Merchants based?
Jascots Wine Merchants is headquartered in London, United Kingdom, in the Europe region.
How does Jascots Wine Merchants make money?
One revenue line is on record: wine Supply to Trade Customers.
Who are Jascots Wine Merchants's main competitors?
Direct peers on record are Liberty Wines, Bibendum Wine, Hallgarten & Novum Wines, Enotria Winecellars, Corney & Barrow, Boutinot, Mentzendorff & Co and Berkmann Wine Cellars. Domaine Direct is listed as a regional player. Freixenet Copestick is listed as an others.
Does Jascots Wine Merchants have an API?
No public API is recorded for Jascots Wine Merchants.
What industry is Jascots Wine Merchants in?
Jascots Wine Merchants's product category is Wine Wholesale Distribution. Its primary akta.pro industry code is CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution, with a secondary code of AFAIAGAI, Bar, Restaurant & On-Premise Beverage Supply Wholesale. Its NAICS code is 42482 and its SIC code is 5180.