Borsen

What Borsen does

Dagbladet Børsen A/S is Denmark's leading business newspaper, founded in 1896 and headquartered at Møntergade 19, Copenhagen. The company publishes Danish-language coverage of business, finance, economics, energy, sustainability, leadership, and lifestyle through borsen.dk, iOS and Android apps (Børsen Nyheder and Børsen E-avis), an electronic e-avis replica, a network of more than 25 newsletters, a multi-show podcast slate, and a still-active physical newspaper with Friday-only and weekday delivery. It also publishes a quarterly magazine co-produced with The Economist and curates weekly international content from the Financial Times. The organization is legally organized as a Danish aktieselskab (A/S) with no disclosed parent company or external investors.

The commercial platform is built on a four-tier consumer subscription stack — Digital Adgang at 399 kr./month, Digital Pro at 499 kr./month, Digital Pro + Fredagsavis at 599 kr./month, and Digital Pro + Hverdagsavis at 799 kr./month — plus a 299 kr./month per-seat add-on for corporate buyers. Adjacent revenue lines include the Børsen Brands advertising and sponsorship division, Børsen Uddannelse (education, including the 69,999 kr. board-member program with CBS and SDU plus masterclasses on AI, cybersecurity, and geopolitics), Børsen Bæredygtig (sustainability coverage and annual summit), Børsen Gazelle (annual fast-growth company recognition program), Børsen Job (recruitment platform via partnership with StepStone), and Børsen Investor (stock-market tools and data). Reported audience metrics include a 350,000+ subscriber base and three consecutive years as Denmark's most credible privately-owned news outlet per the Reuters Institute Digital News Report 2025.

Leadership is anchored by CEO and Editor in Chief Bjarne Corydon, with Cheføkonom Steen Bocian (formerly chief economist at Danske Bank and Dansk Erhverv) and a desk-editor structure covering corporate news, finance, politics, investor, lifestyle, and sustainability verticals. Headcount is reported in the 251–500 range, with no disclosed funding rounds, M&A activity, or ownership restructuring in the source data.

Name

Borsen

Legal name

Dagbladet Børsen A/S

Website

https://borsen.dk

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

251–500 employees

Short description

Dagbladet Børsen is Denmark's leading business newspaper, founded in 1896, serving 350,000+ paid subscribers across digital, print, apps, podcasts, and 25+ newsletters, and extending into education, events, recruitment, and advertising for Danish executives and investors.

Ownership category

akta.pro rank

Product category

Business News Publishing

NAICS

Newspaper Publishers (51311), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Business news media
• Financial journalism
• Stock market data
• Executive education
• Subscription publishing

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Digital Subscriptions: Four-tier subscription model offering digital access, premium Pro content, FT and Economist access, and physical newspaper delivery. Recurring monthly and annual billing with digital add-on user licenses at 299 kr./md.
2. Advertising and Sponsorship: Børsen Brands commercial division sells advertising solutions to businesses targeting Danish business professionals. Includes native advertising, advertorials, and display advertising across digital and print platforms.
3. Education Services: Børsen Uddannelse offers professional education including board member training (69,999 kr.), leadership courses, and masterclasses in AI, cybersecurity, geopolitics, and other business topics.
4. Event Revenue: Organizes Børsen Bæredygtig Summit and Børsen Gazelle awards events that generate sponsorship and participation revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Børsen (Dagbladet Børsen A/S) is Denmark's leading business newspaper, founded in 1896 and headquartered in Copenhagen. The company delivers tiered digital and print subscription packages, a digital e-newspaper (E-avis), mobile applications, podcasts, email newsletters, real-time stock market data and investment tools (Børsen Investor), corporate education programs (Børsen Uddannelse, Bestyrelsesuddannelse, Masterclasses), business events and recognition programs (Børsen Gazelle, Børsen Bæredygtig Summit), a recruitment portal (Børsen Job), and advertising solutions (Børsen Brands).

