Dana Distributors
Dana Distributors is a family-owned Anheuser-Busch/InBev-authorized beverage wholesaler headquartered in Goshen, NY, distributing 3M+ cases annually to off-premise and on-premise retailers across the Hudson Valley region of New York.
- Company typePrivate
- Founded1970
- HeadquartersGoshen, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Dana Distributors does
Dana Distributors, Inc. is a privately held, family-owned beverage distribution company headquartered at 52 Hatfield Lane in Goshen, New York. Founded on October 26, 1970 by Frederick C. Dana, Sr., the company began as an authorized wholesaler of Budweiser, Michelob, and Piels franchises in Orange County, NY, and has grown over five decades into a multi-county Hudson Valley distributor selling more than three million cases annually. Leadership currently rests with Fred Dana, Jr. (President) and Patrick English (Vice-President), following a generational transition that concluded in 2013 with the retirement of Kerry J. English.
The company operates from a 115,000 square foot warehouse and office facility constructed in 2002, distributing a broad portfolio that includes Anheuser-Busch/InBev products (Budweiser, Michelob, and related brands), regional craft beers (Mill House Brewing, Newburgh Brewing, Paradox Brewery), wines and liquors, hard seltzers (Michelob Ultra Organic, Nutrl), canned cocktails (Cutwater), ciders, and non-alcoholic beverages (Monster, Arizona, Polar Soda, Sparkling Ice). Authorized Anheuser-Busch/InBev distribution rights were acquired for Rockland County in 2000 and Sullivan County in 2001, and the company has subsequently extended its field sales coverage into Westchester and Putnam Counties. Digital infrastructure consists of a VTInfo-powered retailer portal for account management, ordering, and pricing; online Draft Beer and Packaged Beer Profit Calculators; and a Beverage Finder search tool.
Dana's go-to-market is a direct enterprise field-sales model organized into on-premise, off-premise, chain, and wine/liquor teams with dedicated sales representatives, sales supervisors, and account managers covering each territory. Revenue is generated through wholesale distribution of alcoholic and non-alcoholic beverages on credit terms to off-premise retailers (supermarkets, convenience stores, gas stations, retail pharmacies such as Rite-Aid) and on-premise establishments (bars, restaurants, hospitality venues). Pricing is not publicly disclosed and access requires credit application via the retailer portal. Selected customer relationships include Rite-Aid (Middletown and Stony Point, NY), Sunoco A-Plus (Newburgh, NY), and Quick Chek (Florida, NY).
Dana Distributors firmographics
Firmographics- Name
- Dana Distributors
- Legal name
- Dana Distributors, Inc.
- Website
- https://danadistributors.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dana Distributors is a family-owned Anheuser-Busch/InBev-authorized beverage wholesaler headquartered in Goshen, NY, distributing 3M+ cases annually to off-premise and on-premise retailers across the Hudson Valley region of New York.
- Ownership category
- akta.pro rank
Dana Distributors industry classification
Industry- Product category
- Beverage Distribution
- NAICS
- Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Beer and Ale Merchant Wholesalers (42481), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
- akta.pro secondary industries
- Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA), Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI), Beverage Wholesale Distribution (Non-Alcoholic) (CRAOAAAH)
Keywords
Where Dana Distributors is headquartered
LocationHeadquarters
- HQ city
- Goshen
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Dana Distributors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Beverage Distribution: Dana Distributors generates revenue primarily through the wholesale distribution of beverages including domestic and imported beers, hard seltzers, craft beers, wines, liquors, ciders, and non-alcoholic beverages to retailers across the Hudson Valley region.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Dana Distributors product offering
Product offeringCore offering
Dana Distributors is a regional wholesale beverage distributor serving retailers across the Hudson Valley of New York. As an authorized Anheuser-Busch/InBev wholesaler, the company distributes domestic and imported beers, craft beers, hard seltzers, ciders, wines, liquors, and non-alcoholic beverages to supermarkets, convenience stores, gas stations, bars, and restaurants in Orange, Rockland, Sullivan, Westchester, and Putnam Counties. Retailers access ordering, pricing, and account management through the VTInfo Retailer Portal, supported by draft and packaged beer profit calculators.
Product overview
Dana Distributors operates as a regional beverage distribution company offering a platform of digital tools for retailers alongside its core distribution business. The product portfolio centers on the VTInfo Retailer Portal for order management and includes specialized calculators (Draft Beer Profit Calculator, Packaged Beer Profit Calculator) and a Beverage Finder tool. The company distributes Anheuser-Busch/InBev products as an authorized wholesaler, along with craft beers, wines, liquors, hard seltzers, ciders, and non-alcoholic beverages (Monster, Arizona, Polar Soda, Sparkling Ice).
Differentiator
Problem solved
Functional benefit
Products and services
- VTInfo Retailer Portal
Quantifiable outcome
- Sells over 3 million cases annually
- +1 more outcomes
Companies that use Dana Distributors
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Dana Distributors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Dana Distributors partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Mill House BrewingminorFeatured on Dana Distributors' retailer portal as a partner brewery whose products are distributed through Dana's network.
- Newburgh BrewingminorFeatured on Dana Distributors' retailer portal as a partner brewery whose products are distributed through Dana's network.
- Paradox BreweryminorFeatured on Dana Distributors' retailer portal as a partner brewery whose products are distributed through Dana's network.
