Lifted Research Group

What Lifted Research Group does

Lifted Research Group (LRG Clothing) is a privately held, direct-to-consumer streetwear brand headquartered in Irvine, California, founded in 1999. The company sells branded graphic apparel and accessories—including graphic tees, tops, pants, shorts, hoodies, jackets, sweaters, bags, wallets, and collectibles—exclusively through its own Shopify-based e-commerce storefront at l-r-g.com, with no disclosed wholesale or third-party marketplace distribution. Its commercial strategy is built around frequent limited-edition drops and high-IP licensing collaborations spanning sports (NBA, Mitchell & Ness vintage sportswear, FIFA World Cup 2026), pop culture (Chucky franchise), and sports gaming (Prize Picks x CLVSSIC), supported by a rewards program, email newsletter with early-access functionality, and active owned social channels on Facebook, Instagram, and YouTube.

The product catalog is organized as themed collections rather than long-tail SKU diversification, with pricing anchored around $35 graphic tees, $60 shorts, and $65 collectible soccer balls. Orders over $100 qualify for free shipping, and Afterpay is integrated as a buy-now-pay-later payment option. Customer service operates via [email protected]; no public investor relations, leadership page, or financial disclosures were available in source materials.

Revenue mechanics are entirely transactional one-time sales through the DTC storefront, with no subscription, licensing-out, or B2B revenue lines disclosed. The firm employs 51-100 people, operates as a single-channel e-commerce business, and shows no evidence of a parent company, institutional investors, or public listing. Its competitive position rests on legacy brand recognition in streetwear culture and an unusually active licensing-collaboration engine rather than proprietary technology, scale advantages, or diversified distribution.

Name

Lifted Research Group

Legal name

LRG Clothing

Website

https://shop.l-r-g.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Lifted Research Group (LRG Clothing) is an Irvine, California-based direct-to-consumer streetwear brand founded in 1999, selling branded apparel, accessories, and collectibles exclusively through its own Shopify e-commerce storefront via limited-edition drops and licensing collaborations.

Ownership category

akta.pro rank

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Direct Apparel Sales: LRG generates revenue through direct-to-consumer sales of branded streetwear apparel and accessories via their e-commerce platform. Product categories include graphic tees, tops, pants, shorts, hoodies, jackets, sweaters, and collectibles. Revenue is generated through one-time transactional purchases at fixed price points per product.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Lifted Research Group (LRG) designs, markets, and sells its own branded streetwear apparel and accessories—including graphic tees, tops, pants, shorts, hoodies, jackets, sweaters, bags, and collectibles—exclusively through its direct-to-consumer Shopify e-commerce site. Offerings are released as themed collections and licensed collaborations with partners such as Mitchell & Ness, the NBA, FIFA (World Cup 2026), Chucky, and Prize Picks, supported by a customer rewards program and Afterpay installment payments.

Product overview

Lifted Research Group (LRG) is a streetwear fashion brand operating as a direct-to-consumer e-commerce platform. The company offers multiple branded collections and collaboration products including: the core LRG WORLD CUP (FIFA 2026) soccer-themed collection, HOMEGROWN LEAGUE athletic-inspired line, NBA collaboration (NOT JUST A GAME), MITCHELL & NESS vintage sports collaboration, and various seasonal and thematic drops such as FROM THE SOIL, GET HIGH STAY FLY (420), LRG RACING, LION PRIDE, and limited collaborations with PRIZE PICKS/CLVSSIC, CHUCKY, and the STREETWEAR IS DEAD collection. Product categories span graphic tees, tops, pants, shorts, hoodies, jackets, sweaters, accessories, and collectibles. The brand also offers a rewards program for customer retention.

