What iMatrix does

iMatrix is a healthcare-focused digital marketing SaaS platform operating as MH Sub I, LLC, a subsidiary of Internet Brands. Founded in 2001 and headquartered in El Segundo, California with a secondary office in San Diego, the company exclusively serves small-to-medium businesses in three healthcare verticals: chiropractic, eye care/optometry, and veterinary. Its core offering is professionally designed, mobile-responsive websites bundled with a comprehensive suite of digital marketing services including SEO, AI Search Optimizer, targeted ads (Google and Facebook), reputation management, online booking, directory listings, social media marketing, telemedicine, online bill pay, eCommerce, patient education content, and patient relationship management. The platform integrates with Demandforce for patient communication automation, ChiroTouch/Eclipse for chiropractic practice management, Full Slate for scheduling, and offers exclusive WebMD directory listings for chiropractors and optometrists through a partnership enabled by shared Internet Brands ownership.

The company's technology stack centers on a web-based SaaS platform with client portal (login.imatrixbase.com), dedicated email infrastructure (mail.imatrixbase.com), website hosting, and analytics tracking. Proprietary elements include an AI Search Optimizer launched in 2025 for visibility in AI-generated search responses, an analytics portal with unlimited contact storage, a 100+ page industry-specific patient education content library, and a reputation management system. The platform is HIPAA and HITECH compliant as a Business Associate, with additional compliance frameworks for GDPR, CCPA, and PIPEDA.

Revenue is generated primarily through monthly subscription fees for the bundled marketing services, supplemented by professional services (photo and video shoots with minimum term commitments) and eCommerce platform add-ons. Pricing is quote-based and not publicly disclosed, with all fees charged in advance and non-refundable. Go-to-market is sales-led via phone-based direct sales targeting SMB healthcare practices, supplemented by free consultations, free website audits, and a $300 referral program. The company is a Google Premier Partner and BBB accredited, claiming 18+ years of experience, 4+ million patients delivered to client websites, and 60+ average monthly leads per client.

Name

iMatrix

Legal name

MH Sub I, LLC

Website

https://imatrix.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

iMatrix is a SaaS digital marketing platform serving small-to-medium healthcare practices in three verticals: chiropractic, eye care, and veterinary. It bundles websites, SEO, AI search optimization, reputation management, and patient engagement tools into subscription plans, operating as a subsidiary of Internet Brands.

Ownership category

akta.pro rank

Product category

Healthcare Digital Marketing Software

NAICS

Advertising Agencies (541810), Software Publishers (5132), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industry

Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ)

Keywords

• Healthcare digital marketing
• Medical practice websites
• Chiropractic marketing services
• Veterinary practice marketing
• Eye care marketing solutions

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription-based Digital Marketing Services: iMatrix generates revenue primarily through monthly subscription plans for digital marketing services including website hosting, SEO, targeted ads, reputation management, and other marketing tools. The company charges fees on a monthly basis as stated in their Terms of Service, with all fees associated with the Services charged in advance and non-refundable.
2. Professional Services (Photo & Video): Additional fees apply for professional photo and video shoot services for client practices. The Terms of Service note additional fees for Video Services with a minimum term commitment required.
3. eCommerce Platform (Online Store): An e-commerce platform integrated with client websites, allowing practices to sell products online. This is available as an add-on service for additional revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

iMatrix sells a subscription-based digital marketing SaaS platform for healthcare practices, centered on professionally designed, mobile-responsive websites and a suite of add-on marketing services including SEO, AI Search Optimizer, targeted ads, reputation management, online booking, telemedicine, patient education content, patient communication, eCommerce, and directory listings. The platform is sold exclusively to small and medium-sized chiropractic, eye care, and veterinary practices in the United States on monthly subscription contracts with professional photo/video services offered as separately billed add-ons.

