What Pearlcard does

Pearlcard (legally Pearl Card B.V.) is a privately held Dutch lifestyle membership and concierge company headquartered in Amsterdam. The company sells annual memberships at €500–€599 per year (with a discrepancy between the homepage marketing copy at €500 and the General Terms & Conditions at €599) that grant individuals and corporate clients access to a curated portfolio of otherwise unobtainable experiences, including sold-out concert and Grand Prix tickets, McLaren and Red Bull Racing factory tours, the Pearlcard Rally driving event, Michelin-starred private dining, golf days at The Duke Club and Costa Navarino, and curated multi-country travel (Mille Miglia, Palio di Siena, Sri Lanka, Scotland, Spitsbergen). Pearlcard also operates a B2B Private Label offering that enables companies to deploy white-label membership programs for client entertainment and employee rewards, alongside a separate business events division covering corporate dinners, golf tournaments, and knowledge sessions.

The underlying technology is intentionally light: the company runs a Squarespace-hosted marketing website (pearlcard.com) with Google Analytics for traffic analysis and Bugsnag for error monitoring, supplemented by LinkedIn and Instagram for outreach and a dedicated events subdomain (events.pearlcard.com) for ticketed experience registration. There is no proprietary software platform, no native mobile app, and no API; delivery is fundamentally human-driven through a small team of account managers and partners, with the website functioning primarily as a content and lead-generation surface rather than a transactional storefront. Pearlcard earns revenue from three streams: recurring subscription fees (Black Membership), event participation fees (e.g., €550 per equipe for the Pearlcard Rally), and customized B2B corporate programs. The company is extending into adjacent consumer verticals under the "Pearl Familie" banner — Pearl Verzekeringen (auto insurance), Pearl Mobiel (e-SIM), and Pearl Energie (gas/electricity) — most of which are presented as upcoming rather than fully launched.

Name

Pearlcard

Legal name

Pearl Card B.V.

Website

https://pearlcard.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Pearlcard is a Dutch lifestyle membership and concierge company based in Amsterdam that sells annual subscriptions (€500–€599/year) to high-net-worth individuals and corporate clients, granting access to exclusive events, luxury travel, private dining, and curated experiences.

Ownership category

akta.pro rank

Product category

Luxury Concierge Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

akta.pro secondary industries

Premium/Upmarket Membership Clubs (CRAEADAG), Private-Label-Heavy Membership Clubs (CRAEADAJ)

Keywords

• Luxury concierge services
• Lifestyle membership
• Exclusive event access
• Corporate hospitality
• Premium travel experiences

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual subscription fees from individual members (Black Membership at €599/year including VAT) providing access to exclusive experiences, privileges, and lifestyle services.
2. Event Participation Fees: Fees charged for participation in exclusive events such as the Pearlcard Rally (€550 per equipe of two persons), and other ticketed experiences including Monaco Grand Prix, McLaren Factory tours, and culinary events.
3. B2B Corporate Services: Private Label corporate membership programs, Business Relations Dinners, corporate events, golf tournaments, and custom experience packages for businesses to reward clients, employees, and partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pearlcard is a Dutch lifestyle membership service that sells annual individual memberships (€500–€599/year) giving members access to exclusive experiences including sold-out concerts, Grand Prix races, Michelin-starred dining, luxury travel, and behind-the-scenes factory tours at automotive brands such as McLaren and Red Bull Racing. The company also offers a separate B2B Private Label corporate membership program for client entertainment, business relations dinners, corporate events, and golf tournaments, supplemented by adjacent sub-brands for insurance, e-SIM, and energy services.

Product overview

Pearlcard is a lifestyle membership service offering a unified premium concierge and exclusive experiences platform. The core offering is the Pearlcard Membership (€500/year), providing access to sold-out events, luxury travel, private dining, and personalized concierge services. The portfolio includes B2B enterprise solution (Pearlcard Private Label), health services partnerships (Acibadem, LNGVTY Health, JongStressVRIJ), and vertical services such as Pearl Verzekeringen (insurance) and Pearl Mobiel (e-SIM). The platform organizes and curates exclusive experiences including the Pearlcard Rally, Monaco Grand Prix VIP access, McLaren Factory Tours, Mille Miglia experiences, and Mediterranean yacht cruises. The company operates from Amsterdam with a business events division offering corporate dining, conferences, and golf networking services.

