Red Orange

What Red Orange does

Red Orange Technologies AS is a Norwegian-headquartered Salesforce consulting and product firm that has operated continuously as a Salesforce partner since 2012. The company delivers CRM implementation, digital transformation, and staff augmentation services to enterprises across Finance, Manufacturing, Technology, Shipping/Offshore, and Retail verticals, with project delivery claimed across Europe, APAC, and the Americas. Delivery is anchored by an Asker (Norway) headquarters and supported by India delivery centers in Chandigarh and Pune, supporting a cost-arbitrage services model with 101-250 employees.

Name

Red Orange

Legal name

Red Orange Technologies AS

Website

https://redorangetechnologies.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Red Orange Technologies is a Norway-headquartered Salesforce partner delivering CRM implementation, AI workflow automation (NOVAlab), pre-configured Salesforce tooling (NOVA), and staff augmentation to enterprises across Europe, APAC, and the Americas.

Ownership category

akta.pro rank

Product category

Salesforce Consulting and CRM Implementation

NAICS

Custom Computer Programming Services (541511), Management Consulting Services (54161), Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

akta.pro secondary industries

ERP/CRM/HRIS Implementation & Integration (BPAEAAAE), CRM Managed Services & Support (BPAEAGAD), Sales Force Automation (SFA) CRM (HDAEAFAA), Robotic Process Automation (RPA) Platforms (HDAEAHAB)

Keywords

• Salesforce consulting
• Staff augmentation
• AI workflow automation
• CRM implementation
• Mobile app development

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Staff Augmentation: Providing senior consultants in Salesforce, web, mobile, and ERP. AI-enabled developers available. Flexible engagement models with dedicated teams or individual resources.
2. NOVA for Salesforce: Pre-configured Salesforce CRM solution with subscription-based pricing. Pay only for what you need with ability to scale at your own pace.
3. NOVAlab Platform: AI workflow platform for building trustworthy AI operations. Enterprise-grade security with full data sovereignty.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Red Orange Technologies delivers Salesforce consulting, implementation, and staff augmentation services, supplemented by two proprietary products: NOVA for Salesforce, a pre-configured CRM solution deployable in hours rather than weeks with pay-per-need pricing, and NOVAlab, an AI workflow automation platform built for European data sovereignty requirements. The company also provides web and mobile application development and ERP consulting through senior, AI-enabled consultants.

Product overview

Red Orange Technologies offers a portfolio of products centered around Salesforce CRM and AI workflow automation. The core offerings include NOVA for Salesforce (a pre-configured, rapid-deployment CRM solution built on the Salesforce platform) and NOVAlab (an AI workflow platform designed for European enterprises requiring data sovereignty). These are complemented by Staff Augmentation services providing specialized consultants. NOVA for Salesforce addresses CRM adoption without heavy implementation projects, while NOVAlab provides trusted AI automation capabilities for business-critical operations.

Differentiator

Problem solved

Functional benefit

Brands

• NOVA for Salesforce: A pre-configured Salesforce solution enabling businesses to adopt CRM without heavy projects, unnecessary complexity, or spiraling costs. Features best practices built-in, running in hours rather than weeks, with pay-per-need pricing and self-paced scaling.
• NOVAlab

Products and services

• NOVA for Salesforce

Quantifiable outcome

• Up and running in hours, not weeks
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

One partnership is on record.

• SalesforcecoreTechnology or Integration · 1 January 2012Red Orange Technologies has been a Salesforce partner since 2012, delivering projects globally across finance, manufacturing, shipping, offshore, and tech industries. They offer Salesforce implementation, staff augmentation, and developed NOVA for Salesforce - a pre-configured solution built on the Salesforce platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Girikon: Girikon is a Salesforce consulting and implementation partner offering CRM services, Salesforce Staff Augmentation, and pre-built Salesforce accelerators — directly comparable to Red Orange's NOVA-driven consulting model.
• Cynoteck Technology Solutions: Cynoteck is a Salesforce consulting partner delivering CRM implementation, staff augmentation, and digital transformation services with a similar offshore delivery model to Red Orange.
• Aspire Systems: Aspire Systems is a Salesforce partner offering CRM consulting, managed services, and product engineering — comparable mid-sized peer with similar multi-vertical and dual-shore delivery approach.
• Damco Solutions: Damco Solutions provides Salesforce consulting, CRM implementation, and IT services with offshore delivery centers — directly comparable services portfolio and target customer base.
• Absyz: Absyz is a Salesforce Summit/Platinum partner providing CRM consulting, implementation, and managed services across multiple industries — overlapping with Red Orange's primary Finance, Manufacturing and Tech verticals.

Broad incumbents

• Perficient: Perficient is a large US-based digital consultancy with a substantial Salesforce practice offering CRM, ERP, and enterprise application consulting — a broader incumbent competing for similar mid-to-large enterprise deals.
• Persistent Systems: Persistent Systems is a large IT services firm with a dedicated Salesforce and cloud transformation practice — broader incumbent with overlapping delivery model and target verticals.
• Infosys (incl. Simplus): Infosys acquired Simplus to scale its Salesforce practice, and now offers enterprise-grade CRM consulting, industry clouds, and AI services — a much larger global incumbent competing across the same buyer set.
• Slalom: Slalom is a major global consultancy with a deep Salesforce practice and AI/analytics offerings — competes for the same enterprise Salesforce and digital transformation mandates at higher scale.

Emerging players

• Manifold: Manifold is an AI/ML engineering services firm offering workflow automation and AI deployment for enterprises — emerging peer with thematic overlap to Red Orange's NOVAlab AI workflow platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/red-orange-technologies-pvt-ltd
• Xx.com/RedOrangeMobile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Orange