Product overview

iMatrix is a full-service digital marketing platform designed exclusively for healthcare practices in three verticals: chiropractic, eye care, and veterinary. The core offering consists of professionally designed, mobile-responsive websites with built-in analytics and unlimited support, supplemented by a comprehensive suite of digital marketing services including SEO, AI Search Optimizer, Targeted Ads, Reputation Management, Online Booking, Directory Listings, Social Media Marketing, Telemedicine, Patient Communication (Patient Relationship Management), eCommerce, and Patient Education. The platform integrates specialized sub-products like Demandforce for patient communication automation and offers exclusive WebMD directory listings. iMatrix operates as a website-as-a-platform model where websites serve as the foundation for all marketing services, with additional tools for analytics, reviews, scheduling, and patient engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Websites (Healthcare) Mobile-responsive professional website design and hosting service for healthcare practices, with built-in analytics, lead capture forms, conversion optimization, and unlimited US-based support; foundational platform for all iMatrix marketing services.
• Chiropractic Websites Professionally designed websites specifically built for chiropractic practices, including auto injury, functional medicine, and wellness themes; mobile-responsive with patient education content and conversion optimization for generating new patient appointments.
• Eye Care Websites Websites designed for optometrists, ophthalmologists, and eye care professionals with 50+ professionally designed templates covering optometry, ophthalmology, and opticianry specialties.
• Veterinary Websites Website solutions for veterinary practices including general veterinary, animal hospital, and specialty vet website designs built to attract more animal care clients.
• Search Engine Optimization (SEO) Digital marketing service focused on improving practice visibility in organic search results, including local SEO optimization, keyword targeting, and content strategy to drive more traffic from patients searching for healthcare services online.
• AI Search Optimizer AI-powered optimization service that helps healthcare practices get featured in AI search results from tools like Google's AI Overview, ChatGPT, and Perplexity by generating optimized content designed for visibility in AI-generated search responses.
• Targeted Ads Paid advertising service including Google Ads and Facebook Ads campaigns designed to put practices at the top of search results for specific specialties and reach ideal patients through sponsored listings.
• Reputation Management Service helping practices increase online review scores and manage their digital reputation across multiple review platforms, making it easy for patients to leave reviews and for practices to monitor their online standing.
• Online Booking Appointment scheduling system allowing patients to book appointments online 24/7 directly through the practice website, generating more qualified appointments.
• Directory Listings Management Listing management service that ensures practice business information is complete, correct, and consistent across internet directories and local search platforms.
• Social Media Marketing Social media management service for building brand presence and authentic connections with patients, including content creation and posting across Facebook, Instagram, and other platforms.
• Telemedicine Virtual consultation platform enabling practices to offer remote patient appointments and generate additional revenue through telehealth services.
• Online Bill Pay Online payment processing service allowing patients to pay their bills through the practice website.
• eCommerce (Online Store) eCommerce platform enabling practices to sell products online, seamlessly integrated with the website, and synced across social networks and mobile app from one control panel.
• Patient Education Content Content library featuring 100+ pages of industry-specific educational content covering preventive care, treatments, and trending topics, generating patient interest in services and supporting engagement.
• Patient Communication (Patient Relationship Management) Automated patient communication system including appointment reminders, newsletters, surveys, and other outreach tools to nurture patient relationships and improve retention.
• Photo & Video Shoot Services Professional photography and videography services for showcasing practice facilities, staff, and services with high-quality visual content, sold as a separately billed add-on service.
• WebMD Directory Listing Exclusive directory listing service available only to iMatrix clients, enabling practices to appear in WebMD's provider directory for chiropractors and optometrists.
• Demandforce Integration Cloud-based patient communication and marketing automation software integrated into the iMatrix platform, helping practices attract new clients and retain existing ones through automated marketing, review management, and communication.

Quantifiable outcome

• 4+ million patients delivered to client websites through marketing efforts
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• GooglecoreGTM or Marketing PartnerAs a Google Premier Partner, iMatrix brings Google's best practices to client marketing efforts. Google-certified experts optimize online presence and increase website conversions. This partnership provides access to Google's advertising platforms, tools, and support resources.
• WebMDflagshipStrategic or Co-development PartnerExclusive directory listing partnership for iMatrix clients in the WebMD directory for chiropractors and optometrists. Since iMatrix and WebMD are owned by the same company (Internet Brands), this provides exclusive access to a major healthcare website by unique visitors.
• DemandforcecoreTechnology or IntegrationDemandforce is a cloud-based marketing and communication software that helps healthcare practices attract and retain clients. Integrated with iMatrix platform to provide marketing automation and patient communication tools.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Healthcare Success: Healthcare Success is a full-service healthcare marketing agency providing websites, SEO, paid media, and branding for medical practices—offering overlapping services to the same SMB healthcare customer base as iMatrix.
• Intrepy Healthcare Marketing: Intrepy is a healthcare-focused digital marketing agency offering websites, SEO, paid media, and patient acquisition services for medical practices—directly comparable to iMatrix's vertical-specialized model.
• Scorpion Healthcare: Scorpion's healthcare practice marketing platform bundles websites, advertising, patient communication, and reputation management for medical practices—closely mirroring iMatrix's service stack and target customers.
• PatientPop (Tebra): Tebra (formed by the PatientPop and Kareo merger) is a leading all-in-practice growth platform for independent healthcare practices, offering websites, SEO, reputation management, and patient communication—directly overlapping with iMatrix's core offering.
• Practis: Practis is a digital marketing agency focused exclusively on healthcare practices, offering website design, SEO, paid media, and patient engagement—directly comparable to iMatrix's healthcare-vertical positioning.
• DoctorLogic: DoctorLogic builds websites and digital marketing programs specifically for medical practices, with a heavy emphasis on SEO and patient acquisition—making it a near-direct competitor to iMatrix in healthcare practice marketing.
• MedPB (Medical Practice Builders): MedPB provides website design and digital marketing for medical practices, with deep specialization in healthcare verticals and integration with practice management software—comparable to iMatrix's niche approach.
• Officite (by MedPB): Officite specializes in website design and digital marketing for medical and dental practices, providing an integrated platform of websites, SEO, and reputation services comparable to iMatrix's product bundle.

Broad incumbents

• WebFX: WebFX is a large full-service digital marketing agency with a dedicated healthcare practice offering including SEO, PPC, and website design—a broader incumbent that competes with iMatrix in the healthcare practice space.
• Thrive Agency: Thrive is a full-service digital marketing agency with a healthcare practice vertical, offering SEO, web design, reputation management, and paid media—an incumbent adjacent to iMatrix's specialized model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InternetMatrix
• Facebookfacebook.com/iMatrixMarketing
• LinkedInlinkedin.com/company/internet-matrix-inc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iMatrix