Differentiator

Problem solved

Functional benefit

Brands

• Pearl Verzekeringen: Insurance services including auto insurance with expert advisors and personal damage claim handling.
• Pearl Mobiel
• Pearl Energie
• Pearlcard Private Label

Products and services

• Pearlcard Membership Annual lifestyle membership (€500–€599/year) providing individual members with exclusive access to premium events, luxury travel experiences, private dining, and personalized concierge services covering sold-out concerts, Grand Prix races, Michelin-starred dining, and bespoke travel.
• Pearlcard Private Label B2B enterprise solution enabling companies to offer branded exclusive privileges, luxury experiences, and personalized service to their clients, members, or employees, including business relations dinners, corporate events, and golf networking.
• Pearlcard Rally Recurring annual driving event for classic cars, sports cars, and daily drivers, featuring a curated Netherlands route with culinary stops and a closing prize ceremony and dinner.
• McLaren Factory Tour Exclusive private tour of McLaren's Woking facility in the UK, showcasing Formula 1 operations and road car production for members and guests.
• Red Bull Racing Factory Visit Exclusive private tour of Red Bull Racing's Milton Keynes headquarters, including access to Formula 1 pits and paddock areas.
• Mille Miglia Experience Two-day VIP experience of the Mille Miglia classic car rally in Italy, including access to Piazza della Vittoria for the inspection and Sealing Ceremony and VIP viewing of the official start.
• Palio di Siena Experience VIP package to attend Il Palio di Siena horse race at Piazza del Campo, including VIP seats, Italian trackside dinner, and two nights at Borgo San Luigi.
• Monaco Grand Prix VIP Experience VIP access to the Monaco Grand Prix 2026 via the Corner33 exclusive terrace at the start-finish line, including premium entertainment, champagne, and culinary live-cooking.
• 24H Chefs Hotel Okura Experience Exclusive 24-hour culinary charity event at Hotel Okura featuring Michelin-starred restaurants and the 2-star Ciel Bleu Restaurant, with VIP reception including caviar at the Pearlcard Signature Table.
• River Cruise & Glacier Express 11-day luxury Rhine cruise from Amsterdam to Zurich combined with the Glacier Express scenic train journey through the Swiss Alps.
• Emerald Yacht Cruise Mediterranean 8-day luxury yacht cruise aboard Emerald Sakara departing from Nice, visiting Marseille, Cannes, Porto Cervo, Rome, and Bastia, with Balcony Suite accommodation.
• Highland Wilderness Scotland 4-day luxury trip to Scotland's Highlands with lodge accommodation, visits to Dornoch, clay pigeon shooting, whisky distillery tour, and Culloden battlefield visit.
• Tuk Tuk Challenge Sri Lanka 8-day tuk tuk rally through Sri Lanka's interior, rice fields, temples, and wildlife, including potential elephant encounters.
• Spitsbergen Arctic Expedition Arctic expedition to Spitsbergen in March and April 2027 offering wildlife viewing, rugged nature, glaciers, and polar landscapes.
• Costa Navarino Golf Trip Two-day golf tournament at Costa Navarino in Greece with accommodation at The Romanos luxury five-star resort on the Peloponnese.
• André Rieu Concert Experience VIP arrangements for André Rieu concerts on the Vrijthof in Maastricht in July 2026, including seat and terrace packages with dining at Grootte Sociëteit.
• Defender Experience Off-road driving experience in a Land Rover Defender under professional instruction, followed by a Big Green Egg culinary masterclass with chef Gertjan van Dijk.
• White Linen Dinner Exclusive summer evening dining event at Paleis Het Loo royal palace gardens in Apeldoorn, hosted in collaboration with the palace.
• Pearl Verzekeringen (Auto Insurance) Auto insurance sub-brand offering expert advisors, additional coverage options, and direct personal assistance for damage or theft claims.
• Pearl Mobiel (e-SIM Service) Mobile e-SIM card service for international connectivity, positioned as part of the Pearlcard family of services.
• Pearl Energie (Stroom en Gas) Sub-brand offering electricity and gas services, marketed as part of the Pearlcard family of services.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• Acibadem International Medical CentercoreStrategic or Co-development Partner · 11 March 2019Pearlcard has been a proud partner of Acibadem International Medical Center for 5 years. Acibadem IMC offers 18 medical specialties under one roof with a rating of 9.1 on Zorgkaart Nederland. The partnership provides Pearlcard members with priority access to high-quality healthcare services including cardiology, neurology, orthopedics, and plastic surgery.
• LNGVTYminorStrategic or Co-development PartnerLNGVTY provides high-end health coaching for people with ambition, focusing on longevity and strategic health management. Pearlcard offers members exclusive benefits including priority access to membership and a €100 credit voucher at Renessence. The partnership targets health-conscious members seeking data-driven health optimization.
• JongStressVRIJminorStrategic or Co-development PartnerJongStressVRIJ offers direct mental healthcare without waitlists, including coaching, trauma treatment, EMDR, and relationship therapy. The Weeber Methode is their proprietary treatment methodology. Partnership provides Pearlcard members access to exclusive mental health services.
• McLarenflagshipGTM or Marketing PartnerPearlcard organizes exclusive McLaren Factory Visits in Woking, UK, offering members unique behind-the-scenes access to Formula 1 operations and sports car production. These visits are flagship experiences demonstrating Pearlcard's ability to deliver exclusive automotive access.
• Red Bull RacingflagshipGTM or Marketing PartnerPearlcard arranges exclusive visits to the Red Bull Racing Factory in Milton Keynes, UK. GP Incentives provides access to special Formula 1 locations including pit and paddock areas. These premium automotive experiences are highlighted offerings.
• Costa Navarino / The Romanos ResortcoreGTM or Marketing PartnerCosta Navarino in Greece, featuring The Romanos a Luxury Collection Resort, is partnered with Pearlcard for exclusive golf experiences. The five-star resort on the Peloponnese offers premium golfing experiences for Pearlcard members.
• The Duke ClubcoreGTM or Marketing PartnerThe Duke Club in Nistelrode (Noord-Brabant) is one of the most exclusive golf courses in the Netherlands. Pearlcard partners with The Duke Club to host exclusive Pearlcard Golf Days featuring Texas Scramble tournaments.
• Paleis Het LoocoreGTM or Marketing PartnerPearlcard collaborates with Paleis Het Loo (Royal Palace) in Apeldoorn to host the exclusive White Linen Dinner events. The partnership provides unique access to the palace gardens for signature summer evening dining experiences.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Soho House: Global private members' club operator with hospitality, events, and lifestyle programming for creative professionals — broader membership-club model that overlaps Pearlcard's exclusivity positioning, but anchored on physical clubhouses rather than concierge services.
• John Paul (Accor): Premium concierge and loyalty services provider serving corporate clients and individuals, now part of Accor — comparable corporate-facing concierge and event-services offering to Pearlcard Private Label, but at much larger scale and embedded in hospitality.
• American Express Centurion: Invitation-only premium card bundled with concierge and lifestyle benefits for UHNW cardholders — overlaps Pearlcard's access-to-exclusive-experiences value proposition, but distributed through a global payments network rather than direct membership.