- Alert Cab Program (Orange County)minorDana Distributors partnered with Orange County and Anheuser-Busch to announce the Alert Cab program during the New Year's holiday to reduce drunk driving accidents. Every major holiday, the company takes efforts to reduce drunk driving accidents in the community.
- Anheuser-Busch/InBevcoreDana Distributors is an authorized Anheuser-Busch/InBev wholesaler. The company acquired distribution rights for Rockland County in 2000 and Sullivan County in 2001. Dana has been a trusted partner for retailers across the Hudson Valley, distributing Budweiser, Michelob, and other Anheuser-Busch brands since its founding in 1970. The company also partnered with Anheuser-Busch for the Alert Cab program to reduce drunk driving and emergency drinking water donations during local disasters.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
Dana Distributors competitors and assessment
Company assessmentBroad incumbents
- Reyes Beverage Group: The largest Anheuser-Busch/InBev wholesaler in the United States, operating across multiple states with significantly greater scale than Dana. Same supplier relationship and authorized-distribution model, but operating at national scale with broader product and logistics capabilities.
- Breakthru Beverage Group: Multi-state beverage alcohol distributor covering wine, spirits, and beer across more than a dozen U.S. markets. Comparable authorized-distribution model and product/customer overlap with Dana, though operating at significantly greater scale and geographic breadth.
- Southern Glazer's Wine & Spirits: The largest wine and spirits distributor in the U.S., serving all 50 states with a portfolio and customer base overlapping Dana's wine and liquor lines. A broad incumbent whose scale and supplier terms contrast sharply with Dana's regional focus.
- Ben E. Keith Company: Large Texas-based beverage and foodservice distributor with multi-state authorized wholesaler operations. Same business model (beer/wine/non-alcoholic distribution to on- and off-premise retailers) as Dana, but operating across broader geographies with significantly higher volume.
- Republic National Distributing Company: One of the two largest alcohol beverage distributors in the U.S., operating a multi-state authorized-wholesaler and broker model covering wine, spirits, and beer. Comparable in core distribution activities to Dana but at vastly greater scale and geographic breadth.
Regional players
- Gold Coast Beverage Distributors: Florida-based Anheuser-Busch/InBev wholesaler with a comparable authorized-distribution model and customer mix. Same supplier relationship and operational structure as Dana, but serving a different regional market (South Florida rather than the Hudson Valley).
Direct peers
- Clare Rose Inc. Long Island-based Anheuser-Busch/InBev wholesaler with a comparable authorized-distribution model, multi-county field sales force, and broad beer/non-alcoholic portfolio. Same supplier ecosystem and customer mix (supermarkets, convenience stores, bars, restaurants) as Dana Distributors.
- Manhattan Beer Distributors: One of the largest Anheuser-Busch/InBev wholesalers in the New York metro area, operating a comparable authorized-wholesaler model selling major domestic and craft brands to on- and off-premise retailers. Directly comparable to Dana in business model and supplier relationship, though serving the NYC/Long Island market instead of the Hudson Valley.
- DeCrescente Distributing Company: Family-owned upstate New York (Capital Region) Anheuser-Busch/InBev wholesaler with a similar authorized-distribution model, regional field sales team, and broad beverage portfolio. Highly comparable in size, ownership structure, and customer mix to Dana.
- Boening Brothers Inc. New York metro/Long Island beverage distributor serving similar on- and off-premise accounts with a comparable mix of major brand and craft products. Overlaps with Dana on business model and customer base, though operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Dana Distributors social profiles
Digital presenceDana Distributors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dana Distributors leadership team
Management profileNumber of profiles
Profiles15 records
Dana Distributors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dana Distributors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dana Distributors
What does Dana Distributors do?
Dana Distributors is a regional wholesale beverage distributor serving retailers across the Hudson Valley of New York. As an authorized Anheuser-Busch/InBev wholesaler, the company distributes domestic and imported beers, craft beers, hard seltzers, ciders, wines, liquors, and non-alcoholic beverages to supermarkets, convenience stores, gas stations, bars, and restaurants in Orange, Rockland, Sullivan, Westchester, and Putnam Counties. Retailers access ordering, pricing, and account management through the VTInfo Retailer Portal, supported by draft and packaged beer profit calculators.
Is Dana Distributors a public or private company?
Dana Distributors is a private company. It is classified as family owned and is currently operating.
When was Dana Distributors founded?
Dana Distributors was founded in 1970. It employs 11 to 50 people.
Where is Dana Distributors based?
Dana Distributors is headquartered in Goshen, United States, in the North America region.
How does Dana Distributors make money?
One revenue line is on record: beverage Distribution.
Who are Dana Distributors's main competitors?
Broad incumbents on record are Reyes Beverage Group, Breakthru Beverage Group, Southern Glazer's Wine & Spirits, Ben E. Keith Company and Republic National Distributing Company. Gold Coast Beverage Distributors is listed as a regional player. Direct peers are Clare Rose Inc., Manhattan Beer Distributors, DeCrescente Distributing Company and Boening Brothers Inc..
Does Dana Distributors have an API?
No public API is recorded for Dana Distributors.
What industry is Dana Distributors in?
Dana Distributors's product category is Beverage Distribution. Its primary akta.pro industry code is CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution, with a secondary code of AFAIAGAA, Alcoholic Beverage Wholesale (Beer, Wine, Spirits). Its NAICS code is 4248 and its SIC code is 5180.