What Firmidable does

Firmidable is a privately held, New Orleans-based marketing agency that exclusively serves US law firms, with particular depth in Social Security Disability (SSD) and workers' compensation practices and additional work in personal injury. Founded in 1991 by Nathan Chapman as The Marketing Center for Disability Law Practices and rebranded to Firmidable in 2017, the company has accumulated over 30 years of legal-vertical experience and claims to represent more workers' compensation firms than any other law firm marketing agency in the country. The firm's core service portfolio spans marketing strategy and consulting, television production and media buying (broadcast, cable, and Connected TV/OTT), digital marketing (SEO, paid search, websites, social), branding and market positioning, and data analysis that ties campaign KPIs to client intake data. Supporting modules include paid search campaign management, a 24/7 live chat offering delivered through a partnership with Ngage Live Chat, out-of-home advertising, legal intake process optimization, and a content library of on-demand webinars and blog posts targeted at law firm operators. The agency has held Google Premier Partner status since 2019 and maintains national US reach from its single New Orleans headquarters. Revenue is generated through professional services engagements structured as multi-year contracts on a customized basis; pricing is not publicly disclosed and prospective clients are routed via website contact forms, phone, and email into free consultations before bespoke programs are scoped.

Name

Firmidable

Legal name

Firmidable

Website

https://firmidable.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Firmidable is a New Orleans-based, legal-vertical marketing agency founded in 1991 that provides strategy, TV/media buying, digital marketing, branding, and data analytics exclusively to US law firms, with particular depth in Social Security Disability and workers' compensation practices.

Ownership category

akta.pro rank

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Legal Marketing Agency Services: Firmidable generates revenue by providing comprehensive marketing and advertising services to law firms, including strategy consulting, television production, media buying, digital marketing (SEO, PPC, websites), branding, and data analysis. The company works with law firms on a retainer or project basis to generate quality leads, cases, and revenue for their clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Firmidable is a national marketing agency that provides comprehensive marketing strategy and execution services exclusively to law firms. Its core services include marketing strategy consulting, television production and media buying (broadcast, cable, and Connected TV/OTT), digital marketing (SEO, PPC, lead generation websites, AI/AEO), branding and market positioning, and data analysis that ties campaign KPIs to law firm intake data. The agency operates as a single partner handling holistic marketing across traditional and digital channels for clients primarily in Social Security Disability and Workers' Compensation law.

Product overview

Firmidable is a specialized legal marketing agency that offers a comprehensive suite of marketing strategy and execution services for law firms. The company's portfolio consists of core service pillars (Strategy & Consulting, Television Production & Media Buying, Digital Marketing, Branding & Positioning, and Data Analysis) supported by specialized practice-area marketing programs for Social Security Disability and Workers' Compensation law firms. Additional service modules include Paid Search Campaign Management, Live Chat for Law Firms (via Ngage partnership), Out-of-Home Advertising, Legal Intake Process Optimization, and Law Firm Marketing Webinars. The company positions itself as a niche agency with deep expertise in disability and workers' comp marketing, having pioneered advertising for Social Security Disability law firms over 35 years ago.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Consulting Services Marketing strategy development and consulting for law firm owners and managing partners, including market positioning, strategic planning, and facilitation of partner strategic retreats. Guides firms through analysis of strengths, weaknesses, and available marketing options.
• Television Production & Media Buying Full-service television commercial production and media buying for law firms across broadcast, cable, and Connected TV/OTT platforms (Smart TV, Chromecast, Roku, Amazon Fire TV). Emphasizes dignified, differentiated advertising.
• Digital Marketing Services Comprehensive digital marketing for law firms including lead generation website design, SEO, paid search (PPC), social media advertising, online reputation management, Google Ads, Answer Engine Optimization (AEO) for AI searches, and AI marketing strategy.
• Branding & Market Positioning Law firm branding and market positioning services including market research, competition analysis, positioning development, strategic slogan creation, logo design/refresh, graphic design, and website design to differentiate firms visually.
• Data Analysis & Analytics Analytical services that review campaign data and connect KPIs to actual intake data to identify which marketing efforts drive case sign-ups and which should be discontinued, with conversion and revenue tracking.
• Workers' Compensation Law Firm Marketing Specialized marketing program for state workers' compensation, longshore and harbor workers' comp, and Jones Act maritime law firms. Includes branding, internet marketing (SEO, PPC, lead-gen websites), TV and radio commercials, and out-of-home advertising.
• Social Security Disability Law Firm Marketing Specialized marketing for Social Security Disability law firms and advocates, including dignified TV commercial production, streaming/Connected TV, lead generation websites, SEO, PPC, AI marketing strategy, Answer Engine Optimization (AEO), and out-of-home advertising.
• Live Chat for Law Firms 24/7 live chat service for law firm websites operated through partnership with Ngage Live Chat. Operators gather prospect information, screen leads, and forward qualified leads via live transfer or instant call back during office hours, with Spanish language support.
• Paid Search Campaign Management Pay-per-click (PPC) campaign management for law firms including Google Ads setup/optimization, keyword research, ad copy development, landing page optimization, geo-targeting, and intake/revenue-based performance tracking.
• Out-of-Home Advertising Traditional and digital out-of-home advertising including billboards, bus wraps, bus benches and shelters, and transit stations, with location-data targeting near major employers and industries.
• Legal Intake Process Optimization Consulting to improve law firm client intake, including intake staff training, empathy-based client interaction, performance tracking, and follow-up protocols for turned-away prospects.