Direct peers

• Quintessentially: Global luxury lifestyle concierge and membership club offering members access to sold-out events, travel, dining, and exclusive experiences — directly comparable business model, customer base, and value proposition to Pearlcard, but operating at global scale.
• Ten Lifestyle Group: UK-based publicly listed luxury concierge and lifestyle management platform serving UHNW individuals and corporate clients with travel, dining, and event access — same membership/concierge model and HNW target as Pearlcard, with greater scale and B2B depth.
• Knightsbridge Circle: Invitation-only private members' concierge offering curated luxury experiences, sold-out event access, and travel for ultra-high-net-worth individuals — mirrors Pearlcard's exclusivity, personal-service, and curated-experience model at a higher UHNW tier.
• Velocity Black: Premium on-demand concierge membership app delivering luxury travel, events, and lifestyle services to affluent consumers — comparable membership-fee model and experience curation to Pearlcard, differentiated by a digital/app-led delivery layer.
• Black Tomato: Boutique luxury travel agency curating bespoke, experience-led journeys for affluent travelers — comparable emphasis on unique, once-in-a-lifetime experiences (Arctic, rally-style trips, private events) that overlaps with Pearlcard's travel portfolio.

Others

• Belmond / LVMH Hospitality concierge programs: Luxury hotel and travel brands (Belmond, Aman, Cheval Blanc) offering high-touch concierge and exclusive experiences to guests — adjacent comparables demonstrating the premium-experience category Pearlcard competes in, though delivered via hospitality rather than standalone membership.

Emerging players

• Luxury Card: Premium metal payment card with concierge and lifestyle benefits targeting affluent consumers — partial overlap with Pearlcard's HNW membership positioning, but anchored on a payments product rather than curated experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pearlcard-service
• Instagraminstagram.com/pearlcardservice
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pearlcard