Differentiator

Problem solved

Functional benefit

Products and services

• LRG World Cup (FIFA 2026) Collection Officially licensed streetwear collection for the FIFA World Cup 2026 with country-themed graphic tees, soccer balls, and mesh shorts, targeted at soccer fans and streetwear consumers.
• NOT JUST A GAME (NBA x LRG) Collection Licensed collaboration collection with the NBA featuring basketball-culture-inspired streetwear apparel and accessories for sports and lifestyle crossover consumers.
• Mitchell & Ness x LRG Collection Collaboration with Mitchell & Ness offering vintage sportswear-inspired streetwear apparel combining authentic sports licensing heritage with LRG's streetwear design.
• Homegrown League Collection Streetwear collection with designs inspired by homegrown athletic culture and grassroots sports leagues.
• From The Soil Collection Streetwear collection with earthy, organic-inspired designs and aesthetic themes rooted in natural elements.
• Get High, Stay Fly (420 Drop) Collection Cannabis-culture-inspired streetwear drop with relaxed, casual apparel designs targeted at lifestyle consumers.
• LRG Racing Collection Motorsports-inspired streetwear collection featuring racing-themed apparel and designs.
• Lion Pride Collection Bold lion-themed streetwear collection featuring pride and lion imagery across various apparel pieces.
• Prize Picks x CLVSSIC Collection Collaborative collection with Prize Picks and CLVSSIC featuring daily fantasy sports and gaming-inspired streetwear apparel.
• Chucky x LRG Collection Horror-themed collaboration featuring Chucky (Child's Play) franchise-inspired streetwear apparel and accessories targeted at horror genre fans and collectors.
• Streetwear Is Dead Collection Statement collection challenging streetwear culture norms, featured at ComplexCon.
• LRG Accessories Range of accessories including bags, wallets, and complementary items sold alongside the apparel line.
• LRG Collectibles Limited-edition collectible items including apparel collaborations and specialty pieces such as collectible soccer balls.
• LRG Clothing Rewards Program Customer loyalty rewards program that incentivizes repeat purchases and provides members with benefits on the LRG e-commerce store.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Mitchell & NesscoreOEM/ Whitelabel/ Licensing PartnerLRG collaborates with Mitchell & Ness on vintage sportswear-inspired streetwear collections. The Mitchell & Ness x LRG 2025 collection features NBA and sports-themed apparel combining Mitchell & Ness' authentic sports licensing heritage with LRG's streetwear design aesthetic. Collection drops are featured prominently on the LRG website.
• NBA (National Basketball Association)coreOEM/ Whitelabel/ Licensing PartnerLRG has a 'NOT JUST A GAME' NBA x LRG x MN collection featuring NBA team-themed and basketball culture-inspired streetwear. This is a multi-faceted collaboration leveraging NBA branding and basketball cultural relevance combined with LRG's streetwear identity.
• FIFA (International Federation of Association Football)coreOEM/ Whitelabel/ Licensing PartnerLRG World Cup FIFA 2026 collection features officially licensed World Cup country-themed graphic tees representing USA, Mexico, Brazil, Argentina, Canada, Portugal, England, Germany, Morocco, Spain and other participating nations. Includes soccer balls and mesh shorts with country-specific branding.
• Chucky (Character/Licensed Property)minorOEM/ Whitelabel/ Licensing PartnerCHUCKY X LRG collaboration featuring Chucky horror franchise-themed streetwear apparel with tagline 'Wanna Play'. Limited edition collection targeting horror genre enthusiasts and collectors.
• Prize PicksminorGTM or Marketing PartnerPRIZE PICKS x CLVSSIC collaboration featuring daily fantasy sports-themed streetwear. Partnership connects LRG's streetwear brand with Prize Picks' sports gaming audience.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Stüssy: Heritage streetwear brand founded in the early 1980s selling graphic apparel and accessories DTC and through specialty retail. Directly comparable to LRG on product (graphic tees, headwear), customer (streetwear/fashion-conscious), and limited-drop collaboration model.
• The Hundreds: Los Angeles-based heritage streetwear label founded in 2003 selling graphic tees, hoodies, and accessories DTC. Same niche, same customer persona, and a similar heritage-driven brand narrative as LRG.
• Diamond Supply Co. San Francisco streetwear/skatewear brand competing directly with LRG on graphic tees, caps, and casual apparel targeted at the same streetwear and skate-adjacent consumer.
• 10.Deep: NYC streetwear brand with a similar heritage/graphic-tee foundation and DTC e-commerce presence, targeting the same fashion-forward urban consumer.
• Supreme: Iconic drop-based streetwear brand operating DTC and select retail, widely seen as the category benchmark for scarcity-driven apparel. Closest comparable on limited drops and streetwear cultural authority, though at much larger scale.
• HUF Worldwide: Streetwear/skatewear heritage brand selling graphic apparel, accessories and footwear. Comparable consumer base and similar product/category mix to LRG's accessories-plus-apparel assortment.
• Kith: Premium streetwear and lifestyle brand with deep collaboration roster and DTC-led model. Comparable on premium streetwear positioning, collaboration-driven assortment, and DTC distribution strategy.

Broad incumbents

• Mitchell & Ness: Established licensed sports heritage apparel brand and a current LRG collaboration partner. Comparable on sports-IP licensed apparel, oversized to LRG's sports collaboration business.
• Fanatics (sports licensed merchandise): Largest licensed sports merchandise retailer globally. Comparable to LRG's licensed sports apparel and fan gear category, though operating as a broad marketplace/incumbent versus LRG's specialty streetwear angle.

Emerging players

• Born Primitive: DTC activewear and lifestyle apparel brand targeting fitness/crossover consumers with branded graphic apparel. Comparable on the sports-lifestyle crossover product line LRG is building around NBA and FIFA collections.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCivVnqAKdGM-p3b7kAUK8Ow
• Facebookfacebook.com/LRGClothing
• Instagraminstagram.com/lrgclothing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifted Research Group