Quantifiable outcome

• For a car accident law firm: $5,880 investment generated 26 prospects and 3-5 cases taken, with projected ROI between 282% and 537% (assuming $7,500 average case fee).
• +5 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or Integration · 1 January 2019Firmidable holds Google Premier Partner status, providing the agency access to high-level Google resources, more Google-certified experts on staff, heightened ability to deliver caseloads for law firms, exclusive executive training seminars at Google hubs, and specialized support including training and consulting on Google Ads.

Scale indicators3 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Scorpion: Scorpion is a leading legal marketing agency providing websites, SEO, PPC, video, and client intake solutions to law firms nationally. It directly competes with Firmidable in end-to-end digital marketing services for plaintiff-side practices.
• iMatrix: iMatrix provides websites, SEO, and online marketing solutions for small to mid-sized law firms and other professional service firms. It competes with Firmidable on the website, SEO, and digital lead generation stack.
• Hennessey Digital: Hennessey Digital is a legal marketing agency focused on SEO, PPC, and lead generation for plaintiff law firms. It is a direct competitor to Firmidable's digital client acquisition services for law firms.
• Rankings.io: Rankings.io is a legal SEO agency that serves personal injury law firms exclusively. It is a direct, niche competitor to Firmidable's SEO services for plaintiff-side law firm clients.
• Consultwebs: Consultwebs is a legal marketing agency specializing in SEO, PPC, web design, and content marketing for law firms. It is a direct competitor to Firmidable in the digital marketing services stack for plaintiff firms.
• Razor Rank: Razor Rank is a legal marketing and SEO agency serving personal injury and mass tort law firms. It competes with Firmidable on the SEO, PPC, and content marketing dimensions of law firm client acquisition.
• LawRank: LawRank is a law firm SEO and digital marketing agency focused on personal injury and other plaintiff practices. It overlaps directly with Firmidable's digital marketing and SEO service line for law firm clients.

Broad incumbents

• FindLaw: FindLaw (Thomson Reuters) is a broad incumbent providing legal directories, websites, and marketing solutions for law firms at scale. It overlaps with Firmidable on website design, SEO, and broader law firm marketing services.
• Justia: Justia provides legal websites, SEO, marketing, and online directory services for law firms nationwide. It is a broad incumbent competitor to Firmidable in online legal marketing and client acquisition infrastructure.
• Martindale-Avvo: Martindale-Avvo operates legal directories and marketing platforms connecting consumers with attorneys. It is a broad incumbent that overlaps with Firmidable's law firm lead-generation and online presence services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/firmidable
• Facebookfacebook.com/firmidable
• LinkedInlinkedin.com/company/firmidable
• Instagraminstagram.com/firmidable_marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firmidable