Product overview

Børsen operates as a multi-platform business media company offering a tiered digital subscription model (Digital Adgang, Digital Pro, Digital Pro + Fredagsavis, Digital Pro + Hverdagsavis) with pricing ranging from 399-799 kr./month. The core offering centers on business and financial journalism delivered through borsen.dk, mobile applications (Børsen Nyheder App, Børsen E-avis App), and e-newspaper format. Premium layers include Pro Indhold (in-depth analyses), Pro Financial Times (FT articles), and Pro Economist (quarterly magazines). Adjacent offerings encompass Børsen Investor (stock tools), Børsen Ledelse and Børsen Pleasure (content sections), over 25 Nyhedsbreve (newsletters), and Podcasts. The company extends into education through Børsen Uddannelse (including Børsen Bestyrelsesuddannelse and Masterclasses), events via Børsen Bæredygtig Summit and Børsen Gazelle rankings, Børsen Job recruitment services, and Børsen Brands advertising solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Børsen Pro: Professional content with in-depth analyses and newsletters within finance and entrepreneurship.
• Børsen Gazelle
• Børsen Uddannelse
• Børsen Job
• Børsen Brands
• Børsen Bæredygtig
• Børsen Investor
• Børsen Ledelse
• Børsen Pleasure

Products and services

• Børsen Subscription
• E-avis (Digital Newspaper)
• Børsen Nyheder App
• Børsen E-avis App
• Børsen Bestyrelsesuddannelse
• Børsen Uddannelse
• Børsen Masterclasses
• Børsen Podcasts
• Børsen Nyhedsbreve
• Børsen Gazelle
• Børsen Bæredygtig Summit
• Børsen Job
• Børsen Brands

Quantifiable outcome

• 73% of Danes concerned about fake news, reinforcing need for credible sources like Børsen

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Financial TimescoreStrategic or Co-development PartnerContent partnership providing Børsen subscribers with access to selected articles from Financial Times. Senior editors curate three key international stories weekly. Part of Børsen Pro offering for subscribers seeking international business intelligence.
• The EconomistcoreStrategic or Co-development PartnerPartnership providing four annual magazine publications in collaboration with The Economist. Børsen translates and curates best articles from The Economist, providing subscribers with international perspective on business and economics. Part of premium Pro subscription tiers.
• StepStoneminorChannel Partner/ Reseller/ DistributorJob board partnership where StepStone provides job listings for Børsen Job platform. Connects Danish employers with Børsen's professional audience.
• Copenhagen Business School (CBS)coreStrategic or Co-development PartnerAcademic partnership for Børsen's Board Member Education program. CBS professors deliver corporate governance and best practice training. Program approved for 70 hours of continuing legal education.
• Syddansk Universitet (SDU)coreStrategic or Co-development PartnerAcademic partnership for Børsen's Board Member Education program delivered at SDU in Odense. Part of the multi-location board education offering.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Politiken: Major Danish broadsheet newspaper with business and economics reporting. Broad incumbent serving Danish readers with overlap on the business professional segment that Børsen targets.
• Berlingske: Major Danish broadsheet newspaper with substantial business and economics coverage. Operates as a broader incumbent serving Danish news consumers, overlapping with Børsen's audience but with a more generalist positioning.
• Jyllands-Posten: One of Denmark's largest daily newspapers with business sections. Broad incumbent competing for Danish executive attention with generalist coverage rather than Børsen's dedicated business focus.

Direct peers

• Reuters: Global news and financial information provider serving business professionals with market data and analysis. Competes with Børsen for attention of Danish investors and corporate decision-makers.
• Financial Times: Global English-language business newspaper with subscription model serving executives and investors. Direct competitor for Danish business professionals and also a content partner through Børsen's Pro FT offering, making it the closest functional peer in business journalism monetization.
• The Economist: Subscription-based international business and economics publication. Børsen has a content partnership translating Economist articles for Pro subscribers, reflecting highly comparable subscription news model targeting executive readers.
• Wall Street Journal: Subscription-based business newspaper targeting executives and investors. Competes with Børsen for international business news consumption among Danish senior leadership audience.
• Watch Medier: Danish digital business media publisher covering companies, finance, and industry sectors. Directly comparable to Børsen's digital-first business journalism model serving Danish executives and investors.
• Bloomberg News: Business and financial news organization competing for Danish investor and executive readership. Børsen's Finansredaktør David Bentow previously served as bureau chief at Bloomberg News, underscoring direct talent and audience overlap.

Emerging players

• FinansWatch: Danish online financial and business news publication targeting finance professionals. Børsen's Finansredaktør David Bentow previously edited Finanswatch, illustrating direct editorial and audience overlap with Børsen's finance coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thomasbernth
• Facebookfacebook.com/borsenopinion
• LinkedInlinkedin.com/company/dagbladet-borsen
• Instagraminstagram.com/borsendk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borsen